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# 16 James “Shed” Hollingshead- The Cost of Modern Bodybuilding

James “The Shed” Hollingshead joins the podcast for a conversation on bodybuilding, identity, authenticity, and the pressure of trying to stay true to yourself in a world that constantly rewards the opposite. A British IFBB Pro Men’s Open bodybuilder, James earned his pro card in 2017, went on to win major pro shows including the 2020 Europa Pro and 2022 Tsunami Cup, and has competed on both the Olympia and Arnold stages. From redefining your why in bodybuilding, to the effect social media has had on the culture, to fatherhood, grief, purpose, and the internal battle between contentment and…

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