Latest / Buzzcast / Podcasting Trends That Should Stay In 2022

Transcript

Podcasting Trends That Should Stay In 2022 · Buzzcast

• 0:00
  Jordan: So I saw that Tom[censored] in the [censored] the[censored] for [censored].
• 0:05
  Kevin: What?
• 0:06
  Jordan: Did he not talk to you guys about that?
• 0:08
  Alban: No!
• 0:09
  Kevin: When did he do that?
• 0:09
  Jordan: Oh my gosh, I feel like I'm gonna get in trouble.
• 0:14
  Alban: I feel like you just tattled on Buzzcast.
• 0:16
  Jordan: I did.
• 0:17
  Kevin: I can't believe you just told on him like that.
• 0:27
  Jordan: Before the end of 2022, we created a 2022 year in review video that you and Gilon starred in. I personally really enjoyed this because I've recently watched It's Always Sunny in Philadelphia. So I got some Easter eggs that were planted in the video. It was very funny.
• 0:44
  Alban: Yeah, this was, I think it says Shay's idea, and she pitched like let's do a podcasting year and review video that kind of recaps all the top stories and shared a handful of examples. And some of them I found, like really compelling. I watched one, like 15 minutes of like design and 2021 year review. I really liked these ideas of people going back and say what were the major trends in this specific area, Shay wrote a script for it. And it kind of encapsulates like 12 or 13 stories that we thought were pretty compelling from the year.
• 1:17
  Alban: And then we shot it as if it was like a conspiracy theory. And Jonathan did an incredible job editing it. So it was a ton of fun. We really enjoyed making it.
• 1:27
  Jordan: Okay, who made the conspiracy like yarn wall, the map on the back that was so genius.
• 1:34
  Alban: The way the video started, was just like, here are the big stories. And then Jonathan shoots and edits all our videos. So he's our video guy, he was running point on like, okay, what can we do to make this different have an interesting background, and I want to say we're shooting on Friday and a Wednesday he's posting like, hey, what if we did a crazy wall? That's the name of these like putting pushpins in the wall and like doing yarn between them and blurry photos. So he's like, what if we did this. We started looking at them and I'm like, let's do it tomorrow. So we went and Jonathan I did it. Took about a day. Very fortunately, our printer at work was like messing up and was printing things like kind of blurry and like colors were wrong. So it's perfect. We're just printing out articles. And they look terrible. We had newspapers, and I had a Polaroid camera, and we were taking a bunch of photos sticking up. It was a blast.
• 2:26
  Alban: That's probably my favorite part was just making that wall.
• 2:29
  Jordan: Yeah, I can't even imagine because I mean, I think about like those collage or scrapbooking projects you had to do in school as a kid, and you know, like cutting out like the magazine things, it took forever. So I cannot believe that you guys were like, Oh, we have like one day till we shoot, let's just, let's just do this.
• 2:44
  Jordan: It'll work out.
• 2:47
  Alban: One of the benefits is when you're trying to look like somebody who's frantically putting something together and isn't really fully there. It's easier to fake it in a shorter timeline. I mean, we also did some Friday morning, I came in early and did more of that.
• 3:03
  Jordan: So you were like legitimately manic in that video.
• 3:07
  Kevin: It seemed like you guys did a pretty big pivot, like 24 hours before shoot. Yeah, I saw the script was originally written just for Gilon. Right?
• 3:13
  Kevin: And then you decided to put yourself in it as this character, and then make the wall and all this stuff like weeks of planning. And then within 24 hours a complete, not that I mean, all the content was the same. But conceptually, it changed radically in a very short period of time.
• 3:29
  Alban: It's very easy for Gilon and I to shoot stuff together.
• 3:31
  Alban: And whenever we record things, and so the the script was on the page is one person and we naturally just slipped between who was saying thanks. So we were lucky that it was the two of us doing it. When we put the wall in, I think it was you and I were at softball, and I mentioned it to you. And I was like, man, it's kind of a bummer, because we've got this like nutty wall. And yet Jalon is kind of doing it very straight. And you're like, why don't you just have two people?
• 3:56
  Alban: And then I was like, that's true. I'll do it tomorrow. That was where that pivot came from.
• 4:02
  Jordan: And you just had the Charlie cosplay in your closet like ready to go?
• 4:06
  Alban: So that was just like I've been sitting on a pile. And I was like, perfect, get that a little more wrinkly. Tie that I used to wear when I was a lawyer and I just didn't fully tie it right. So most of that was just like natural Alban, that's me and my native element.
• 4:34
  Jordan: So you didn't mean to like directly replicate that It's Always Sunny in Philadelphia outfit?
• 4:40
  Alban: No no, I mean, that was definitely that was one of Jonathan's like, inspirations.
• 4:43
  Jordan: Okay, okay. Yeah.
• 4:44
  Alban: So when he started posting photos, either he did or I did posted that scene from It's Always Sunny in Philadelphia, Pennsylvania. And when we did that, it was like, oh, that's the character that I'm going to play.
• 4:57
  Alban: The content is going through the big stories of 2022
• 4:57
  Jordan: Oh, gotcha.
• 5:01
  Jordan: So one is all these improvements to Apple podcasts, kind of the podcast industry's fight against podcasts, spam, improvements in Apple stats, Podcasting 2.0, all sorts of just different themes that we looked around. We were like, Oh, this looks more underbelly of podcasting. Like all these kind of scams that were going on, and kind of try to pull the threads of all these different stories. We then a few experts that we had the opportunity to interview and put them all together into one big video.
• 5:33
  Jordan: Yeah, I mean, watching the video, it really hits you like, man, 2022, it was a wild ride for podcasting. I mean, it was just packed. And I know that you guys cut a lot of things because there were so many different topics that we kind of like threw together like this happened, this happened, this happened. And I can't imagine how hard it would have been to have to like, edit that down.
• 5:52
  Jordan: Because there was so much that happened. Yeah.
• 5:57
  Kevin: And this isn't a dig on you at all Alban, because it's like you're not a professional actor. But it's like we have some thoughts that come together as you're putting a video like this together. And like one of the things Alban has his coffee cup, and he keeps, like drinking from it. And then we're watching the rough cut a few days later.
• 6:10
  Kevin: It's like before Alban said anything, he would always take a sip of coffee. And it's like, great for the first minute of the video. But this was a 13 minute video, like it's a real production. And so it's like, it was like a bottomless cup of coffee and never ran out. And he was constantly sipping this thing. And so then that's like, all shot. How do you think that in video, and so somehow, Jonathan worked his magic to go through and make it look like it was a normal sized cup of coffee that help and drink throughout the video.
• 6:37
  Alban: Every scene, I take a swig of the coffee, which was full, and I did refill it multiple times. So I wasn't really drinking, but it was water. Take a big swig. And then I go, Oh, yeah. Oh, yeah. Oh, yeah. Like every time Gilon would say something, and it would be informative. It'd be like, Apple podcasts made really big improvements to their subscription product this year, and now with delegated delivery, and I'd be like, Oh, yeah. Oh, yeah. And I was like, Ooh, that's a rough job. It's like alright, I got it.
• 7:08
  Kevin: Well, you guys did awesome. Even with all those things. There was a tweet that stood out I'm sure you saw it Alban. But it was from family history drama podcast. And they tweeted and said, I just watched the Buzzsprout 2022 year in review, and I got the jitters and had to take bathroom breaks, just from watching Alban Brooke sipping coffee throughout this whole video.
• 7:26
  Alban: I didn't see that.
• 7:28
  Jordan: Another thing that I wanted to talk about with the video was how awesome it was having those guest interviews intermittently throughout the video. I mean, that just really made it.
• 7:38
  Alban: We were extremely fortunate. So reached out to a handful of people. And I think for a lot of people trying to schedule an interview right at Thanksgiving. And it needs to be in a few days. I think I've sent out emails on like Monday, and it was like it kind of has to be this week was pretty tough, but three people were able to do it.
• 7:53
  Alban: Jake Shapiro from Apple podcasts. He's the head of partnerships. Talk to us about all the stuff that Apple did this year. That was really cool.
• 8:03
  Alban: Went through everything with James Cridland editor of pod news. dotnet. James was hilarious. There's so many good clips in there that we didn't get to include. And then on the very last day, like I think, actually after we filmed, maybe we'd already filmed this video, I was able to interview Adam Curry, the co founder of podcasting. And that was a blast. I was cracking up that entire interview, get into chat with him about podcasting. I think I had two questions for him, and we talked for over an hour. There was tons of stuff left on the cutting room floor.
• 8:36
  Kevin: Yeah, I wonder if he's scheduled accordingly. Like when you showed him an email and say like, Hey, can we chat for 15 minutes if he knows like, I never talked to anybody for less than an hour to just build that.
• 8:46
  Alban: I have no idea. But I just listened to the Podcasting 2.0 show and he just finished that right before. And so we started talking about things that they've done on that show.
• 8:55
  Alban: And then I mean, we just talked about podcasting for you know, an hour and it's somebody who I'm like, you know a lot about podcasting. I don't know, tell me this story, and so is naturally like interesting to me, even though some of it wasn't related exactly to the video we're making. But all those interviews really, really helped. Next year, hopefully we'll be able to include more people. If we do a similar video. It was just tough, you know, on people's schedules at the very end.
• 9:20
  Jordan: Yeah, like maybe it will be more prepared in 2023 and be able to schedule those ahead of time.
• 9:26
  Kevin: Well, great job. It is an amazing video a great recap. So if you know nothing about what happened in podcasting in 2022 You can learn it all in 13 minutes.
• 9:37
  Jordan: Shameless Acquisition Target posted their final episode and it's called What Happened: The Musical and I started laughing so hard, because a couple episodes ago, I had pitched you guys that we need to do Buzzcast the Musical.
• 9:52
  Jordan: You guys thought was a stupid idea.
• 9:55
  Kevin: We've been proven wrong.
• 9:55
  Kevin: It was a great idea.
• 9:58
  Jordan: In the episode description like all it says is also known as I lost my mind, I produced a musical in two weeks.
• 10:03
  Jordan: And I think part of what was charming about it was that you could tell it was produced in two weeks. It just, it wasn't like super polished, but like, that's okay. That's, it's all right.
• 10:15
  Alban: Two episodes ago, we had the Buzzsprout like theme song that was written by ChatGPT, and then we made on Fiverr. The only reason we did that was because of Laura. So she, in Shameless Acquisition Target multiple times is like, I had this idea, I when to Fiverr and I did it.
• 10:30
  Alban: And I was like, Yeah, we need to be a bit more like that. Oh, let's just get this song made.
• 10:35
  Alban: And yeah, it was silly. It was not a great song. But the person who made it, who actually put it to music did an incredible job.
• 10:43
  Alban: And I laughed a ton listening to it. I hope other people liked it, too. We got one person who wrote us on Twitter, it was just like, what a terrible song. I can't believe you have that!
• 10:54
  Kevin: Was that me?
• 10:55
  Alban: I think it was somebody who didn't really understand that it was a joke.
• 10:58
  Jordan: It was so funny. I mean, honestly, that song was so good.
• 11:03
  Jordan: She did such a great job. And it was just really funny Alban, because you were like, Yeah, I was just like, going through the order process. I'm like, hell yeah, I want this. I want this.
• 11:12
  Jordan: I want this check, check, check, check, check.
• 11:14
  Alban: It was like, Do you want harmonizing vocals? And I was like, Of course! Why would I not want that? It's like, what about a toy piano and a xylophone? I'm like, check, check, plus $35, plus $5. And I was like, whatever.
• 11:27
  Jordan: I mean, that's like the one thing about Laura's podcast.
• 11:31
  Jordan: Okay, I listened to the final episode last night. And I was just kind of like thinking about a lot. I'm not gonna like, give anything away, in case anyone hasn't listened to it. But she talks a lot in her podcast about, like, she's very transparent about the profit loss with it. Like, she's so good at saying like, Okay, this is how much money I spent on this is how much money I spent on this. And for a six episode podcast, I feel like she spent so much money. And I wonder if that's because she's used to working in these like big networks with these huge budgets. Because I mean, in the podcast, Ira Glass talked about how much it costs to produce This American Life, which was fascinating to listen to. But it was seriously like, in the hundreds of thousands of dollars for one season or something like that. And I was thinking about, like, man, Laura's audio is not that like, clean, like, I feel like it could have been a little bit better. Like maybe her equipment could have been upgraded, or, you know, something like that, for how much money she spent. It should be this pristine podcast, I just don't understand, like how it's that much. But I do wonder if it's because she's used to using such big budgets, and she's fine with like throwing money at writers, producers, editors, you know, things like that, instead of bootstrapping it.
• 12:49
  Kevin: Yeah, there's definitely a different skill set involved in those two things, right? Like making the most out of very little versus having a little bit more. And so the same constraints don't exist. So you just start to develop skills in different areas. And it's not that one is better than the other, it's just that they're different. And so somebody coming into podcasting with absolutely no budget is obviously going to get a lot better at producing something of quality from very little. And then somebody who comes from this world of oh, we have a lot of resources, they're gonna get very good at like taking things to the next level, or intertwining a story, or, I don't know, like you said, like working with editors, and maybe composers and original music and stuff like that, like a lot of the stuff Laura was doing on our show, you don't necessarily hear in independent podcasts. But it was a fun middle ground, especially for me is like, you know, a fan of indie podcasters.
• 13:38
  Kevin: And somebody who works with any podcasters all the time of figuring out is there something in between, you know, me and a buddy just sitting down together and recording on two microphones and then This American Life, what is the middle ground look like? And I think what Shameless Acquisition Target did is it shows that there is this middle ground that you can do, you can do fun, crazy stuff. You don't have to have a ton of resources, but you do have to have more than nothing. You have to have something.
• 14:05
  Alban: lot of times when you're just starting out podcasting, or building an app or whatever you're doing and marketing initiatives, you might have a lot of time but you don't have any money to put behind something. And then you know, there have been periods where we're like, we have the budget for this. We have no time for it. There's different things you can do with time and there's different things you can do with money. I feel like she has honed much more of a skill of like, here's how you spend money to make a podcast really good.
• 14:40
  Alban: Where I think we're seeing it from more of the indie side, especially you Jordan like you can spend a lot of time and get some really good audio that I would never be able to get out of even the same microphone, mastering and going through and clean things up. So it's just a totally different skill set. I would love to talk to her or interview or create like a series on some sort of Buzzsprout property at some point, about, like the process of actually engaging and finding people and figuring out how when you do have the budget to actually make something really wonderful and how to take your editing to another level and how to plan out these episodes, because to me, all podcasting is as you create a script, and you talk about the things you want to talk about, and you get on with some friends, and you go through it, and you've done some prep, and it comes out pretty good and edit pretty heavy, and you're done. So it's a very different experience from, you know, what she's doing, which is kind of crafting a ton of things together to make a story.
• 15:35
  Jordan: Her goal with this podcast was such a tall order, and it was such a risk she was taking. I love that she was really transparent in her final episode, like, here's the thing, I thought I was gonna do this, and I was gonna, like, make it this huge thing. And I was gonna do whatever it took to sell this podcast. And then she went in, and she was just like, but I didn't do it. Here's all the things I didn't do, that I had originally set out to do. But at the same time, like she's human, she needs sleep. And so she's not going to work tirelessly on this podcast, she has an infant, she has a full time job other than this podcast. And so it was basically just her being like, Yeah, I had big hopes. I had a tall order, but I'm a person.
• 16:19
  Jordan: And so I didn't quite do all that stuff. So I think that's the other skill set is just like being able to say, okay, what can you accomplish within your bandwidth? Which I'm still learning to do. I'm very bad at feeling like yes, yes, I can do all this stuff. And then comes a point where you're like, I bit off more than I can chew.
• 16:38
  Alban: One of the things she definitely did was, I mean, for people like me, like, I didn't know who she was before this.
• 16:44
  Alban: And then this podcast jumped onto my radar. And now I feel like everybody in the podcasting industry has to listen to this, at least a couple episodes and know who she is now. And I'm reminded of one of our friends, Reggie, when he was trying to get a job as a developer, he started a podcast about teaching himself programming and his experiences. And eventually, that led to getting job offers.
• 17:06
  Alban: And there's times now where I see somebody who's doing something in public, mostly around marketing, and they're like, Oh, I'm testing this out and trying it. And they're showing you, you don't need to see my resume, you can just see that I'm doing this thing. I mean, Jordan, you're a great example of this, like you edited Buzzcast for us one week, and then we went, Man, if we could ever hire Jordan, that'd be awesome. We were able to sometimes doing something in public and a podcast is a great way to do it gets you in front of people. And then they're allowed to engage with what you're learning and what you're doing in the world. And they can see, oh, this person knows how to do the thing I want them to do it derisks hiring so much.
• 17:46
  Alban: And I think that that's a really underappreciated way to monetize a podcast, if you're trying to get into an industry, just start podcasting about it, and talk about your story, learning about it, and show people that you can do it, and you can run experiments. And you can try, because once you do that, everyone's gonna go, oh, it's obvious, this person has a skill. And if that skill matches, you know, a need inside a company, they're going to reach out.
• 18:12
  Jordan: That's a really interesting point. There's so many podcasters that I know, that have gotten jobs are started like a new career because of their podcast, even if the podcast wasn't huge, you know, it just got them in front of the right people.
• 18:26
  Kevin: Did she talk about like, where she started in the first episode versus where she ended in the last one? Again, I know you don't want to get spoilers, and I have it queued up to listen to so I'm sure I'm gonna get this answer. I'm just remembering the first episode, she said, you know, she's been making podcasts for years for all these production houses. And a lot of them have gone off to be very successful. But she hasn't seen the fruits of all of that labor. And so she felt like if I'm doing this for other people, why can't I do it for myself, and that's where she started. And then she ended.
• 18:51
  Kevin: Again, no spoilers here, but it's just in a different place.
• 18:54
  Kevin: And so did she go through, like, what she learned in the process and how she landed there?
• 18:57
  Jordan: Um, she definitely went through what areas she accomplished, what she set out to do, and in what areas she fell short. It's really hard to answer this question without spoiling it. So I don't think I can fully answer your question.
• 19:10
  Jordan: But a lot happened.
• 19:12
  Kevin: That's all right. I'm gonna listen.
• 19:13
  Alban: Well, let's come back in two weeks and talk about it.
• 19:17
  Alban: Maybe once Kevin, I have listened to the last episode. So we'll cue it up on our players.
• 19:19
  Alban: And then we can jump into it without spoiling it for us. And if you're listening, go ahead and listen to Shameless acquisition Target and binge through it so we can chat about it with you.
• 19:30
  Kevin: That's right.
• 19:30
  Jordan: You were warned. No spoilers.
• 19:33
  Kevin: Until next time. So did either one of you have a chance to look at the OP3 stats that John Spurlock sent over?
• 19:42
  Alban: Yes, yeah, it was very cool.
• 19:44
  Kevin: So how did they compare to the Buzzsprout stats?
• 19:47
  Alban: I guess, let me recap a little bit. The OP3 is a project by John Spurlock. I think his concern was that lots of podcast hosts and prefixes and anything tracking podcasts. They're all A little bit proprietary, you can't see exactly how everyone's tracking stats. And so we see people who move from another host to Buzzsprout. And they're like, Why did my stats change?
• 20:10
  Alban: And we go, oh, well, I think we're filtering a few bots that your old host may not have been.
• 20:13
  Alban: And it's, you know, always a bummer for them. So John was saying, What if I could make a measurement that anybody could use, and anybody could audit, and it was open podcast prefix project. So in the beginning, all he was doing was just tracking your podcast identifying a play, seeing when he thought something was bought, categorizing, as looks like this is based in London. So he was doing all of that stuff. But it was just coming out as raw data and a big table. And then he built the visual component for it. So we put it on for Buzzcast, at least a month ago.
• 20:49
  Alban: And then he sent over a dashboard. So we can actually start seeing our stats. And I compare them to the stats that we have for Buzzcast in our Buzzsprout dashboard. So I went and I compared them, it looks like he's quite a bit more strict than Buzzsprout is on whether or not something is a play in the last 30 days.
• 21:08
  Alban: Buzzcast has 8755 downloads. And when I look over at OP3, it says 7132. So it's filtering, maybe like 12% More than we are, I started digging into it a bit.
• 21:27
  Alban: It looks to me like he's under counting a few of our plays on the Buzzsprout web player, we get a ton of plays on the Buzzsprout website. Because we often promote our episodes in our newsletter, a lot of people don't subscribe, they're just going over and they're clicking play. And they're listening in the web player. And he actually said like, oh, I noticed you had a really high numbers on your web player compared to any other podcast, which makes sense, because that's where a lot of people are listening because of how we promote it. But you know, the nice thing is, he's given us all the data so that we can audit it. And it's nice to have, you know, this open prefix that if any host or any podcaster wants to look at their stats, or have somebody else look at their stats and kind of get a sense for whether or not their plays are legit or not, this is a really nice way to do that.
• 22:17
  Alban: There's a few different views that he does differently than we do inside of Buzzsprout. So it's nice to see like different episodes tracking against each other over time. So you could actually see from episode to episode like increases in subscriber numbers.
• 22:32
  Kevin: Yeah, I think the interesting thing here is that, you know, Buzzsprout, we have to follow IBV to guidelines, and that in order to maintain our certification, while there is a little bit of flexibility in between there, like if you compare our stats to another host that uses the same guidelines, you can see some variability, it might be a little bit less than what you're seeing with op three. So op three is not using Diaby guidelines, he's using his own best judgment. So maybe that starts at a place of of IAB, and then going beyond it and saying, actually, this makes more sense.
• 23:04
  Kevin: And this makes more sense. And so I think what he's trying to do is show the podcasting community that there, it might not be the best standard in the world to use. And the way he's doing that is by saying, All the data is open in this project, and how I'm doing all the calculations is open. It's an open source project. So you can download and look at it anytime you want. And if you don't think that the way I'm doing it is the best way or better than IAB, then you can have a conversation about that, because it's an open source project. And so it's good, it's good. It's different data. Obviously, this is getting in the weeds a little bit. But redirect data is different data than a podcast host gets. So we get every single request for an episode file. And that is usually many, many, like dozens or hundreds of requests for a single episode, because it gets chunked up when it's delivered, versus a redirect only gets that first initial request. And then once the redirect is followed, they don't say anything else after that. So he's working with less data and having to make some decisions based on an initial request versus seeing that request over and over and over again. And then we can make a different decision, maybe because we saw it come in many different times. And so maybe it looks we get more information.
• 24:05
  Kevin: But at the end of the day, it's a good project. It's out in the open, there's nothing wrong with it, we like Spurlock we'd like how he's trying to make podcasts that's better. And this is a really good way to go about it.
• 24:16
  Kevin: And so it's another data point.
• 24:16
  Kevin: So there is a concern, obviously about like the number of redirects that you have in front of your file. So when somebody makes a request to listen to your podcast, if it has to go somewhere else first, so it can record a play and then get redirected to your file that slows things down a little bit.
• 24:31
  Kevin: And it's a potential failure point. So if op three is down, the redirect doesn't happen.
• 24:37
  Kevin: Somebody's trying to listen to your podcast, and it looks like your podcast is down. But it's not. It's just the redirect is down.
• 24:42
  Alban: Yeah, way I like to explain this to people is it's like you're trying to get directions somewhere. And instead of getting directions, all the way to the right house.
• 24:51
  Alban: It's like oh, go talk to Jim and he'll tell you where the house is. And then you show up and talk to Jim and he's like, go talk to Cindy. She'll tell you where it is. And now you've been read erected multiple times to you can go to your final destination. Well, now you can't find Jim or Cindy, you're never going to find the house. So having all those redirects in the middle do create points of failure. Yeah.
• 25:11
  Kevin: And that's just the reality of the situation. That's not a concern about OPI three not being dependable or reliable. We've had it on for Buzzcast for three or four months now and have not had any issues at all, I don't think he's had any downtime. So I'm not saying anything negative about op three service, just that it's the reality of the technology that's being used as it is another failure point, but hasn't failed for us yet.
• 25:32
  Alban: So you can right now go to the OP3 page and get your prefix, send it over to Buzzsprout. And now start collecting the stats. But then you would need to reach out to John or wait until he's finished, you know, in launches this public, once it's public, then you're going to be able to actually go and see your OP3 numbers.
• 25:53
  Jordan: So if anyone wants to see what the stats look like in action, I will post the Buzzcast stats link in our show notes.
• 26:04
  Jordan: PodcastStudio Pro is a podcast Project Management site, which has been on a paid subscription level up until now. They just rolled out a free ad based version where you have like ads on the web page. And I was really intrigued by this because I've been using air table because air table has really good like project management website that is free. Like they have a great free version of it.
• 26:27
  Jordan: I've used Google Sheets, because that's really easy to like keep track of my shownotes, my episode planning things like that. So I want to take a look at podcast studio pro when I saw that it had a free version. Now, they're saying that you can manage like multiple podcasts with one account, you can have 100 collaborators on a project, they have this like great interface. And it's like really organized, there's a calendar, there's show notes, export, things like that. So I went ahead and created an account and I toyed around with it for a little bit. It wasn't as intuitive as I thought it would be. There were just some things that felt like a little clunky.
• 27:03
  Jordan: But there was also some stuff that I didn't like about it.
• 27:08
  Alban: I didn't play with it, Jordan, but I did have the chance to go watch their launch video from when they launched it as a paid product. Just watching it. I mean, see, it's kind of like project management software, like you said, for podcasts. And it kind of is built in with some like predefined templates based on the kind of like eight most common styles of podcasts. So the whole idea is that you plan your episodes, and then you pick one of these templates. And then from there, you build out your show. So say like, here are your eight segments for Episode One.
• 27:40
  Alban: And you say Okay, in this segment, I'm gonna talk about these things. And it's almost like Kanban style like boards where you're moving around topics and stuff. And it made me think like I could see managing a podcast with a Kanban board.
• 27:53
  Alban: But the software itself is very opinionated, like it's got a very clear like, this is how you should manage your podcast. And if your brain isn't kind of wired the same way, as the developers, I could see it getting a little bit confusing.
• 28:09
  Alban: It's very flexible, like things can be changed quite a bit. But all software lies between a one end just like fully customizable, everything can be done exactly the way that you want to make it. And then there's another version, it's all the way on the other end.
• 28:26
  Alban: It's like super opinionated, like this is exactly how you use this software. Here's exactly how it works. Buzzsprout is like closer to that side where it has a strong opinion. So sometimes there's less flexible because we're trying to push you to do things a certain way. And this software felt pretty opinionated. And it didn't line up with my expectations of how I want to manage a podcast. So I think for some people, it might fit perfectly. But for me in a way that Buzzsprout at times is not a perfect fit for some podcasters you might be looking for a different piece of software if it has an opinion that you just don't agree with.
• 29:04
  Jordan: With a kanban style kind of modular thing like that's the thing is like, it forces you to chop your podcast into segments.
• 29:13
  Jordan: So it'll be like a chunk that's like this is where the theme music goes chunk that this is where the sponsorship read is chunk where this is question one, question two things like that. And I didn't really like that because when I was trying to play with it, it basically reminds me of PowerPoint slides.
• 29:30
  Jordan: When you expand the cards, you can choose different layouts for it and it looks identical to PowerPoint actually. But what I don't like about it is that when you type like a sponsorship slot and you type in like the sponsor is you know better help or whatever, it can't be saved as like a template slide or anything like that. So I can't just like use it like I would have to type that out for every single sponsorship slot for the entirety of my podcast whenever I Have a new like sponsor or recurring sponsor anything like that if you have a recurring segment, and I found it to be really clunky because the slides allow you to type long form content too. But then when I tried exporting it like one of the things that they touted was so great is that you can export show notes, and my show notes, were not cooperating at all. And so I would export in episodes, show notes. And because I had typed the long form content on one slide, it wouldn't actually populate it at all. And so what I had to do is like, expand it into the episode itself, and then create extra slides along with the one slide. And then that would put the content but then it wouldn't give me the header of the title slide underneath the content. It was so confusing, and I messed with it forever. And I could not get it to work. And so I was like, Okay, well, I'm probably doing it wrong. I'm gonna go to their guide, or tutorial or FAQ or something like that. Guess what, there's not one. There's nothing walking you through step by step how to use this. So if you want to dedicate like a lot of time trying to figure it out like I did, I think that it is useful.
• 31:06
  Jordan: The calendar looks really good.
• 31:10
  Jordan: The calendar works well. You can tie events and interviews and things like that, like schedules to a specific episode. But the other thing that I felt like this Project Management site was missing was the ability to mark episodes complete or clear them out or something like that.
• 31:23
  Jordan: Well,
• 31:25
  Alban: if people want to try it out for themselves. Now there is a free version. And you could go and test it. And if it kind of lines up with the way you think about podcasting, it might be fun to use. I am kind of thinking that maybe we should open source some of the stuff that we do, like how we do our outlines, and how we collect things for our podcast. Maybe we could start like a Google Drive for a bunch of different Google Docs with just lots of outlines.
• 31:47
  Alban: Because I think that's the thing people are looking for. They're like, can somebody else give me some structure that I could start filling out my podcast episodes. And so maybe the piece of this that really valuable for some podcasters is Alex Sanfilippo actually does this right. He has podcasts slp.com, which is just a bunch of templates for your podcast. And I think that might be what people are looking for here is like they want the structure.
• 32:15
  Alban: But maybe this is a bit too structured and kind of pushing you really strongly towards a specific format. But go check it out if you're interested. And if not, maybe we'll have some Google Docs for you in the future.
• 32:31
  Jordan: Lauren Passell and Arielle Nissenblatt, they kind of got together and said, We should make a list of what's in for 2023 and what should be out for 2023 in podcasting.
• 32:42
  Alban: Like, this is out and I'm like, that should be out like we should definitely leave that 2022. There's just some of it, I'm like, oh, yeah, that that junks definitely following us.
• 32:52
  Alban: So the lists are very good. I approve of these lists, okay, out microphones and headphones and cover art. Let me tell you, the very first blog post I ever wrote for Buzzsprout at some point in early 2015, said Do not put headphones and microphones in your cover art. There were like 30,000 podcasts in the world. Millions of people did not take that advice. So like, should it be out? Oh, yeah. It's not out though.
• 33:23
  Kevin: So in transcripts for every episode, I thought that was fantastic. Transcripts were kind of like a big thing back in 21, when it made it into the podcast namespace. And we'd launched them on Buzzsprout. A lot of people been using them.
• 33:37
  Kevin: But the adoption in podcast listening Apps has been really slow. And I don't know why because it doesn't seem like a huge technical challenge to provide a view for a transcript and a podcast listening app. So I love that they're calling it in. And I really hope that we can see some transcripts starting to appear and more podcast player apps in 2023.
• 33:55
  Jordan: One that I love is in for 2023 recommending other podcasts on your podcast to share quality content with your listeners and to build goodwill with other creators. I will die on this hill, you need to promote other podcasters because rising tides raise all ships.
• 34:12
  Alban: Out: reading off Wikipedia pages and calling it research.
• 34:18
  Kevin: Guilty. Last episode we're talking about like Hardy Boys and stuff.
• 34:24
  Jordan: I love this for Out, and I've actually talked many, many people out of it. So I'm glad this is on the out trend.
• 34:31
  Jordan: Spending money on Twitter and Facebook ads unless you're pointing to people sign up for a class I agree with this wholeheartedly. And there's so many people that are like, no, no, you social media is where it's at. You got to spend money on those ads. And I don't agree with that at all. Because you have to educate the people about what a podcast is like there's there's just way too much variable there.
• 34:52
  Alban: Yeah, I mean, there's so many pieces here, right one you're trying to reach people convince them to click, convince them to subscribe. Have your podcast, you know, they may not even be a podcast listeners Now you're also educating them on what a podcast is and how to subscribe. It's a pretty big lift. And if you're trying to do it in a single ad on Twitter, like that's unlikely to work. So I'm agreeing with that. One of the things that was in that I really liked credit and all the people who work on your podcast, even if it's just you, but especially if it's multiple people, we just did a video, it will probably be up by the time that you listen to this. Just a quick video I made about the Buzzsprout episode footer. And you know, one of the things I kept talking about is like, if there's somebody who made your music, or somebody who edits the show, make sure that they're getting credit, often think like, we're making these YouTube videos. You know, the videos, Julian and I are on screen, but Shay and Jonathan did a lot of the work. They put in a ton. And then people will say, Great job Alban and Gilon, but we're not crediting them in the videos, and so they're not getting noticed as much. So I want to be more intentional about, you know, highlighting for the public, if you are creating something in public, highlight the people who are actually helping create it and who are doing the work because, yeah, they deserve some of the credit for it.
• 36:13
  Kevin: Also enlist was show notes and descriptions that are longer than one sentence. Oh, my gosh, I can't tell you the number of times I'm listening to an episode. And I'm like, oh, I want to see a link to what they're talking about. Or even before I started listening, like what is what are they kind of cover in this episode, and there's nothing there. I know, it's not everybody. But it's got to be there's got to be a few more people out there like me that actually look at shownotes for information, and I get so annoyed when there's nothing there.
• 36:37
  Jordan: I'm in that camp too good.
• 36:39
  Kevin: I'm not alone. So even if it's just for Jordan, and I put something in your show notes.
• 36:45
  Jordan: Please just drop a link to your social media. I don't care like just something. I love this year in/out trends sort of thing. So what are maybe some things that you think are in or out trending in the podcast industry?
• 37:01
  Alban: I mean, in for me would be creating more community around podcasts. And that changes from show to show. But it's kind of been a thing we've been trying to do with Buzz boosts and creating a Twitter for this podcast. And we talked about different ways to engage your audience. And I think that we've just gone through three full years where people are feeling a little bit more disconnected from each other.
• 37:23
  Alban: And if one of the ways that you learn about things is through a podcast, then you probably want to connect a little bit with the podcast and with the people that make it and with other listeners. And I think that's a cool thing for podcasters to start doing. I think everybody on both sides benefits from being able to have a little bit wider conversation and more connection points. So whether that's going on Goodpods and trying to get your listeners over there, or setting up a Discord or whatever it is for you, I hope in in 2023 is more communities around podcasts.
• 37:54
  Alban: Yeah,
• 37:56
  Kevin: I really like that idea.
• 37:56
  Kevin: Mine's not exactly the same. But it piggybacks on that. And I'm gonna say in is like sharing podcast recommendations with your friends and family social circles, etc. That should be in that should be a normal part of everyday life for people who are into podcasts is that we have to like normalize podcasting and get more people into listening to podcasting. And the way you do that is by figuring out what shows you like and then who you're talking to, and give them a really good recommendation, get more people into it.
• 38:22
  Jordan: I think that my in and out are kind of like tied together. And I think that in 2023 is going to be listener supported content. And I think that out is going to be sponsorships. And I know this sounds really crazy. But I just
• 38:35
  Kevin: Wow.
• 38:36
  Kevin: am seeing a decline in advertisers. You know, they're spending a lot of money with like, the big networks and stuff like that. But I have recently noticed that it is so stinking hard to get a sponsor. And I think part of the problem is
• 38:48
  Jordan: I was like, What?
• 38:50
  Jordan: that you have all these advertisers that are looking at the podcasting space. And they're like, Oh, this is where it's at, like this is where the advertising is. But what they want are those creepy analytics, and they want everything to be like laser focused to their target demographic. And that's just like not exactly how podcasting works. And not everyone's like this. But I think that there's some advertisers that don't fully understand how it works. For example, I was reached out to by a bedding company for my podcast, I was like, Oh, perfect. Yeah, you can sponsor the show. And they want to sponsor a couple episodes. And then they asked me, Do you have any statistics on your demographics? And I was like, Not really, but I did run a listener survey. And there's like 200 people, so it gives you an idea. And so I sent it to the sponsor, and they said, Oh, well, we see that only 15% of your audience makes over$100,000 So we're gonna have to pull out of the deal.
• 39:50
  Alban: Can I ask? Was this betting or bedding?
• 39:53
  Jordan: Bedding.
• 39:54
  Kevin: I had that same question betting so it's like the thing you sleep on?
• 39:56
  Jordan: Yeah, like a betting company like a luxury bedding and pajama company, which seems perfect for a sleep podcast.
• 40:03
  Alban: Yeah, but much better than a sports betting
• 40:05
  Kevin: it must be a very expensive bed if there are only target people who make $100,000 or more.
• 40:09
  Jordan: See, and that's the thing is like it was not expensive sheet sets, things like that. I mean, it was like a little bit more on the upper scale. Like it wasn't like Walmart sheets, but like somebody who makes below$100,000 could easily have bought those sheets. But it was just so crazy to me that they're reaching out to podcasters. And then, because my audience isn't like 100% people who make over$100,000, like, I'm sorry, actually, we're gonna have to back out of the deal. But I think that's the thing is like, advertisers are so used to like those social media things that they're.
• 40:42
  Kevin: Yeah, well, it's like there's blood in the water, right? Like, once you get a taste of it, you just want more and more and more. And that's what's happened with Google and Facebook advertising. Instagram, Tik Tok, like you gave so much data well, and it's not free, like because people are giving up a massive amount of their privacy in order to provide that data to get this, you know, quote, unquote, free service.
• 41:04
  Kevin: And in podcasting, we don't have that. Spotify has a lot of it, because of their terms and conditions when you sign up, and you have to be signed in to listen to anything on Spotify.
• 41:12
  Kevin: So they're getting a lot of that data. But even for them, I mean, there was a pretty good article I've read over the weekend, I can't remember where it was, maybe Jordan can find the link about Spotify, his business model and the struggles that they're having. But even they are struggling with advertising as well. It's almost like there's been so much data provided by a couple large companies who business model has been harvesting data to target ads more effectively, that now advertisers don't want to spend anywhere that has anything less than that the full swath of data available on these from these few resources.
• 41:42
  Alban: One of the things that's been in the news quite a bit lately has been Twitter and all these kinds of like, issues that Twitter's gone through with the change of ownership. And one of the things people keep talking about as for how many people are on Twitter, the cost per impressions, is really never been as high as like Facebook, or Instagram. And one of the things I saw those most Illuminae was somebody was arguing, it's not necessarily the engagement because people are very engaged on Twitter, but they're not in a purchase mindset. If you're on Instagram, you're kind of scrolling through and you're kind of consuming and you're looking at cool things.
• 42:19
  Alban: And then something cool comes up to buy, you're kind of in a bad mood, and Facebook, it's kind of bringing together all sorts of things, you're just kind of bored, you're interested and looking around, and then you find something to buy. But on Twitter, it's text heavy, there's not as many images or videos, you might be engaged in a bit of an argument, you're kind of like consuming. It's a little bit of a different mindset. And so Twitter seems to have never been able to get people into bite mode as easily.
• 42:46
  Alban: And I wonder like, would that not just continue a little bit to podcasts, like, you can do brand advertising and hear something go, ooh, that's an interesting brand. And then later on, make that purchase.
• 43:00
  Alban: But a lot of this like super targeted, high CPM stuff, it feels like they want to see the buy start happening, right? As soon as you listen. And it doesn't feel right to me on a podcast because I'm like out for a run, it doesn't matter how sweet the ad is, I'm probably not stopping the run, and going okay, got a pause my watch real quick, and then get it out and make this purchase to buy whatever the thing is, I think is just like a different mindset. And it lends itself to a different type of advertising, which is more brand advertising, brand awareness, kind of triggering your brain to create positive associations with the brand.
• 43:36
  Jordan: As an advertiser, if you're wanting that, why not do an affiliate deal? Like why would you approach podcasters about a sponsorship and not do an affiliate structure? It just, it doesn't make sense to me. I think that advertisers are forgetting the value of a podcasters word to their listeners. I think that's the thing that people are missing out on that they're just not understanding so many different people from different walks of life, you know, different ages, things like that will listen to the same podcast enjoy the same podcast because it's kind of this like niche topic, you know what I mean? But they're wanting it to be like this podcast has like all the same listeners, like it's all women over 35 who work in business or whatever.
• 44:17
  Jordan: They're hoping for things like that. And that's just not going to happen.
• 44:22
  Alban: Yeah, I mean, that can happen on Facebook, where they're targeting individuals, and they're saying, I need to find people exactly like this person, like, okay, cool. We have like all the people. So we can find people who are in this very tight window. And then when advertisers come to a podcast, and they go, Great, I want to target those people. And you're like, Well, I'm I've got a show, and the show is made up of different types of people because people are not all the same. You know, it may all be women in business over 35. That doesn't mean they're all the same as each other. And it doesn't matter what the topic of the show is. There's still people who you wouldn't expect who are interested in it. And so it's not like all guys are listening In a tech podcasts and all women are listening to celebrity gossip podcast or something I don't know, like, there's people who imagine they are like, I know what these demographics look like, and I'm gonna hit it 100% I think that you kind of have to have some awareness that people are different than you expect. And they have interests that are different. And so shows are never made up of 100% of one type of person.
• 45:22
  Jordan: That's why I think that subscriber content is in and advertisers are out. Alright, it's time for Buzz boosts. There she is.
• 45:39
  Alban: One of the pieces of feedback we got from a backseat coach's podcast was hey, guys love the show. sad to hear the buzz boo stings are gone. I love them. Maybe I'm biased as a sting jingle editor, but I've always enjoyed the musical interlude. James, we thank you.
• 45:54
  Alban: We will have to send you a free copy of the buzz boo stinger.
• 45:59
  Alban: You can play it. It's so much feedback. People are really bothered by the stairs, so I always thought it was silly.
• 46:08
  Alban: They're not a fan. I wonder
• 46:10
  Kevin: if it's just they want more variety. What if we had like a different Stinger every time? Do we need to like invest more in stingers?
• 46:18
  Jordan: I think it's that you guys went with like a radio sounding stinger and it was just really aggressive.
• 46:25
  Kevin: Yeah, like the 90s shock jock Stinger style. Yeah, aggressive flash
• 46:29
  Alban: like tasteful.
• 46:30
  Jordan: Yeah. So maybe we need to find something else that is not aggressive slash tasteful, but rather just tasteful.
• 46:39
  Alban: Maybe we can have an audition, maybe we can. We could do a handful of different it's time for Buzz boosts that over the course of the next 10 episodes. People can tell us which of them they like the most
• 46:49
  Kevin: or can we have listeners submitted stingers? That
• 46:52
  Alban: is 100 is a great idea.
• 46:52
  Alban: Record a it's time for Buzz boost Stinger in whatever format you want. And then tweet that audio at us at Buzzcast podcast.
• 47:01
  Alban: And then we could see if there's any that are good we could start putting in. So maybe backseat coach's podcast. I think James, you're up first. That'd be awesome.
• 47:13
  Jordan: You've volunteered as tribute.
• 47:15
  Alban: So the buzz boo section are We are We officially expanding the bus booths section to include bus booths and tweets
• 47:22
  Jordan: and thinking that buzz booths can be rather than just like renaming it like we could just have any listeners submitted comments, questions, things like that can go under the buzz boost umbrella, right?
• 47:34
  Kevin: I think we need to rebrand the whole thing then buzz boost
• 47:37
  Alban: feedback
• 47:38
  Jordan: and call it the BuzzFeed
• 47:43
  Alban: it's time for Buzzfeed to do. Yeah, this is something like audience connection. And what were those things in the newspaper? Kevin like missed connections. Do you remember those? Something like that.
• 47:55
  Alban: That's really
• 48:01
  Kevin: cool. Missed Connections was like we made eye contact at the McDonald's.
• 48:06
  Alban: I always loved reading those because they're so ridiculous that I was like, has anybody ever read a missed connection? And it was like, you beautiful waitress me not beautiful man. We talked. It was amazing. Reach out and like, whatever was like, Hey, that was me. Awesome. I'm gonna find that person. Like, I don't think they ever those connections were never made. Oh,
• 48:30
  Kevin: maybe. Maybe not. I don't know what this has to do with Buzz boost. Except it's a really bad analogy.
• 48:36
  Jordan: We could call it like the comment corral. You ha.
• 48:40
  Alban: So they need some sort of like alliteration, but we will find a new name.
• 48:45
  Jordan: Well, we need to start off by talking about a tweet that was sent to us from Paul Robinson. He said I felt the need to share this with Ellenbrook Jordan pods and caveman for no good reason at all other than hoping this makes it into your next episode.
• 48:57
  Jordan: Congratulations that did. All I can say is that when I saw this, I immediately thought of Buzzsprout in a good way of course happy new year to all of you and he posted a photo of a box called Naked sprout Britain's most sustainable toilet roll bamboo toilet paper company called Naked sprout.
• 49:21
  Kevin: I'm hoping that why he thought of us was because it had the word sprout and not because it was Britain's most sustainable toilet roll.
• 49:27
  Alban: I'm more into the sustainability aspect of it. I just Yeah, I don't know what visual he was getting what he thought naked sprout but
• 49:37
  Kevin: our apologies like it.
• 49:37
  Kevin: Great tweet 100% Virgin unbleached bamboo toilet roll.
• 49:42
  Kevin: I'm gonna get a sample of it. I don't know if we can get it in the you
• 49:47
  Alban: can get a sample and stock the Buzzsprout offices.
• 49:52
  Alban: You know, by the way, we got a somebody reached out on Twitter, QR code art, and they asked Is there a place online where I can see table all the books that are entering the public domain? Do we have a link to that?
• 50:04
  Jordan: I don't have a link to it. I mean, you can just like go to Google and type in public domain here, like what is coming into the public domain. And there's things like that, like you'll, you'll see it because it'll pop up. But I can try to find it and leave a link. If I don't leave a link. It's because I just didn't find it or there's too many things, but I can, I can try to find a link for that.
• 50:22
  Jordan: And on
• 50:24
  Alban: January 1, you can almost always just search like what just entered the public domain.
• 50:27
  Alban: And there's always lists of this here, this hit. And lots of stuff you may not have heard of, but there's always a few things that are kind of well known, like Hardy boys that are entering the public domain in any given year. Yeah, we had a little bit of follow up from Brad Shrieve. I thought this was interesting. When we were talking about copyright, Brad Shrieve wrote interesting or maybe boring fact about copyright talk, people were outraged to a sequel to Gone With the Wind was published. It had to be the copyright was soon to end on the original so the estate had the sequel written so no other authors could use the characters. Ooh, I just think this is so wild that like the estate was like, Hey, we're just gonna kind of like make the original Gone with the wind a little bit worse by making a bad sequel. But at least we'll get like to hold on to copyright so that nobody else can write something crazy. So they ended up you know, publishing that so interesting from Brad Shrieve.
• 51:25
  Alban: Thanks for giving us that tidbit. That is
• 51:27
  Kevin: interesting. Well, and
• 51:29
  Jordan: the final installment of Sherlock Holmes has entered the public domain so like his estate can't sue for silly things anymore because they were going after like Enola Holmes because Sherlock was too emotional or something like that. I don't know. It was stupid. You know,
• 51:45
  Kevin: I used to think I liked the movie Mary Poppins when I was a kid. But I was always puzzled by the opening scene, Bert is start singing a song and he starts saying, like, everything that's about to happen, or something has happened before. And then Mary Poppins shows up, and she knows Bert. And it's like, there's this whole backstory there, where she must have visited before and got to know Bert and maybe visited with other kids.
• 52:05
  Kevin: But we never know anything about that. I'm like, why hasn't somebody written the pre Mary Poppins story?
• 52:11
  Alban: You know that these are books, right? No. So Mary Poppins is a series.
• 52:16
  Kevin: And so they made the movie and it was like, in the middle of a series or something.
• 52:18
  Kevin: Is it? Is it all Disney? I
• 52:20
  Alban: think this is off the top of my head. I should read a Wikipedia article slash do some research. But my memory is that it was a British author, and she wrote the series of books, and the movie is based, I think, on the first book, and she was supposedly so dreadful to work with that they were just like, we're not doing this again. And then the movie came out. And it was a huge hit. And she was like, This is the worst movie I've ever seen. Like, you can never ever use one of my books again. Oh, no. And so it just went on. But there's like all sorts of different books.
• 52:55
  Alban: There's Mary Poppins and Mary Poppins comes back and Mary Poppins opens the door and Mary Poppins in the park. And yes,
• 53:03
  Kevin: none of those sounds interesting to me. What's interesting to me, is that what happened before the pre I think they've wrapped up the first movie well enough for me that I was like, that's the end of the Mary Poppins story, but I'm very curious about what happened before.
• 53:15
  Jordan: I don't know if Mary Poppins is magical and an immortal way, but like, what if she was Burt's nanny when he was growing up?
• 53:23
  Kevin: Oh, that would be cool.
• 53:26
  Jordan: I'm throwing this out there. And there's someone probably screaming at their phone right now. Like, you idiot.
• 53:33
  Alban: This is a podcast. Like there's no legal advice. There's no medical advice. Obviously, there's not even like literary advice or like good taste.
• 53:42
  Kevin: I just assumed Disney owned the whole thing. And so that's why no one had ever written it. And I guess Disney wasn't interested in telling us what happened before. But like what happened with the yellow brick road? What does that I've lost the Wizard of Oz, Wizard of Oz. Like they came out with wicked. The musical which kind of showed the backstory of the Wizard of Oz.
• 54:01
  Jordan: That was after it was in the public domain, though.
• 54:04
  Kevin: Oh, was it? Is that what happened? Again, we're back to public domain stuff.
• 54:07
  Alban: Welcome back to the Buzzcast public domain podcast.
• 54:12
  Jordan: Beat this dead horse.
• 54:14
  Kevin: Right, we should move on.
• 54:14
  Kevin: Dave Jones shot us a boost.
• 54:19
  Kevin: 10,000 SATs. Thanks, Dave. Said Kevin what fitness trackers are you using now? And what do you recommend? Well, I have to I'm using an Apple Watch and I'm using a whoop strap. I like them both for different reasons.
• 54:30
  Kevin: Apple Watch is great for tracking runs and things like that listening to podcasts on the go not having to carry your phone everywhere. And it gives you a massive amount of fitness tracking data. And then if you want to supplement that, you can also grab a whoop strap. W H O P and they have a podcast too that's hosted on Buzzsprout that you can go listen to but whoop their big thing is like recovery and sleep tracking. You never have to take it off your wrist the when you need to recharge it. There's little battery straps on top so It goes on. And once you put it on, you never take it off. And so you get all the sleep tracking data and everything that you don't necessarily get from Apple Watch because Apple Watch has to come off your wrist to recharge.
• 55:08
  Kevin: There you go
• 55:09
  Alban: Use promo code K Finn for your first month for the whoop strap.
• 55:14
  Jordan: I was so excited getting like an Apple Watch this Christmas and like I had in my head that was going to make me like a better person. Like maybe it would make me like, exercise more like have that kind of accountability. And really, all it does is tell me that I suck at sleeping and that I need to stand up more. I'm just constantly getting that little like ding, like, Time to stand up, and I'm like No, not yet.
• 55:39
  Jordan: Maybe in a couple hours.
• 55:42
  Alban: That's a marketing trick.
• 55:42
  Alban: I mean, all marketing is selling you stuff that it's like, Hey, here's something you want to do.
• 55:47
  Alban: And you're like, I do want to do that. And it's like, oh, the way to do that is with an Apple Watch. Then you'll be healthy and you're like, nice. And then it turns out like Oh, plus a bunch of work from me. Like every course is like step one, step two, step three, make some money. And you're like, ooh, and then like one of the steps is like keep working at it for like multiple years and you're just like what it's a lot of work at that
• 56:10
  Jordan: one's like yeah, never stop until you die.
• 56:13
  Alban: Next comment was from Jean been Twitter has already fallen apart. Come join us on Mastodon sent us 2000 SATs.
• 56:20
  Alban: Thank you Jean been. I did go try out mastodon. I think Kevin and Tom both used Mastodon now for multiple years. Right, Kevin? Yep.
• 56:29
  Kevin: I'm on Mastodon, do you use a lot? No, not a lot. I've got just a few groups in there that they primarily communicate through the Macedon. So I just go there for those conversations. But it's not like a social thing. Like I don't just go there and just browse and look for conversations and jump in or whatever.
• 56:44
  Alban: It's cool that people are trying it out. And if at some point, it does become mainstream, like maybe I'll come join it. But there's a good bit of me that like I tried to do post for a second, I checked out Mastodon and wait, none of these social platforms have ever added anything to my life, they've only taken away. Maybe if Elon Musk kills Twitter, somehow that will just be a blessing. Maybe the good thing will just be to let some of these go from my life. And so I don't think I need a Reddit alternative I need like a book and like going outside and stuff. So gene B could be correct that Mastodon is where it's going. But you know, I totally missed out on Snapchat, I never created an account. And man, that's probably my favorite social platform because it's the one that never asks me to log in and do something. So I think I'll hold off on Mastodon for now if at some point, there's a really compelling reason to pull me over there. Then I do have an account. But maybe I would go and start walking in.
• 57:44
  Jordan: Pocket parley sent us 3000 SATs and saying when using the fountain app, you get free SATs for listening. Why not just put them back to shows you earn them from I see it like Monopoly money? Pass Go, get $200. Keep the buzzboosts. I love that that's I didn't even realize that that you got paid to listen on fountain.
• 58:05
  Kevin: Yeah, well, I think paid is kind of a generous term there. They give you some SATs.
• 58:09
  Kevin: They're just not really worth much at all. So yeah, I mean, you kind of are getting paid, but it's like a couple sets, right? Like 10 SATs a minute or something that's really low. But I love the idea of like, just use them as tips, tokens, whatever. Yeah, pass them back around. It's fantastic. And
• 58:25
  Alban: The idea of money being passed back and forth isn't really monopoly. That's just an economy. So welcome to podcast economy where we're passing SATs back and forth.
• 58:35
  Jordan: I don't know. I think the Monopoly money is a lot more fun.
• 58:40
  Alban: Kind of in this vein on Twitter, we had Kieran down, reached out and tagged us in mere mortals podcast actually has gone to there. I think this is from fountain fountain app.
• 58:52
  Alban: Actually, at the end of the year, we'll say here are all the podcasts you support and how much you supported them and how many sets you sent them. And we were number four on Karen's list, and we received 74,202 SATs for a mere mortals podcast this year. It looks like they supported over 1.2 million SATs to all sorts of different creators. So Karen, thank you so much for keeping us a top of mind and for supporting so many shows. Yeah,
• 59:20
  Kevin: that's incredible. Okay, Mitch D says Merry Christmas and Happy New Year, even despite Kevin recommending Apple podcasts, smiley face.
• 59:32
  Alban: Is that Mitch Downey from Podverse? Yeah, I met so too.
• 59:37
  Jordan: I think it is. So we know we have to get pod verse shout out to
• 59:41
  Alban: shout out to pod verse.
• 59:41
  Alban: One of the things I do really like about pod verse is the ability to create and share clips. Yeah. So it's a very cool feature that they have. You see lots of people sharing them online,
• 59:52
  Jordan: and they support the value for value as well, which is very cool.
• 59:55
  Alban: Yeah, tons of support for all the podcasting to Dotto stuff.
• 59:59
  Kevin: If Apple Podcasts isn't right for you check out Podverse
• 1:00:02
  Alban: Podverse.fm. 2112 SATs from Dave Jones. So the lonely plus symbol was the pickled ginger of a sushi course. In reference to the plus symbol that was by itself for a bit and now needs the follow friend, or else nobody would ever pay attention to it on Apple podcasts. I love the pickled ginger of sushi. I agree. I would never eaten just a bunch of pickled ginger by itself. So maybe that's an apt analogy, Dave.
• 1:00:32
  Jordan: I pictured Dave like listening to this podcast with like his moleskin notebook and just like pondering these little quirky metaphors to send, just like, oh, that's a good one. And Moritz from Alby what a great theme song had to listen twice because it was so catchy. I, I have to admit, I've listened to that song like, probably 15 times.
• 1:00:57
  Kevin: It's so funny. You know, I don't know if I ever told you guys the first time I listened to that jingle at the end of the episode. I was listening at like, 1.75 Maybe, maybe two, maybe 2x. It sounds weird at 1x Go ahead and crank it up to 2x and take a listen. It is really weird. It's already very high pitched and now it's like straight up chipmunks singing this indoctrination. Was really bizarre.
• 1:01:23
  Alban: I've ever told you this.
• 1:01:23
  Alban: Somebody one of the reviews for a song exploder was I always listened to Song exploder to x.
• 1:01:31
  Alban: But that really messes it up when you play the song. So could you create a another feed where the all the talking is at normal speed. But then the song is at half speed so that when it plays the song, it works for me. And like they're like, thanks. And Richard Sherman is just like what is happening? Like you give them something for free? And they're like, Hey, would you create a whole nother workflow that listens to x, who can't be bothered just to flip back to 1x later on?
• 1:02:01
  Kevin: That's interesting. I wonder if we're gonna start seeing that trend. Like, you know, in TV watching, they made the ads louder. So like when you got up from your couch to go to your kitchen, you could still hear the ad, maybe in podcasts?
• 1:02:11
  Kevin: Maybe it'll work better if we slow the ads down. So all ads will play at half speed.
• 1:02:18
  Alban: So that the ads get to be like, if you want Blue Apron.
• 1:02:25
  Alban: Oh, yeah. Well, all of a sudden, this sounds normal to me is to x.
• 1:02:30
  Kevin: That sounds like a good April 1 joke. Let's slow all the Buzzsprout ads down to half speed. I have wondered about that. What Why is that they're like, who listens at half speed or point seven, five? Is that an accessibility feature? Or is it just a preference?
• 1:02:43
  Alban: I think it's for people who listen to like Ben Shapiro or something. So there's people who talk like super fast all the time, and you can't even really process everything they're saying. And you're like, alright, I'll slow that down.
• 1:02:53
  Alban: I'm like, baby, that's it. Oh, wait, it's English as a second language. I bet that's it.
• 1:02:58
  Kevin: that's kind of like borderline accessibility, I guess. I mean,
• 1:03:02
  Alban: anytime you're learning another language like you need it to be spoken quite a bit slower. So I would bet that was probably part of it.
• 1:03:09
  Kevin: That's a good use case.
• 1:03:09
  Kevin: Interesting. Okay. I'll accept that as the answer. I'll move on with my life.
• 1:03:14
  Alban: This is not medical advice.
• 1:03:16
  Jordan: Oh, thanks to everyone who wrote in and keep podcasting.
• 1:03:22
  Kevin: All right, so show me what do you have going on your hand?
• 1:03:26
  Alban: This isn't not a you know, this is I think a medical device. Let um, this is a wrist brace. I will find out this afternoon, what the prognosis is or diagnosis
• 1:03:38
  Kevin: that looks like something you wear to prevent an injury from happening, like the risk of rollerbladers.
• 1:03:46
  Alban: That's 100% 100 resent when I bought it. I was like, this reminds me of what my mom used to make me wear when I was bleeding. And how could I have been wearing this?
• 1:03:56
  Kevin: Or if you're a professional bowler.
• 1:03:59
  Alban: The day after Christmas Wife, Daughter and I drove up to North Carolina, we went skiing and we rented a place we're just hanging out and you know, we're from Florida. So snow is like exciting to us. And haven't snowboard since I was like 13.
• 1:04:14
  Alban: And actually Justin Jackson, one of our competitors had posted this video of himself snowboarding and was like, this is where it's at. And I was like, All right, you know what, when we go to North Carolina, I'm snowboarding based on seeing that tweet. I think I told him that. And I was warned by my brother in law he's like, I don't know you're gonna break your wrist
• 1:04:35
  Kevin: oh my gosh, you word curse, do you
• 1:04:38
  Alban: and then during my lesson it wasn't even on my own. This is in a lesson. You know you fall a lot and one of the falls I feel it fall awkward way hand behind me twisted. And I went No, something bad just happened.
• 1:04:50
  Alban: And he's like, Oh, just hop up.
• 1:04:53
  Alban: You got it. And I'm like, No, did something on my wrist. I was like, either sprained it or broke it. I think he was skeptical because I wasn't making I'm like yelling, but started swelling up. And he's like, Oh, I bet you just sprained it. So just wait like four days, and ICIT and ibuprofen and elevate it, and it'll be good. But if not go get an x ray.
• 1:05:13
  Kevin: You get lots of medical advice from non medical.
• 1:05:17
  Alban: I think I exclusively get medical and non medical people.
• 1:05:22
  Alban: I think I have a little bit more of a laissez faire when it comes to me. I'm like, it's probably he's right, that he is a sprain.
• 1:05:29
  Alban: He's not a doctor, but he is a semi expert on. Hey, that doesn't look like that bad of a snowboard fall. Right? Like, I don't know, the qualifications.
• 1:05:38
  Alban: Like you've probably seen a bunch of broken wrists in your day. Maybe?
• 1:05:45
  Jordan: I mean, probably he's probably broken his wrist a few times.
• 1:05:48
  Alban: Yeah. So he also possibly having some liability. I don't know, in this situation was like, yeah, it's probably fine.
• 1:05:56
  Kevin: Yeah, I don't think those guys have any liability, man. I mean, you're You're the lawyer.
• 1:05:59
  Kevin: Not me. But
• 1:06:01
  Jordan: well, did you did you sign a waiver, though?
• 1:06:03
  Alban: Yeah. I don't think I signed a waiver.
• 1:06:05
  Kevin: But yeah, to go on the mountain. You did you sign away your life before they let you on the mountain.
• 1:06:09
  Jordan: That's true.
• 1:06:10
  Alban: I don't know. Honestly, if I did, I know that there were all these like, stated, you know, waivers on walls, like by buying a ticket, you know, you sign this over. But there's some cases where some of that's not totally enforceable, I think, I don't know. This is why I'm not a lawyer anymore. I don't remember. So we're now six days in and there's some deep pain still in the bone area of my arm.
• 1:06:36
  Kevin: This happened day one of the ski trip to day two. So like a week ago now? Yeah, six days, you still haven't had an x ray?
• 1:06:44
  Alban: Well, I'm gonna get an x ray after we record Buzzcast
• 1:06:48
  Jordan: Priorities, Kevin.
• 1:06:49
  Alban: Also, it's not easy to get X rays. You have to like,
• 1:06:53
  Kevin: No, it is easy to get x.
• 1:06:53
  Kevin: Well, you can go to the hospital, I guess. Yeah, it's not cheap to get X rays. But you can go do it quickly.
• 1:06:59
  Alban: So I'm just gonna I've got one scheduled today. So I'll go in. And they'll tell me like, oh, it looks fine. Actually just looks like a hidden planning issue.
• 1:07:07
  Jordan: Oh, God.
• 1:07:08
  Kevin: You want to know a life hack.
• 1:07:09
  Alban: That's a life hack.
• 1:07:10
  Kevin: The cheapest place to get an x ray now it's not the best, cheapest chiropractor. Oh, really? Yeah. Most chiropractors have X ray machines and they're off again, Kevin. Getting medical advice from non medical people not medical advice. No, because they can't do much once they determine it's broken then they're pretty much like there's nothing I can do now. And then you have to go get another x ray from like a doctor. You can put a cast on it.
• 1:07:33
  Alban: I think the vets not a bad idea.
• 1:07:35
  Kevin: I was talking with your brother. This is getting personal now. But I was talking to your brother yesterday I said I got a text from Alban that he broke his wrist snowboarding.
• 1:07:42
  Kevin: And I thought that that was a disingenuous statement. Because no one hurts their wrist snowboarding, you hurt your wrist falling. That doesn't sound very cool as snowboarding.
• 1:07:54
  Alban: So really what I did was I hurt my wrist failing to snowboard.
• 1:08:01
  Kevin: Anyway, that's a bummer, man. Hope it gets better soon.
• 1:08:04
  Kevin: It's not your mouse interest isn't it is.
• 1:08:07
  Alban: So right handed is my right hand. And like typing is very difficult. brushing my teeth eating kind of the normal living life, things have all become more difficult. So yeah, I don't know. I'm learning to be left handed right now.
• 1:08:23
  Kevin: Or just do it with your feet. Some people brush their teeth with their feet and stuff I do.
• 1:08:28
  Alban: I'll be honest, I'm remembering all of these videos of people who have like gone through really tough times.
• 1:08:35
  Alban: They've lost a limb or something. And it's like how they're living their lives and you're like, wow, that's really impressive. And now I'm like, I have one hand that hurts kinda like I can't handle anything.
• 1:08:45
  Alban: Yeah, people are incredibly resilient.