Building a Business That Heals a Community
Troost Avenue is Kansas City's most infamous boundary — a redlining border named for a man who enslaved six people, and the same line congressional maps are still drawn along today. Chris Goode built Ruby Jean's Juicery, now a national brand carried in over 160 Whole Foods stores, out of a promise he made at 14, watching his grandmother die of type 2 diabetes. Eleven years later, that promise has become a campaign to rename the street, a bus-stop adoption program aiming for 1,000 stops, and a hard case for why wealthy institutions — not good intentions — are what actually change a…
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