11 - Affiliate Fraud Uncovered: Why Collaboration Is Key with Robert Bratzke

Affiliate Dialogues · May 14, 2025 · 28m

Today, I’m joined by Robert Bratzke, Head of Affiliate Marketing at preisvergleich.de – known not only for his expertise in performance marketing, but also as the “feel-good manager” of his team.

🎧 In this episode we dive into:

✅ What affiliate fraud really looks like – from fake leads to identity theft

✅ Why cooperation between advertisers, publishers & networks is crucial

✅ How to detect red flags – and what tools help prevent fraud

✅ What needs to change in the industry to better protect budgets & trust

📌 Note: This episode is in German, as it focuses on the German market.

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