What 10,000 Interviews Teach About Authority
George Wright III interviews Jerome Knyszewski, founder and CEO of Authority Magazines, about how he built Valiant CEO from an online marketing and reputation need: entrepreneurs struggled to get credible legacy-media features, so he created an open-door WordPress-based publication that has done 10,000 interviews in about four years and never charges to publish. Audience demand and niche fit drove expansion into a network of about a dozen publications.
00:00 Third Party Validation
03:38 Control The Narrative
10:00 Social Proof Explained
15:28 Why The Covers Stand Out
18:28 FAQ And Should Ask…
The skinny
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