Office Beacon CEO Pranav Dalal on building the right marketing team: keep strategy in-house, execute anywhere

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Sep 23, 2026 · 18m

If your best marketing people feel like they're doing the work of three, is that a workload problem or a structure problem?

Agility isn't just moving faster. It's being able to change how your team is built, repeatedly, without the work coming apart in the process.

Today we're talking about the architecture of the marketing team itself. Budget pressure, a tight talent market, and rising expectations for output have a lot of leaders asking people to do more inside a structure that was designed for a different set of demands. We'll get into:

- What actually belongs on the core team — and what…