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How AI is Revolutionizing Customer Trust in Local Businesses · Unstoppable Success Podcast

• 0:00
  Speaker: Welcome to the Unstoppable Success Podcast, where we spotlight visionary leaders who have mastered the art of growth, purpose, and powerful connections.
• 0:09
  Speaker: I'm your host, Jaclyn Schuminger, connector, high performance coach, and creator of the Leap to Your Success Framework in Two Steps TS.
• 0:17
  Speaker: Each week we dive into bold insights, real conversations, and powerful strategies to fuel your growth, deepen your relationships, and ignite transformational momentum.
• 0:29
  Speaker: And why?
• 0:30
  Speaker: Because you were meant to be unstoppable.
• 0:32
  Speaker: Now let's leap into the podcast.
• 0:35
  Speaker: And on this podcast, as you know, we hear from amazing leaders, people in industry, CEOs, founders, and people that have had amazing success.
• 0:58
  Speaker: Unstoppable success.
• 1:00
  Speaker: And we get their insights, their wisdoms, their tips so that you can also have unstoppable success.
• 1:07
  Speaker: And today I have the greatest pleasure to share with you Laurent Cohen.
• 1:12
  Speaker: And let me just tell you a little about a little bit about him.
• 1:15
  Speaker: He is the founder and CTO of GetOblic https://getoblic.com, a voice-first AI platform helping local businesses never miss a customer call.
• 1:26
  Speaker: And that's so important.
• 1:28
  Speaker: With over 20 years of entrepreneurial and technical technical leadership across Europe and the US, he now builds AI tools that handle real phone conversations, book appointments, and capture leads automatically.
• 1:41
  Speaker: He understands how to use practical AI to save time, recover missed revenue, and simplify daily operations.
• 1:51
  Speaker: He is the proud father of three.
• 1:55
  Speaker: And he was born in France.
• 1:57
  Speaker: And I would say you now split your time between the US, uh between Florida and Israel.
• 2:04
  Speaker: So welcome.
• 2:07
  Speaker 1: Hey, thank you very much for having me, Jaclyn.
• 2:09
  Speaker 1: And uh I look forward to spending uh the next hours with you.
• 2:13
  Speaker 1: And uh I hope that by the end of discussion I will have helped people understanding that uh unstoppable success.
• 2:21
  Speaker 1: I think it's um about, and God knows a lot of people have been trying, or companies trying to stop me.
• 2:28
  Speaker 1: But it's all about resilience, it's all about experience, it's a and at the end of the day, I like to say it's all about uh problem solving.
• 2:38
  Speaker: Yeah, right.
• 2:39
  Speaker: Problem solving.
• 2:40
  Speaker: Whether it's a customer's problem, your problem, a client's problem, there's so many different things, but at the end of the day, we're problem solving is helping other people.
• 2:51
  Speaker 1: It is, exactly.
• 2:53
  Speaker 1: Uh it's helping a lot of people, it's under understanding them, uh, and most of all, Jaclyn, understanding yourself.
• 3:00
  unknown: Yeah.
• 3:01
  Speaker 1: Uh you come in the business field, uh young, uh energy, you know, ready to devour the world, uh, but also full of assumptions.
• 3:13
  Speaker 1: And uh if you live long enough in the business realm to uh be still up and standing, you certainly know that all those assumptions disappear and uh it kind of humbles you.
• 3:28
  Speaker 1: So we're gonna see together how I've been humbled and uh now I'm uh proud to stand and create new things, but with all that luggage of things that I'm carrying, which are very interesting.
• 3:42
  Speaker: Right.
• 3:42
  Speaker: It's the good bucklet, it's the good, the bad, and the ugly, right?
• 3:44
  Speaker: So to speak, right?
• 3:45
  Speaker: We take the good, the bad, and the ugly, and we we make it our best.
• 3:48
  Speaker: But all luggage actually so like our baggage all serves a great purpose.
• 3:53
  Speaker: So let's dive in.
• 3:54
  Speaker: I'm really, really curious about this.
• 3:56
  Speaker: You right now have a company, but you didn't always have a company.
• 4:01
  Speaker: So tell me a little bit how you got to the point where you are right now where you, you know, you don't come out of the out of college necessarily.
• 4:14
  Speaker: Maybe you did call come out of college with a company.
• 4:18
  Speaker 1: I basically started working uh in the family business for a very few months.
• 4:25
  Speaker 1: Uh but uh I I guess like my father, I'm an entrepreneur at heart.
• 4:31
  Speaker 1: Uh I knew that from a very young age.
• 4:33
  Speaker 1: Uh, not that I cannot comply to other people, I most certainly can comply to what anybody tells me, even my employees.
• 4:40
  Speaker 1: You know, I'm a listener.
• 4:41
  Speaker 1: I'm really a listener.
• 4:43
  Speaker 1: But um uh I've got you know, you have to have this sense of adventure when you dive into entrepreneurship.
• 4:49
  Speaker 1: You uh obviously people have a misassumption that they think that uh being an entrepreneur is all about freedom.
• 4:58
  Speaker 1: I don't think it's about freedom.
• 5:00
  Speaker 1: You you entrepreneurship doesn't free you, and most of it, Jaclyn.
• 5:04
  Speaker 1: Uh if again, if you've been in business long enough, you understand that whatever your business is, you never work for yourself.
• 5:11
  Speaker 1: You always work for someone else.
• 5:13
  Speaker 1: Uh I've been in the digital field for uh 23 years now, 24 years.
• 5:19
  Speaker 1: And uh I can say that I've been working for years for Google, for Meta, for Amazon, for many people, but myself.
• 5:30
  Speaker 1: I was probably the second or third one.
• 5:32
  Speaker 1: You work for your employees, you know.
• 5:33
  Speaker 1: But that's a good thing.
• 5:34
  Speaker 1: I mean, uh if you respect the people you're working with, they're not working for you, you're also working for them.
• 5:41
  Speaker 1: Uh so um, no, uh, entrepreneurship is not about freedom, uh, entrepreneurship is about adventure, uh, it's about uh getting hit and uh going back up.
• 5:53
  Speaker 1: It's uh it's not uh fast race, it's a map.
• 5:58
  Speaker 1: No, you don't you don't win the race in weeks or months, you you win the race in years.
• 6:04
  Speaker 1: And uh again, uh I've been blessed to uh do what I want all my life, uh creating constantly creating new things.
• 6:15
  Speaker 1: Uh but uh there's been highs and lows, and I think we're gonna dive into it.
• 6:20
  Speaker: Yeah.
• 6:20
  Speaker: So so Tango, so what was your family's business?
• 6:25
  Speaker 1: Uh environment.
• 6:26
  Speaker 1: Uh it was a testing laboratory, uh testing water, uh cosmetical products, uh food products, many, many kinds of uh testing back in France.
• 6:38
  Speaker 1: And uh very quickly uh I saw something that my father at the time didn't see.
• 6:44
  Speaker 1: Uh basically was focused on uh testing mostly uh water and air, and I saw uh that uh cosmetics and food were a new market, so I decided to uh become an entrepreneur, and he was my subcontractor for some point for some time, yeah.
• 7:03
  Speaker 1: So that that was the kind of uh agreement we had together, and uh the what I did uh started to be successful, and uh it took its own way until 2002 when I got married.
• 7:18
  Speaker 1: And uh, since I was 12 and the first time I visited the US, I had the American dream right inside of me, you know, music, movies, you name it.
• 7:29
  Speaker 1: And I just decided to take my new wife and luggages and just take a flight to Miami, you know, and just start again, start a new life.
• 7:40
  Speaker 1: Uh this was probably the most beautiful adventure I've ever lived because uh I was young, I was 32, I was 31, I was uh in love, I was uh looking uh to do what I loved since a young age because I'm a geek, so uh working in the digital uh field.
• 8:02
  Speaker 1: And the interesting thing was that in 2002, when I arrived, uh it was right after the internet bubble, if you remember that time.
• 8:11
  Speaker 1: And uh at that time, it's hard to believe nowadays, and I guess for the younger people it's unimaginable, but everybody was afraid of the internet, nobody wanted to invest any money, nobody wanted to work in that field.
• 8:25
  Speaker 1: You know, Google was just created.
• 8:28
  Speaker 1: Uh when you started doing SEO and marketing, we were working with Yahoo at that time, so I saw really great, yeah, AOL, right?
• 8:38
  Speaker: I mean, I'm I'm talking about dinosaurs, right?
• 8:40
  Speaker 1: You know, yeah, yeah, yeah, I know.
• 8:42
  Speaker 1: Email were bell south, you know.
• 8:44
  Speaker 1: So if we go back that back.
• 8:46
  Speaker 1: Uh and um it was a beautiful time to create.
• 8:50
  Speaker 1: Uh, everything was possible.
• 8:52
  Speaker 1: And this is something, you know, when you work in any field, and especially the digital field, uh, I hear so many people that come to me and say, Oh god, I'm scared, I've missed social media, I've missed SEO, I've missed uh SEM, I've missed everything.
• 9:11
  Speaker 1: I always miss something.
• 9:12
  Speaker 1: Now I'm missing AI.
• 9:13
  Speaker 1: And I always tell them, you know, it's like sitting at a train station, you know, there's always another train, you know.
• 9:19
  Speaker 1: And actually, you used to wait three or four four years for the next train.
• 9:23
  Speaker 1: Now you wait a couple of weeks and you have a new train coming in, you know.
• 9:27
  Speaker 1: Right.
• 9:27
  Speaker 1: So it's just a matter of getting focused, love, loving what you do, you know, diving into it.
• 9:34
  Speaker 1: And especially nowadays with AI, you can literally learn the skill set within weeks and become a pro in your field.
• 9:43
  Speaker 1: So uh, as everyone is listening right now, I would say do not be afraid of uh anything technological.
• 9:50
  Speaker 1: Don't be afraid that you're missing something.
• 9:52
  Speaker 1: If you decide to work, you'll be able to do it.
• 9:56
  Speaker: You know, Lauren, I want to just I I want to repeat what you just said because that is a really important nugget.
• 10:07
  Speaker: Right?
• 10:08
  Speaker: It's there's there's always time to do something.
• 10:15
  Speaker: You're you're not missing, it's about whether or not you decide to jump in and focus.
• 10:21
  Speaker: You know, it's you know, you didn't miss a bubble, you're missing opportunities if you don't take them, right?
• 10:31
  Speaker: There's always that there's you know, just because you know you might be 65 and be like, oh, I haven't done, you can still do.
• 10:44
  Speaker 1: Ah I have so much things to say about that.
• 10:47
  Speaker 1: The first thing I'd like to say is that overall, whatever your age is, you know, it's just about and it's very easy to say, but very difficult to do, going from being passive to being active.
• 11:03
  Speaker 1: Okay.
• 11:03
  Speaker 1: We we watch things, we see something is happening, we have ideas, you know, but the first minutes, the first hours, the first days you dive into an idea or project, you name it, you know, are the toughest ones.
• 11:18
  Speaker 1: You know, what am I gonna do?
• 11:19
  Speaker 1: Everybody wakes up in the morning with a great idea, every single one.
• 11:23
  Speaker 1: We all have great ideas.
• 11:24
  Speaker 1: So now what happens?
• 11:25
  Speaker 1: You get euphoria, you know, with that idea.
• 11:28
  Speaker 1: You're excited, you know.
• 11:29
  Speaker 1: I I'm gonna rule the world, you know, I'm gonna do so many things.
• 11:32
  Speaker 1: So now let's dive into what I'm gonna do to do it, you know, and then you enter, you ask yourself questions, and you get a lot of assumptions, you know, a lot of assumptions.
• 11:41
  Speaker 1: Oh, this is what my customer is gonna be, this is where I'm gonna be located, this is how my website is gonna look.
• 11:48
  Speaker 1: And then you start imagining that and start building and building and building.
• 11:51
  Speaker 1: But what I have to say, Jaclyn, is at that moment in time, you do not have a company yet.
• 11:57
  Speaker 1: It's not because you are creating a product that you have a company, it's not because you are getting a lease that you have a company.
• 12:03
  Speaker 1: The day you have a company is the day you know who your customers are.
• 12:08
  Speaker 1: And this is insane because right now I'm working in AI, and people think, well, AI is changing the world, we they will replace humans, you know.
• 12:18
  Speaker 1: And I feel the contrary, they're not gonna replace humans for the simple fact that as now, if you want to sell something, only a human can buy it.
• 12:27
  Speaker 1: You're not selling to AI, AI is a tool, AI enhances you, and now AI makes you a better worker, sometimes even a better human, I'd say.
• 12:37
  Speaker 1: In my case, I guess it is.
• 12:39
  Speaker 1: You know, it makes you uh uh it gives you like superpower, you know.
• 12:43
  Speaker 1: You you need less resources, you need less less time to build, you know, you you're able to dig into subjects that you wouldn't have dreamt of two years ago.
• 12:52
  Speaker 1: You acquired knowledge, uh, but at the end of the day, you are selling something to someone, not to something.
• 13:01
  Speaker 1: And if you keep that in mind, you see that at the end of the day, nothing changes.
• 13:06
  Speaker 1: You know, it was like this probably a thousand years ago, it was like this 20 years ago, it was like this five years ago, you know.
• 13:13
  Speaker 1: So when you start to decide that, okay, now I've got a business, I'm passing the euphoria, you know, I'm I'm getting serious.
• 13:21
  Speaker 1: See who your customers are, talk to people, talk to 100 people that are potentially your customers, have a discussion with them.
• 13:30
  Speaker 1: Would you buy my product?
• 13:31
  Speaker 1: Would you do you think the color is good?
• 13:34
  Speaker 1: Do you think the button is good there if you're online?
• 13:37
  Speaker 1: You know, ask questions, get feedback, and put all those assumptions in the trash.
• 13:43
  Speaker 1: Just be you know, open yourself to receive as many information as you get.
• 13:48
  Speaker 1: Because believe it, Jaclyn, the day you start uh working and really uh getting active into your field, you see that not only you lose you uh put those assumptions in trash, but you learn new things every day.
• 14:02
  Speaker 1: You learn you get new customers every day that give you new feedbacks, and it's not about pivoting, you know, it's about just adjusting constantly, and that is a human thing.
• 14:14
  Speaker 1: Adjusting is human, machines don't adjust, machines just deliver as women.
• 14:19
  Speaker 1: We adjust, and this is the main quality that we need in business, and this is why AI will not replace us.
• 14:25
  Speaker 1: Now, because I'm a talker too, right?
• 14:28
  Speaker 1: The other thing that was very interesting that you mentioned, Jaclyn, you said you can be 65 and work.
• 14:34
  Speaker 1: Uh I had a discussion with my partner the other day, and uh we're living in a fabulous world, and the reason is five, 10, 15 years ago, the young guns were the king, right?
• 14:47
  Speaker 1: You're a coder, you're young, you're beautiful, you go to see a VC, you say, I have that idea, give me 10 million dollars.
• 14:53
  Speaker 1: And it worked, apparently.
• 14:55
  Speaker 1: And when you when you get older, you know, there was a tendency for people to discard you because, well, you're a bit too old for this, you're a bit too old for that.
• 15:05
  Speaker 1: But now things are changing.
• 15:06
  Speaker 1: The game has leveled because of AI.
• 15:09
  Speaker 1: Coders are not worth anything anymore because AI can replace them.
• 15:13
  Speaker 1: But when it comes to problem solving, only people with experience can solve problems.
• 15:19
  Speaker 1: And who are the people with experience, Jaclyn?
• 15:22
  Speaker 1: Us.
• 15:23
  Speaker 1: At least myself, at least.
• 15:25
  Speaker: Right, right.
• 15:26
  Speaker: We're not far apart in age, right?
• 15:29
  Speaker 1: I I don't know exactly your age, Jaclyn, but I got a couple of years on me.
• 15:33
  Speaker: I got a couple of years on you.
• 15:35
  Speaker: But it's very true.
• 15:36
  Speaker: It's very true.
• 15:37
  Speaker: It's like, you know, there's a again, key nuggets.
• 15:42
  Speaker: AI is not going to replace a human in all things, right?
• 15:47
  Speaker: You might it might replace the coder, but you still need someone to actually be able to look at what it's coding and be able to actually um dissect and look at and and use the code to actually take it to something, right?
• 16:03
  Speaker: You know, you need to be able to use the code to problem solve and know how to actually um be a top-down thinker, right?
• 16:10
  Speaker: Like to think are right, to think strategically.
• 16:14
  Speaker: And people with experience know how to do that because they've done it.
• 16:17
  Speaker: We've done it for years, right?
• 16:19
  Speaker: And it actually gives us, I think, an edge over somebody else who you know thinks that AI can think for them, right?
• 16:27
  Speaker: No, AI cannot think for you.
• 16:28
  Speaker: You have to think, right?
• 16:30
  Speaker: It's the tool, right?
• 16:32
  Speaker 1: This is constantly what I'm working on daily basis with the AI.
• 16:38
  Speaker 1: I I work with the AI all day long now.
• 16:40
  Speaker 1: Okay.
• 16:40
  Speaker 1: There's not a single thing that I do not do with AI because this is my sidekick.
• 16:45
  Speaker 1: This is not even a machine for me.
• 16:47
  Speaker 1: This is my employee, you know.
• 16:48
  Speaker 1: I treat it like a human resource.
• 16:50
  Speaker 1: I just engage with it, you know.
• 16:52
  Speaker 1: Uh when I'm upset, I tell the AI.
• 16:54
  Speaker 1: When I'm happy, I tell the AI too, you know.
• 16:57
  Speaker 1: But at the end of the day, it's constantly providing judgment on what the AI gives you.
• 17:03
  Speaker 1: You have to have judgment, you know, because if you let if you let the AI guide you all the way, you're gonna hit a wall.
• 17:10
  Speaker 1: That I can tell you for sure.
• 17:11
  Speaker 1: I've been through that.
• 17:12
  Speaker 1: So you apply judgment, and again, judgment comes with experience most of the time, you know, and then also something that is very important, and it's I'm circling back to what I said earlier about uh missing the train.
• 17:26
  Speaker 1: I hear a lot of people saying, I'm on social media all day, there's so much new application, so much new products.
• 17:34
  Speaker 1: I I don't know what to do.
• 17:36
  Speaker 1: I'm wasting my day just browsing and seeing those applications, and I get overwhelmed with all that information.
• 17:42
  Speaker 1: Well, Jaclyn, I don't do that anymore.
• 17:45
  Speaker 1: The reason is as much as I use AI, the new tool doesn't dictate what I'm gonna do with my day.
• 17:52
  Speaker 1: Again, my customer dictates what I'm gonna do with my day.
• 17:56
  Speaker 1: And if my customer says, I need this, then I'm gonna say, How can I do that for my customer?
• 18:02
  Speaker 1: And then what do I do?
• 18:03
  Speaker 1: I turn to AI and I say, Hey, my customer needs that.
• 18:07
  Speaker 1: Let's build it together.
• 18:09
  Speaker 1: And then the AI might say, You have this new tool, you know, you you search that or you find this, and then you apply this new tool or not, but at the end of the day, the basic foundation of the company is focusing on the customer, focusing on the need, and then going toward AI to find a solution.
• 18:29
  Speaker: Right.
• 18:30
  Speaker: It's so true what you said, and I think that's really important.
• 18:33
  Speaker: It's using again, using it as a tool to find a solution.
• 18:36
  Speaker: You shouldn't be wasting your time just because, yeah, there's there's always new things coming out, but the whether the whether or not it's right for you, it's gonna dictate and be based on whether what your personal needs are or your company needs are, not just to jump into something because it's new, right?
• 18:55
  Speaker: It's it has to be purpose purposeful to jump into it.
• 18:59
  Speaker: Is it useful for your business, your client?
• 19:02
  Speaker: And you you need to you need to be the one searching for it, not be the one that's not being pushed upon it, like you know what I mean.
• 19:10
  Speaker 1: So it's exactly the same as what we said earlier when you start a company, but you're not really starting, you know.
• 19:18
  Speaker 1: You I know people that have been building things for years, literally, but never dive into what the real thing is.
• 19:25
  Speaker 1: You know, you can always have a better website, you can always have a better product.
• 19:30
  Speaker 1: But you know, by the time you think you are close to finish, then because you're afraid of diving, maybe, you know, I don't know, you say, Ah, I'm gonna fix this, I'm gonna do that again.
• 19:40
  Speaker 1: You know, I remember vividly that guy I met uh 15 years ago.
• 19:46
  Speaker 1: He had this cool idea about selling cars online, you know.
• 19:49
  Speaker 1: I was not really pro that idea, but anyways, yeah, and the the thing is that he had resources, financial resources.
• 19:56
  Speaker 1: And I remember he was his kids were at my kids' school, so I was seeing him every once in a while, and he always talked to me about this new this project.
• 20:07
  Speaker 1: And he was always showing me the latest beta version of his app, you know, and this lasted for maybe seven years, and after already a couple of years, I was like, okay, this guy is not going anywhere, and he never came out with his product solution, because I think some people like the idea of being an entrepreneur, but do not like being entrepreneurs because entrepreneurs are not fun, you know.
• 20:33
  Speaker 1: Building a company is not fun, imagining a company is very fun.
• 20:38
  Speaker 1: That I agree with you, you know.
• 20:39
  Speaker 1: Right, yeah, living in live living in a dream is beautiful, but going through the uh details of what uh building a company and working with people is different.
• 20:50
  Speaker: Right.
• 20:50
  Speaker: Being an entrepreneur, the one thing that is really important to know, and to and no matter where you are in your success journey, because it is a journey, it does take discipline and it takes focus.
• 21:04
  Speaker: And I just shared this the other day.
• 21:05
  Speaker: Like I said to I I um I have a brand new uh platform on school, um, the applic the platform school.
• 21:12
  Speaker: And I was speaking with somebody about the platform, and I said, I have like 15 people.
• 21:17
  Speaker: Wow, yay, 15 members.
• 21:19
  Speaker: I haven't really done much to actually go after and to share it with a lot of people.
• 21:24
  Speaker: But one of the things that I said was, you know, we were talking and I said, um I have been doing a, you know, um, this company was supposed to work with me on building out the school community.
• 21:37
  Speaker: And I said, I haven't even had a chance to look at anything because I've I need to focus.
• 21:41
  Speaker: Like I need to focus on what what's right for me right now in my business.
• 21:44
  Speaker: And this is not like, yes, it's something that I want to do, but you have to be able to look at your day and look at your week and look at your month and say, you know, what are the things that I really need to put my attention on to build and focus on?
• 21:57
  Speaker: And to have that unstoppable success.
• 21:59
  Speaker: You need to be able to say no to things.
• 22:03
  Speaker: No is, you know, no is a complete sentence.
• 22:06
  Speaker: Right?
• 22:08
  Speaker: Say no to the things that don't matter.
• 22:10
  Speaker: Now, I want to talk about your success right now with with your the AI voice.
• 22:17
  Speaker: Um, you know, get public, right?
• 22:20
  Speaker: I'm and I've I'm I'm curious about something because I'm I was like like how does this work and how do you how does it how do you deal with any of like the frustrations like you know I think about like how does it compare to the if I when I call American Express and I'm trying to get through and it's like please enter your 15-digit card number.
• 22:41
  Speaker: I just want to speak to a representative, and I'm like, you know, right?
• 22:47
  Speaker: So how how how is yours amazing?
• 22:52
  Speaker 1: First of all, um we very quickly understand that we were not literally creating or selling voice AI.
• 23:01
  Speaker 1: Again, Jaclyn, voice AI is the tool that we're providing, but what we need to sell is a trust product.
• 23:11
  Speaker 1: Why?
• 23:12
  Speaker 1: For the simple reason that someone, uh I think that was Edison, right?
• 23:18
  Speaker 1: Uh 120 years ago, created this crazy innovation called the phone.
• 23:22
  Speaker 1: And the phone has this thing where you go to a store, you pay for a scripture subscription, someone gives you 10 digits, and from that moment on, anybody, anywhere, and anytime can attack could cause disruption in your life.
• 23:37
  Speaker 1: Sinsa, you know, you get a phone call, you know.
• 23:40
  Speaker 1: Who likes the phone?
• 23:42
  Speaker 1: Everybody hates the phone.
• 23:43
  Speaker 1: We all need it, it's very practical, but we do not like the phone, you know, at least professionally.
• 23:49
  Speaker: You know, yeah.
• 23:50
  Speaker 1: This is there's always uh a call at the wrong time.
• 23:54
  Speaker 1: So this this was it forever.
• 23:57
  Speaker 1: Then we had the voicemail, but the voicemail was asynchronized, you know, and in that time and days we've been living for the past 20 years, asynchronization, you know, is lost revenue.
• 24:08
  Speaker 1: If you don't answer immediately, the user is gonna call someone else.
• 24:11
  Speaker 1: Then you have chatbots.
• 24:13
  Speaker 1: Chatbots are cool, they provide questions, but they don't convey emotion.
• 24:17
  Speaker 1: You know, you have to understand, especially small and local businesses, I've been built for years over the trust that the business owner creates with the customers.
• 24:29
  Speaker 1: And this trust is conveyed by the voice, either it's face-to-face or over the phone.
• 24:34
  Speaker 1: You create a trust, and this bound that you have, you know, is not something to take lightly.
• 24:40
  Speaker 1: You it's been built for years.
• 24:43
  Speaker 1: So now we have this voice AI that's a tool that can take over the phone elegantly with patience, 24-7.
• 24:53
  Speaker 1: Now you can even detect emotion.
• 24:55
  Speaker 1: So let's say a customer is upset, the AI will detect the emotion and will respond accordingly, which is amazing, right?
• 25:03
  Speaker 1: But from that standpoint, with all those beautiful technology, you still have the trust that the business owner has built.
• 25:11
  Speaker 1: And as someone that is providing AI voice service, I value the trust.
• 25:17
  Speaker 1: And I need to protect that trust.
• 25:19
  Speaker 1: And the only way to protect that trust is within three things.
• 25:23
  Speaker 1: First, the quality of the data that we have.
• 25:26
  Speaker 1: We need to know about the business, we need to know what the history of the business is, how it has been built, and we need to have this relationship with the business.
• 25:35
  Speaker 1: So those information are trained.
• 25:37
  Speaker 1: I used to train the voice AI.
• 25:39
  Speaker 1: Then you have to have what we call the guardrails.
• 25:42
  Speaker 1: You know, you need to protect what the AI say.
• 25:45
  Speaker 1: You know, the idea of the voice AI is to let you go to bed and to your family in peace, not to stress about how the AI is going to respond when you're not there.
• 25:53
  Speaker 1: So you have to have guardrails.
• 25:55
  Speaker 1: Then the third thing that's very important is the fallback.
• 25:58
  Speaker 1: Because as good as voice AI can be, if there's an emergency, if there's an important message, you know, voice AI needs to be able to transfer at the right time to the business owner.
• 26:10
  Speaker 1: Now, those three things might seem simple, but they are really the core of how we built our company.
• 26:17
  Speaker 1: What we like to say is that you know, some people look at the stars, we look at the instruments.
• 26:24
  Speaker 1: And I think beyond our company, a lot of people should think about that when they're doing their creating a new business.
• 26:32
  Speaker 1: You know, it's easy to say, oh, look how fancy the voice is, you know, look, uh it is a beautiful woman's voice, it's smooth and silky, you know.
• 26:40
  Speaker 1: But at the end of the day, does it have guardrails, does it have false back, does it have data, you know, that's looking at the instruments.
• 26:48
  Speaker 1: That's not looking at the stars, like a pilot would do.
• 26:52
  Speaker: Right, right.
• 26:52
  Speaker: So when you're, you know, with your you know um business, walk me through, you know, is it is it in an is it both is it outbound or mostly inbound?
• 27:11
  Speaker 1: So at this time it's only inbound.
• 27:14
  Speaker: Okay.
• 27:14
  Speaker 1: Uh simply because uh the AI, voice AI is a very new technology, right?
• 27:21
  Speaker 1: And as today, telecommunication companies are not very comfortable with voice AI.
• 27:28
  Speaker 1: So if you take over, again, it's all about trust, if you take over the voice uh channel for a business and that the voice starts cold call calling customers, you know, it can create friction with telecom companies.
• 27:43
  Speaker 1: So as now when we're not ready, and again, I will insist on that, it's all about trust, you know.
• 27:49
  Speaker 1: You don't want to do that right now until the telecommunication is good with voice AI.
• 27:56
  Speaker 1: Now, what's interesting with our products, and uh we've tried to do, remember when I said our obsession, and I think by now you know it is trust.
• 28:04
  Speaker 1: What we did is we created 1.8 billion listings for businesses, and we deployed as many voice AI.
• 28:12
  Speaker 1: So we have 1.8 million voice AI, and actually, anybody that is not listed yet on a directory can go create its own listing for its business, and the voice AI will be deployed within minutes.
• 28:24
  Speaker 1: What does it imply?
• 28:26
  Speaker 1: It implied that the business can literally, within minutes or three, have a voice AI working on a directory.
• 28:33
  Speaker 1: He can test it, he can send his customer there.
• 28:37
  Speaker 1: And if he is satisfied with the solution, then he can subscribe to the product and have a virtual line, a voice AI linked to the virtual line, and a widget that he can put on its own website.
• 28:51
  Speaker 1: So again, in order to build trust, and that's always what I say to other people that are building company, have your customer try it before.
• 29:01
  Speaker 1: Make sure they have the product in front of them so they won't be surprised.
• 29:04
  Speaker 1: And if they're not surprised, they'll be happy and they won't churn.
• 29:09
  Speaker: You know, I I actually I'm I love that you're building that, right?
• 29:14
  Speaker: Because it's actually um, you know, creating a directory like that, you know, for people to um be able to have their, you know, a business listing.
• 29:25
  Speaker: It's it's um I'm like, I'm I'm going old school, right?
• 29:28
  Speaker: So, you know, your yellow pages, right?
• 29:30
  Speaker: Your white pages, right?
• 29:32
  Speaker: So you could search for a business, but it would be really interesting to be able to have somebody be able to click on it and you know, hear and see about the business and make that have that connection in a call, bring people to certain places, have a call, you know, being able to have a telephone number on your website where people can actually um dial in and hear hear a voice.
• 30:01
  Speaker 1: That's exactly what it is.
• 30:02
  Speaker 1: And also one thing that is very interesting and that also changed a lot against the assumption that we had initially.
• 30:09
  Speaker 1: You know, when we first started, we say, okay, we're gonna create those voice AI, business gonna found us, and then they're gonna buy our service.
• 30:20
  Speaker 1: But we found that that the most important thing was really not that.
• 30:24
  Speaker 1: It was that as we grew and we grew quite fast, a lot of people were using our platform on a daily basis, users.
• 30:32
  Speaker 1: And all those people using were as many information that we could gather about customers and b slash business relationships.
• 30:41
  Speaker 1: And when used and properly uh trained for our data, they feed back the overall agents, which make them in turn even more intelligent.
• 30:52
  Speaker 1: So as many people use our platform, as better the AI is, and that's something that our competition cannot do yet because they are only providing voice AI to X, Y, and Z company.
• 31:06
  Speaker 1: We are serving 1.8 million businesses, as now we have hundreds of minutes per day of discussion that we use to make our uh AI smarter.
• 31:16
  Speaker 1: And that's I think is quite interesting and differentiate us from the competition.
• 31:21
  Speaker: Yeah, no, it is because it actually does it.
• 31:23
  Speaker: When you know, the though, as we've shared, the biggest thing about AI, it's a tool.
• 31:28
  Speaker: You need to feed it information for it to actually learn, and the more it can learn, but it needs accurate data, it needs accurate information to actually be able to pull out accurate information, right?
• 31:40
  Speaker: To be able to learn intelligently.
• 31:47
  Speaker 1: This is exactly it.
• 31:48
  Speaker 1: Another assumption, Jaclyn.
• 31:49
  Speaker 1: Uh, we thought initially that we would be prompting all day.
• 31:53
  Speaker 1: Actually, we don't prompt much because the more you get into AI, the more you understand that prompting needs to be very lean, very light in order to let the AI breathe.
• 32:04
  Speaker 1: What feeds the LLM and the agents are the datas.
• 32:09
  Speaker 1: And now again, we are not doing AI anymore.
• 32:12
  Speaker 1: Data is our data, you know, data is our servers, our Excel files, our CSVs, you know, everything.
• 32:19
  Speaker 1: And you you use those data, you you put them every day in order, you know, you do a lot of things with data, and that's really the core of our business nowadays.
• 32:28
  Speaker 1: We spend our days uh creating data and uh implementing data.
• 32:33
  Speaker: Yeah, you know, and it's that's really that's it's kind of interesting.
• 32:36
  Speaker: So I'm curious.
• 32:37
  Speaker: So what do you feel is next on your on your list, like with the company?
• 32:42
  Speaker: And where do you see, you know, because success is always growth, right?
• 32:47
  Speaker: So where do you see your next growth coming from?
• 32:50
  Speaker 1: Um well, we're constantly having new companies listed, so that's one thing.
• 32:56
  Speaker 1: We're expanding internationally within the next six months.
• 32:59
  Speaker 1: We uh gonna expand to Europe and South America.
• 33:02
  Speaker 1: So this is exactly how we define our business, but we're also you know keeping the door open to new things.
• 33:10
  Speaker 1: For instance, we think that the further we go down the line, the more voice.
• 33:16
  Speaker 1: You know, we can't we today we are a voice-first company.
• 33:20
  Speaker 1: We probably sometime will be a voice-only company, and that's very exciting.
• 33:25
  Speaker 1: So, right now we're heavily working, for instance, on the voice search.
• 33:30
  Speaker 1: So now you can call our agents and you can ask, find a hairdresser near me, you know, or uh what's the is there a pet groomer salon open now?
• 33:40
  Speaker 1: And those things, believe it or not, Google, which is awesome and beautiful and a great company, does not that do that very well.
• 33:49
  Speaker 1: Uh if if you go to Gemini, if you go to Chat GPT and you ask them, Do you have uh chiropractor open now?
• 33:56
  Speaker 1: And can I book an appointment?
• 33:58
  Speaker 1: It won't do it for you.
• 33:59
  Speaker 1: You see, so it's very exciting when you think about it that you're you're entering something.
• 34:04
  Speaker 1: And remember what we said earlier, Jaclyn.
• 34:06
  Speaker 1: We said no, the the next train.
• 34:08
  Speaker 1: Well, there's a huge train, you know, here a lot of exciting things to be done.
• 34:12
  Speaker 1: And it's it's very hard to imagine that uh all those big companies at the end of the day left all this voice channel, which was kind of discarded, you know, and nobody wanted this one, everything was digital.
• 34:27
  Speaker 1: Now we're right, we don't do anything else.
• 34:29
  Speaker 1: Well, Elon Musk is building robots, and within 10 years, when you're gonna meet one of those robots in the street, you're gonna talk to him, not gonna type, you know.
• 34:37
  Speaker 1: Right, right.
• 34:38
  Speaker 1: The interaction, the voice interaction is gonna get even more important.
• 34:44
  Speaker 1: And if you master that and you apply it today to a directory, you can apply it to any other part of the uh economy.
• 34:52
  Speaker 1: So that's very interesting.
• 34:54
  Speaker: Okay, so now you and that's also the I'm thinking about Jetsons, the other thing about the Jetsons, the Jetsons, right?
• 34:59
  Speaker: Anyway, exactly.
• 35:01
  Speaker 1: I remember that, exactly.
• 35:03
  Speaker 1: And also the the very interesting thing that I want to share with you is that we're helping mostly small business and local businesses, and voice AI is really leveling the game for them because it gives them access to customer tools that they wouldn't have dreamt of five years ago that were only accessible for medium and large companies, you know, multi-language handling, you know, voice AI can speak up to eight languages now.
• 35:29
  Speaker 1: You can see if someone speaks Portuguese, it will insert Portuguese and it can jump into Italian or German or French, you name it.
• 35:36
  Speaker 1: So that's very interesting.
• 35:37
  Speaker 1: Then it's open 24-7, it answers 24-7.
• 35:40
  Speaker 1: Those things, or just having a receptionist in a small business was not something they could afford.
• 35:47
  Speaker 1: Now they can.
• 35:48
  Speaker 1: So it's leveling up the game.
• 35:50
  Speaker 1: And once the games get leveled up, what does it do?
• 35:53
  Speaker 1: It leaves time for the small business to grow.
• 35:57
  Speaker 1: So circling back again to what we said earlier about AI will not replace us, not only it's not replacing us, but it will create growth, wealth, which in turn will allow us to hire more people, you know.
• 36:10
  Speaker 1: So it's all good, you know.
• 36:14
  Speaker: That is all good.
• 36:14
  Speaker: That it that is all good.
• 36:15
  Speaker: I I totally love what you are doing.
• 36:18
  Speaker: And I love that you where you have you know the success you have.
• 36:23
  Speaker: Now, I have to go back to something that we we were talking about before um we got on the podcast.
• 36:29
  Speaker: And because I I want I want our listeners to hear what you said about you know the different places that you lived.
• 36:37
  Speaker: And I thought it was really, really interesting.
• 36:40
  Speaker: Um, because you said, you know, you grew up in Europe where you really learned, you know, it's like attention to detail, right?
• 36:50
  Speaker: You know, mastering.
• 36:51
  Speaker: Yes, exactly.
• 36:52
  Speaker: It's like mastering.
• 36:53
  Speaker: And I think of craftsmanship, right?
• 36:55
  Speaker: You know, the beautiful, beautiful buildings that you see in Europe and the amount of time that it took to craft, and then you move to the US, right?
• 37:05
  Speaker: And you said you learned more um efficiency, right?
• 37:11
  Speaker: And then in Israel, you're learning it's it was all about um speed, urgency, urgency.
• 37:20
  Speaker 1: Exactly.
• 37:21
  Speaker 1: The the this is uh uh I I we had the chance to discuss a little bit earlier, and uh I was telling you that's my wealth, right?
• 37:29
  Speaker 1: You know, that's how I I account for uh uh at the end of the day, this is what makes me and what I'm the most proud of, you know, being able to travel to meet people from all over the world.
• 37:39
  Speaker 1: And yes, you know, uh when you're born and raised in Europe, uh you you you learn detail about history, you learn detail about uh architecture, you know, you you you you spend time doing stuff, you know, you don't rush into things, and so it gives you a sense of attention to details.
• 37:57
  Speaker 1: Then you bring that attention to details and you go to America and they say, Okay, now you need to be efficient.
• 38:02
  Speaker 1: So, yeah, but you know, I like to be attention to detail.
• 38:05
  Speaker 1: So, okay, let's do it together.
• 38:06
  Speaker 1: So now I'm gonna be efficient and I'm gonna bring attention to details, and then you open up in Israel, and here you have a state of urgency because you know you need to go to a shelter maybe in one hour.
• 38:17
  Speaker 1: So you you you work with that urgency, but again, you don't put aside the craftsmanship, you don't put aside the efficiency, you just adjust.
• 38:28
  Speaker 1: Again, remember, Jaclyn, it's always about adjustment in everything you say.
• 38:32
  Speaker 1: And when you, you know, it's like juggling between things, you know, when you balance those three things, I think you get uh very interesting results.
• 38:40
  Speaker 1: So if anyone is listening and doesn't have or didn't have the opportunity to travel, then that's fine.
• 38:46
  Speaker 1: That's fine.
• 38:47
  Speaker 1: Just think about it.
• 38:48
  Speaker 1: Think about craftsmanship when you're too speedy, you know, think about efficiency when you take too much of your time, think about urgency when you're lay back, you know.
• 38:59
  Speaker 1: There's there's always no put something to put in perspective.
• 39:03
  Speaker 1: And if you have that within you, it comes naturally.
• 39:07
  Speaker 1: But if you don't have within you, it doesn't mean you cannot do it.
• 39:10
  Speaker 1: So those three things are part of what can create uh a good entrepreneur, I think.
• 39:17
  Speaker: I I absolutely love that.
• 39:18
  Speaker: And I almost I'm looking at the you know the diagram and that cross-section between all three of those gives you unstoppable success.
• 39:26
  Speaker: I think that's where, yeah.
• 39:29
  Speaker: So um, everybody, I will so Lauren, how can people connect with you and learn more about what you were doing and also dive into your deep wisdom because you have quite a bit.
• 39:42
  Speaker 1: Well, first of all, uh I I love to share now.
• 39:46
  Speaker 1: People know it.
• 39:47
  Speaker 1: So they can just get to a directory at getublick.com, they go to the footer, we have all sorts of websites that they can go on, send messages, and uh, if they send a message to Lawrence, I'll make sure I read them and I reply to them.
• 40:01
  Speaker 1: They can ask any question, they need help, they need uh a little bit of a you know, a push, you know.
• 40:07
  Speaker 1: Uh I'll be more than happy to do that.
• 40:10
  Speaker 1: So GetOblic https://getoblic.com,
• 40:11
  Speaker 1: go to visit the website.
• 40:14
  Speaker 1: You can also send a message, and I'd be more than happy to help anyone.
• 40:17
  Speaker 1: And if anyone wants to test drive what a voice AI is for free, they can just create a listing and within a minute they will have a voice AI and they can see how it works.
• 40:27
  Speaker: That is absolutely fantastic.
• 40:28
  Speaker: So, listeners, please do me the favor of going and connecting with Lauren.
• 40:33
  Speaker: I am going to put all of his links in the show notes so you will see them all there.
• 40:37
  Speaker: And then I need you to do me another favor.
• 40:40
  Speaker: Um, two things.
• 40:40
  Speaker: So one is um I'm putting the link to our brand new school community, Unstoppable Success, in the show notes.
• 40:46
  Speaker: Please go there and subscribe.
• 40:48
  Speaker: And then also share this podcast with any business owner, CEO, um, entrepreneur that you know so that they can get on this great new product and be part of the directory because it is really important.
• 41:05
  Speaker: It trust me, it will help your business.
• 41:07
  Speaker: And I know this is information that your uh colleagues need to hear and listen to.
• 41:12
  Speaker: I'm Jaclyn Strominger.
• 41:14
  Speaker: This is the Unstoppable Success Podcast.
• 41:16
  Speaker: Thank you all for listening, and thank you, Lauren, for being an amazing guest.
• 41:21
  Speaker 1: Thank you, Jaclyn.
• 41:22
  Speaker 1: Have a bless day.
• 41:27
  Speaker: Thank you so much for joining me on the Unstoppable Success Podcast, where we don't just talk about growth, we leap toward it.
• 41:34
  Speaker: If something today lit a fire within you, sparked a new idea, or gave you the extra push forward, please don't keep it to yourself.
• 41:42
  Speaker: Share this episode in podcast with a friend, colleague, or fellow hype achiever.
• 41:47
  Speaker: Be sure to subscribe, leave with you, and most importantly, with me to challenge you.
• 41:54
  Speaker: Leap to your success.com.
• 41:58
  Speaker: Coaching, community in your next movie.
• 42:03
  Speaker: Keep leaving with intention, keep building your network with purpose and possible.
• 42:08
  Speaker: Keep leaping because you are meant to be unstoppable.