Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#5 Branding for Differentiation and Competitive Advantage
While it may seem obvious, setting your brand apart from the competition is often easier said than done. Successful brands think beyond purely aesthetic or surface differentiation and find ways to meaningfully occupy an idea in their consumer's minds.
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The skinny
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