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Amazon's Budget Grocery Gamble | Fast Five Shorts · Omni Talk Retail

• 0:00
  Amazon
• 0:00
  has
• 0:00
  launched
• 0:01
  a
• 0:01
  price
• 0:01
  conscious
• 0:02
  grocery
• 0:02
  brand
• 0:03
  with
• 0:03
  Most
• 0:04
  products
• 0:04
  under
• 0:05
  $5.
• 0:05
  According
• 0:06
  to
• 0:06
  CNBC.
• 0:06
  The
• 0:07
  brand
• 0:07
  is
• 0:07
  called
• 0:07
  Amazon
• 0:08
  Grocery
• 0:08
  and
• 0:08
  includes
• 0:09
  more
• 0:09
  than
• 0:09
  1,000
• 0:10
  items
• 0:10
  ranging
• 0:11
  from
• 0:11
  dairy,
• 0:12
  fresh
• 0:12
  produce,
• 0:13
  meat
• 0:13
  and
• 0:13
  seafood
• 0:14
  to
• 0:14
  snacks
• 0:14
  and
• 0:14
  baking
• 0:15
  essentials,
• 0:15
  the
• 0:15
  company
• 0:16
  said
• 0:16
  in
• 0:17
  a
• 0:17
  press
• 0:17
  release.
• 0:17
  Amazon
• 0:18
  said
• 0:18
  that
• 0:18
  the
• 0:18
  new
• 0:19
  offering
• 0:19
  unites
• 0:19
  its
• 0:20
  Happy
• 0:20
  Belly
• 0:20
  and
• 0:21
  Amazon
• 0:21
  Fresh
• 0:21
  brands
• 0:22
  all
• 0:22
  under
• 0:22
  one
• 0:23
  label.
• 0:24
  This
• 0:24
  is
• 0:24
  not
• 0:25
  the
• 0:25
  first
• 0:25
  time
• 0:25
  that
• 0:25
  Amazon
• 0:26
  has
• 0:26
  experimented
• 0:27
  with
• 0:27
  budget
• 0:27
  friendly
• 0:28
  grocery
• 0:28
  brands.
• 0:28
  It
• 0:29
  also
• 0:29
  launched
• 0:29
  a
• 0:29
  similar,
• 0:30
  similar
• 0:30
  offering
• 0:31
  last
• 0:31
  September
• 0:31
  called
• 0:32
  Amazon
• 0:32
  Saver
• 0:33
  that
• 0:34
  was
• 0:34
  also
• 0:34
  quote,
• 0:35
  focused
• 0:36
  on
• 0:36
  value.
• 0:36
  End
• 0:37
  quote.
• 0:37
  Chris,
• 0:37
  what
• 0:38
  do
• 0:38
  you
• 0:38
  make
• 0:38
  of
• 0:38
  Amazon's
• 0:39
  latest
• 0:40
  private
• 0:40
  label
• 0:40
  push?
• 0:42
  Honestly,
• 0:43
  nothing.
• 0:43
  You
• 0:43
  know,
• 0:44
  to
• 0:44
  me
• 0:44
  this
• 0:44
  is,
• 0:44
  this
• 0:45
  is
• 0:45
  really
• 0:45
  a
• 0:45
  nothing
• 0:46
  story.
• 0:46
  At
• 0:46
  the
• 0:46
  end
• 0:46
  of
• 0:46
  the
• 0:47
  day
• 0:47
  it's
• 0:48
  a
• 0:48
  sound
• 0:48
  bite.
• 0:49
  The
• 0:49
  fact
• 0:49
  that
• 0:49
  Amazon
• 0:50
  has
• 0:50
  to
• 0:50
  go
• 0:50
  back
• 0:50
  to
• 0:50
  the
• 0:51
  well
• 0:51
  in
• 0:51
  a
• 0:51
  private
• 0:51
  brand
• 0:52
  for
• 0:52
  value
• 0:52
  items
• 0:53
  after
• 0:53
  being
• 0:53
  in
• 0:53
  business
• 0:54
  for
• 0:54
  almost
• 0:54
  30
• 0:55
  years,
• 0:55
  when
• 0:55
  you
• 0:55
  think
• 0:56
  about
• 0:56
  it
• 0:57
  and
• 0:57
  that,
• 0:57
  that
• 0:57
  says
• 0:58
  to
• 0:58
  me,
• 0:58
  and
• 0:59
  I'm
• 0:59
  paraphrasing
• 0:59
  here,
• 1:00
  wow,
• 1:01
  how
• 1:01
  lost
• 1:01
  is
• 1:02
  Amazon's
• 1:02
  grocery
• 1:03
  strategy
• 1:03
  right
• 1:03
  now?
• 1:03
  I
• 1:03
  mean
• 1:04
  that
• 1:04
  is,
• 1:04
  that
• 1:04
  is
• 1:05
  what
• 1:05
  comes
• 1:05
  to
• 1:05
  mind
• 1:06
  for
• 1:06
  me,
• 1:06
  I
• 1:06
  guess,
• 1:07
  I
• 1:07
  guess,
• 1:07
  you
• 1:07
  know,
• 1:07
  if
• 1:08
  I
• 1:08
  step
• 1:08
  back,
• 1:08
  don't
• 1:09
  I
• 1:09
  try
• 1:09
  to
• 1:09
  look
• 1:09
  glass
• 1:09
  half
• 1:10
  full?
• 1:10
  You
• 1:11
  know,
• 1:11
  it's
• 1:11
  somewhat
• 1:12
  a
• 1:12
  continuation
• 1:12
  of
• 1:13
  the
• 1:13
  theme
• 1:13
  of
• 1:13
  resetting
• 1:14
  the
• 1:14
  table.
• 1:14
  I
• 1:15
  think
• 1:15
  that's
• 1:15
  what
• 1:15
  we've
• 1:16
  seen
• 1:16
  from
• 1:16
  Jason
• 1:16
  Beechle,
• 1:17
  the
• 1:17
  new
• 1:17
  head
• 1:17
  of
• 1:17
  Amazon's
• 1:18
  grocery
• 1:18
  strategy
• 1:19
  here,
• 1:19
  over
• 1:19
  the
• 1:19
  last
• 1:20
  probably
• 1:20
  six
• 1:21
  months,
• 1:21
  probably
• 1:21
  not
• 1:21
  even
• 1:21
  that
• 1:22
  long
• 1:22
  really.
• 1:22
  It's
• 1:22
  probably
• 1:22
  been
• 1:23
  like
• 1:23
  three
• 1:23
  or
• 1:23
  four
• 1:23
  months,
• 1:23
  I
• 1:24
  don't
• 1:24
  remember
• 1:24
  exactly.
• 1:25
  But
• 1:25
  that's
• 1:25
  what
• 1:26
  this
• 1:26
  is.
• 1:26
  It's
• 1:26
  a
• 1:26
  reset
• 1:27
  of
• 1:27
  the
• 1:27
  table.
• 1:27
  But
• 1:28
  this
• 1:28
  move
• 1:28
  with
• 1:29
  the
• 1:29
  enticing
• 1:30
  brand
• 1:30
  name,
• 1:30
  which
• 1:30
  I
• 1:31
  actually
• 1:31
  kind
• 1:31
  of
• 1:32
  chuckled
• 1:32
  when
• 1:32
  you
• 1:32
  read
• 1:32
  it
• 1:33
  of
• 1:33
  Amazon
• 1:34
  Grocery,
• 1:34
  that
• 1:34
  that's
• 1:35
  the
• 1:35
  private
• 1:35
  label's
• 1:36
  brand
• 1:36
  name.
• 1:37
  Yeah.
• 1:37
  That
• 1:37
  doesn't
• 1:38
  set
• 1:38
  my
• 1:38
  hair
• 1:38
  on
• 1:39
  fire.
• 1:39
  Not,
• 1:39
  not
• 1:39
  in
• 1:40
  one
• 1:40
  way,
• 1:40
  shape
• 1:41
  or
• 1:41
  form.
• 1:41
  And
• 1:42
  I
• 1:42
  don't
• 1:42
  think
• 1:42
  it
• 1:42
  does
• 1:42
  for
• 1:43
  the
• 1:43
  average
• 1:43
  shopper
• 1:43
  either.
• 1:44
  But
• 1:44
  I
• 1:44
  don't
• 1:44
  know.
• 1:44
  What
• 1:44
  do
• 1:44
  you
• 1:45
  think?
• 1:45
  Have
• 1:45
  you
• 1:46
  tried
• 1:46
  any
• 1:46
  of
• 1:47
  those?
• 1:47
  Like
• 1:47
  I
• 1:48
  haven't
• 1:48
  tried
• 1:48
  any
• 1:48
  of
• 1:48
  the
• 1:49
  Amazon,
• 1:49
  the
• 1:50
  Happy
• 1:50
  Belly
• 1:50
  products.
• 1:51
  I
• 1:51
  have
• 1:52
  not
• 1:52
  been
• 1:52
  an
• 1:52
  Amazon
• 1:53
  grocery
• 1:53
  shopper
• 1:54
  enough
• 1:54
  to,
• 1:55
  to
• 1:55
  know
• 1:55
  like
• 1:56
  quality
• 1:56
  wise
• 1:57
  or
• 1:57
  you
• 1:58
  know,
• 1:58
  like
• 1:58
  that's
• 1:58
  the,
• 1:59
  that's
• 1:59
  again
• 1:59
  like
• 1:59
  the
• 2:00
  number
• 2:00
  one
• 2:00
  thing
• 2:00
  that
• 2:00
  I
• 2:00
  question
• 2:01
  is
• 2:01
  like
• 2:01
  what
• 2:02
  was
• 2:02
  wrong
• 2:02
  with
• 2:02
  the
• 2:03
  previous
• 2:03
  lines
• 2:04
  that
• 2:04
  they
• 2:04
  have
• 2:04
  to
• 2:05
  reconfigure
• 2:06
  this
• 2:06
  and
• 2:07
  very
• 2:08
  overt.
• 2:08
  You
• 2:09
  have
• 2:09
  to
• 2:09
  make
• 2:09
  the
• 2:09
  very
• 2:09
  overt
• 2:10
  call
• 2:10
  out
• 2:10
  that
• 2:10
  it's
• 2:11
  like
• 2:11
  associated
• 2:11
  with
• 2:11
  grocery.
• 2:12
  That's
• 2:12
  what
• 2:12
  you're
• 2:12
  saying.
• 2:13
  Yeah,
• 2:13
  well
• 2:13
  I,
• 2:13
  yeah,
• 2:14
  I
• 2:14
  guess
• 2:14
  I'm
• 2:14
  just
• 2:14
  Curious,
• 2:15
  like
• 2:15
  what
• 2:15
  was,
• 2:15
  what
• 2:16
  was
• 2:16
  not
• 2:16
  working
• 2:16
  about
• 2:17
  the
• 2:17
  previous
• 2:17
  one?
• 2:18
  And
• 2:18
  I
• 2:18
  still
• 2:18
  think
• 2:18
  that
• 2:19
  they're
• 2:19
  going
• 2:19
  to
• 2:19
  have
• 2:19
  to
• 2:19
  work
• 2:20
  harder
• 2:20
  to
• 2:21
  make
• 2:21
  this
• 2:21
  a
• 2:21
  recognizable
• 2:22
  game.
• 2:22
  Like
• 2:22
  it
• 2:23
  or
• 2:23
  brand.
• 2:24
  I
• 2:24
  wonder,
• 2:25
  like
• 2:25
  with
• 2:25
  Jason
• 2:25
  Beo,
• 2:26
  like
• 2:27
  they
• 2:27
  had
• 2:27
  the,
• 2:27
  the
• 2:28
  365
• 2:29
  brand
• 2:29
  in
• 2:29
  some
• 2:29
  of
• 2:30
  the
• 2:30
  Amazon
• 2:30
  Fresh
• 2:30
  stores.
• 2:31
  Like
• 2:31
  why
• 2:31
  wouldn't
• 2:32
  you
• 2:32
  just
• 2:32
  like
• 2:33
  pull
• 2:33
  that
• 2:34
  in
• 2:34
  to
• 2:34
  be
• 2:34
  the
• 2:34
  brand
• 2:34
  that
• 2:35
  already
• 2:35
  has
• 2:35
  a
• 2:35
  brand
• 2:36
  reputation?
• 2:36
  It's
• 2:37
  associated
• 2:37
  with
• 2:37
  good
• 2:38
  quality.
• 2:38
  Like
• 2:39
  something
• 2:39
  to
• 2:39
  me
• 2:40
  seems
• 2:40
  off
• 2:40
  that
• 2:41
  they
• 2:41
  wouldn't
• 2:41
  just
• 2:41
  like
• 2:42
  try
• 2:42
  to,
• 2:42
  I
• 2:43
  don't
• 2:43
  know,
• 2:43
  bring
• 2:43
  these
• 2:44
  things
• 2:44
  together
• 2:44
  a
• 2:44
  little
• 2:45
  bit
• 2:45
  more
• 2:45
  versus
• 2:45
  starting
• 2:46
  something
• 2:46
  all
• 2:46
  over
• 2:46
  again.
• 2:48
  Especially
• 2:48
  because,
• 2:48
  you
• 2:49
  know,
• 2:49
  yes,
• 2:49
  your
• 2:49
  shoppers
• 2:50
  are
• 2:50
  going
• 2:50
  to
• 2:50
  be
• 2:50
  trained
• 2:50
  to
• 2:50
  look
• 2:51
  for
• 2:51
  an
• 2:51
  off
• 2:51
  brand
• 2:52
  or
• 2:52
  a
• 2:52
  private
• 2:52
  label
• 2:53
  brand
• 2:53
  for
• 2:54
  value,
• 2:54
  which
• 2:55
  we
• 2:55
  know
• 2:55
  is
• 2:55
  happening
• 2:55
  at
• 2:56
  a
• 2:56
  multitude
• 2:56
  of
• 2:56
  other
• 2:57
  retailers.
• 2:57
  But
• 2:58
  I,
• 2:58
  I
• 2:58
  just,
• 2:58
  I'm
• 2:59
  curious,
• 3:00
  like
• 3:01
  it's
• 3:01
  not
• 3:01
  going
• 3:01
  to
• 3:01
  work
• 3:02
  the
• 3:02
  same
• 3:02
  way
• 3:02
  as
• 3:02
  it
• 3:02
  does
• 3:03
  in
• 3:03
  hardware
• 3:03
  and
• 3:03
  electronics
• 3:04
  and
• 3:04
  even
• 3:04
  clothing
• 3:04
  with
• 3:05
  like
• 3:05
  Amazon
• 3:05
  Essentials.
• 3:06
  I
• 3:06
  think
• 3:06
  you
• 3:06
  have
• 3:06
  to
• 3:06
  go
• 3:07
  with
• 3:07
  a
• 3:07
  brand
• 3:07
  that
• 3:08
  means
• 3:08
  something
• 3:08
  and
• 3:09
  that
• 3:09
  has
• 3:09
  quality.
• 3:10
  And
• 3:10
  starting
• 3:11
  from
• 3:11
  scratch
• 3:11
  doesn't
• 3:12
  seem
• 3:12
  like
• 3:12
  the
• 3:12
  right
• 3:12
  move.
• 3:13
  Yeah,
• 3:14
  no,
• 3:14
  and
• 3:14
  I
• 3:14
  can
• 3:14
  answer
• 3:15
  your
• 3:15
  one
• 3:15
  question.
• 3:15
  I
• 3:15
  mean
• 3:15
  the
• 3:15
  reason
• 3:15
  you
• 3:16
  can't
• 3:16
  go365
• 3:16
  is
• 3:17
  cause
• 3:17
  that's
• 3:17
  Whole
• 3:17
  Foods
• 3:17
  brands
• 3:18
  and
• 3:18
  Whole
• 3:18
  Foods
• 3:18
  private
• 3:19
  label
• 3:19
  brands
• 3:19
  are
• 3:19
  positioned
• 3:20
  up
• 3:20
  market
• 3:20
  and
• 3:20
  this
• 3:21
  is
• 3:21
  deliberately
• 3:21
  a
• 3:22
  soundbite
• 3:22
  to
• 3:23
  get
• 3:23
  the
• 3:23
  under
• 3:23
  $5
• 3:24
  in
• 3:24
  there.
• 3:25
  So
• 3:25
  that's,
• 3:25
  that's
• 3:25
  why,
• 3:26
  that's
• 3:26
  why
• 3:26
  you
• 3:27
  can't
• 3:27
  go
• 3:27
  that
• 3:27
  way.
• 3:28
  But
• 3:28
  I
• 3:28
  guess
• 3:29
  like
• 3:29
  how
• 3:29
  is
• 3:30
  this
• 3:30
  different
• 3:30
  than
• 3:30
  what
• 3:30
  came
• 3:31
  before?
• 3:31
  Which
• 3:31
  I
• 3:31
  think
• 3:32
  is
• 3:32
  what
• 3:32
  I
• 3:32
  was
• 3:32
  saying
• 3:32
  too
• 3:33
  essentially,
• 3:33
  which
• 3:33
  is
• 3:33
  like
• 3:34
  what,
• 3:34
  what's
• 3:34
  the
• 3:34
  real
• 3:35
  news
• 3:35
  here?
• 3:35
  That
• 3:35
  you
• 3:35
  just
• 3:36
  created
• 3:36
  a
• 3:36
  new
• 3:36
  name
• 3:37
  for
• 3:37
  it
• 3:37
  and
• 3:37
  you're
• 3:37
  trying
• 3:37
  to
• 3:38
  get
• 3:38
  people
• 3:38
  to
• 3:39
  re.
• 3:39
  Re.
• 3:40
  Engage
• 3:40
  with
• 3:40
  something
• 3:41
  that
• 3:41
  you've
• 3:41
  probably
• 3:42
  been
• 3:42
  doing
• 3:42
  for
• 3:42
  quite
• 3:43
  a
• 3:43
  long
• 3:43
  time,
• 3:43
  you
• 3:43
  know,
• 3:43
  for
• 3:44
  the
• 3:44
  most
• 3:44
  part.
• 3:45
  Yeah.
• 3:45
  It
• 3:45
  just
• 3:45
  seems
• 3:46
  weird
• 3:46
  that
• 3:46
  they're
• 3:46
  like
• 3:47
  the
• 3:47
  whole
• 3:47
  message
• 3:48
  from
• 3:48
  Whole
• 3:48
  Foods
• 3:48
  at
• 3:48
  Grocery
• 3:49
  Shop
• 3:49
  was
• 3:49
  like,
• 3:49
  we're
• 3:50
  going
• 3:50
  down
• 3:50
  market
• 3:51
  because
• 3:51
  we
• 3:51
  want
• 3:51
  to
• 3:51
  try
• 3:52
  to
• 3:52
  offer
• 3:52
  value.
• 3:53
  We're
• 3:53
  going
• 3:53
  to
• 3:53
  push
• 3:53
  private
• 3:54
  label.
• 3:54
  Like
• 3:55
  they're
• 3:55
  two
• 3:56
  companies.
• 3:56
  Like
• 3:57
  they're,
• 3:57
  they're
• 3:57
  merging
• 3:58
  in
• 3:58
  some
• 3:58
  areas
• 3:59
  but
• 3:59
  not
• 3:59
  in
• 3:59
  others.
• 4:00
  And
• 4:00
  it's
• 4:00
  just
• 4:00
  like
• 4:01
  it,
• 4:02
  it's
• 4:02
  confusing
• 4:03
  to
• 4:03
  me
• 4:03
  as
• 4:03
  a
• 4:03
  consumer
• 4:04
  and
• 4:04
  as
• 4:04
  somebody
• 4:05
  who
• 4:05
  does
• 4:06
  this
• 4:06
  for
• 4:06
  a
• 4:06
  living.
• 4:07
  Like
• 4:07
  I'm
• 4:08
  just
• 4:08
  not
• 4:08
  clear
• 4:09
  100%
• 4:10
  right?
• 4:10
  Like,
• 4:11
  yeah,
• 4:11
  you're
• 4:11
  right.
• 4:11
  Like
• 4:11
  if
• 4:11
  you
• 4:11
  said
• 4:12
  to
• 4:12
  me
• 4:12
  like,
• 4:12
  hey,
• 4:13
  we're
• 4:13
  taking
• 4:13
  365
• 4:14
  down
• 4:14
  market
• 4:14
  and
• 4:15
  we're
• 4:15
  putting
• 4:15
  a
• 4:15
  lot
• 4:15
  of
• 4:15
  under
• 4:15
  $5
• 4:16
  products
• 4:16
  in
• 4:16
  whole
• 4:17
  foods.
• 4:17
  Sure.
• 4:17
  That's
• 4:18
  at
• 4:18
  least.
• 4:18
  That's
• 4:18
  one
• 4:18
  strategy
• 4:19
  I
• 4:19
  can
• 4:19
  get
• 4:19
  behind.
• 4:19
  It
• 4:20
  makes
• 4:20
  or
• 4:20
  not
• 4:20
  maybe
• 4:21
  get
• 4:21
  behind,
• 4:21
  but
• 4:21
  I
• 4:22
  think
• 4:22
  it
• 4:22
  makes
• 4:22
  sense.
• 4:23
  It's
• 4:23
  like,
• 4:23
  more
• 4:23
  clear.
• 4:24
  But
• 4:24
  when
• 4:25
  you're
• 4:25
  doing
• 4:25
  this,
• 4:25
  it's
• 4:26
  just
• 4:26
  like
• 4:26
  you're
• 4:26
  half
• 4:26
  pregnant
• 4:27
  on
• 4:27
  everything,
• 4:27
  and
• 4:27
  it's
• 4:28
  just
• 4:28
  like
• 4:28
  you're
• 4:28
  meandering
• 4:29
  about
• 4:29
  and
• 4:29
  you
• 4:29
  don't
• 4:30
  know
• 4:30
  which
• 4:30
  way
• 4:30
  your
• 4:30
  arms
• 4:30
  are
• 4:31
  flailing.
• 4:31
  Whatever.
• 4:31
  Whatever.
• 4:32
  Anachronism.
• 4:33
  Anachronism
• 4:34
  is
• 4:34
  not
• 4:34
  the
• 4:35
  right
• 4:35
  word,
• 4:35
  but
• 4:35
  whatever,
• 4:35
  you
• 4:36
  know,
• 4:36
  analogy
• 4:36
  I
• 4:37
  want
• 4:37
  to
• 4:37
  draw
• 4:37
  here,
• 4:37
  right?