Latest / Retail Media Breakfast Club
Costco Exposing Its Retail Media Tech Stack Might Change Everything
In August 2025 I broke down why so many retail media networks keep their ad tech stacks hidden. And to be honest, the reasons weren’t exactly flattering. But what happens when a major retailer does the exact opposite? In today's episode, I share highlights from my recent livestream with Mark Williamson, AVP of Retail Media at Costco, and Jon Flugstad, Chief Business Officer at MetaRouter, and unpack a bold move from Costco that’s turning heads across the industry: full transparency.
We dive into what really happened when Costco revealed its entire tech stack, why that matters for brands and…
The skinny
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