Latest / Omni Talk Retail / Meet Molly Pop -- The Brand Attempting To Make Fruit Juice Healthy Again
Transcript
- 0:00Hello,
- 0:01everyone.
- 0:01Welcome
- 0:02back
- 0:02to
- 0:02the
- 0:03Spartan
- 0:03Nash
- 0:03Food
- 0:04Solutions
- 0:04Expo.
- 0:05This
- 0:05is
- 0:05Omnitok
- 0:05Retail.
- 0:06I'm
- 0:06Anne
- 0:06Mazinga.
- 0:07And
- 0:07I'm
- 0:07Chris
- 0:07Walton.
- 0:08And
- 0:08we
- 0:08are
- 0:08coming
- 0:09to
- 0:09you
- 0:09live
- 0:09from
- 0:10the
- 0:10Simbi
- 0:10and
- 0:11Omnitok
- 0:11booth
- 0:12here
- 0:12at
- 0:13the
- 0:13show.
- 0:13And
- 0:14our
- 0:14next
- 0:14guest
- 0:15is
- 0:15Molly
- 0:16laforest,
- 0:17who
- 0:17we're
- 0:17going
- 0:17to
- 0:18call
- 0:18the
- 0:18biggest
- 0:19brand
- 0:19champion
- 0:20of
- 0:21Molly
- 0:21Pop.
- 0:22Molly,
- 0:23thank
- 0:23you
- 0:23so
- 0:23much
- 0:24for
- 0:24joining
- 0:24us.
- 0:24We're
- 0:25really
- 0:25excited
- 0:25to
- 0:25hear
- 0:25your
- 0:26story
- 0:26today.
- 0:27Thank
- 0:27you
- 0:27for
- 0:27having
- 0:27me.
- 0:28This
- 0:28is
- 0:28such
- 0:28a
- 0:28great
- 0:28opportunity,
- 0:29and
- 0:29we're
- 0:29always
- 0:29happy
- 0:30to
- 0:30share
- 0:30our
- 0:30story.
- 0:31Thank
- 0:31you.
- 0:31Well,
- 0:31start
- 0:32at
- 0:32the
- 0:32beginning,
- 0:32because
- 0:33I
- 0:33asked
- 0:34you
- 0:34if
- 0:34this
- 0:34was
- 0:34your
- 0:35first
- 0:35time
- 0:35at
- 0:36the
- 0:36show,
- 0:36and
- 0:36you
- 0:37said
- 0:37you've
- 0:38been
- 0:38coming
- 0:38since
- 0:38you
- 0:39were
- 0:3912,
- 0:39so
- 0:40why
- 0:40is
- 0:40that?
- 0:4012
- 0:41years
- 0:41old?
- 0:41Yeah.
- 0:41My
- 0:41dad's
- 0:42been
- 0:42in
- 0:42the
- 0:42produce
- 0:42industry
- 0:43for
- 0:43over
- 0:4435
- 0:44years.
- 0:44Okay.
- 0:45Has
- 0:45had
- 0:45a
- 0:45great
- 0:46relationship
- 0:47here
- 0:47with
- 0:47Spartan
- 0:48Ash.
- 0:49He
- 0:49named
- 0:49a
- 0:50company
- 0:50after
- 0:50me
- 0:50when
- 0:50I
- 0:51was
- 0:5112.
- 0:51So
- 0:51Molly
- 0:52Sun
- 0:52Select.
- 0:52It
- 0:52was
- 0:52a
- 0:53brand
- 0:53for
- 0:53premium
- 0:53grapes.
- 0:54Okay.
- 0:55I've
- 0:55walked
- 0:56the
- 0:56floor.
- 0:56I've
- 0:56stood
- 0:57in
- 0:57the
- 0:57auction.
- 0:58I've
- 0:58done
- 0:58it
- 0:58all.
- 0:59And
- 0:59two
- 0:59years
- 1:00ago,
- 1:00we
- 1:00created
- 1:00Molly
- 1:01Pop.
- 1:01So
- 1:01now
- 1:01we're
- 1:01coming
- 1:02in,
- 1:02launching
- 1:02big,
- 1:03bold
- 1:03flavors
- 1:03with
- 1:04Molly
- 1:04Pop.
- 1:04And
- 1:04tell
- 1:05us
- 1:05what
- 1:05Molly
- 1:05Pop
- 1:05is.
- 1:06Yeah.
- 1:06So
- 1:07we
- 1:07really
- 1:07saw
- 1:07the
- 1:07opportunity
- 1:08to
- 1:09create
- 1:09a
- 1:09brand
- 1:10that
- 1:10was
- 1:10cohesive
- 1:11with
- 1:11candy
- 1:11grapes.
- 1:12So
- 1:12a
- 1:13lot
- 1:13of
- 1:13consumers
- 1:14know
- 1:14cotton
- 1:14candy
- 1:15grapes.
- 1:15Yeah.
- 1:15There's
- 1:16so
- 1:16many
- 1:16other
- 1:16varieties.
- 1:17Really?
- 1:18Yeah.
- 1:18There's
- 1:18candy
- 1:19snaps,
- 1:19there's
- 1:19grapes
- 1:20that
- 1:20taste
- 1:20like
- 1:20strawberries.
- 1:21So
- 1:22many
- 1:22unique
- 1:22flavors.
- 1:23And
- 1:24so
- 1:24we
- 1:24wanted
- 1:24to
- 1:24create
- 1:24a
- 1:25cohesive
- 1:25bag
- 1:25so
- 1:26that
- 1:26when
- 1:26you
- 1:26saw
- 1:26that
- 1:26pink
- 1:27bag,
- 1:27it
- 1:27was
- 1:27going
- 1:27to
- 1:27pop.
- 1:28It
- 1:28was.
- 1:28It
- 1:28was
- 1:28gonna
- 1:28be
- 1:28flavor
- 1:29and
- 1:29bold
- 1:29and
- 1:30something
- 1:30unique
- 1:30compared
- 1:31to
- 1:31your
- 1:31average
- 1:31grape.
- 1:33How.
- 1:34How
- 1:34do
- 1:35you
- 1:35make
- 1:35a
- 1:35grape
- 1:36taste
- 1:36like
- 1:36a
- 1:36strawberry?
- 1:37Like,
- 1:37you
- 1:38can
- 1:38make?
- 1:38Are
- 1:39you.
- 1:39Are
- 1:39you,
- 1:39like,
- 1:40modifying
- 1:41the
- 1:41genetics
- 1:41of
- 1:42the
- 1:42grape?
- 1:42Okay.
- 1:43And
- 1:43so
- 1:43it's
- 1:43literally
- 1:43taking
- 1:43different
- 1:44seeds,
- 1:44and
- 1:44they'll
- 1:45just
- 1:45plant
- 1:45them
- 1:45in
- 1:45the
- 1:45ground
- 1:46and
- 1:46see
- 1:46what
- 1:46flavors
- 1:47come
- 1:47up.
- 1:48So
- 1:48we
- 1:48have
- 1:49the
- 1:49privilege
- 1:49of
- 1:49being
- 1:49able
- 1:49to
- 1:50sample
- 1:50all
- 1:50these
- 1:50different
- 1:51things.
- 1:51So
- 1:51it's
- 1:52really
- 1:52interesting.
- 1:52Cause
- 1:52based
- 1:53on
- 1:53the
- 1:53consumer,
- 1:53the
- 1:54flavor
- 1:54profile
- 1:54you
- 1:55taste
- 1:55is
- 1:55such
- 1:55a
- 1:55unique
- 1:56experience,
- 1:57I
- 1:57suppose.
- 1:57Right.
- 1:58All
- 1:58of
- 1:58our
- 1:58taste
- 1:58buds
- 1:59are
- 1:59different.
- 1:59Crazy.
- 2:00Crazy.
- 2:01Yeah.
- 2:01That's
- 2:01pretty
- 2:02wild.
- 2:02I
- 2:02had
- 2:02no
- 2:02idea.
- 2:03I
- 2:03had
- 2:03no
- 2:03idea.
- 2:04So
- 2:04what's
- 2:04the
- 2:05pop
- 2:05part
- 2:05then?
- 2:06The
- 2:06pop
- 2:06part?
- 2:06I
- 2:07mean,
- 2:07we're
- 2:07bold,
- 2:07we're
- 2:08bright.
- 2:08You
- 2:08see
- 2:08me
- 2:08in
- 2:08the
- 2:09pink
- 2:09pantsuit.
- 2:10If
- 2:10you
- 2:10see
- 2:10any
- 2:10of
- 2:10my
- 2:10co
- 2:10workers,
- 2:11they
- 2:11got
- 2:11the
- 2:11pink
- 2:11pants.
- 2:12So
- 2:12it's
- 2:13really
- 2:13such
- 2:13a
- 2:13great
- 2:13brand
- 2:14because
- 2:14we
- 2:14stand
- 2:15out
- 2:15and
- 2:15what's
- 2:16really
- 2:16great
- 2:16is
- 2:16when
- 2:16you
- 2:17try
- 2:17the
- 2:17product,
- 2:17you
- 2:18fall
- 2:18in
- 2:18love
- 2:18with
- 2:18it
- 2:19because
- 2:19it
- 2:19pops
- 2:19with
- 2:19flavor
- 2:20and
- 2:20quality
- 2:21and
- 2:21boldness,
- 2:22and
- 2:22it's
- 2:22just
- 2:22something
- 2:23so
- 2:23unique
- 2:23to
- 2:24what
- 2:24the
- 2:24industry
- 2:24sees.
- 2:25Okay,
- 2:25got
- 2:25it,
- 2:25got
- 2:25it,
- 2:26got
- 2:26it,
- 2:26got
- 2:26it.
- 2:26So.
- 2:27So
- 2:27health
- 2:27and
- 2:27wellness
- 2:27is
- 2:28always
- 2:28a
- 2:28big
- 2:28trend
- 2:28in
- 2:28this
- 2:29industry.
- 2:30Is
- 2:30there
- 2:30any
- 2:30particular
- 2:30angle
- 2:31that
- 2:31you
- 2:31guys
- 2:31are
- 2:32playing
- 2:32into
- 2:32with
- 2:33the
- 2:33whole
- 2:33Molly
- 2:33Pop
- 2:34concept?
- 2:34Oh,
- 2:34for
- 2:34sure.
- 2:35And
- 2:35I
- 2:35think
- 2:35right
- 2:35now
- 2:35it's
- 2:36a
- 2:36great
- 2:36time
- 2:36to
- 2:37come
- 2:37in
- 2:37with
- 2:37this
- 2:37product
- 2:38because
- 2:38consumers
- 2:38are
- 2:39looking
- 2:39for
- 2:39something
- 2:40healthy,
- 2:40and
- 2:40they
- 2:41want
- 2:41that
- 2:41freshness.
- 2:42And
- 2:42so
- 2:42coming
- 2:43in
- 2:43with
- 2:43the
- 2:43juice.
- 2:44A
- 2:44lot
- 2:44of
- 2:44people
- 2:45will
- 2:45pick
- 2:45up
- 2:45a
- 2:45juice
- 2:45thinking
- 2:46that
- 2:46it's
- 2:46healthy,
- 2:47but
- 2:47when
- 2:47you
- 2:47look
- 2:47at
- 2:47those
- 2:48nutrition
- 2:48facts,
- 2:49it's
- 2:49actually
- 2:49a
- 2:49lot
- 2:50of
- 2:50added
- 2:50sugar,
- 2:50or
- 2:51it
- 2:51won't
- 2:51even
- 2:51use
- 2:52the
- 2:52actual
- 2:52juice
- 2:53itself.
- 2:53It
- 2:53uses
- 2:53concentrate.
- 2:54So
- 2:54we're
- 2:55coming
- 2:55in.
- 2:55We
- 2:55already
- 2:56have
- 2:56the
- 2:56amazing
- 2:57grapes,
- 2:57and
- 2:57because
- 2:58my
- 2:58dad's
- 2:58been
- 2:58in
- 2:58the
- 2:58industry,
- 2:59we
- 2:59have
- 2:59so
- 2:59many
- 2:59connections
- 3:00with
- 3:00quality
- 3:01produce.
- 3:01We're
- 3:02coming
- 3:02in
- 3:02with
- 3:02this
- 3:02cold
- 3:03pressed
- 3:03juice,
- 3:03and
- 3:03it
- 3:03is
- 3:04100%
- 3:05just
- 3:05the
- 3:05grape
- 3:05produce.
- 3:06There's
- 3:06no
- 3:07added
- 3:07sugars,
- 3:07no
- 3:08preservatives.
- 3:08The
- 3:09sweetness
- 3:09you
- 3:09come
- 3:09with,
- 3:10our
- 3:10juices
- 3:11are
- 3:11the
- 3:11natural
- 3:12sugars
- 3:12that
- 3:12come
- 3:12from
- 3:13the
- 3:13produce.
- 3:13And
- 3:13what
- 3:14is
- 3:14the
- 3:14downside
- 3:14of
- 3:14concentrate?
- 3:15Because
- 3:15I
- 3:15don't
- 3:16actually
- 3:16understand
- 3:16that.
- 3:16It's
- 3:16funny,
- 3:17I
- 3:17was
- 3:17actually
- 3:17thinking
- 3:17about
- 3:18this
- 3:18at
- 3:18my
- 3:18house
- 3:18two
- 3:19weeks
- 3:19ago.
- 3:19What
- 3:19is
- 3:19the
- 3:19downside
- 3:20of
- 3:20that?
- 3:20Relatively
- 3:20speaking,
- 3:22it's
- 3:22not
- 3:22real,
- 3:22it's
- 3:22not
- 3:23authentic.
- 3:23So
- 3:23to
- 3:23get
- 3:23it,
- 3:24it's
- 3:24a
- 3:24lot
- 3:24of
- 3:24added
- 3:25sugars
- 3:25or
- 3:25preserves.
- 3:26So
- 3:26they're
- 3:26putting
- 3:26added
- 3:26sugar
- 3:27in
- 3:27that
- 3:27most
- 3:27likely,
- 3:27too.
- 3:28Okay,
- 3:28got
- 3:28it.
- 3:29I
- 3:29can't
- 3:29do
- 3:29the
- 3:29full
- 3:30rundown
- 3:30of
- 3:30it,
- 3:31but
- 3:31I
- 3:31just
- 3:31know
- 3:31that
- 3:32a
- 3:32lot
- 3:32of
- 3:32people,
- 3:32to
- 3:32the
- 3:33consumers
- 3:33eye,
- 3:34people
- 3:34will
- 3:34brand
- 3:35them
- 3:35as
- 3:35healthy,
- 3:35and
- 3:35they're
- 3:36not
- 3:36always
- 3:36the
- 3:36healthiest
- 3:36thing.
- 3:37And
- 3:37our
- 3:37big
- 3:37mission
- 3:38at
- 3:38Molly
- 3:38Pop
- 3:38is
- 3:39providing
- 3:39a
- 3:39healthier
- 3:40alternative
- 3:40to
- 3:41a
- 3:41lot
- 3:41of
- 3:41the
- 3:41artificial
- 3:42flavors
- 3:42we
- 3:43see
- 3:43here.
- 3:43And
- 3:44what's
- 3:44really
- 3:44great
- 3:44is
- 3:45my
- 3:46family,
- 3:46as
- 3:47actually
- 3:47now
- 3:47in
- 3:48Las
- 3:48Vegas,
- 3:49they're
- 3:49in
- 3:49the
- 3:49farmer's
- 3:50market
- 3:50scene.
- 3:50So
- 3:51like
- 3:51these
- 3:51shows,
- 3:52when
- 3:52you
- 3:52have
- 3:52consumers
- 3:53coming
- 3:53in
- 3:53and
- 3:53trying
- 3:53it,
- 3:54their
- 3:54eyes
- 3:54light
- 3:55up
- 3:55because
- 3:55they
- 3:56didn't
- 3:56realize
- 3:56that
- 3:56juice
- 3:57could
- 3:57taste
- 3:57like
- 3:57the
- 3:58actual
- 3:58fruit,
- 3:58Right?
- 3:59And
- 3:59it's
- 3:59something
- 3:59refreshing.
- 4:00And
- 4:00we'll
- 4:00have
- 4:01families
- 4:01come
- 4:01up
- 4:01and
- 4:02they're
- 4:02like,
- 4:02oh,
- 4:02my
- 4:02God,
- 4:02I
- 4:03have
- 4:03never
- 4:03had
- 4:04my
- 4:04kid
- 4:04want
- 4:05a
- 4:05vegetable,
- 4:05and
- 4:06they
- 4:06want
- 4:06this
- 4:07juice,
- 4:07which
- 4:08is
- 4:08amazing.
- 4:08Yeah,
- 4:09that
- 4:09sounds
- 4:09amazing.
- 4:09I've
- 4:10always
- 4:10wanted
- 4:10juices
- 4:10too,
- 4:10but
- 4:11I
- 4:11can't
- 4:11get
- 4:11over
- 4:11the
- 4:11added
- 4:11sugar
- 4:13impact.
- 4:13So
- 4:13that's
- 4:13why
- 4:14I've
- 4:14stayed
- 4:14away
- 4:14from
- 4:14them.
- 4:14But
- 4:15that's
- 4:15really
- 4:15interesting.
- 4:15Okay,
- 4:16well,
- 4:16so
- 4:16tell
- 4:17us
- 4:17a
- 4:17little
- 4:17bit
- 4:17more,
- 4:17Molly,
- 4:18about
- 4:18what
- 4:18you're
- 4:18doing
- 4:19at
- 4:19this
- 4:19show.
- 4:19Right
- 4:19now
- 4:20you're
- 4:20showcasing
- 4:20the
- 4:21product.
- 4:21What
- 4:21else
- 4:22brings
- 4:22you
- 4:22here?
- 4:24What
- 4:24do
- 4:25you
- 4:25get
- 4:25out
- 4:25of
- 4:25the
- 4:25show?
- 4:26I
- 4:26mean,
- 4:26we
- 4:26get
- 4:26so
- 4:27much.
- 4:27It's
- 4:27so
- 4:27great.
- 4:27We
- 4:28have
- 4:28had
- 4:28so
- 4:28much
- 4:28support
- 4:29from
- 4:29Sparnash
- 4:30coming
- 4:30in
- 4:30as
- 4:30Molly
- 4:31pop,
- 4:31which
- 4:31is
- 4:31great,
- 4:32but
- 4:32being
- 4:32able
- 4:32to
- 4:32walk
- 4:33the
- 4:33floor,
- 4:34it's
- 4:34amazing
- 4:35because
- 4:35we'll
- 4:36have
- 4:36people
- 4:36come
- 4:37and
- 4:37sample
- 4:37just
- 4:37because
- 4:38they
- 4:38see
- 4:38the
- 4:38pink,
- 4:38they
- 4:38see
- 4:38the
- 4:39pop.
- 4:39They
- 4:39want
- 4:39to
- 4:39know
- 4:40more
- 4:40about
- 4:40us,
- 4:41but
- 4:41then
- 4:41they
- 4:41love
- 4:42the
- 4:42product
- 4:42and
- 4:42they're
- 4:43coming
- 4:43and
- 4:43bringing
- 4:44back
- 4:44their
- 4:44friends
- 4:44or,
- 4:45oh,
- 4:45I
- 4:45know
- 4:45this
- 4:45person
- 4:46in
- 4:46retail.
- 4:46And,
- 4:47and
- 4:47our,
- 4:47our
- 4:48pink
- 4:48speaks
- 4:48for
- 4:48itself,
- 4:49but
- 4:49so
- 4:49does
- 4:50the
- 4:50product.
- 4:51And
- 4:51so
- 4:51it's
- 4:51really
- 4:51great
- 4:52just
- 4:52because
- 4:52we're
- 4:53launching
- 4:53the
- 4:53juice
- 4:53here
- 4:54for
- 4:54the
- 4:54first
- 4:54time.
- 4:55Okay.
- 4:55To
- 4:55have
- 4:56people
- 4:56come
- 4:56in
- 4:56and
- 4:56be
- 4:57like,
- 4:57where
- 4:57can
- 4:57I
- 4:58get
- 4:58this?
- 4:58Like,
- 4:59we
- 4:59want
- 4:59it
- 4:59now.
- 5:00What's,
- 5:00what's
- 5:00the
- 5:01response
- 5:01like?
- 5:01Because
- 5:02I
- 5:02feel
- 5:02like
- 5:03that
- 5:03that
- 5:04product
- 5:04makes
- 5:04sense
- 5:05to
- 5:05put
- 5:05in
- 5:05a
- 5:06mass
- 5:06retailer
- 5:07that's
- 5:07national.
- 5:08What's
- 5:08a
- 5:08response
- 5:09like
- 5:09from
- 5:09some
- 5:09of
- 5:09the
- 5:10independent
- 5:10grocers
- 5:11here
- 5:11who
- 5:11are
- 5:11just
- 5:12kind
- 5:12of
- 5:12starting
- 5:12to
- 5:13expand,
- 5:13expand
- 5:14their
- 5:14health
- 5:14and
- 5:15wellness
- 5:15or
- 5:15their
- 5:16produce
- 5:17departments
- 5:17in
- 5:18new
- 5:18ways?
- 5:19It's
- 5:19only
- 5:19been
- 5:20positive
- 5:20feedback.
- 5:21We've
- 5:21actually
- 5:21had
- 5:21the
- 5:21best
- 5:22conversations
- 5:22with
- 5:22some
- 5:22of
- 5:23those
- 5:23independents
- 5:23or
- 5:23the
- 5:24smaller.
- 5:24Because
- 5:25as
- 5:25much
- 5:25as
- 5:25we
- 5:26want
- 5:26to,
- 5:26we
- 5:26want
- 5:26to
- 5:27grow
- 5:27big.
- 5:27I
- 5:27think
- 5:28starting
- 5:28with
- 5:28that
- 5:28first
- 5:29step,
- 5:29working
- 5:29with
- 5:30them
- 5:30has
- 5:30actually
- 5:31been
- 5:31so
- 5:31great.
- 5:31And
- 5:32I,
- 5:32like
- 5:32I
- 5:32said,
- 5:32I'm
- 5:33here
- 5:33born
- 5:33and
- 5:33raised
- 5:34from
- 5:34Saline,
- 5:34Michigan,
- 5:35and
- 5:35it's
- 5:36really
- 5:36cool
- 5:36coming
- 5:37in
- 5:37to
- 5:37where
- 5:37my
- 5:38one
- 5:38grocery
- 5:38store
- 5:38was,
- 5:38Bush's.
- 5:39So
- 5:39then
- 5:39we
- 5:40have
- 5:40people
- 5:40coming
- 5:40from
- 5:40Bush's
- 5:41and
- 5:41being
- 5:41like,
- 5:41we
- 5:41love
- 5:42your
- 5:42product,
- 5:42we
- 5:42love
- 5:42to
- 5:43see
- 5:43it
- 5:43and
- 5:43we
- 5:44really
- 5:44want
- 5:44to
- 5:45put
- 5:45our
- 5:45best
- 5:45foot
- 5:45forward.
- 5:46So
- 5:46working
- 5:46with
- 5:46these
- 5:46smaller
- 5:47companies,
- 5:47I
- 5:47think
- 5:47you
- 5:47can
- 5:47make
- 5:48it
- 5:48more
- 5:48intimate.
- 5:48We
- 5:48can
- 5:49really
- 5:49sales
- 5:50and
- 5:50create
- 5:51the
- 5:51pitch
- 5:51in
- 5:52something
- 5:52that's
- 5:52unique.
- 5:52Yeah.
- 5:53And
- 5:53so
- 5:53because
- 5:54we
- 5:54come
- 5:54in
- 5:54with
- 5:54the
- 5:55grapes
- 5:56and
- 5:56this
- 5:56juice,
- 5:56it's
- 5:57really
- 5:57a
- 5:57cross
- 5:57selling
- 5:58opportunity
- 5:58for
- 5:59these
- 5:59stores.
- 5:59We've
- 6:00seen
- 6:00that
- 6:00if
- 6:00you
- 6:00put
- 6:00the
- 6:01grapes
- 6:01on
- 6:01the
- 6:01side
- 6:01and
- 6:01you
- 6:02have
- 6:02the
- 6:02juice
- 6:02centers,
- 6:03it
- 6:03only
- 6:03increases
- 6:04the
- 6:04grape
- 6:04sales
- 6:05because
- 6:06it's
- 6:06the
- 6:06brand
- 6:07association
- 6:07and
- 6:08that's
- 6:08what
- 6:08we
- 6:08want
- 6:08to
- 6:08create.
- 6:09When
- 6:09you
- 6:09see
- 6:09that
- 6:09pink,
- 6:10you
- 6:10know
- 6:10what
- 6:10to
- 6:10expect.
- 6:10It's
- 6:11a
- 6:11pop
- 6:11of
- 6:11flavor.
- 6:12You
- 6:12can
- 6:12always
- 6:12trust
- 6:13that
- 6:13we're
- 6:13going
- 6:13to
- 6:13have
- 6:14the
- 6:14quality
- 6:15produce
- 6:15that
- 6:15you're
- 6:15going
- 6:15to
- 6:16be
- 6:16consuming.
- 6:16Right.
- 6:17So
- 6:17Molly,
- 6:17talk
- 6:17about
- 6:17that
- 6:18more
- 6:18in
- 6:18practice.
- 6:18Because
- 6:18it's
- 6:19funny
- 6:19that
- 6:19you
- 6:19mentioned
- 6:19that,
- 6:19because
- 6:20earlier
- 6:20this
- 6:20morning,
- 6:21the
- 6:21folks
- 6:21from
- 6:21Spartan
- 6:22Ash
- 6:22came
- 6:22over
- 6:22and
- 6:22they
- 6:22ran
- 6:23over,
- 6:23they
- 6:23said,
- 6:23you
- 6:23got
- 6:23to
- 6:24interview
- 6:24Molly.
- 6:24You
- 6:24got
- 6:25to
- 6:25interview
- 6:25Molly.
- 6:25She's
- 6:25got
- 6:26these
- 6:26really
- 6:26interesting
- 6:27ideas
- 6:27and
- 6:27takes
- 6:27on
- 6:28cross
- 6:28merchandising
- 6:29in
- 6:30a
- 6:30new
- 6:30way,
- 6:30which
- 6:31as
- 6:31a
- 6:31former
- 6:31merchant,
- 6:32always
- 6:32gets
- 6:32my
- 6:33interest
- 6:33peaked.
- 6:33You
- 6:33know,
- 6:33I'm
- 6:34like,
- 6:34okay,
- 6:34what
- 6:34is
- 6:34she
- 6:35saying?
- 6:35So
- 6:35talk
- 6:35to
- 6:35us
- 6:36more
- 6:36about
- 6:36that.
- 6:36Like,
- 6:36how
- 6:36do
- 6:36you
- 6:37actually
- 6:37envision
- 6:38the
- 6:39tactical
- 6:40things
- 6:40that
- 6:40need
- 6:40to
- 6:40happen
- 6:41across
- 6:41merchandise
- 6:42in
- 6:42a
- 6:42grocery
- 6:42store
- 6:43the
- 6:43way
- 6:43you're
- 6:43ultimately
- 6:43envisioning
- 6:44it?
- 6:44Yeah,
- 6:45for
- 6:45sure.
- 6:45I
- 6:45mean,
- 6:46let's
- 6:46be
- 6:46honest.
- 6:46The
- 6:47produce
- 6:47industry
- 6:48has
- 6:48had
- 6:48generational
- 6:49ways
- 6:49to
- 6:50grow,
- 6:50so
- 6:50that
- 6:50be
- 6:50a
- 6:51disruptive
- 6:51product
- 6:52is
- 6:52already
- 6:52so
- 6:53unique.
- 6:53And
- 6:54so
- 6:54when
- 6:54we
- 6:55first
- 6:55started
- 6:55coming
- 6:55with
- 6:56Molly
- 6:56pop
- 6:56two
- 6:57years
- 6:57ago,
- 6:57it
- 6:58was
- 6:58just
- 6:58for
- 6:58that
- 6:58candy
- 6:59grapes.
- 6:59Like,
- 6:59we
- 6:59wanted
- 6:59to
- 6:59create
- 7:00that
- 7:00cohesive
- 7:00branding.
- 7:01So
- 7:01when
- 7:01we
- 7:01would
- 7:01come
- 7:02to
- 7:02all
- 7:02these
- 7:02shows,
- 7:03we
- 7:03would
- 7:03bring
- 7:03juice
- 7:04and
- 7:04gelato
- 7:05and
- 7:05ice
- 7:05cream
- 7:06all
- 7:06made
- 7:07with
- 7:07just
- 7:07fresh
- 7:07fruits
- 7:08and
- 7:08vegetables.
- 7:08Right.
- 7:09And
- 7:09it
- 7:09was
- 7:09a
- 7:09thing
- 7:10where
- 7:10people
- 7:10were
- 7:10like,
- 7:10oh
- 7:10my
- 7:10God,
- 7:11this
- 7:11is
- 7:11so
- 7:11good.
- 7:11Where
- 7:11can
- 7:11I
- 7:12get
- 7:12it
- 7:12in
- 7:12stores?
- 7:12The
- 7:13juice
- 7:13specifically
- 7:14was
- 7:14one
- 7:14where
- 7:14they're
- 7:14like,
- 7:14no,
- 7:15we
- 7:15would
- 7:15buy
- 7:16this.
- 7:16So
- 7:17it's
- 7:17just
- 7:17the
- 7:17fact
- 7:18we
- 7:18have
- 7:18the
- 7:18premium
- 7:19produce.
- 7:19You
- 7:19can
- 7:19Molly
- 7:20Pop
- 7:20anything.
- 7:21So
- 7:21that's
- 7:21the
- 7:21fun,
- 7:22exciting
- 7:22thing.
- 7:22We're
- 7:23starting
- 7:23with
- 7:23this
- 7:23juice
- 7:24and
- 7:24we've
- 7:24gotten
- 7:24such
- 7:24great
- 7:25feedback.
- 7:25But
- 7:25in
- 7:26terms
- 7:26of
- 7:26cross
- 7:27merchandising,
- 7:28it's
- 7:28an
- 7:28untapped
- 7:29market
- 7:29when
- 7:29it
- 7:29comes
- 7:29to
- 7:29produce,
- 7:30especially
- 7:30to
- 7:31consumer,
- 7:31where
- 7:32if
- 7:32you
- 7:32see
- 7:32red
- 7:32or
- 7:33green
- 7:33grapes,
- 7:33oh,
- 7:33you
- 7:33prefer
- 7:34one
- 7:34of
- 7:34them.
- 7:34But
- 7:35to
- 7:35have
- 7:35brand
- 7:35association
- 7:36is
- 7:36something
- 7:37that's
- 7:37really
- 7:37new
- 7:38to
- 7:38this
- 7:38industry.
- 7:38And
- 7:39that's
- 7:39where
- 7:39we
- 7:39want
- 7:39to
- 7:39be
- 7:40innovated
- 7:40and
- 7:40to
- 7:40disrupt.
- 7:41When
- 7:41you
- 7:41go
- 7:41to
- 7:41grocery,
- 7:42are
- 7:42there
- 7:42any
- 7:42operational
- 7:42dynamics
- 7:43you
- 7:43have
- 7:43to
- 7:43think
- 7:43about
- 7:43with
- 7:44the
- 7:44cross
- 7:44merchandising,
- 7:45like
- 7:45refrigeration
- 7:46or
- 7:46cooling?
- 7:46Like,
- 7:47how
- 7:47does
- 7:47that
- 7:47work?
- 7:47Yeah,
- 7:47for
- 7:48sure.
- 7:48I
- 7:48think
- 7:48that
- 7:49right
- 7:49now,
- 7:49as
- 7:49the
- 7:50cold
- 7:50pressed
- 7:50juice
- 7:50industry
- 7:51grows,
- 7:52a
- 7:52lot
- 7:52of
- 7:52grocery
- 7:53stores
- 7:53are
- 7:53trying
- 7:53to
- 7:54figure
- 7:54that
- 7:54out,
- 7:54so.
- 7:54So
- 7:54luckily
- 7:55it
- 7:55plays
- 7:55in
- 7:55our
- 7:56favor
- 7:56where
- 7:56most
- 7:57grocery
- 7:57stores,
- 7:57you
- 7:57have
- 7:58your
- 7:58produce
- 7:58and
- 7:58you
- 7:58already
- 7:58have
- 7:59the
- 7:59cold
- 7:59pressed
- 7:59juice
- 8:00section
- 8:00right
- 8:00there.
- 8:01Right.
- 8:01To
- 8:02anyone
- 8:02here
- 8:02in
- 8:02the
- 8:02industry,
- 8:03it
- 8:03makes
- 8:03sense
- 8:03that
- 8:03even
- 8:04though
- 8:04it's
- 8:04a
- 8:04juice,
- 8:04it
- 8:05goes
- 8:05into
- 8:05the
- 8:05produce
- 8:06section.
- 8:06It's
- 8:07now
- 8:07getting
- 8:07the
- 8:07consumers
- 8:08to
- 8:08realize
- 8:08that.
- 8:09Right.
- 8:09Because
- 8:09it
- 8:10won't
- 8:10be
- 8:10with
- 8:10your
- 8:10normal
- 8:11juices
- 8:11or
- 8:11over
- 8:11by
- 8:12the
- 8:12dairy,
- 8:12it
- 8:12won't
- 8:13be
- 8:13by
- 8:13the
- 8:13produce.
- 8:14Right.
- 8:15And
- 8:15I
- 8:15have
- 8:15that
- 8:15set
- 8:15up
- 8:16in
- 8:16Our
- 8:16local
- 8:16grocery
- 8:16store,
- 8:17too.
- 8:17We
- 8:17do
- 8:18it.
- 8:18It's
- 8:18important,
- 8:18too.
- 8:19Like
- 8:19we
- 8:19were
- 8:19talking
- 8:19about
- 8:20earlier
- 8:20and
- 8:20on
- 8:20our
- 8:21podcast
- 8:21with
- 8:22A
- 8:22and
- 8:22M
- 8:23consumer
- 8:23and
- 8:23retail
- 8:23group,
- 8:24where
- 8:24we
- 8:24were
- 8:24talking
- 8:24about
- 8:25thinking
- 8:25about
- 8:25space
- 8:26allocation
- 8:26for
- 8:27these
- 8:27new
- 8:27categories
- 8:28and
- 8:28how
- 8:28you're
- 8:28going
- 8:29to
- 8:29set
- 8:30your
- 8:30stores
- 8:31up
- 8:31for
- 8:31what
- 8:32the
- 8:32future
- 8:32products
- 8:33that
- 8:33might
- 8:33look
- 8:34like,
- 8:34including
- 8:34Molly
- 8:35Pop,
- 8:35which.
- 8:36Let's
- 8:36get.
- 8:36Let's
- 8:37get
- 8:37down
- 8:37to
- 8:37brass
- 8:37tacks
- 8:38here,
- 8:38Molly.
- 8:39I
- 8:40have
- 8:40to
- 8:40know,
- 8:41we
- 8:41haven't
- 8:41tried
- 8:41it
- 8:42yet.
- 8:42So
- 8:42what
- 8:43flavor,
- 8:44what
- 8:45varietal
- 8:46of
- 8:46Molly
- 8:46Pop
- 8:47should
- 8:47we
- 8:47go
- 8:47over
- 8:47and
- 8:48test?
- 8:48I
- 8:48mean,
- 8:49all
- 8:49of
- 8:49them.
- 8:49They're
- 8:49great.
- 8:51I
- 8:51think
- 8:51the
- 8:51biggest,
- 8:51I
- 8:52always
- 8:52start
- 8:52with,
- 8:52do
- 8:53you
- 8:53guys
- 8:53like
- 8:53beets?
- 8:54Beets.
- 8:54Beets.
- 8:55Yeah.
- 8:55I
- 8:55love
- 8:55beets.
- 8:56Okay.
- 8:56So
- 8:56if
- 8:57you
- 8:57love
- 8:57beets,
- 8:58that's
- 8:58been
- 8:58the
- 8:59fan
- 8:59favorite.
- 8:59Okay.
- 9:00Because
- 9:01it's.
- 9:01We
- 9:01worked
- 9:02really
- 9:02hard
- 9:02to
- 9:02curate
- 9:03four
- 9:03drinks
- 9:04that
- 9:04have
- 9:04balanced
- 9:05flavors.
- 9:05So
- 9:06some
- 9:06people,
- 9:06they
- 9:06either
- 9:06don't
- 9:07like
- 9:07beets
- 9:07or
- 9:07they're
- 9:07like,
- 9:08oh,
- 9:08this
- 9:08is
- 9:08really
- 9:08earthy.
- 9:09We
- 9:09created
- 9:09a
- 9:10balance
- 9:10that
- 9:10it.
- 9:11You
- 9:11still
- 9:11taste
- 9:11the
- 9:11beets
- 9:12for
- 9:12sure.
- 9:12Yeah.
- 9:12By
- 9:12adding
- 9:13that
- 9:13cucumber
- 9:14kind
- 9:14of
- 9:14created.
- 9:14Creates
- 9:15more
- 9:15of
- 9:15a
- 9:15tone
- 9:15level.
- 9:16So
- 9:16it's
- 9:17really
- 9:17interesting
- 9:17when
- 9:17people
- 9:18will
- 9:19try
- 9:19the
- 9:20grape
- 9:20cider.
- 9:20And
- 9:21some
- 9:21people
- 9:21taste
- 9:22more
- 9:22apple,
- 9:22some
- 9:22people
- 9:23taste
- 9:23more
- 9:23grape.
- 9:23It's
- 9:24really
- 9:24unique,
- 9:24depending
- 9:24on
- 9:25your
- 9:25palate,
- 9:26but
- 9:26we
- 9:26really
- 9:27created
- 9:28it
- 9:28where
- 9:28you
- 9:29can
- 9:29taste
- 9:29everything.
- 9:30And
- 9:30that's
- 9:30not
- 9:31always
- 9:31the
- 9:31case
- 9:31when
- 9:31you
- 9:32have
- 9:32juices
- 9:32because
- 9:32it's
- 9:33all
- 9:33the
- 9:33additives
- 9:33or
- 9:34whatever.
- 9:34And
- 9:35so
- 9:35it's
- 9:35a
- 9:35really
- 9:36complex
- 9:36flight,
- 9:37but
- 9:37there's
- 9:37something
- 9:37for
- 9:37everyone,
- 9:38depending
- 9:38on
- 9:38what
- 9:38type
- 9:39of
- 9:39juice
- 9:39drinker
- 9:39you
- 9:39are.
- 9:40Wow.
- 9:40All
- 9:40right,
- 9:40well,
- 9:40you
- 9:41heard
- 9:41it
- 9:41here
- 9:41first,
- 9:41folks.
- 9:42There's
- 9:43no
- 9:43beating
- 9:43Molly
- 9:44Pop's
- 9:44beet
- 9:45juice,
- 9:45and
- 9:45I
- 9:45can't
- 9:46wait
- 9:46to
- 9:46try
- 9:46it.
- 9:46That's
- 9:46definitely
- 9:47the
- 9:47one
- 9:47I'm
- 9:47going
- 9:47to
- 9:47try
- 9:47first.
- 9:48All
- 9:48right,
- 9:48well,
- 9:49Molly,
- 9:49thanks
- 9:49for
- 9:49joining
- 9:50us
- 9:50today.
- 9:50It's
- 9:51really
- 9:51cool
- 9:51to
- 9:51hear
- 9:51your
- 9:51story
- 9:52and
- 9:52what
- 9:52you're
- 9:52trying
- 9:52to
- 9:52do.
- 9:53Thanks
- 9:53to
- 9:54Simbi
- 9:54and
- 9:54Spartan
- 9:54Nash
- 9:55for
- 9:55sponsoring
- 9:55our
- 9:55coverage
- 9:56at
- 9:56the
- 9:56conference.
- 9:57And
- 9:57until
- 9:57next
- 9:58time,
- 9:58Anne,
- 9:58be
- 9:59careful
- 9:59out
- 9:59there.