Latest / Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
#238 Are You Making This BIG Marketing Mistake?
In this episode of Owned and Operated, John Wilson breaks down one of the biggest challenges contractors are facing in 2025: leads are tougher for everyone.
John digs into why this year has been so unusual for home service businesses, from cooler summers and unpredictable weather to rising digital costs and shifting media consumption. They unpack how operators can protect market share in a down year, why consistency beats quick creative changes, and the three questions every ad should answer: Why you? Why now? How can I afford you?
The guest shares practical insights on cost-shifting budgets…
The skinny
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