Latest / Affiliate Marketing For Lenders
E20 - Congruence
What is Congruence? Aligning messaging from your ad, to your landing page, to your final conversion steps creates lift in your marketing funnel, reducing your CACs and increasing your customer acquisition volumes. It sounds elementary. Yet many organizations forget to do it.
Today we dig into examples of marketing from Wells Fargo and Discover to illustrate what it means to be Congruent across your marketing funnel.
The visuals from The Free Toaster Newsletter will help:
https://www.thefreetoaster.com/p/congruence
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The skinny
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