Latest / Marketing Execution with Mark Donnigan
The Technology Adoption Curve and PMF
Most tech startups die in the gap between enthusiastic pilots and actual revenue. Your innovation team loves you, but production teams won't return your calls. Selling to innovators who'll never deploy your product creates a dangerous illusion of market validation.
The Technology Adoption Curve is your survival map. On the Marketing Execution Podcast, we break down the five distinct buyer profiles that determine whether your disruptive technology crosses the chasm or dies in the pilot graveyard. You'll discover why that $10K pilot with a high probability of scaling to $100K in 9-12 months…
The skinny
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