Latest / Wait, What? Sportsbiz Chat with DP & McGhee
Episode 33: Sponsorships From the Brand Perspective with Visa's Andrew Cohen
DP kicks off this episode talking about the recent successes (and a few failures) of Amazon in its quest to grow share and reach in live sports, while McGhee, the resident sports-card geek waxes (poetically?) about the recent sale of a 1952 Topps Mickey Mantle rookie card. Before getting to their quick hits, DP & McGhee touch upon their favorite (or at least most-frequent) subject, LIV Golf. Not a week goes by without major news breaking about the rogue golf league. Visa VP of Sponsorship Strategy, Andrew Cohen, joins the podcast to talk about innovation, future-proofing a sponsorship and the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.