The Rise of the Composable CDP
CDPs have long promised unified, personalized marketing, but legacy systems often create new data silos, slow implementation, and lock-in. Join this episode of DM Radio as host Eric Kavanagh interviews Adam Greco, Product Evangelist at Hightouch to explore a disruptive new approach: the composable CDP.
By operating directly on top of the data warehouse and embracing a zero-copy, warehouse-native architecture, Hightouch eliminates redundancy and empowers marketers with real-time access to trusted data, no engineering tickets required.
Learn how this model fosters collaboration between data and…
The skinny
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