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Transcript

EP335 Stop Posting More -Fix Your LinkedIn Network Strategy Instead · Profit With A Plan

• 0:10
  Marcia Riner | Profit Booster®: So, most people think LinkedIn isn't working for them because they're not posting enough, saying the right things, or playing the algorithm correctly. That's a rare… that's really a rare… let me see if I can get my mouth to work here.
• 0:27
  Marcia Riner | Profit Booster®: Okay, most people think LinkedIn isn't working for them because they're not posting enough, saying the right things, or playing the algorithm correctly. That's rarely the real problem. The issue is that, almost always, it's their connections.
• 0:43
  Marcia Riner | Profit Booster®: In this episode, I'm joined by Daniel Afon, one of LinkedIn's earliest users, to talk about why trying to be both the most connected and the best connected is probably the worst strategy you could use.
• 0:57
  Marcia Riner | Profit Booster®: We're gonna break down the mistakes business owners make when they treat LinkedIn like a numbers game, and how taking responsibility for your network changes the results, and why organic LinkedIn works better when you stop chasing visibility and start building intentional connections.
• 1:15
  Marcia Riner | Profit Booster®: So if LinkedIn feels noisy, overwhelming, or like it should be doing more for your business, this conversation will change how you approach LinkedIn. So join us on Profit with a Plan podcast.
• 1:30
  Marcia Riner | Profit Booster®: Hey entrepreneurs, are you working too hard for too little? Well, welcome to Profit with a Plan podcast, where we help you scale smarter, increase profitability, and build a business that's worth more, whether you keep it or sell it.
• 1:42
  Marcia Riner | Profit Booster®: I'm Marcia Reiner, Business Growth Strategist and the profit booster behind Infinite Profit.
• 1:47
  Marcia Riner | Profit Booster®: I help countless entrepreneurs to turn their businesses into highly profitable and sale-ready assets, so they enjoy more income now and a bigger payday later. So join me for practical strategies, expert insights, and proven steps to make your business more profitable, more valuable, and built to last.
• 2:05
  Marcia Riner | Profit Booster®: By the way, today's episode is sponsored by Infinite Profit, where we don't just talk profit, we deliver it.
• 2:10
  Marcia Riner | Profit Booster®: But before we dive in, I've got something special for you. If you're tired of flat revenue or marketing that just doesn't seem to pay off, the new Profit Booster Growth Map might be for you. In just a few minutes, you'll know exactly how to bring in more qualified leads and plug those profit leaks that may be eating your cash.
• 2:29
  Marcia Riner | Profit Booster®: So get your profit, growth map at profitbooster.biz and start turning missed revenue into real money.
• 2:37
  Marcia Riner | Profit Booster®: Alright, let's start up and join into our podcast episode.
• 2:42
  Marcia Riner | Profit Booster®: I'm gonna have to cut right here, Daniel, because I didn't put your bio in here, so hang on just a second, let me stop.
• 2:51
  Marcia Riner | Profit Booster®: Alright, so now let's jump into today's episode. If LinkedIn has ever felt daunting, you're not alone. My guest today is Daniel Afron. Daniel joined LinkedIn all the way back in early 2004, which means he's seen the platform evolve from the inside and learn the hard lessons early.
• 3:10
  Marcia Riner | Profit Booster®: He's made just about every mistake that you can make on LinkedIn, and more importantly, he'd figured out how to actually make it work.
• 3:18
  Marcia Riner | Profit Booster®: Today, Daniel helps business owners get real results on LinkedIn organically, without ads, cold calls, or gimmicks.
• 3:25
  Marcia Riner | Profit Booster®: He also published in-depth articles, interviews, and exclusive content focused on advanced LinkedIn strategies for business owners who want clarity instead of the noise. Daniel, welcome to Profit with a Plan Podcast. I'm so excited to have you on today.
• 3:41
  daniel alfon: Well, see what an amazing, intro. Thank you very much for having me on Profit with a Plan.
• 3:45
  Marcia Riner | Profit Booster®: Great, I'm glad you're on. You know, it's, it's January of 2026, and, you know, I'm still trying to get the bugs out of my, out of my… or out of the transition into the new year, and I think this is the one that I'm gonna say, okay, this was the one that turned the page and got me going. So,
• 4:03
  Marcia Riner | Profit Booster®: Speaking of turning pages and getting things going, come on, LinkedIn 2004? I'm trying to think back when I was way back in the early 2000s, and thinking, God, LinkedIn was around back then. But it was more like a resume holder, right?
• 4:20
  daniel alfon: You're absolutely right. Initially, the initial growth came from job seekers on the one hand, and companies hiring or posting jobs.
• 4:28
  daniel alfon: But eventually it evolved, and now we have close to 1.5 billion users, and Marcia, every second, 3 people sign up.
• 4:36
  Marcia Riner | Profit Booster®: Wow, that's insane. Well, I know that when you look at the platforms that are available for people to network and market in today's online world, you look at, like, you know, Facebook and Instagram, YouTube, you look at, like, TikTok now is even evolving into, like, people are making
• 4:54
  Marcia Riner | Profit Booster®: business relationships on there, but when people talk about, oh, I want to go B2B, I really want to talk to business, they always put LinkedIn on top.
• 5:04
  Marcia Riner | Profit Booster®: And, I mean, are they correct in doing that?
• 5:08
  daniel alfon: They're absolutely correct, because LinkedIn is where business happens.
• 5:12
  daniel alfon: We play on other platforms, we can enjoy Reels and videos, but when we log into LinkedIn, we have our credit card ready.
• 5:20
  Marcia Riner | Profit Booster®: That's really good to know. I think I gotta ask you some really crazy questions, though. You know, I think recent experience from myself and those that I talk to
• 5:33
  Marcia Riner | Profit Booster®: you know, complain a lot about LinkedIn. You get a lot of, let's be nice and say, international, folks that, that…
• 5:42
  Marcia Riner | Profit Booster®: don't build relationships, they come in with the hard pitch right out of the get-go, like they know your business already when they haven't even spoken to you. How do we separate ourselves from those kind of guys?
• 5:57
  daniel alfon: Well, LinkedIn's a, suffering from its success, in a way.
• 6:04
  daniel alfon: And the simplest way to treat this is understand that we are responsible for connecting with people, either
• 6:13
  daniel alfon: Being the most connected, or being the best connected, and each comes with a price.
• 6:19
  Marcia Riner | Profit Booster®: Describe that for me, when you say most connected and best disconnected.
• 6:24
  daniel alfon: Cool, so let's jump to January 2030.
• 6:28
  daniel alfon: And then I would ask entrepreneurs listening to Profit with a plan, if you had to pick one.
• 6:34
  daniel alfon: Would you rather be the most connected, or the best connected?
• 6:40
  daniel alfon: And if you are the most connected, Marcia gives you a lot of exposure.
• 6:46
  daniel alfon: If you are the best connected, you see who can introduce you to your ideal clients.
• 6:52
  daniel alfon: Mind you, most entrepreneurs start with being the best connected.
• 6:57
  daniel alfon: Keep hearing they need to become the most connected, and end up in between having reached marginal exposure.
• 7:07
  daniel alfon: and having polluted or diluted or watered down the quality of their network. Because exposure starts with 30K, 40K?
• 7:18
  daniel alfon: And if I have 5,000 connections, I think I'm popular.
• 7:22
  daniel alfon: But only 2% of people will see what I share.
• 7:27
  daniel alfon: And in our business, often, referrals are way, way, way more important.
• 7:32
  daniel alfon: So, pick one.
• 7:34
  daniel alfon: You're the most… Got it.
• 7:38
  Marcia Riner | Profit Booster®: Go ahead.
• 7:41
  daniel alfon: Let's say, when you look at someone's profile.
• 7:45
  daniel alfon: You see that you and that person share a mutual connection.
• 7:50
  daniel alfon: If, Mercier, if you know your network.
• 7:53
  daniel alfon: then you could reach out to that person and ask, could you introduce me to Marcia Reiner? Because I have a profit problem. I have a lot of revenues, but my profit isn't growing. What do you think?
• 8:05
  daniel alfon: And the answer you want is, yes, Marcia is the person you need to speak with. And who can answer that way? People who know you, people who worked with you, people who…
• 8:16
  daniel alfon: At least understand what you're doing.
• 8:21
  Marcia Riner | Profit Booster®: That's… that's great. So that's a different kind of relationship than I see that's happening on LinkedIn today.
• 8:29
  Marcia Riner | Profit Booster®: I mean, I'm seeing it as, like, you know, people are… people are reaching out to me saying, oh, well, I can get you, you know, so many connections, right? And I'm like, yeah, but they're not my ideal client, right? Or they're not my perfect referral source.
• 8:44
  Marcia Riner | Profit Booster®: And I love the way that you go at it from that angle, that if you're building a…
• 8:49
  Marcia Riner | Profit Booster®: a network, right? Which is truly what LinkedIn is. If you're building a network of business people, why not build it of the people that you want to work with, or know the people that you want to work with, right? I mean, that seems like the smarter path.
• 9:06
  daniel alfon: It is, it's a simple decision, but the more you wait, the higher the price you'll pay.
• 9:13
  Marcia Riner | Profit Booster®: Got it. So I encourage listeners to make a decision.
• 9:16
  daniel alfon: On your latest newsletter, I'd like to read something from it. More clients increase delivery pains.
• 9:25
  daniel alfon: Growth does not cause this problem, growth reveals them.
• 9:30
  Marcia Riner | Profit Booster®: Wow, I wonder who wrote that!
• 9:33
  daniel alfon: It's profound. It's simple, but profound.
• 9:38
  daniel alfon: It's very difficult to veer or to change from most connected to best connected. It takes a lot of time. I did that myself years ago. I still remember it, you know, it's a horror thing to go to. So pick one.
• 9:55
  daniel alfon: And if we remember the difference between
• 9:59
  daniel alfon: bottom line and top line, then you can't say, I now have 4,000 connections.
• 10:06
  daniel alfon: But my bank account doesn't look good.
• 10:09
  daniel alfon: If your bank account is more important, then connections are a means to an end. They don't give you revenues per se. You could translate them into revenues.
• 10:21
  Marcia Riner | Profit Booster®: Yeah, very much so, like, like the people that get the likes and the thumbs up and the follow me, but really, truly on other platforms, it's the engagement that you get. It's someone who responds to your post.
• 10:38
  Marcia Riner | Profit Booster®: and that you can start to have a conversation with that actually turns into business. So those fake likes and oohs and, you know, hearts and all those funny things that people go after are useless when you're trying to build, like.
• 10:54
  Marcia Riner | Profit Booster®: a network for business purposes, which a lot of us are, right? And I think that's the best thing. So… so thank you for breaking down the difference between most connected and… and best connected, right?
• 11:07
  Marcia Riner | Profit Booster®: So that that way we can go in and say, well, I want to be connected more with people that are… are apt to be my clients or know my clients. They can be referral partners and introductions, too. I love it.
• 11:20
  Marcia Riner | Profit Booster®: So, let's talk about content, if that's okay, because it is a… it is another platform that people use to post stuff, right? And as you kindly shared a piece from one of my newsletters that go out weekly, you know, where do you think the value lies? Because it's not in dancing pictures, and it's not in buy my… buy my stuff.
• 11:44
  Marcia Riner | Profit Booster®: ads, right? There's, there's a, there's a place in between.
• 11:49
  daniel alfon: Absolutely. Could I make life simpler for Profit Woodline listeners?
• 11:52
  Marcia Riner | Profit Booster®: Please!
• 11:54
  daniel alfon: Cool, so let's take an example, and I'll say,
• 11:58
  daniel alfon: I reach out to you because I have… I'm a podcast host.
• 12:02
  daniel alfon: And I get a lot of downloads, but I don't see an increase in my profit.
• 12:08
  daniel alfon: So, the content I would advise that person to start considering sharing
• 12:16
  daniel alfon: the content that works best on LinkedIn is top of funnel, educational, and evergreen.
• 12:25
  daniel alfon: So, let's say you're helping someone launching a podcast.
• 12:31
  daniel alfon: You know the questions they struggle with.
• 12:33
  daniel alfon: Should I… how can I… how can I… how could I ever have 400 episodes like Marcia has? I don't have the bandwidth to do it. Should I post daily? Should I have an episode every week? Should I use that gear?
• 12:50
  daniel alfon: And if you think about the questions people are asking themselves, and you provide them with
• 12:55
  daniel alfon: An understanding of the first steps.
• 12:58
  daniel alfon: Maybe, Marcia, you'll help them take a baby step from point A, I can never do this, into point B. That's possible, but I don't know how to do it.
• 13:10
  daniel alfon: And you help them move from point A to point B,
• 13:13
  daniel alfon: Now they're discovering that there's a whole point C out there, and you could help them get there. But we start by helping them understand the environment and where to start. So, top of funnel.
• 13:26
  daniel alfon: educational, Evergreen.
• 13:30
  daniel alfon: Not by my program.
• 13:33
  daniel alfon: Not jump into a strategy call, but helping our ideal clients with the questions they're asking themselves.
• 13:40
  Marcia Riner | Profit Booster®: Hmm.
• 13:42
  Marcia Riner | Profit Booster®: I love it. You know, I've always been a value-driven,
• 13:47
  Marcia Riner | Profit Booster®: content person, right? So everything that I want to do is always, you know, like you said, moving from point A to point B, and I think that's… that's… that's a real great tool, because I'm giving them something first, right? They're falling in love with me because I've given them one or two, or three really powerful ideas, and they're like.
• 14:06
  Marcia Riner | Profit Booster®: hey, you know, maybe Daniel has more ideas.
• 14:10
  Marcia Riner | Profit Booster®: that I can get with and shorten my path on where I'm trying to go. And I love that idea, but, you know, oftentimes I see people on LinkedIn make announcements of.
• 14:22
  Marcia Riner | Profit Booster®: oh, our company is, you know, proud to, you know, have John join us today, or, or we've… we've sold this many properties, or, you know, I mean, they start, they start using LinkedIn kind of as a bragging platform about how good or great they are.
• 14:40
  Marcia Riner | Profit Booster®: Rather than adding something of value that maybe someone would see, or, oh, I started a new job!
• 14:46
  Marcia Riner | Profit Booster®: And they get a lot of comments that way, but that's not necessarily providing them the value that they're looking for.
• 14:55
  daniel alfon: You're absolutely right, and imagine I would see a post saying that we sold
• 15:00
  daniel alfon: a gazillion properties, and I'm a realtor.
• 15:03
  daniel alfon: So, I look at this, and I say, okay, that's amazing, but I could never identify with that person.
• 15:10
  daniel alfon: They're too perfect.
• 15:11
  Marcia Riner | Profit Booster®: They're not.
• 15:13
  daniel alfon: Not in my league.
• 15:15
  Marcia Riner | Profit Booster®: Got it.
• 15:15
  daniel alfon: And one of the paradoxes is that if we show our vulnerable side.
• 15:22
  daniel alfon: The mistakes we've made, the failures we had.
• 15:25
  daniel alfon: Then, people can look at us and say.
• 15:28
  daniel alfon: Hey, I could relate to that.
• 15:32
  daniel alfon: There's, there's… there was a series on Netflix where… about World War II,
• 15:37
  daniel alfon: And I think it was Boris Johnson that described Hitler as being someone who could
• 15:45
  daniel alfon: make you think he could do anything, and Churchill, as you could do anything, Marcia.
• 15:52
  daniel alfon: That's the sort of person we want to be. We want to admire the person, but we need to think it's feasible.
• 16:00
  daniel alfon: It's not something that we could never achieve.
• 16:04
  Marcia Riner | Profit Booster®: Got it, got it. Okay.
• 16:06
  Marcia Riner | Profit Booster®: So now we've talked about content a little bit, and it's still… it's still based around building that relationship with someone that, is so valuable on it, that makes the relationship, the network that you're building.
• 16:23
  Marcia Riner | Profit Booster®: is the reason that you're on LinkedIn. How do we deal with the challenges of…
• 16:32
  Marcia Riner | Profit Booster®: You know, most of the people that are on LinkedIn, that are active in LinkedIn community, they tend to be more of the coaches and consultants and marketers and people that can fix your problems. But then when… if your ideal client happens to be
• 16:51
  Marcia Riner | Profit Booster®: dentists, I mean, you know, the guy that says, if you've got teeth, I can help you, right? How do we market to those kind of people who really don't spend time
• 17:02
  Marcia Riner | Profit Booster®: on LinkedIn? How do we network and build those relationships?
• 17:07
  Marcia Riner | Profit Booster®: Because they don't. I mean, I've sent off… I've sent off messages, connection messages, that maybe, you know, you see that they were last on 3 months ago.
• 17:16
  daniel alfon: Hmm.
• 17:18
  daniel alfon: So, so it's a thoughtful question. Let's remember, you mentioned earlier, all sorts of platforms, such as Instagram and TikTok.
• 17:27
  daniel alfon: So, Marcy, I imagine we wanted to launch a brand on YouTube. Could we launch a brand on YouTube without uploading videos?
• 17:36
  Marcia Riner | Profit Booster®: No.
• 17:37
  Marcia Riner | Profit Booster®: But we.
• 17:37
  daniel alfon: don't.
• 17:38
  daniel alfon: The same goes for any other platform, but…
• 17:42
  daniel alfon: We can be successful on LinkedIn without sharing anything.
• 17:46
  Marcia Riner | Profit Booster®: How's that?
• 17:47
  daniel alfon: LinkedIn is a different beast.
• 17:50
  daniel alfon: The…
• 17:52
  daniel alfon: Number one action that people perform on the platform, would you like to guess? According to LinkedIn statistics, what is the
• 18:00
  daniel alfon: Most… number one action people worldwide perform after logging in.
• 18:06
  Marcia Riner | Profit Booster®: They build their resume.
• 18:09
  daniel alfon: That's nice, but it's an answer to a different question.
• 18:12
  Marcia Riner | Profit Booster®: Okay. What do they do?
• 18:15
  daniel alfon: They visit other people's profiles.
• 18:17
  Marcia Riner | Profit Booster®: Oh, okay.
• 18:19
  daniel alfon: You're right, they build their resume, but at one point they look and they say, okay, that's fine, and everything is related to our profile.
• 18:29
  daniel alfon: In other words, what interests most people is not what we shared, but how we could help them.
• 18:36
  daniel alfon: I reached a plateau. I'm… I'm struggling, I work… I work harder, but I see less results.
• 18:44
  daniel alfon: Marcia is the go-to person. Whether she shared something interesting or not is a different answer.
• 18:50
  Marcia Riner | Profit Booster®: So instead of… you recently released an episode.
• 18:54
  daniel alfon: And you, describe the fact that sharing more is not necessarily the right answer.
• 19:04
  daniel alfon: I think we don't have to share a lot on LinkedIn, because most of our network
• 19:09
  daniel alfon: Is not that interested in seeing what we have to share.
• 19:14
  Marcia Riner | Profit Booster®: Huh, okay.
• 19:16
  daniel alfon: what happens is that if I remember that if you… first time you share something, I will check it out, and I'll say, wow, that's amazing. The second time, if I already understand what it is, then I will be… I will develop a blindness.
• 19:32
  Marcia Riner | Profit Booster®: to your content.
• 19:34
  daniel alfon: And at one point, I might develop a blindness to your name.
• 19:39
  Marcia Riner | Profit Booster®: Interesting.
• 19:41
  daniel alfon: Because if someone hijacks our feed.
• 19:46
  daniel alfon: Then we're no longer interested, we're not looking forward to see the fifth, epiphany that person has shared today.
• 19:56
  daniel alfon: And once we become blind to that person's content, we may unfollow them, either mentally or physically on a LinkedIn platform, and then…
• 20:05
  daniel alfon: It's like Hotel California.
• 20:07
  daniel alfon: You can check out, but you can never leave. There is no way someone wakes up in the morning and says, I want to see more, more… how can I see that person's content?
• 20:17
  daniel alfon: Think before you share.
• 20:19
  daniel alfon: Why are you sharing?
• 20:21
  Marcia Riner | Profit Booster®: Interesting.
• 20:22
  daniel alfon: Is it really interesting to your network?
• 20:25
  daniel alfon: Who are you connected with?
• 20:28
  daniel alfon: Maybe the answer is yes. Go ahead.
• 20:31
  daniel alfon: If you're not sure.
• 20:33
  daniel alfon: then you don't have to do it. Maybe sending that piece of content to one person
• 20:39
  daniel alfon: Can strengthen your relationship with that person.
• 20:42
  Marcia Riner | Profit Booster®: Got it. And that could result in.
• 20:45
  daniel alfon: Better profitability than sharing 24-7.
• 20:50
  Marcia Riner | Profit Booster®: Got it.
• 20:51
  Marcia Riner | Profit Booster®: And I think the difference between LinkedIn and other feeds, other…
• 20:57
  Marcia Riner | Profit Booster®: platforms is that it's in this long feed, right? You know? And unless you're active on that feed, you don't have to… you don't often see
• 21:06
  Marcia Riner | Profit Booster®: everything else that's out there, that's available for you to see. It's very specific in what it delivers to you. So, your feed from 9 o'clock in the morning could be lost by 9.05, right?
• 21:21
  daniel alfon: You're absolutely right. I mean, some people don't scroll their feed at all.
• 21:25
  daniel alfon: Because they have a trigger, like, someone send them a connection request, they would accept that connection and check the feed for a second, and then they would move on.
• 21:35
  Marcia Riner | Profit Booster®: Interesting.
• 21:36
  daniel alfon: We're trying to share more and become more visible, but we're…
• 21:40
  daniel alfon: Shooting ourselves in the foot more often than not.
• 21:43
  Marcia Riner | Profit Booster®: That's really powerful, Daniel, because it is not like the TikToks and the Instagrams and the Facebook and everything else out there, where more content is better, and people are actually out there posting sometimes 5, 6 times a day.
• 22:00
  Marcia Riner | Profit Booster®: you know, if you… it doesn't work like that on LinkedIn. And if we go back to the original start of this conversation, it's about making connections and building a network. So, what I'm hearing from you, and the big aha light that has popped on that I think is fantastic.
• 22:19
  Marcia Riner | Profit Booster®: is that we should be building connections on LinkedIn, not posting content, necessarily.
• 22:27
  Marcia Riner | Profit Booster®: And then developing those connections by saying, hey, how can I help you? You know, do you know so-and-so that you would possibly introduce? Could we meet so I could… we could get together and understand who you are, who I am?
• 22:42
  Marcia Riner | Profit Booster®: You know, I mean, am I on the right path at what you're saying, that this is the real purpose for LinkedIn?
• 22:51
  daniel alfon: 100%. If you have, you know, 50,000 followers, then sharing content becomes more interesting.
• 22:58
  Marcia Riner | Profit Booster®: Sure.
• 22:59
  daniel alfon: But if you only have a few thousand, don't sweat it.
• 23:02
  Marcia Riner | Profit Booster®: There's better things to do with your time, right?
• 23:09
  daniel alfon: Absolutely, even just checking our notification, and if we are connected with people we know well.
• 23:15
  daniel alfon: Then let me ask you a question.
• 23:18
  daniel alfon: When we check our,
• 23:21
  daniel alfon: our notification, say, instead of today, I would check my notification on December the 8th.
• 23:28
  daniel alfon: And I would notice a certain lady birthday.
• 23:32
  daniel alfon: Yours.
• 23:35
  daniel alfon: So, that means I could reach out to you, leave the LinkedIn platform. The biggest secret is when to leave the LinkedIn platform. LinkedIn reminded me that you had the birthday.
• 23:46
  daniel alfon: But now is the time to switch into email.
• 23:50
  daniel alfon: And ask you have you been, and invest.
• 23:53
  daniel alfon: 45 whole seconds in asking you a question that would help you and your business. And 90-90% of people would either ignore the signal.
• 24:06
  daniel alfon: or send a meaningless cookie cutter a happy birthday by the end of your day. You must have seen 453 identical messages. You're not thrilled by the next one.
• 24:19
  Marcia Riner | Profit Booster®: Yeah.
• 24:20
  daniel alfon: So if your network is important, do invest your time, and if you're asking yourself, is that person important enough for me to stop my day for 45 seconds, and you're not sure, maybe you don't have to connect with that person.
• 24:34
  Marcia Riner | Profit Booster®: Wow, that's powerful. So, question for you. I know that LinkedIn is very protective of our contact information, right? So, they often have a LinkedIn email address. They don't have Marcia at, you know, infiniteprofit.com, right? They only have
• 24:52
  Marcia Riner | Profit Booster®: you know, LinkedIn ABC21234 as my thing. So, but that's still a way to connect with them, and then if they reply…
• 25:02
  Marcia Riner | Profit Booster®: then you now have their email address, right?
• 25:06
  daniel alfon: Yes, and if it's important for some of our audience here to make their link… the email visible.
• 25:14
  daniel alfon: then that would take less than 60 seconds. By default.
• 25:18
  daniel alfon: People who are connected with you will always see your email address, but only those people.
• 25:26
  daniel alfon: So it boils down to your strategy.
• 25:29
  daniel alfon: Would you rather be more accessible?
• 25:31
  daniel alfon: You can change it. If you visit my profile, you don't have to be connected, you will see my email by clicking on contact info, but that's not the default setting.
• 25:39
  Marcia Riner | Profit Booster®: No, the default setting is to protect you and hide all that information. So, this is really, really valuable, way to approach LinkedIn, Daniel, in a different way of saying, I'm here to build relationships.
• 25:56
  Marcia Riner | Profit Booster®: You know, how can I… and I always like to ask, how can I help you, right? Who are you looking to meet, in my network, that I could introduce you to, rather than going, could you introduce me, right? I always like to lead that path. But I think that if we do this with a different mindset.
• 26:16
  Marcia Riner | Profit Booster®: you know, just because you're in, in, Israel… Israel, right?
• 26:23
  daniel alfon: Yeah, just because you're over there doesn't mean that we weren't connected, and it's like, I never would have met you, right? I'm not gonna see you here in Las Vegas and bump into you, so now my opportunity to meet people.
• 26:35
  Marcia Riner | Profit Booster®: in a bigger circle, in a bigger world, be through this kind of platform, and I think that that's really, truly the value of it, and this is where the opportunities
• 26:47
  Marcia Riner | Profit Booster®: can really develop if we slow down and stop posting stuff, right? Oh, here's my dog, here's the… here's the plate I ate yesterday, and… and oh, by the way, look how great I am, I sold 500 units, right? None of that's important, it's the relationship.
• 27:06
  Marcia Riner | Profit Booster®: And how can we build something?
• 27:09
  Marcia Riner | Profit Booster®: When you're not ready.
• 27:10
  Marcia Riner | Profit Booster®: to me.
• 27:12
  daniel alfon: I'm sorry, you were saying?
• 27:14
  Marcia Riner | Profit Booster®: No, that was it. It was just when you're not right next to me, I mean, that's the value of a platform like this, is that, you know, we can communicate across the world.
• 27:24
  Marcia Riner | Profit Booster®: And still have relationships, and… or the next town over, or the next building over?
• 27:31
  daniel alfon: So before inviting everyone to, to beautiful Nevada, we have to remember we have a certain bandwidth.
• 27:39
  daniel alfon: It could be that your bandwidth, Marcia, is 10 times larger than mine, but it's still limited.
• 27:47
  daniel alfon: The question we should ask ourselves is, what do I do with that bandwidth?
• 27:54
  daniel alfon: And what if I ask you how much time would you be able to dedicate to LinkedIn on a weekly basis for the whole year?
• 28:05
  Marcia Riner | Profit Booster®: Good plan.
• 28:05
  daniel alfon: Not binge it, and then forget about it for a quarter, but really being consistent.
• 28:11
  Marcia Riner | Profit Booster®: Hmm…
• 28:12
  daniel alfon: And even if you say 10 minutes.
• 28:15
  daniel alfon: 10 minutes a week could be more beneficial than 24-7 for a week.
• 28:22
  daniel alfon: Because you would be able to connect with people, you would…
• 28:27
  daniel alfon: see more signals, and you would be able to act faster and better. It's more… it's not more time, it's how we use our time.
• 28:40
  Marcia Riner | Profit Booster®: Love it. Quality over quantity. Well said.
• 28:45
  Marcia Riner | Profit Booster®: I like that.
• 28:46
  Marcia Riner | Profit Booster®: All right, Daniel, this weekend, you have given us some really juicy, juicy ideas, and really shifted the way that I think
• 28:55
  Marcia Riner | Profit Booster®: people want to be successful on a really, really powerful… they really could be a powerful platform if it's used the right way versus the other ways. How can listeners find out more about you and how they can improve their, their ROI of their investment into LinkedIn?
• 29:15
  daniel alfon: Thank you very much. So the best place to go is danielfun.com, that's Daniel, A-L-F-O-N.
• 29:21
  daniel alfon: And just mention that you were listening to Profit with a Plan, and you have a question. You can see downloads, or book a one-on-one, or…
• 29:30
  daniel alfon: Jump on, on, on a call.
• 29:32
  daniel alfon: And I'll… I look forward to hearing from you.
• 29:36
  Marcia Riner | Profit Booster®: I love it. I love it. Okay, because that's really, really powerful. I mean, again.
• 29:42
  Marcia Riner | Profit Booster®: if Daniel's been on since, what, 2004, listeners? He probably has a pretty deep, high-quality network, especially if he's, you know, eating his own advice, right? And has really developed a powerful group of people that
• 29:58
  Marcia Riner | Profit Booster®: he knows and are opportunistic for relationships and so on. That sounds like a pretty powerful person to put on your to-do list and get-to-know list, so I would encourage you to reach out to Daniel and,
• 30:14
  Marcia Riner | Profit Booster®: And get to know him. See how you might be able to help him, and he might be able to help you. So, perfect.
• 30:19
  Marcia Riner | Profit Booster®: All right, listeners, thanks for tuning in today. I hope you picked up some valuable insights and actionable ideas that'll help you make your business more profitable. And I know LinkedIn is a really powerful network when used properly, unlike how often we see these hits from people that we don't know, so…
• 30:37
  Marcia Riner | Profit Booster®: Alright, but before you go, if you're ready to bring in more of the right clients and keep more of what you earn, go grab your free Profit Booster Growth Map. It'll pinpoint your top 3 growth revenue moves, and stop profit leaks fast. Go get yours anytime at ProfitBooster.biz.
• 30:55
  Marcia Riner | Profit Booster®: And don't forget to subscribe. You don't want to miss future shows. You can always find Profit with a Plan on any of your favorite podcast platforms. We're looking forward to more sharing more profitable strategies on next week's show, so until then, make your plans and profit with them. Thank you so much, Daniel.
• 31:14
  daniel alfon: Thank you very much, Marcia.