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From Consumer Products to Immersive Worlds: Chief Growth Officer Veronica Hart on Location-Based Entertainment
Veronica Hart brings more than two decades of leadership experience in entertainment, licensing, brand strategy, and franchise development to her role at RWS Global, where she leads the company's worldwide growth strategy across live entertainment, immersive experiences, sports, and destination design. In this episode, David and Greg dive deep into her unique career journey—from Sunbow Entertainment to the Jim Henson Company, Sesame Workshop, HIT Entertainment, CBS, and Paramount—and explore how her background in consumer products and global franchise planning informs her approach to…
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