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Zillow Forced Agents to Push Loans | Real Estate News

Zillow’s mortgage arm is raking in record profits—$84 million last quarter alone—but now faces a high-stakes lawsuit alleging it’s coercing real estate agents into pushing its loans through its Zillow Flex program. Agents risk being kicked out if they don’t meet quotas, creating pressure to steer buyers toward higher-cost Zillow loans—even when better options exist. Plaintiffs, back for a third try after previous attempts were tossed, are narrowing their focus to Zillow and new homebuyers, demanding damages. Zillow fires back, calling the claims baseless and insisting its tools are free and…

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