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Why Is the AI Operating Model Becoming the New Competitive Advantage?

AI is moving from a technology deployment question to an operating-model decision. Productivity is already improving, but financial results remain uneven: McKinsey finds a substantial gap between individual productivity gains and reported EBIT impact. The next competitive window therefore sits beyond tool adoption. Executives must determine which workflows to redesign, how work should be divided between people and AI, where decision authority should sit, how returns will be audited, and which controls must be institutionalized before scale. Across Accenture, BCG, PwC, Gartner, KPMG, EY, and…

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