Holiday Replay: The Return to Earth | Tom Fitzgerald, CFO, Planet Fitness
Back in the mid-1990s, before email became widely used across corporate America, the executives of Frito-Lay’s northern California region suddenly found their mailboxes full.
“We were getting all of these letters from people asking, ‘What did you do? What’s going on in northern California?,’” explains Tom Fitzgerald, who at the time was finance director for the region, a geography known to be a sales laggard among Pepsico’s 24 business units, within which Frito-Lay itself was a particularly heavy bottom dweller.
Thus, as Fitzgerald relates, there was no shortage of intrigue concerning a…
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