EYL #258 Vic Mensa on the Laws of Branding, the Future of Africa, and Building a Cannabis Empire
Dive deep with Vic Mensa as he unravels his journey from selling weed to mastering the art of business. In this episode, learn about the 93 Boyz's groundbreaking moves in the cannabis industry, becoming Chicago's first Black-owned cannabis company with a dispensary. Discover the psychology behind the 93 Boyz brand and the marketing strategies that propel them forward.
Africa's potential shines brightly as Vic emphasizes its vast resources and the continent's promising future. He also highlights the success of his Black Star Festival in uniting Black Americans with the people of Ghana.
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