Grow a Legacy Brand on Amazon: Joshua Lee, First Light Studios, BizBlend
A brand that took thirty years to build can lose its reputation fast once it hits Amazon without a plan. Joshua Lee explains how legacy owners can grow on Amazon and Walmart without sacrificing the value that made the brand worth buying.
He shares his path from venture capital to a first Amazon product that missed its target, how to prepare for AI shopping agents, and how faith and a clear end goal shape his leadership.
About the Guest:
Joshua Lee is the founder and CEO of First Light Studios, an Amazon and e-commerce growth agency that helps established and legacy brands grow online. He…
The skinny
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