Latest / Abbey the Podcast Lady / Stop Putting Your Podcast on the Back Burner

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Stop Putting Your Podcast on the Back Burner · Abbey the Podcast Lady

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  What have you been putting on the back burner
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  lately that should be on the front burner, if
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  not already plated and being served to your audience?
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  Hello, and welcome to another episode of Abby
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  the Podcast Lady, where we talk about all things
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  podcasting, especially when it comes to you getting
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  started making your show. So today I want to
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  talk about procrastination, because I think that's
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  a huge thing that stops people from actually
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  making their podcast. They have this idea, they
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  know what they want to do, they maybe have even
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  had this podcast concept in their head for years
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  at this point. Like they know they have a story
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  worth sharing. They know what they have to share
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  is valuable to an audience that they're already
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  serving. And this is just going to help them
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  go deeper and serve more customers. But it just
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  keeps getting pushed off. And you just keep kicking
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  that can down the road further and further and
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  further until suddenly years have gone by. And
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  you're like, oh, man, you know, I really wanted
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  to start that show. And now I feel like it's
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  not even worth starting it because everyone else
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  already has a show and theirs is already established.
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  So why would I get in on that game now when I'm
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  technically behind on this? We're going to break
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  this down piece by piece today because I am a
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  firm believer that there's no such thing as being
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  behind when it comes to podcasting. I will say
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  the people who are having a lot of success with
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  their shows right now, the clients that I'm working
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  with right now that are seeing some good numbers
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  and good traction on things, they've been podcasting
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  for a long time. because they took action on
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  their idea and just kept with it. So let's back
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  this up here. You have an idea for a show. You
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  have a brand. You have a business. You have stories
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  worth sharing and an audience that's yearning
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  to hear it. You know podcasting is the thing
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  to do. What is stopping you from doing it? Probably,
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  well, one, lack of knowledge on how to do it.
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  Two, fear of being perceived. That can be a big
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  one for people. And three, just time. Time is
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  a huge thing that stops people from making their
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  shows. So how do we solve these problems? Well,
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  one, if it's that fear of being seen by an audience,
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  we got to get over that. We have to get over
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  that. You need to be bold and brave and put yourself
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  out there. Trust me, people are not paying as
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  close of attention as you think. Like think about
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  how you interact on the internet yourself. I
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  know I love scrolling. Like I am not afraid to
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  admit I live on 123 TikTok Street and I love
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  scrolling on that dang app. But here's the thing.
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  Most of the time you're scrolling, you watch
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  a video, you scroll. You scroll. You maybe heart
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  it. You maybe save it. You maybe send it to a
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  friend if you think it's funny or worth sharing.
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  But when do you see that person again? Like it's
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  kind of gone. It's done. Like they might pop
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  up in your algorithm again if they're an avid
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  creator. But in all reality, it's on to the next
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  thing. And people are not nitpicking every little
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  thing that you are posting on the Internet. So
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  it is kind of a volume game in that regard. Podcasting,
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  it's kind of a different story because you're
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  going so deep with your audience where you're
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  like actually establishing a conversation. conversation
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  and a connection with them. Yes, your podcast
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  should get turned into like social media clips
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  to share to aid in that scroll. So people find
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  you and want to go deeper with you. But in all
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  reality, the way you're consuming content online,
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  it's probably like a flash in the pan. And that's
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  what your audience is going to see from you as
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  well. So that fear of being perceived and every
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  little thing needs to be perfect. No, it doesn't.
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  You just need to start creating and start getting
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  your name and your story and your face out there
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  because it takes a long time. people to build
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  that trust and keep seeing you and go, Oh, yeah,
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  wait a minute, I recognize that face. So that
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  fear of being perceived, do not let that stop
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  you from moving your podcast from the back burner
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  to the front burner of your life stove, because
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  it takes some time to establish and you just
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  got to keep doing it and flexing that muscle.
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  And the more you do it, the more comfortable
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  you are going to be. So just start going just
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  start creating. The next thing that stops people
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  is just not knowing how to make a podcast. A
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  lot of people actually all the people that I
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  work with personally on my client roster. They
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  are the people who are experts in their field.
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  They know what they're talking about. They know
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  the stories they want to share, but they do not
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  know the technical side of podcasting. And that
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  is okay because you don't have to know the technical
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  side of podcasting. I like to compare it to like
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  plumbing on a house. I don't know a thing about
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  plumbing. I know there's pipes. I know there's
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  water and I know there's ways to turn it on and
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  shut it off. Beyond that, I don't know a dang
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  thing. I call in an expert when there's a plumbing
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  issue at my house to come take care of it for
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  me because I don't want to learn how to deal
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  with plumbing in my house. There's someone out
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  there that can handle that for me. And the same
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  is true for podcasting. If you know what you
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  want to share, how you want to connect with your
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  audience, what you want to do with your show,
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  there's people like me out there who can help
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  you with that. There are so many podcast producers
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  in this world, and we are all so willing to share
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  our expertise and what we know with you to help
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  you make the show. And you can be as involved
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  or as uninvolved as you want to be. For me, My
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  clients all have different levels of involvement.
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  Some of them like to do their own social media.
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  Some of them like to write their own show notes.
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  Some of them like to do their own blogs. And
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  then there's others where they're like, I want
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  to sit down and record it. And I don't want everyone
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  to touch it again. You just handle everything.
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  Like even put it on social media for me because
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  I don't want to do that either. I can handle
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  literally everything that you want done for your
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  podcast. Minus the like sharing your own stories.
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  Like obviously you get to do that part of like,
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  it's your podcast. It's your face. It's your
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  voice. It's your concepts. But I can. handle
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  all the other hard parts for you so you don't
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  have to. If you want to learn them, I'd be more
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  than happy to teach you and guide you through
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  that. And that is actually what the bet on your
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  podcast course is all about. I have dumped my
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  knowledge of podcasting into an online course.
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  So if you're like, I don't want to hire someone,
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  I do want to learn how to do this. I have an
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  online program for you teaching you exactly how
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  to make your podcast start to finish. That's
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  available in the show notes below. Check it out
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  if you're interested. But you can be as involved
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  or as uninvolved as you want to be. Do not let
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  the I don't know how to make a podcast stop you
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  from actually following. through and moving it
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  to the front burner and plating it and serving
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  it to your audience. Because that is just a really
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  boring and dumb excuse because there are so many
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  resources online for you to learn how to do this
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  or find the right person to help you do this.
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  So I don't want to hear that excuse anymore.
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  I don't know how to make a podcast. That's not
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  an excuse. That is just wimp talk. Like you can
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  do this if you set your mind to it or find the
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  right person that can help you set your mind
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  to it. So not an excuse anymore. Throw it out
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  the window. It doesn't count. And then another
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  thing stopping people from moving their podcast
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  from the back burner of life to the front burner
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  of life is the time commitment. And this one,
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  I feel like goes hand in hand with the last argument
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  I make. Everyone is short on time, especially
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  if you're an entrepreneur, if you're a thought
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  leader, if you're a visionary of any kind, if
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  you're a leader in your family, in your community,
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  time is precious. Like everyone is so strapped
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  for time. When you ask someone how they're doing
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  lately, the answer you're going to get is busy.
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  Like people are busy. They have lives. They have
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  full lives. No one is sitting around waiting
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  for life to happen to them if they are in the
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  podcast industry or want to be a podcaster. Like
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  they are busy people. And there's so many people
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  that I talk to that are like, oh, yeah, you know,
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  meaning to start my show. I'm just so short on
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  time and I just don't have the bandwidth to do
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  it right now. And I think that's another excuse.
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  Like you can spend time on something or you can
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  spend money on something. You got to pick one
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  of the two because chances are good you don't
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  have the excess of both. And there are people
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  like me who do. have the time to make your podcast
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  for you if you have the time to sit down and
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  record it we have the time to sit down and produce
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  it for you so you don't have to worry about doubling
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  up your time or tripling up your time with the
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  technical side of things that you don't care
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  about or want to be an expert in there's people
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  out there willing to help you with that and not
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  just me like yes obviously I would love it if
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  more people hired me to do this because this
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  is like my life's passion and what I love to
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  do but in all reality there's so many people
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  out there who are willing to help you with this
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  who are experts at doing this, like time is not
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  an excuse anymore. And I know for my own personal
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  life, I have come to the stage where it's like,
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  yeah, I do not have the time and energy to do
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  and learn everything. So I'm going to go find
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  an expert that'll do it. I just did a full podcast
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  episode on this a few weeks ago of like when
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  to ask for help with your show. And it is when
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  you do not have the time to do it and you do
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  not have the willingness to learn how to do it.
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  And not even the willingness. It's just like,
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  there's a lot of things I would love to dilly
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  dally around. with and learn how to do. Like
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  I have been trying to learn how to crochet for
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  years, like almost a decade at this point, but
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  I do not have the time to dilly dally around
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  and learn how to crochet. That is just not on
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  the radar for me right now. So if that's your
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  crochet or my crocheting is your podcasting,
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  like find someone else to do it for you. You
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  can spend time on something or you can spend
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  money on something. You got to sort out what
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  that means for you, obviously. But I literally
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  have talked to like three people just in the
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  past week. They're like, oh yeah. know keep nudging
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  me keep nudging me I want to start a podcast
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  I just don't have the time right now like that's
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  why I'm nudging you it's because I do have the
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  time and I can help you with this right here
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  and right now so there's no excuse for you to
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  keep putting it on the back burner when I am
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  right here telling you I can be that resource
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  for you and suddenly what you think is going
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  to take you four hours a month to make your podcast
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  is probably only going to take you like 45 minutes
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  because you just got to record it and then i'll
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  take care of it for you so another excuse that
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  i don't want to hear anymore is i don't have
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  the time because it's just not true there's other
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  people you can pay to have the time for you and
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  honestly it's probably a lot more affordable
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  than you think it is so just some things to chew
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  on and think about i just keep hearing the phrase
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  lately like oh yeah that's on that's on the back
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  burner right now i gotta put it on the back burner
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  if it's on the back burner it's gonna sit there
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  and it's not gonna cook So it's time to start
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  stirring the pot, move it to the front burner,
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  finish the meal and start plating it and serving
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  it to your audience because they're hungry for
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  it. And we are coming up on Q4. of 2026 already.
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  I know we're like barely into Q3, but we are
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  coming up on Q4 and that is the biggest spending
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  of the year. This is when the money moves around.
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  And do you want that money moving into your pocket
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  because you are connecting with your audience
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  deeper? Yeah, obviously you do. So now is the
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  time to take some action, put some effort into
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  this and move something off the back burner into
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  the front burner and into your audience's dinner
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  plate because the time is nigh. Sound like an
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  old timey Game of Thrones. I've been watching
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  The Crown lately. I started rewatching The Crown
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  on Netflix for like the gazillionth time because
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  it's my comfort show. So the time is now. But
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  seriously, like start taking some action because
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  you can either take action and be a little like
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  nervous and embarrassed about taking that action
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  or you can end up right here in the same spot
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  next year at this time going, you know, I feel
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  like I kind of missed the window on podcasting
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  because everyone else is doing it. Look at how
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  established they are. Guess what? That's your
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  own fault for not taking the action and doing
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  the dang thing. So let this be a little kick
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  in the pants for you to finally get your podcast
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  off the back burner and into at least cook mode.
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  Like let's just turn the freaking front burner.
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  on and move the pot and always if you need help
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  with any of this if you are interested in learning
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  how to do it yourself through my bet on your
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  podcast online course the link for that is down
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  below if you are wanting to pick my brain and
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  ask questions about how to effectively get this
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  going i would be happy to set up a pick your
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  brain call with me if you are looking for someone
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  just to produce the show for you so you don't
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  have to worry about it also a thing i offer i
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  have packages ranging from 400 a month all the
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  way over 2000 depending on exactly how involved
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  you want to be. So let's connect. Let's get this
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  going and let's start cooking your podcast.