The Mere Exposure Effect in Modern Marketing

Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior · Sep 5, 2026 · 10m · transcript

Lucas and Luna explore the mere exposure effect, the psychological phenomenon where repeated familiarity breeds preference. They examine how brands like Spotify use algorithmic playlists to create a sense of intimacy without direct interaction, and why this passive repetition is often more effective than active advertising campaigns. The discussion covers the threshold for optimal exposure, the difference between familiarity and liking, and how marketers can leverage this bias ethically. By understanding that consumers prefer what they recognize, even subconsciously, brands can build…