38. The Bud Light CoRntroversy, Revisited: Miller Lite Strikes Back

Lead Balloon - Marketing, Public Relations and Strategic Communications Stories · Dec 21, 2022 · 48m

Now with 50% new footage!

During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them.

Instead of frogs or "wazzap" guys or silly superstitions, this campaign focused on attacking Bud Light's rivals for using corn syrup to brew their beers. Stranger still, outside observers noted that the beer giant borrowed other conventions from the world of political mudslinging, twisting facts, doubling down on vague talking points and attempting to build a consensus against Miller Lite and Coors Light.

But the brewing barons at Anheuser-Busch…