Latest / MC Fireside Chats, an Outdoor Hospitality Podcast / MC Fireside Chats - December 18th, 2024

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MC Fireside Chats - December 18th, 2024 · MC Fireside Chats, an Outdoor Hospitality Podcast

• 0:00
  Foreign.
• 0:08
  This
• 0:08
  is
• 0:09
  MC
• 0:09
  Fireside
• 0:10
  Chats,
• 0:11
  a
• 0:11
  weekly
• 0:11
  show
• 0:11
  featuring
• 0:12
  conversations
• 0:13
  with
• 0:13
  thought
• 0:13
  leaders,
• 0:14
  entrepreneurs.
• 0:15
  And
• 0:15
  outdoor
• 0:15
  hospitality
• 0:16
  experts
• 0:17
  who
• 0:17
  share
• 0:17
  their.
• 0:18
  Insights
• 0:18
  to
• 0:18
  help
• 0:18
  your
• 0:19
  business
• 0:19
  succeed.
• 0:20
  Hosted
• 0:20
  by
• 0:20
  Brian
• 0:21
  Searle,
• 0:21
  the
• 0:22
  founder
• 0:22
  and
• 0:22
  CEO
• 0:23
  of
• 0:23
  Insider
• 0:23
  Perks.
• 0:24
  Empowered
• 0:24
  by
• 0:25
  insights
• 0:25
  from
• 0:25
  Modern
• 0:26
  Campground,
• 0:26
  the
• 0:27
  most
• 0:27
  innovative
• 0:27
  news
• 0:28
  source
• 0:28
  in
• 0:28
  the
• 0:28
  industry.
• 0:56
  Welcome
• 0:56
  everybody,
• 0:57
  to
• 0:57
  another
• 0:57
  episode
• 0:57
  of
• 0:58
  MC
• 0:58
  Fireside
• 0:58
  Chats.
• 0:59
  My
• 0:59
  name
• 0:59
  is
• 0:59
  Brian
• 0:59
  Searl
• 0:59
  with
• 1:00
  Insider
• 1:00
  Perks.
• 1:00
  Also
• 1:01
  with
• 1:01
  Modern
• 1:01
  Campground
• 1:01
  and
• 1:02
  a
• 1:02
  few
• 1:02
  other
• 1:02
  places,
• 1:03
  but
• 1:03
  not
• 1:03
  as
• 1:03
  many
• 1:03
  as
• 1:03
  Amir.
• 1:04
  How
• 1:04
  many
• 1:05
  are
• 1:05
  you
• 1:05
  at?
• 1:05
  Mir?
• 1:06
  It's
• 1:06
  aspirational
• 1:07
  for
• 1:07
  me.
• 1:07
  I
• 1:07
  just
• 1:07
  need
• 1:07
  to
• 1:07
  know
• 1:08
  real
• 1:08
  quick.
• 1:08
  Five.
• 1:10
  Five.
• 1:11
  Five.
• 1:12
  Okay.
• 1:12
  All
• 1:12
  right.
• 1:12
  I've
• 1:13
  got,
• 1:14
  I
• 1:14
  don't
• 1:14
  know,
• 1:14
  some
• 1:15
  to
• 1:15
  go.
• 1:16
  Cool.
• 1:16
  Super
• 1:17
  excited
• 1:17
  to
• 1:17
  be
• 1:17
  here
• 1:17
  for
• 1:17
  our
• 1:17
  last
• 1:18
  episode
• 1:18
  of
• 1:18
  2024.
• 1:20
  Got
• 1:20
  a
• 1:20
  nice
• 1:20
  Christmasy
• 1:21
  background.
• 1:21
  We
• 1:21
  got
• 1:21
  at
• 1:22
  least
• 1:22
  one
• 1:22
  person
• 1:22
  in
• 1:22
  a
• 1:22
  Christmas
• 1:23
  hat
• 1:23
  and
• 1:23
  apparently
• 1:23
  some
• 1:23
  more
• 1:23
  people
• 1:24
  in
• 1:24
  some
• 1:24
  sweatshirts
• 1:24
  and
• 1:25
  stuff
• 1:25
  like
• 1:25
  that
• 1:25
  that
• 1:25
  I
• 1:26
  did
• 1:26
  not
• 1:26
  participate
• 1:27
  in.
• 1:27
  My
• 1:28
  entire
• 1:28
  room
• 1:29
  that
• 1:29
  you
• 1:29
  can't
• 1:29
  see
• 1:29
  is
• 1:29
  ripped
• 1:30
  up.
• 1:30
  Building
• 1:31
  a
• 1:31
  new
• 1:31
  podcast
• 1:31
  studio
• 1:32
  for
• 1:32
  2025
• 1:32
  and
• 1:33
  this
• 1:33
  is
• 1:33
  the
• 1:33
  last
• 1:33
  episode.
• 1:34
  My
• 1:34
  Christmas
• 1:34
  gift
• 1:34
  to
• 1:35
  all
• 1:35
  of
• 1:35
  you
• 1:35
  who
• 1:35
  are
• 1:35
  watching
• 1:36
  is
• 1:36
  that
• 1:36
  I
• 1:36
  will
• 1:36
  have
• 1:36
  a
• 1:37
  co
• 1:37
  host
• 1:38
  in
• 1:38
  2025
• 1:40
  again,
• 1:41
  which
• 1:41
  means
• 1:41
  that
• 1:41
  you
• 1:42
  will
• 1:42
  have
• 1:42
  to
• 1:42
  hear
• 1:42
  me
• 1:42
  talk
• 1:43
  even
• 1:43
  less,
• 1:45
  which
• 1:45
  is
• 1:45
  already.
• 1:45
  It's
• 1:46
  going
• 1:46
  to
• 1:46
  be
• 1:46
  a
• 1:46
  great
• 1:46
  show
• 1:46
  anyway
• 1:46
  because
• 1:47
  of
• 1:47
  all
• 1:47
  of
• 1:47
  you
• 1:47
  people
• 1:47
  here,
• 1:48
  but
• 1:49
  so
• 1:49
  super
• 1:49
  excited
• 1:50
  to
• 1:50
  be
• 1:50
  here.
• 1:50
  I
• 1:51
  don't
• 1:51
  know,
• 1:51
  like
• 1:51
  what,
• 1:52
  what
• 1:52
  do
• 1:52
  we
• 1:52
  want
• 1:52
  to
• 1:52
  talk
• 1:53
  about?
• 1:53
  Like
• 1:53
  what
• 1:53
  do
• 1:53
  we
• 1:53
  want
• 1:53
  to
• 1:53
  lead
• 1:54
  with?
• 1:54
  Because
• 1:54
  all
• 1:54
  of
• 1:54
  you
• 1:54
  have
• 1:54
  been
• 1:55
  on
• 1:55
  the
• 1:55
  show
• 1:55
  before.
• 1:55
  We've
• 1:56
  all
• 1:56
  had
• 1:56
  great
• 1:56
  conversations.
• 1:57
  We
• 1:57
  talked
• 1:57
  about
• 1:57
  your
• 1:57
  businesses.
• 1:58
  I
• 1:59
  think
• 1:59
  the,
• 1:59
  the
• 1:59
  interesting
• 2:00
  thing
• 2:00
  for
• 2:00
  me
• 2:01
  is
• 2:02
  how
• 2:02
  did
• 2:02
  2024
• 2:03
  go
• 2:03
  for
• 2:04
  all
• 2:04
  of
• 2:04
  you?
• 2:04
  Was
• 2:05
  it
• 2:05
  your
• 2:05
  expect.
• 2:06
  Was
• 2:06
  your
• 2:06
  expected
• 2:06
  outcome?
• 2:07
  Did
• 2:07
  it
• 2:07
  meet
• 2:07
  your
• 2:07
  expectations?
• 2:08
  And
• 2:09
  then
• 2:09
  maybe
• 2:09
  what
• 2:09
  you're
• 2:09
  looking
• 2:10
  forward
• 2:10
  to,
• 2:10
  to
• 2:10
  2025
• 2:11
  and
• 2:12
  then
• 2:12
  anything
• 2:12
  else
• 2:12
  you
• 2:12
  want
• 2:13
  to
• 2:13
  talk
• 2:13
  about
• 2:13
  that
• 2:13
  keeps
• 2:13
  me
• 2:13
  from
• 2:13
  talking
• 2:14
  is
• 2:14
  also
• 2:14
  fine.
• 2:15
  So
• 2:15
  let's
• 2:16
  start
• 2:16
  with
• 2:16
  Matthew
• 2:16
  because
• 2:16
  he's
• 2:17
  got
• 2:17
  a
• 2:17
  cool
• 2:17
  hat
• 2:17
  on.
• 2:19
  Well,
• 2:19
  thank
• 2:20
  you.
• 2:22
  Sorry.
• 2:22
  Introduce
• 2:22
  everybody
• 2:23
  real
• 2:23
  quick.
• 2:24
  Right?
• 2:24
  And
• 2:24
  then.
• 2:24
  Yep,
• 2:25
  Matt
• 2:25
  Brightstad.
• 2:26
  So
• 2:26
  you're
• 2:26
  glamping
• 2:27
  adventure
• 2:27
  out
• 2:28
  of
• 2:28
  Tennessee.
• 2:29
  So
• 2:30
  we're
• 2:30
  Middle
• 2:31
  East
• 2:31
  Tennessee
• 2:32
  between
• 2:32
  next
• 2:32
  Nashville,
• 2:33
  Knoxville
• 2:34
  and
• 2:34
  Chattanooga.
• 2:35
  This
• 2:35
  is
• 2:35
  obviously
• 2:36
  not
• 2:37
  Tennessee
• 2:37
  because
• 2:37
  when
• 2:38
  it's
• 2:38
  50
• 2:38
  degrees
• 2:38
  up
• 2:38
  there,
• 2:39
  I
• 2:39
  go
• 2:39
  and
• 2:39
  couch
• 2:40
  surf
• 2:40
  my
• 2:40
  parents
• 2:41
  house.
• 2:41
  It
• 2:41
  seems
• 2:41
  like
• 2:41
  these
• 2:42
  days
• 2:42
  because
• 2:42
  Tarpon
• 2:43
  Springs
• 2:43
  is
• 2:43
  way
• 2:43
  nicer
• 2:44
  than
• 2:44
  Tennessee
• 2:45
  and
• 2:45
  this
• 2:45
  is
• 2:46
  just
• 2:46
  kind
• 2:46
  of
• 2:46
  a
• 2:46
  tent.
• 2:46
  It's
• 2:47
  kind
• 2:47
  of
• 2:47
  a
• 2:47
  glamping
• 2:47
  ish
• 2:48
  thing
• 2:48
  going
• 2:48
  on
• 2:49
  here.
• 2:49
  2,024.
• 2:51
  Yeah,
• 2:51
  you
• 2:52
  know,
• 2:52
  we,
• 2:52
  we.
• 2:53
  Our
• 2:53
  goal
• 2:53
  is
• 2:53
  to
• 2:54
  double
• 2:54
  the
• 2:54
  number
• 2:54
  of
• 2:54
  Doors
• 2:55
  every
• 2:55
  single
• 2:55
  year
• 2:56
  as
• 2:56
  far
• 2:56
  as
• 2:56
  the
• 2:56
  structures.
• 2:57
  And
• 2:57
  we
• 2:57
  did
• 2:57
  that,
• 2:57
  we
• 2:58
  actually
• 2:58
  quadrupled
• 2:58
  last
• 2:58
  year.
• 2:59
  So
• 2:59
  it
• 2:59
  was
• 2:59
  nice
• 3:00
  here
• 3:00
  for
• 3:00
  us
• 3:01
  all
• 3:02
  self
• 3:02
  funded.
• 3:02
  So
• 3:02
  that
• 3:03
  was
• 3:03
  exciting
• 3:04
  where
• 3:04
  obviously,
• 3:05
  you
• 3:05
  know,
• 3:06
  you
• 3:06
  start
• 3:06
  to
• 3:06
  hit
• 3:07
  critical
• 3:07
  masses
• 3:08
  as
• 3:08
  far
• 3:08
  as
• 3:08
  the
• 3:08
  number
• 3:08
  of
• 3:09
  followers
• 3:09
  that
• 3:09
  are
• 3:10
  happening,
• 3:10
  the
• 3:10
  number,
• 3:10
  the
• 3:11
  repeat
• 3:11
  guests
• 3:12
  start
• 3:12
  happening,
• 3:12
  the
• 3:13
  people
• 3:13
  that
• 3:13
  tell
• 3:13
  their
• 3:13
  friends
• 3:14
  the,
• 3:14
  the
• 3:15
  quality,
• 3:15
  I
• 3:15
  would
• 3:16
  say
• 3:16
  of
• 3:16
  the
• 3:16
  social
• 3:17
  media
• 3:17
  influencers
• 3:18
  is
• 3:18
  increasing.
• 3:19
  And,
• 3:19
  and
• 3:20
  so
• 3:20
  as
• 3:20
  a
• 3:20
  result
• 3:20
  of
• 3:20
  that,
• 3:20
  we're,
• 3:21
  we
• 3:21
  had
• 3:21
  a
• 3:21
  lot
• 3:21
  of
• 3:21
  fun.
• 3:22
  We
• 3:22
  had,
• 3:22
  I
• 3:22
  would
• 3:22
  say,
• 3:22
  a
• 3:23
  lot
• 3:23
  of
• 3:23
  success.
• 3:23
  I
• 3:24
  think
• 3:24
  we
• 3:24
  are
• 3:25
  exactly
• 3:26
  where
• 3:26
  the
• 3:27
  business
• 3:27
  plan
• 3:27
  that
• 3:27
  I
• 3:27
  wrote
• 3:28
  two
• 3:28
  years
• 3:28
  ago,
• 3:28
  exactly
• 3:29
  where
• 3:29
  we're
• 3:29
  supposed
• 3:29
  to
• 3:30
  be.
• 3:30
  I
• 3:30
  think
• 3:30
  2025
• 3:31
  is,
• 3:31
  is
• 3:32
  exciting
• 3:33
  mostly
• 3:34
  because
• 3:34
  I
• 3:34
  think
• 3:35
  the,
• 3:35
  you
• 3:35
  know,
• 3:36
  lamping
• 3:36
  seems
• 3:37
  at
• 3:37
  least
• 3:37
  in
• 3:37
  middle
• 3:37
  Tennessee,
• 3:38
  the
• 3:38
  area
• 3:38
  I'm
• 3:38
  in,
• 3:38
  hotter
• 3:39
  than
• 3:39
  ever,
• 3:39
  glamping
• 3:40
  in
• 3:40
  that
• 3:40
  space,
• 3:41
  hotter
• 3:41
  than
• 3:41
  ever.
• 3:42
  The,
• 3:42
  the
• 3:43
  ability
• 3:43
  to
• 3:43
  work
• 3:43
  with,
• 3:44
  you
• 3:44
  know,
• 3:44
  some
• 3:44
  of
• 3:44
  the
• 3:44
  local
• 3:45
  tourism
• 3:46
  as
• 3:46
  well
• 3:46
  as
• 3:46
  the
• 3:46
  state
• 3:46
  level
• 3:47
  tourism
• 3:47
  has
• 3:47
  just
• 3:47
  gone
• 3:48
  through
• 3:48
  the
• 3:48
  roof.
• 3:48
  And,
• 3:49
  and
• 3:49
  I
• 3:49
  think
• 3:49
  we're,
• 3:50
  you
• 3:50
  know,
• 3:50
  all
• 3:50
  the
• 3:50
  right
• 3:51
  connections,
• 3:51
  all
• 3:51
  the
• 3:51
  right
• 3:52
  people,
• 3:52
  it's
• 3:52
  just
• 3:53
  serendipitously
• 3:54
  seems
• 3:54
  to
• 3:54
  happen
• 3:54
  when
• 3:54
  you
• 3:55
  put
• 3:55
  yourself
• 3:55
  in
• 3:55
  a
• 3:55
  position
• 3:56
  to
• 3:56
  be
• 3:56
  successful.
• 3:57
  And
• 3:57
  so
• 3:57
  I
• 3:57
  would,
• 3:58
  I
• 3:58
  would
• 3:58
  say
• 3:59
  both
• 3:59
  from
• 3:59
  a
• 4:00
  professional
• 4:00
  perspective
• 4:01
  as
• 4:01
  well
• 4:01
  as,
• 4:02
  you
• 4:02
  know,
• 4:02
  just
• 4:02
  from
• 4:02
  a
• 4:03
  overall
• 4:03
  energy
• 4:04
  vibe.
• 4:04
  What's
• 4:05
  happening.
• 4:05
  It
• 4:05
  was,
• 4:05
  it
• 4:05
  was
• 4:05
  a
• 4:06
  nice
• 4:06
  year
• 4:07
  and
• 4:07
  it's
• 4:07
  looking
• 4:08
  pretty
• 4:08
  nice
• 4:09
  for
• 4:09
  2025
• 4:10
  at
• 4:10
  this
• 4:10
  point.
• 4:11
  Not
• 4:11
  75
• 4:11
  and
• 4:12
  sunny
• 4:12
  yet,
• 4:13
  but
• 4:13
  we're
• 4:13
  working
• 4:13
  on
• 4:14
  75
• 4:14
  and
• 4:14
  sunny.
• 4:16
  Yeah.
• 4:16
  That's
• 4:17
  awesome.
• 4:17
  I
• 4:17
  mean,
• 4:17
  I
• 4:17
  think
• 4:17
  the
• 4:18
  biggest
• 4:18
  takeaway
• 4:18
  I
• 4:19
  have
• 4:19
  from
• 4:19
  there
• 4:19
  is
• 4:19
  how
• 4:19
  did
• 4:19
  you
• 4:20
  get
• 4:20
  to
• 4:20
  your
• 4:21
  parents
• 4:21
  to
• 4:21
  switch
• 4:21
  and
• 4:22
  allow
• 4:22
  you
• 4:22
  to
• 4:22
  come
• 4:22
  down?
• 4:23
  Like,
• 4:23
  here's
• 4:23
  the
• 4:24
  thing,
• 4:24
  the
• 4:24
  backstory.
• 4:25
  I've
• 4:25
  been
• 4:25
  trying
• 4:25
  to
• 4:25
  convince
• 4:26
  Amir
• 4:26
  to
• 4:26
  swap
• 4:26
  Canada
• 4:27
  for
• 4:27
  Florida
• 4:27
  with
• 4:27
  me
• 4:28
  for
• 4:28
  years
• 4:29
  and
• 4:29
  he
• 4:30
  keeps
• 4:30
  telling
• 4:30
  me
• 4:30
  he
• 4:30
  loves
• 4:31
  the
• 4:31
  cold
• 4:31
  and
• 4:31
  wants
• 4:32
  to
• 4:32
  be.
• 4:33
  So
• 4:33
  I
• 4:33
  grew
• 4:33
  up
• 4:33
  in
• 4:33
  Saskatchewan.
• 4:34
  Brian,
• 4:34
  I
• 4:34
  don't
• 4:34
  know
• 4:35
  where
• 4:35
  you
• 4:35
  are
• 4:35
  in
• 4:35
  Canada,
• 4:36
  so
• 4:36
  I,
• 4:36
  I,
• 4:37
  I
• 4:37
  woke
• 4:37
  up
• 4:37
  one
• 4:37
  day
• 4:37
  for
• 4:38
  college
• 4:38
  was
• 4:38
  minus
• 4:38
  86.
• 4:39
  So
• 4:39
  like
• 4:40
  whole
• 4:40
  different
• 4:40
  definition
• 4:41
  of
• 4:41
  cold.
• 4:42
  I'm
• 4:42
  in
• 4:42
  Calgary.
• 4:43
  So
• 4:43
  like
• 4:43
  not
• 4:43
  like
• 4:44
  we,
• 4:44
  I
• 4:45
  love
• 4:45
  Calgary.
• 4:46
  Calgary
• 4:46
  is
• 4:46
  one
• 4:46
  of
• 4:46
  my
• 4:46
  favorites.
• 4:47
  My
• 4:47
  sister's
• 4:48
  in
• 4:48
  Kalispell,
• 4:48
  just
• 4:49
  south
• 4:49
  of
• 4:49
  you.
• 4:50
  My
• 4:50
  parents,
• 4:51
  when
• 4:51
  they
• 4:51
  left,
• 4:51
  moved
• 4:52
  to
• 4:52
  the
• 4:52
  north
• 4:52
  shore
• 4:53
  of
• 4:53
  Lake
• 4:53
  Superior,
• 4:54
  which
• 4:55
  might
• 4:55
  be
• 4:55
  one
• 4:55
  of
• 4:55
  the
• 4:55
  cold,
• 4:56
  like
• 4:56
  just
• 4:56
  south
• 4:56
  of
• 4:56
  Thunder
• 4:57
  Bay
• 4:57
  in
• 4:57
  Minnesota.
• 4:58
  And
• 4:58
  so
• 4:58
  it
• 4:58
  didn't
• 4:58
  take
• 4:59
  dad
• 4:59
  very
• 4:59
  many
• 4:59
  visits
• 5:00
  to
• 5:00
  Florida
• 5:00
  before
• 5:01
  he
• 5:01
  realized
• 5:01
  he
• 5:02
  didn't
• 5:02
  actually
• 5:02
  remember
• 5:03
  what
• 5:03
  warm
• 5:03
  was
• 5:04
  anymore.
• 5:05
  And
• 5:05
  you
• 5:05
  get
• 5:05
  him
• 5:05
  down
• 5:06
  here
• 5:06
  now,
• 5:06
  I
• 5:06
  don't
• 5:06
  know
• 5:07
  that
• 5:07
  he'll
• 5:07
  ever
• 5:07
  go
• 5:07
  back.
• 5:08
  Kind
• 5:08
  of
• 5:08
  likes
• 5:08
  being.
• 5:09
  I
• 5:09
  love
• 5:09
  it
• 5:09
  because
• 5:09
  I
• 5:10
  have.
• 5:10
  We
• 5:10
  have
• 5:10
  the
• 5:10
  blue
• 5:10
  skies
• 5:11
  and
• 5:11
  sun
• 5:11
  in
• 5:12
  Calgary,
• 5:12
  so
• 5:12
  I
• 5:12
  can
• 5:12
  go
• 5:12
  snowshoeing
• 5:13
  and
• 5:13
  do
• 5:13
  outdoors
• 5:14
  in
• 5:14
  the
• 5:14
  mountains
• 5:14
  and
• 5:14
  all
• 5:14
  that
• 5:15
  kind
• 5:15
  of
• 5:15
  stuff.
• 5:15
  Like
• 5:16
  it's
• 5:16
  cold,
• 5:16
  but
• 5:16
  it
• 5:16
  can
• 5:16
  easily
• 5:17
  swing
• 5:17
  Tennessee
• 5:18
  day
• 5:18
  to
• 5:19
  day.
• 5:19
  I,
• 5:19
  you
• 5:20
  know,
• 5:20
  I.
• 5:20
  I
• 5:20
  would
• 5:20
  prefer
• 5:21
  that
• 5:21
  to
• 5:21
  the
• 5:21
  beach
• 5:21
  every
• 5:22
  single
• 5:22
  day,
• 5:23
  Brian.
• 5:23
  But
• 5:23
  I'll
• 5:23
  suffer.
• 5:24
  I'll
• 5:24
  suffer
• 5:25
  through
• 5:25
  my
• 5:25
  time
• 5:25
  just
• 5:26
  walking
• 5:26
  like
• 5:27
  you're
• 5:27
  suffering.
• 5:27
  You
• 5:28
  know,
• 5:28
  I'll
• 5:28
  just
• 5:28
  suffer.
• 5:29
  It's
• 5:29
  okay.
• 5:29
  I'm
• 5:29
  willing
• 5:29
  to
• 5:30
  do
• 5:30
  that.
• 5:30
  I'm
• 5:30
  willing
• 5:30
  to
• 5:30
  take
• 5:31
  that
• 5:31
  one
• 5:31
  for
• 5:32
  the
• 5:32
  team,
• 5:32
  for
• 5:32
  all
• 5:32
  of
• 5:32
  us
• 5:33
  here.
• 5:33
  I
• 5:34
  appreciate
• 5:34
  that.
• 5:34
  Amir,
• 5:34
  when
• 5:35
  are
• 5:35
  you
• 5:35
  coming
• 5:35
  to
• 5:35
  Canada?
• 5:36
  It's
• 5:37
  a
• 5:37
  good
• 5:37
  question.
• 5:39
  I'm
• 5:39
  not
• 5:39
  sure
• 5:39
  they
• 5:40
  make
• 5:40
  a
• 5:40
  strong
• 5:40
  recommendation,
• 5:41
  Amir.
• 5:41
  Not
• 5:41
  till
• 5:42
  like
• 5:42
  May
• 5:43
  ish
• 5:43
  time
• 5:44
  frame
• 5:44
  probably.
• 5:45
  Yeah,
• 5:45
  no,
• 5:46
  and
• 5:46
  I
• 5:46
  want
• 5:46
  to
• 5:46
  stay
• 5:46
  in
• 5:47
  Canada.
• 5:47
  We're
• 5:47
  talking
• 5:47
  about
• 5:47
  a
• 5:48
  house
• 5:48
  swap
• 5:48
  here.
• 5:50
  Amir,
• 5:51
  introduce
• 5:51
  yourself
• 5:51
  please.
• 5:52
  Sir.
• 5:53
  Well,
• 5:54
  my
• 5:54
  name
• 5:54
  is
• 5:54
  Amir,
• 5:55
  based
• 5:55
  in
• 5:56
  southwest
• 5:56
  Florida.
• 5:57
  We
• 5:58
  own
• 5:58
  operate
• 5:58
  parks
• 5:59
  in
• 5:59
  Florida,
• 5:59
  Georgia,
• 6:00
  Tennessee,
• 6:01
  East
• 6:01
  Tennessee.
• 6:03
  All
• 6:03
  right,
• 6:03
  so
• 6:04
  tell
• 6:04
  us
• 6:04
  2024
• 6:05
  versus
• 6:05
  2025.
• 6:08
  Well,
• 6:08
  I
• 6:09
  have
• 6:11
  some
• 6:11
  strong
• 6:12
  opinions.
• 6:12
  There's
• 6:13
  some
• 6:13
  feedback
• 6:13
  coming
• 6:14
  from
• 6:14
  somewhere.
• 6:14
  Not
• 6:14
  sure
• 6:15
  from
• 6:15
  there
• 6:15
  is.
• 6:15
  I'm
• 6:16
  not
• 6:16
  sure
• 6:16
  if
• 6:16
  that's.
• 6:18
  We
• 6:18
  can
• 6:19
  mute
• 6:19
  people
• 6:19
  selectively
• 6:19
  if
• 6:20
  we
• 6:20
  need
• 6:20
  to,
• 6:20
  but
• 6:20
  I
• 6:21
  don't
• 6:21
  know
• 6:21
  where
• 6:21
  that's
• 6:21
  okay.
• 6:22
  2024
• 6:23
  versus
• 6:23
  2025.
• 6:25
  I
• 6:25
  feel
• 6:26
  like
• 6:27
  2025
• 6:28
  will
• 6:28
  be
• 6:29
  marked
• 6:29
  by
• 6:29
  way
• 6:30
  more
• 6:31
  long
• 6:31
  term
• 6:31
  seasonal
• 6:32
  campers
• 6:33
  as
• 6:33
  opposed
• 6:34
  to
• 6:34
  transient
• 6:34
  campers.
• 6:35
  I
• 6:35
  feel
• 6:35
  like
• 6:35
  the
• 6:35
  industry
• 6:36
  is
• 6:36
  going
• 6:36
  back
• 6:36
  to
• 6:36
  its
• 6:37
  roots
• 6:37
  and
• 6:39
  in
• 6:39
  many
• 6:39
  ways
• 6:40
  I
• 6:40
  think
• 6:40
  this
• 6:41
  in
• 6:41
  my
• 6:41
  opinion
• 6:41
  will
• 6:42
  be
• 6:42
  the
• 6:42
  biggest
• 6:44
  trend
• 6:44
  that
• 6:45
  we're
• 6:45
  gonna
• 6:45
  see.
• 6:47
  Okay,
• 6:47
  you
• 6:47
  think
• 6:47
  it's
• 6:48
  like
• 6:48
  an
• 6:48
  affordability
• 6:48
  thing
• 6:49
  or
• 6:49
  why
• 6:49
  are
• 6:49
  they
• 6:49
  going
• 6:49
  back
• 6:50
  to
• 6:50
  long
• 6:50
  term?
• 6:50
  Well,
• 6:51
  you
• 6:52
  know,
• 6:52
  I
• 6:52
  think
• 6:52
  obviously
• 6:52
  during
• 6:53
  COVID
• 6:53
  everything
• 6:54
  exploded.
• 6:55
  And
• 6:55
  you
• 6:55
  know,
• 6:56
  campgrounds
• 6:57
  and
• 6:57
  RV
• 6:57
  parks
• 6:58
  were
• 6:58
  one
• 6:58
  of
• 6:58
  the
• 6:58
  few
• 6:58
  options
• 6:59
  that
• 6:59
  were
• 7:00
  given
• 7:00
  to
• 7:00
  us.
• 7:02
  So
• 7:03
  that's
• 7:03
  why
• 7:04
  our
• 7:05
  V
• 7:05
  sales
• 7:05
  were
• 7:05
  exploding.
• 7:06
  People
• 7:06
  were
• 7:07
  using
• 7:07
  it
• 7:07
  to
• 7:07
  go
• 7:07
  camping.
• 7:09
  As
• 7:10
  Covid
• 7:11
  went
• 7:11
  away
• 7:12
  and
• 7:13
  other
• 7:14
  forms
• 7:15
  of
• 7:15
  vacation
• 7:15
  came
• 7:16
  back,
• 7:16
  people
• 7:16
  were
• 7:17
  RV'd
• 7:18
  out,
• 7:18
  as
• 7:19
  I
• 7:19
  said,
• 7:19
  and
• 7:19
  wanted
• 7:19
  to
• 7:20
  go
• 7:20
  and
• 7:20
  experience
• 7:21
  cruising
• 7:22
  Europe.
• 7:24
  Hotels
• 7:25
  and
• 7:25
  other
• 7:26
  forms
• 7:26
  and
• 7:31
  parks
• 7:32
  that
• 7:32
  were.
• 7:33
  A
• 7:33
  lot
• 7:33
  of
• 7:34
  parks
• 7:34
  that
• 7:34
  were
• 7:35
  purchased
• 7:35
  during
• 7:35
  COVID
• 7:36
  were
• 7:36
  actually
• 7:36
  long
• 7:37
  term
• 7:37
  parks
• 7:37
  that
• 7:37
  were
• 7:38
  converted
• 7:38
  by
• 7:39
  new
• 7:40
  buyers
• 7:40
  to
• 7:40
  short
• 7:41
  term
• 7:41
  parks.
• 7:41
  And
• 7:42
  in
• 7:42
  my
• 7:42
  opinion,
• 7:42
  they
• 7:43
  failed
• 7:43
  to
• 7:43
  ask
• 7:44
  the
• 7:44
  question
• 7:44
  why
• 7:44
  were
• 7:45
  these
• 7:45
  long
• 7:45
  term
• 7:45
  parks
• 7:46
  in
• 7:46
  the
• 7:46
  first
• 7:46
  place?
• 7:47
  Were
• 7:48
  they
• 7:48
  even
• 7:49
  justified
• 7:50
  to
• 7:50
  be
• 7:50
  operated
• 7:51
  as
• 7:51
  short
• 7:52
  term
• 7:52
  parks?
• 7:53
  And.
• 7:54
  And
• 7:56
  a
• 7:56
  lot
• 7:56
  of
• 7:56
  them
• 7:56
  lacked
• 7:57
  the
• 7:57
  experiential
• 7:58
  part.
• 7:58
  It
• 7:58
  was
• 7:59
  more
• 7:59
  of
• 7:59
  a
• 8:01
  parking
• 8:02
  lot
• 8:02
  or
• 8:02
  place
• 8:02
  to
• 8:03
  park.
• 8:03
  Your
• 8:03
  rv,
• 8:03
  but
• 8:04
  very
• 8:04
  limited
• 8:05
  amenities
• 8:06
  or
• 8:06
  experiences
• 8:07
  around
• 8:07
  the
• 8:07
  actual
• 8:08
  state
• 8:08
  itself.
• 8:08
  And.
• 8:10
  And
• 8:11
  I
• 8:11
  also
• 8:11
  think
• 8:11
  you're
• 8:12
  right.
• 8:12
  It's
• 8:12
  also
• 8:12
  an
• 8:12
  affordability
• 8:13
  thing,
• 8:13
  Brian.
• 8:15
  You
• 8:15
  know,
• 8:16
  inflation
• 8:16
  has
• 8:17
  come
• 8:17
  through
• 8:17
  the
• 8:17
  roof
• 8:17
  since
• 8:18
  2021,
• 8:19
  and
• 8:21
  people
• 8:21
  are
• 8:21
  using
• 8:22
  RV
• 8:22
  parks
• 8:23
  as.
• 8:25
  As
• 8:26
  affordable
• 8:26
  housing
• 8:26
  in
• 8:27
  many,
• 8:27
  many
• 8:27
  ways.
• 8:28
  All
• 8:29
  right,
• 8:29
  that's
• 8:29
  fair.
• 8:30
  Who
• 8:30
  do
• 8:30
  we
• 8:30
  want
• 8:31
  to
• 8:31
  do
• 8:31
  next?
• 8:32
  Let's
• 8:32
  do
• 8:32
  Richard.
• 8:32
  He's
• 8:33
  got
• 8:33
  a
• 8:33
  awesome
• 8:34
  bright
• 8:34
  orange
• 8:34
  sweatshirt
• 8:35
  that
• 8:35
  caught
• 8:35
  my
• 8:35
  eye.
• 8:36
  So.
• 8:38
  I
• 8:39
  think,
• 8:39
  like,
• 8:40
  I
• 8:40
  used
• 8:40
  to.
• 8:40
  Have
• 8:40
  a
• 8:40
  jeep
• 8:41
  that
• 8:41
  color.
• 8:41
  Richard
• 8:43
  used
• 8:43
  to
• 8:43
  have
• 8:43
  a
• 8:43
  jeep.
• 8:47
  We
• 8:47
  like
• 8:47
  to
• 8:47
  be
• 8:48
  seen
• 8:50
  in.
• 8:51
  In
• 8:51
  2024,
• 8:53
  we
• 8:53
  have
• 8:54
  a
• 8:54
  campground
• 8:54
  up
• 8:54
  in
• 8:55
  Wisconsin.
• 8:56
  We've
• 8:56
  had
• 8:56
  it
• 8:56
  for
• 8:57
  about
• 8:57
  10
• 8:57
  years,
• 8:58
  and
• 8:58
  for
• 8:58
  the
• 8:59
  last
• 8:59
  three
• 9:00
  years,
• 9:01
  Covid,
• 9:01
  and
• 9:02
  then
• 9:02
  the
• 9:02
  two
• 9:02
  years
• 9:02
  afterwards,
• 9:03
  we
• 9:03
  were
• 9:03
  almost
• 9:04
  exactly
• 9:04
  the
• 9:05
  same
• 9:05
  each
• 9:05
  year
• 9:06
  as
• 9:06
  far
• 9:06
  as
• 9:06
  site
• 9:06
  nights
• 9:07
  goes.
• 9:08
  This
• 9:08
  last
• 9:08
  year,
• 9:09
  we
• 9:09
  were
• 9:09
  down
• 9:09
  about
• 9:10
  1
• 9:10
  or
• 9:10
  2%
• 9:11
  in
• 9:11
  site
• 9:11
  nights,
• 9:12
  but
• 9:12
  we
• 9:12
  were
• 9:12
  up
• 9:12
  in
• 9:13
  revenue.
• 9:13
  So
• 9:14
  our
• 9:15
  campers
• 9:15
  are
• 9:15
  coming.
• 9:16
  They.
• 9:16
  They're
• 9:16
  still
• 9:17
  willing
• 9:17
  to
• 9:17
  spend
• 9:17
  money,
• 9:18
  but
• 9:18
  we
• 9:19
  dropped
• 9:19
  a
• 9:19
  little
• 9:19
  bit.
• 9:20
  So
• 9:20
  we've
• 9:21
  been
• 9:21
  really
• 9:22
  pushing.
• 9:22
  We're
• 9:23
  adding
• 9:23
  seasonal
• 9:23
  sites.
• 9:24
  We're
• 9:24
  about
• 9:24
  half
• 9:24
  seasonal
• 9:25
  and
• 9:25
  half
• 9:25
  weekend,
• 9:26
  and
• 9:27
  we've
• 9:27
  got
• 9:27
  a
• 9:28
  lot
• 9:28
  of
• 9:28
  demand
• 9:28
  for
• 9:29
  the
• 9:29
  seasonal
• 9:29
  sites.
• 9:30
  We
• 9:30
  still
• 9:30
  have
• 9:30
  a
• 9:30
  waiting
• 9:31
  list
• 9:31
  for
• 9:31
  that.
• 9:31
  So
• 9:33
  we're
• 9:33
  working
• 9:34
  to
• 9:34
  add
• 9:34
  more
• 9:34
  seasonals,
• 9:35
  but
• 9:35
  we're
• 9:36
  also
• 9:36
  trying
• 9:36
  to
• 9:36
  work
• 9:37
  on
• 9:37
  getting
• 9:37
  more
• 9:37
  people
• 9:38
  in
• 9:38
  on
• 9:38
  those
• 9:38
  shoulder
• 9:39
  seasons.
• 9:39
  Early
• 9:39
  in
• 9:40
  the
• 9:40
  season
• 9:40
  and
• 9:40
  late
• 9:40
  in
• 9:40
  the
• 9:40
  season,
• 9:41
  people
• 9:42
  just
• 9:42
  aren't
• 9:43
  interested
• 9:43
  in
• 9:43
  camping.
• 9:44
  Up
• 9:44
  in
• 9:44
  Wisconsin,
• 9:45
  it's
• 9:45
  really
• 9:45
  Memorial
• 9:45
  Day
• 9:46
  to
• 9:46
  Labor
• 9:46
  Day,
• 9:47
  but
• 9:47
  we're
• 9:47
  open
• 9:47
  way
• 9:48
  before
• 9:48
  Memorial
• 9:48
  and
• 9:49
  way
• 9:49
  after
• 9:49
  labor,
• 9:50
  so
• 9:51
  we
• 9:51
  have
• 9:51
  to
• 9:52
  think
• 9:52
  about
• 9:52
  that
• 9:52
  about.
• 9:53
  I
• 9:53
  think
• 9:53
  six
• 9:53
  of
• 9:54
  the
• 9:54
  weekends
• 9:54
  during
• 9:54
  the
• 9:55
  summer
• 9:55
  were
• 9:56
  totally
• 9:56
  booked,
• 9:57
  but
• 9:57
  other
• 9:58
  weekends
• 9:58
  we
• 9:58
  have
• 9:58
  availability.
• 9:59
  And
• 10:00
  since
• 10:00
  we're
• 10:00
  in
• 10:00
  the
• 10:00
  middle
• 10:00
  of
• 10:01
  nowhere,
• 10:01
  we
• 10:01
  also
• 10:01
  have
• 10:02
  a
• 10:02
  lot
• 10:02
  of
• 10:02
  availability
• 10:03
  during
• 10:03
  the
• 10:03
  week,
• 10:04
  so
• 10:04
  we're
• 10:04
  encouraging
• 10:05
  people
• 10:05
  to
• 10:05
  come
• 10:06
  midweek.
• 10:07
  We've
• 10:07
  set
• 10:07
  up
• 10:07
  a
• 10:08
  system
• 10:08
  now.
• 10:08
  If
• 10:09
  they
• 10:09
  can
• 10:09
  for
• 10:09
  two
• 10:09
  nights,
• 10:10
  they
• 10:10
  get
• 10:10
  Wednesday
• 10:10
  night
• 10:11
  free.
• 10:11
  So
• 10:11
  if
• 10:11
  it's
• 10:12
  before
• 10:12
  or
• 10:12
  after
• 10:14
  people,
• 10:15
  we
• 10:15
  have
• 10:15
  our
• 10:16
  Internet
• 10:16
  service,
• 10:17
  so
• 10:17
  people
• 10:17
  now
• 10:17
  can
• 10:18
  work
• 10:18
  from
• 10:18
  here.
• 10:18
  They
• 10:18
  can
• 10:19
  work
• 10:19
  remotely
• 10:19
  when
• 10:19
  they
• 10:20
  come.
• 10:20
  We've
• 10:21
  got
• 10:21
  seven
• 10:21
  cabins,
• 10:22
  so
• 10:22
  people
• 10:22
  can
• 10:23
  take
• 10:23
  those.
• 10:24
  So
• 10:24
  we're.
• 10:24
  We're
• 10:25
  working
• 10:25
  to
• 10:26
  figure
• 10:26
  out
• 10:26
  how
• 10:27
  to
• 10:27
  get
• 10:27
  more
• 10:27
  people
• 10:27
  in
• 10:29
  on
• 10:29
  those
• 10:29
  off
• 10:30
  weeks
• 10:30
  and
• 10:31
  early
• 10:31
  and
• 10:32
  late
• 10:32
  in
• 10:32
  the
• 10:32
  season.
• 10:33
  Anything
• 10:34
  2025
• 10:35
  is
• 10:35
  going
• 10:35
  to
• 10:35
  be
• 10:35
  good.
• 10:36
  Yeah,
• 10:36
  I
• 10:36
  do.
• 10:36
  Yeah,
• 10:37
  we're
• 10:37
  doing
• 10:37
  a
• 10:37
  lot.
• 10:38
  And
• 10:38
  it's
• 10:39
  interesting
• 10:39
  because
• 10:39
  the
• 10:39
  next
• 10:40
  county
• 10:40
  over
• 10:40
  voted
• 10:41
  us
• 10:41
  the
• 10:41
  best
• 10:41
  campground
• 10:42
  in
• 10:42
  their
• 10:42
  county.
• 10:44
  They
• 10:44
  stole
• 10:44
  you,
• 10:45
  put
• 10:45
  you
• 10:45
  in
• 10:45
  their
• 10:45
  county.
• 10:46
  Yeah.
• 10:47
  So
• 10:47
  we're
• 10:47
  going
• 10:47
  to
• 10:47
  use
• 10:48
  that
• 10:48
  in
• 10:48
  Our
• 10:48
  advertising
• 10:49
  as
• 10:49
  well.
• 10:49
  But
• 10:50
  in
• 10:50
  general,
• 10:50
  we've
• 10:51
  got
• 10:52
  one
• 10:52
  person
• 10:52
  who
• 10:53
  does
• 10:54
  a
• 10:54
  lot
• 10:54
  with
• 10:54
  Facebook,
• 10:55
  and
• 10:55
  that
• 10:55
  makes
• 10:55
  a
• 10:55
  big
• 10:56
  difference
• 10:56
  for
• 10:56
  us.
• 10:56
  We
• 10:56
  never
• 10:57
  had
• 10:57
  that
• 10:57
  before.
• 10:58
  We're
• 10:59
  getting
• 10:59
  posts
• 11:00
  out
• 11:00
  there
• 11:00
  probably
• 11:00
  three
• 11:01
  times
• 11:01
  a
• 11:01
  week.
• 11:02
  And
• 11:02
  we're
• 11:03
  now
• 11:03
  focusing
• 11:04
  like,
• 11:05
  we're
• 11:05
  taking
• 11:05
  one
• 11:06
  theme
• 11:06
  weekend
• 11:06
  and
• 11:06
  talking
• 11:07
  about
• 11:07
  it,
• 11:07
  and
• 11:07
  then
• 11:08
  we
• 11:08
  have
• 11:08
  another
• 11:08
  theme
• 11:08
  weekend.
• 11:09
  So
• 11:09
  almost
• 11:10
  every
• 11:10
  weekend
• 11:10
  for
• 11:10
  us
• 11:11
  is
• 11:11
  a
• 11:11
  theme
• 11:11
  weekend.
• 11:12
  And
• 11:13
  even
• 11:13
  now
• 11:14
  we're
• 11:14
  trying
• 11:14
  to
• 11:14
  get
• 11:14
  people
• 11:14
  interested
• 11:15
  in
• 11:15
  it.
• 11:16
  Maybe.
• 11:16
  Do
• 11:16
  you
• 11:16
  want
• 11:16
  to
• 11:17
  come
• 11:17
  for
• 11:18
  our
• 11:18
  music
• 11:19
  festival
• 11:19
  or
• 11:20
  are
• 11:20
  you
• 11:20
  interested
• 11:21
  in
• 11:21
  the
• 11:21
  mimosa
• 11:21
  stroll?
• 11:22
  Things
• 11:22
  like
• 11:22
  that.
• 11:23
  So
• 11:24
  starting
• 11:24
  to
• 11:24
  plant
• 11:24
  the
• 11:25
  bug
• 11:25
  and
• 11:25
  get
• 11:26
  people
• 11:26
  to
• 11:26
  book.
• 11:27
  Some
• 11:27
  of
• 11:27
  the
• 11:27
  campgrounds
• 11:28
  don't
• 11:28
  allow
• 11:29
  anybody
• 11:29
  to
• 11:30
  do
• 11:30
  booking
• 11:30
  until
• 11:31
  beginning
• 11:31
  of
• 11:31
  January.
• 11:32
  We
• 11:32
  don't.
• 11:33
  We.
• 11:33
  For
• 11:34
  us,
• 11:34
  you
• 11:34
  can
• 11:34
  book
• 11:34
  a
• 11:35
  year
• 11:35
  in
• 11:35
  advance.
• 11:35
  Yeah.
• 11:36
  I
• 11:36
  never
• 11:36
  figured
• 11:36
  out
• 11:37
  why
• 11:37
  people
• 11:37
  waited
• 11:37
  until
• 11:38
  that
• 11:38
  long
• 11:38
  to
• 11:38
  do
• 11:39
  that,
• 11:39
  but
• 11:39
  it
• 11:40
  always
• 11:40
  mystified
• 11:41
  me.
• 11:41
  Like,
• 11:42
  I
• 11:42
  know
• 11:42
  the
• 11:42
  rates
• 11:42
  thing,
• 11:42
  right?
• 11:43
  Is
• 11:43
  the
• 11:43
  whole
• 11:43
  thing
• 11:43
  is.
• 11:44
  Sarah,
• 11:44
  give
• 11:44
  us
• 11:44
  your
• 11:45
  opinion
• 11:45
  on
• 11:45
  it.
• 11:45
  And
• 11:45
  of
• 11:45
  course,
• 11:46
  you
• 11:46
  can
• 11:46
  talk
• 11:46
  about
• 11:46
  your
• 11:46
  campground
• 11:47
  management
• 11:47
  course
• 11:49
  on
• 11:49
  the
• 11:49
  booking.
• 11:50
  In
• 11:50
  January
• 11:52
  that
• 11:54
  we
• 11:54
  stopped
• 11:55
  doing
• 11:55
  that
• 11:55
  a
• 11:55
  couple
• 11:56
  years
• 11:56
  ago.
• 11:57
  And
• 11:57
  what
• 11:58
  seemed
• 11:58
  to
• 11:58
  come
• 11:58
  out
• 11:58
  of
• 11:59
  that
• 11:59
  was
• 11:59
  it
• 11:59
  took
• 12:00
  away
• 12:00
  the
• 12:01
  excitement
• 12:02
  of
• 12:03
  that
• 12:03
  booking
• 12:03
  and
• 12:04
  kind
• 12:04
  of
• 12:04
  dragged
• 12:05
  out
• 12:05
  our
• 12:05
  booking
• 12:05
  process
• 12:06
  a
• 12:06
  little
• 12:06
  more
• 12:06
  than
• 12:06
  we
• 12:06
  thought
• 12:07
  it
• 12:07
  would.
• 12:08
  So
• 12:08
  we
• 12:09
  actually
• 12:09
  have
• 12:09
  considered
• 12:10
  going
• 12:10
  back
• 12:10
  to
• 12:10
  the
• 12:11
  January
• 12:12
  1st
• 12:12
  booking.
• 12:14
  It's.
• 12:15
  It's
• 12:15
  kind
• 12:15
  of
• 12:15
  a
• 12:15
  weird.
• 12:16
  It's
• 12:16
  an
• 12:16
  odd
• 12:16
  thing.
• 12:16
  I
• 12:17
  don't
• 12:17
  know.
• 12:17
  I
• 12:17
  thought
• 12:17
  the
• 12:18
  same
• 12:18
  thing
• 12:18
  when
• 12:18
  I
• 12:18
  got
• 12:18
  into
• 12:19
  this
• 12:19
  industry
• 12:19
  eight
• 12:19
  years
• 12:20
  ago.
• 12:20
  I
• 12:20
  said,
• 12:20
  if
• 12:21
  you
• 12:21
  would
• 12:21
  have
• 12:21
  told
• 12:21
  me
• 12:21
  I'd
• 12:21
  be
• 12:21
  taking
• 12:22
  reservations
• 12:23
  and
• 12:23
  payments
• 12:24
  from
• 12:24
  somebody
• 12:24
  a
• 12:25
  year
• 12:25
  in
• 12:25
  advance
• 12:25
  for
• 12:25
  a
• 12:25
  campsite,
• 12:26
  I
• 12:26
  would
• 12:26
  have
• 12:26
  called
• 12:26
  you
• 12:26
  crazy.
• 12:27
  I
• 12:28
  mean,
• 12:28
  what
• 12:28
  do
• 12:28
  I
• 12:28
  know?
• 12:29
  Like,
• 12:29
  I'm
• 12:29
  not
• 12:29
  brave
• 12:29
  enough
• 12:29
  to
• 12:30
  own
• 12:30
  a
• 12:30
  campground.
• 12:31
  So,
• 12:31
  like,
• 12:31
  I'm
• 12:32
  usually
• 12:32
  the
• 12:32
  one
• 12:33
  that's
• 12:33
  wrong.
• 12:35
  So.
• 12:36
  2024,
• 12:36
  2025.
• 12:37
  What
• 12:37
  do
• 12:37
  you
• 12:37
  think?
• 12:38
  2024
• 12:39
  was
• 12:39
  an
• 12:39
  awesome
• 12:40
  year
• 12:40
  for
• 12:40
  us.
• 12:41
  If.
• 12:41
  If
• 12:41
  I
• 12:41
  was.
• 12:42
  If
• 12:42
  anybody
• 12:42
  remembers
• 12:43
  when
• 12:43
  I
• 12:43
  was
• 12:43
  on
• 12:43
  here
• 12:44
  before,
• 12:44
  we
• 12:44
  acquired
• 12:44
  a
• 12:45
  campgr
• 12:46
  and
• 12:47
  we
• 12:47
  had
• 12:47
  a
• 12:48
  lot
• 12:48
  of
• 12:48
  struggles
• 12:48
  with
• 12:49
  taking
• 12:50
  it
• 12:50
  over.
• 12:51
  And
• 12:51
  then
• 12:51
  our
• 12:51
  construction
• 12:52
  was
• 12:52
  delayed
• 12:53
  last
• 12:53
  year.
• 12:53
  So
• 12:53
  this
• 12:53
  year
• 12:54
  our
• 12:54
  pond
• 12:54
  open
• 12:55
  and
• 12:55
  our
• 12:55
  concession
• 12:55
  stand
• 12:56
  open
• 12:56
  and.
• 12:57
  And
• 12:57
  we
• 12:57
  had
• 12:57
  an
• 12:58
  amazing
• 12:58
  crew.
• 12:59
  We
• 12:59
  had
• 12:59
  an
• 12:59
  amazing
• 13:00
  group
• 13:00
  of
• 13:00
  J1s.
• 13:01
  Like,
• 13:01
  everything
• 13:01
  was
• 13:02
  just
• 13:02
  so
• 13:02
  great.
• 13:03
  It
• 13:03
  was
• 13:03
  awesome.
• 13:04
  So
• 13:04
  I'm
• 13:05
  looking
• 13:05
  forward
• 13:05
  to
• 13:05
  2025
• 13:06
  because
• 13:07
  I've
• 13:07
  got
• 13:07
  more
• 13:07
  things
• 13:08
  up
• 13:08
  my
• 13:08
  sleeve.
• 13:08
  And
• 13:09
  it
• 13:10
  was
• 13:10
  just
• 13:10
  awesome.
• 13:11
  And
• 13:11
  we're
• 13:11
  switching
• 13:12
  reservation
• 13:12
  systems
• 13:13
  right
• 13:13
  now.
• 13:14
  I'm
• 13:14
  looking
• 13:14
  forward
• 13:15
  to
• 13:15
  kind
• 13:15
  of
• 13:16
  shout.
• 13:16
  Out
• 13:16
  your
• 13:17
  new
• 13:17
  reservation
• 13:17
  system.
• 13:18
  You
• 13:18
  don
• 13:18
  say
• 13:18
  the
• 13:18
  old
• 13:19
  one.
• 13:19
  That
• 13:19
  sucked.
• 13:19
  But
• 13:19
  the
• 13:19
  new
• 13:20
  one,
• 13:21
  we're
• 13:21
  switching
• 13:22
  to
• 13:22
  New
• 13:22
  Book
• 13:23
  and
• 13:24
  I
• 13:25
  think
• 13:25
  that
• 13:25
  all
• 13:25
  the
• 13:26
  reservation
• 13:26
  systems
• 13:27
  all
• 13:27
  have
• 13:27
  some
• 13:27
  really
• 13:28
  great
• 13:28
  features.
• 13:29
  We're
• 13:29
  hoping
• 13:30
  to
• 13:30
  really
• 13:30
  utilize
• 13:31
  on
• 13:32
  some
• 13:32
  more
• 13:32
  customer
• 13:34
  technology,
• 13:34
  which
• 13:35
  I
• 13:35
  think
• 13:35
  New
• 13:35
  Book
• 13:36
  has
• 13:36
  a
• 13:36
  ton
• 13:36
  of.
• 13:37
  And
• 13:38
  so
• 13:38
  I
• 13:38
  love
• 13:38
  bringing
• 13:39
  that
• 13:39
  to
• 13:39
  our
• 13:39
  customers.
• 13:40
  We
• 13:40
  always
• 13:40
  want
• 13:41
  to
• 13:41
  focus
• 13:41
  on
• 13:41
  kind
• 13:41
  of
• 13:42
  that
• 13:42
  resort
• 13:42
  feel
• 13:43
  and
• 13:44
  making
• 13:44
  things
• 13:44
  easier
• 13:45
  and
• 13:45
  less
• 13:46
  manual
• 13:47
  for
• 13:47
  us.
• 13:48
  So
• 13:49
  that's
• 13:49
  where
• 13:49
  we're
• 13:49
  going
• 13:50
  with
• 13:50
  that.
• 13:51
  And
• 13:53
  it's
• 13:53
  just.
• 13:53
  It's
• 13:54
  fun.
• 13:54
  I'm
• 13:54
  super
• 13:55
  excited.
• 13:56
  Awesome.
• 13:56
  I
• 13:56
  will
• 13:56
  let
• 13:57
  you
• 13:57
  talk
• 13:57
  about
• 13:57
  your
• 13:57
  campground
• 13:57
  management
• 13:58
  course,
• 13:58
  but
• 13:58
  I'm
• 13:58
  going
• 13:58
  to
• 13:58
  fit
• 13:59
  that
• 13:59
  in
• 13:59
  a
• 13:59
  little
• 13:59
  bit
• 13:59
  later
• 13:59
  because
• 13:59
  I'm
• 14:00
  going
• 14:00
  to
• 14:00
  ask
• 14:00
  everybody
• 14:00
  kind
• 14:00
  of
• 14:01
  what
• 14:01
  is
• 14:01
  your
• 14:01
  maybe
• 14:02
  one
• 14:02
  tip
• 14:02
  for
• 14:03
  2025
• 14:03
  and
• 14:04
  things
• 14:04
  you
• 14:04
  can
• 14:04
  do
• 14:04
  to
• 14:04
  be
• 14:04
  successful.
• 14:05
  And
• 14:05
  I
• 14:05
  think
• 14:05
  learning
• 14:06
  is
• 14:06
  a
• 14:06
  big
• 14:06
  piece
• 14:06
  of
• 14:06
  that
• 14:07
  for
• 14:07
  me
• 14:07
  and
• 14:07
  certainly
• 14:08
  for
• 14:08
  you,
• 14:08
  if
• 14:08
  you're
• 14:08
  putting
• 14:08
  out
• 14:09
  a
• 14:09
  course.
• 14:09
  Right.
• 14:10
  Yeah.
• 14:10
  So
• 14:10
  I
• 14:10
  think
• 14:10
  we
• 14:10
  can
• 14:10
  definitely
• 14:11
  come
• 14:11
  back
• 14:11
  and
• 14:11
  talk
• 14:12
  about
• 14:12
  that.
• 14:13
  Nominate
• 14:13
  somebody
• 14:14
  next,
• 14:14
  Sarah,
• 14:14
  because
• 14:14
  I
• 14:14
  don't
• 14:15
  want
• 14:15
  to
• 14:15
  feel
• 14:15
  like
• 14:15
  I'm
• 14:15
  picking
• 14:15
  and
• 14:16
  singling
• 14:16
  people
• 14:16
  out
• 14:18
  who
• 14:18
  had
• 14:18
  the
• 14:19
  baby.
• 14:19
  And
• 14:19
  took
• 14:19
  it
• 14:19
  away
• 14:20
  from
• 14:20
  us.
• 14:22
  Yeah,
• 14:23
  that's
• 14:23
  me.
• 14:23
  Yeah,
• 14:25
  we've
• 14:25
  got
• 14:25
  a
• 14:25
  new
• 14:25
  baby
• 14:26
  daughter.
• 14:26
  Well,
• 14:26
  she's.
• 14:26
  I
• 14:26
  say
• 14:27
  new.
• 14:27
  She's
• 14:27
  six
• 14:27
  months
• 14:28
  old
• 14:28
  now,
• 14:29
  so,
• 14:29
  yeah,
• 14:29
  she's
• 14:29
  off
• 14:30
  with.
• 14:30
  With
• 14:30
  her
• 14:31
  mum
• 14:31
  in
• 14:31
  the
• 14:31
  kitchen
• 14:32
  now,
• 14:32
  so
• 14:32
  they're.
• 14:32
  They're
• 14:33
  chilling
• 14:33
  out
• 14:33
  because,
• 14:33
  yeah,
• 14:33
  she'll
• 14:34
  either
• 14:34
  be
• 14:34
  amazing
• 14:35
  and
• 14:35
  everybody
• 14:36
  will
• 14:36
  fall
• 14:36
  in
• 14:36
  love
• 14:36
  with
• 14:36
  her
• 14:37
  or
• 14:37
  she'll
• 14:37
  sit
• 14:37
  here
• 14:37
  and
• 14:37
  cry
• 14:38
  at
• 14:38
  you
• 14:38
  all
• 14:38
  because
• 14:38
  she
• 14:38
  doesn't
• 14:39
  know
• 14:39
  who
• 14:39
  you
• 14:39
  are.
• 14:39
  So
• 14:40
  probably
• 14:40
  best
• 14:40
  to
• 14:40
  keep
• 14:41
  her
• 14:41
  out
• 14:41
  the
• 14:41
  way
• 14:41
  for
• 14:41
  now.
• 14:42
  But,
• 14:43
  yeah,
• 14:43
  I'm
• 14:43
  Derry.
• 14:43
  I
• 14:43
  own
• 14:44
  the
• 14:44
  Secret
• 14:44
  Garden.
• 14:44
  GLAMPING
• 14:45
  we're
• 14:46
  based
• 14:46
  in
• 14:46
  the
• 14:46
  uk,
• 14:47
  so
• 14:48
  we're
• 14:48
  the
• 14:48
  most
• 14:48
  viewed,
• 14:49
  most
• 14:49
  followed
• 14:50
  and
• 14:50
  most
• 14:50
  booked
• 14:50
  site
• 14:50
  in
• 14:51
  the
• 14:51
  uk.
• 14:52
  Talking
• 14:53
  about,
• 14:53
  you
• 14:53
  know,
• 14:53
  bookings
• 14:54
  in
• 14:54
  advance
• 14:54
  and
• 14:54
  things
• 14:54
  like
• 14:55
  that.
• 14:55
  So
• 14:55
  we
• 14:55
  tend
• 14:55
  to
• 14:56
  book
• 14:56
  around
• 14:57
  two
• 14:57
  years
• 14:57
  in
• 14:57
  advance.
• 14:58
  So
• 14:58
  we're
• 14:58
  currently
• 14:59
  fully
• 14:59
  booked
• 14:59
  until
• 15:00
  sort
• 15:00
  of
• 15:00
  mid-2026
• 15:01
  at
• 15:01
  the
• 15:01
  moment,
• 15:02
  and
• 15:03
  we
• 15:03
  take
• 15:03
  bookings
• 15:03
  all
• 15:04
  the
• 15:04
  way
• 15:04
  through
• 15:04
  till
• 15:04
  2028.
• 15:06
  This
• 15:07
  year
• 15:07
  has
• 15:07
  been
• 15:08
  a
• 15:08
  ridiculous
• 15:09
  year.
• 15:09
  We've
• 15:09
  been
• 15:09
  going
• 15:10
  for
• 15:11
  five
• 15:11
  years
• 15:11
  as
• 15:12
  of
• 15:12
  January,
• 15:13
  but
• 15:13
  this
• 15:14
  year,
• 15:15
  earlier
• 15:15
  on
• 15:15
  this
• 15:15
  year
• 15:16
  we
• 15:16
  did
• 15:16
  Dragon's
• 15:17
  Den
• 15:17
  in
• 15:18
  the
• 15:18
  uk,
• 15:18
  which
• 15:18
  is
• 15:18
  the
• 15:18
  same
• 15:19
  as
• 15:19
  Shark
• 15:19
  Tank
• 15:19
  in
• 15:20
  the
• 15:20
  us.
• 15:21
  So
• 15:21
  I
• 15:21
  was
• 15:21
  on
• 15:22
  there,
• 15:23
  received
• 15:24
  investment
• 15:24
  from
• 15:25
  the
• 15:25
  Dragons
• 15:26
  or
• 15:26
  the
• 15:26
  Sharks
• 15:26
  in
• 15:27
  your
• 15:27
  case,
• 15:27
  which
• 15:28
  has
• 15:28
  just
• 15:28
  taken
• 15:28
  it
• 15:28
  to
• 15:29
  a
• 15:29
  whole
• 15:29
  nother
• 15:29
  level
• 15:29
  now.
• 15:30
  So
• 15:30
  it's
• 15:30
  been.
• 15:31
  Been
• 15:31
  a
• 15:31
  really
• 15:32
  busy
• 15:32
  2024.
• 15:33
  We've
• 15:34
  got
• 15:34
  a
• 15:34
  new
• 15:34
  site
• 15:35
  opening,
• 15:35
  we've
• 15:35
  got
• 15:35
  another
• 15:36
  site
• 15:36
  opening.
• 15:36
  In,
• 15:37
  in
• 15:38
  February
• 15:38
  for
• 15:39
  2025.
• 15:40
  So,
• 15:40
  yeah,
• 15:40
  it's
• 15:40
  just
• 15:41
  been
• 15:41
  in,
• 15:41
  you
• 15:41
  know,
• 15:42
  trying
• 15:42
  to
• 15:42
  keep
• 15:42
  up
• 15:43
  pace
• 15:43
  with,
• 15:43
  with
• 15:44
  everything
• 15:44
  that's
• 15:44
  going
• 15:44
  on.
• 15:44
  It's
• 15:45
  been
• 15:45
  a
• 15:45
  phenomenal
• 15:45
  year.
• 15:46
  Now,
• 15:46
  I
• 15:46
  know
• 15:46
  you're
• 15:47
  a
• 15:47
  big
• 15:47
  proponent
• 15:47
  from
• 15:47
  our
• 15:48
  last
• 15:48
  conversation
• 15:48
  about
• 15:48
  social
• 15:49
  media,
• 15:49
  the
• 15:49
  power
• 15:49
  of
• 15:49
  all
• 15:50
  that
• 15:50
  stuff,
• 15:50
  right?
• 15:51
  Yeah,
• 15:51
  yeah,
• 15:52
  absolutely.
• 15:53
  Are
• 15:53
  you
• 15:53
  excited
• 15:54
  for
• 15:54
  when
• 15:54
  all
• 15:54
  the
• 15:54
  Americans
• 15:55
  are
• 15:55
  off
• 15:55
  Tick
• 15:55
  Tock
• 15:55
  and
• 15:56
  you
• 15:56
  can
• 15:56
  have
• 15:56
  more
• 15:56
  of
• 15:56
  an
• 15:57
  attention
• 15:57
  on
• 15:57
  you?
• 15:59
  You're
• 15:59
  not
• 15:59
  going
• 16:00
  anywhere,
• 16:00
  you'll
• 16:00
  be
• 16:01
  fine,
• 16:01
  you'll
• 16:01
  still
• 16:01
  be
• 16:01
  there.
• 16:02
  In
• 16:02
  all
• 16:02
  fairness,
• 16:02
  about
• 16:03
  30
• 16:04
  of
• 16:04
  our
• 16:04
  tick
• 16:05
  tock
• 16:05
  audience
• 16:05
  is
• 16:06
  US
• 16:06
  based.
• 16:07
  So,
• 16:07
  yeah,
• 16:07
  I
• 16:07
  mean,
• 16:08
  we've
• 16:08
  built
• 16:08
  our
• 16:08
  whole
• 16:08
  business
• 16:09
  on
• 16:09
  social
• 16:09
  media.
• 16:09
  So
• 16:10
  we
• 16:10
  have
• 16:10
  around
• 16:11
  1.2,
• 16:12
  1.3
• 16:12
  million
• 16:13
  followers
• 16:13
  across
• 16:13
  our
• 16:14
  social
• 16:14
  media
• 16:14
  platforms.
• 16:15
  That's
• 16:16
  ultimately
• 16:16
  what's
• 16:17
  built
• 16:17
  our
• 16:17
  business.
• 16:17
  Whenever
• 16:18
  I
• 16:18
  talk
• 16:18
  about
• 16:18
  our
• 16:18
  business,
• 16:19
  although
• 16:20
  we're
• 16:20
  a
• 16:20
  glamping
• 16:20
  site,
• 16:21
  we're
• 16:21
  a
• 16:21
  social
• 16:22
  media
• 16:22
  business
• 16:22
  that
• 16:23
  has
• 16:23
  a
• 16:23
  glamping
• 16:23
  site.
• 16:24
  And,
• 16:24
  and
• 16:25
  I
• 16:25
  find
• 16:25
  that
• 16:25
  most
• 16:25
  businesses
• 16:26
  are
• 16:26
  that
• 16:26
  these
• 16:26
  days,
• 16:27
  you
• 16:27
  know,
• 16:27
  we've
• 16:27
  all
• 16:28
  got
• 16:28
  to
• 16:28
  try
• 16:28
  and
• 16:29
  market
• 16:29
  to
• 16:29
  our
• 16:29
  customers
• 16:30
  in
• 16:30
  lots
• 16:30
  of
• 16:30
  different
• 16:30
  ways.
• 16:31
  Social
• 16:31
  media
• 16:31
  is.
• 16:33
  And
• 16:34
  that's
• 16:34
  our
• 16:34
  exact
• 16:35
  plan
• 16:35
  for,
• 16:35
  for
• 16:35
  2025,
• 16:36
  is
• 16:36
  to
• 16:37
  increase
• 16:38
  our
• 16:38
  presence
• 16:39
  even
• 16:39
  further
• 16:39
  on
• 16:40
  social
• 16:40
  media
• 16:40
  and
• 16:40
  see
• 16:41
  what
• 16:41
  else
• 16:41
  we
• 16:41
  can
• 16:41
  do
• 16:42
  there,
• 16:42
  as
• 16:42
  well
• 16:43
  as
• 16:43
  opening,
• 16:43
  you
• 16:43
  know,
• 16:44
  multiple
• 16:44
  locations
• 16:45
  in
• 16:45
  the
• 16:45
  UK
• 16:45
  and
• 16:46
  then
• 16:46
  spreading
• 16:47
  out
• 16:47
  across
• 16:47
  the
• 16:47
  world
• 16:47
  as
• 16:48
  we
• 16:48
  go
• 16:48
  forward
• 16:48
  then.
• 16:49
  Awesome.
• 16:50
  So
• 16:50
  I'll
• 16:50
  come
• 16:50
  back
• 16:50
  to
• 16:50
  you.
• 16:50
  I
• 16:51
  want
• 16:51
  to
• 16:51
  know,
• 16:51
  like,
• 16:51
  I
• 16:51
  asked
• 16:52
  that
• 16:52
  one
• 16:52
  strategy
• 16:52
  question
• 16:53
  of
• 16:53
  2025,
• 16:53
  but
• 16:54
  I'm
• 16:54
  interested
• 16:54
  to
• 16:54
  hear
• 16:54
  your
• 16:54
  take
• 16:54
  on
• 16:55
  like
• 16:55
  one
• 16:55
  thing
• 16:56
  you
• 16:56
  could
• 16:56
  do
• 16:56
  on
• 16:56
  social,
• 16:57
  right,
• 16:57
  that
• 16:57
  there
• 16:58
  might
• 16:58
  be
• 16:58
  like,
• 16:58
  not
• 16:58
  the
• 16:59
  surface
• 16:59
  level
• 16:59
  stuff,
• 16:59
  right,
• 17:00
  like
• 17:00
  the
• 17:00
  cool,
• 17:00
  deep
• 17:01
  stuff
• 17:02
  that
• 17:02
  you
• 17:02
  found.
• 17:04
  All
• 17:04
  right,
• 17:04
  nominate
• 17:04
  somebody
• 17:05
  else.
• 17:05
  Who
• 17:05
  do
• 17:05
  you
• 17:05
  want
• 17:05
  to
• 17:05
  go
• 17:06
  next?
• 17:06
  So
• 17:06
  who's
• 17:07
  missing?
• 17:07
  Who've.
• 17:07
  We're
• 17:07
  not
• 17:08
  adding
• 17:08
  now.
• 17:09
  So
• 17:09
  soo,
• 17:09
  is
• 17:10
  it?
• 17:10
  Soo.
• 17:10
  Oh,
• 17:12
  hello.
• 17:13
  I'm
• 17:14
  soo
• 17:14
  from
• 17:14
  Top
• 17:14
  of
• 17:14
  the
• 17:14
  Woods.
• 17:15
  I'm
• 17:16
  also
• 17:16
  the
• 17:16
  uk,
• 17:17
  but
• 17:17
  more
• 17:17
  specifically
• 17:18
  in
• 17:18
  a
• 17:18
  place
• 17:19
  called
• 17:19
  Wales
• 17:20
  in
• 17:20
  Pembrokeshire.
• 17:21
  We've
• 17:22
  been
• 17:22
  going
• 17:22
  now,
• 17:23
  this
• 17:23
  is
• 17:23
  our
• 17:23
  11th
• 17:23
  year,
• 17:24
  we're
• 17:24
  a
• 17:25
  eco
• 17:26
  glamping
• 17:26
  camping
• 17:27
  site.
• 17:27
  So
• 17:28
  we
• 17:28
  have
• 17:28
  a
• 17:28
  mix
• 17:28
  of
• 17:29
  glamping
• 17:30
  accommodation,
• 17:30
  but
• 17:31
  we
• 17:31
  also
• 17:31
  do
• 17:32
  basically,
• 17:33
  you
• 17:33
  know,
• 17:33
  people
• 17:33
  bring
• 17:33
  their
• 17:34
  own
• 17:34
  campsites.
• 17:36
  So
• 17:36
  last
• 17:36
  year
• 17:36
  was
• 17:36
  fantastic.
• 17:38
  We've
• 17:38
  got
• 17:39
  a
• 17:39
  really,
• 17:40
  you
• 17:40
  know,
• 17:40
  we
• 17:40
  had,
• 17:41
  you
• 17:42
  know,
• 17:42
  we
• 17:42
  had
• 17:42
  a
• 17:42
  great
• 17:42
  year
• 17:43
  in
• 17:43
  terms
• 17:43
  of,
• 17:43
  you
• 17:44
  know,
• 17:44
  people
• 17:44
  coming
• 17:45
  to
• 17:45
  stay
• 17:45
  with
• 17:45
  us.
• 17:46
  We
• 17:46
  have
• 17:46
  quite
• 17:46
  a
• 17:47
  loyal
• 17:48
  return
• 17:49
  audience,
• 17:49
  which
• 17:49
  is
• 17:49
  brilliant.
• 17:50
  But
• 17:50
  we
• 17:50
  also
• 17:50
  have.
• 17:52
  Well,
• 17:54
  so
• 17:54
  that
• 17:54
  was
• 17:55
  really
• 17:55
  good.
• 17:55
  And
• 17:55
  we
• 17:56
  launched
• 17:56
  our.
• 17:58
  We've
• 17:58
  got
• 17:59
  basically
• 17:59
  last
• 17:59
  year
• 17:59
  we
• 18:00
  launched
• 18:00
  our
• 18:00
  Green
• 18:00
  Office
• 18:01
  retreats.
• 18:02
  Which
• 18:02
  is
• 18:02
  basically
• 18:02
  our
• 18:03
  corporate
• 18:04
  proposition
• 18:05
  for
• 18:06
  basically
• 18:06
  people
• 18:06
  coming
• 18:07
  to
• 18:07
  stay
• 18:07
  in
• 18:07
  the
• 18:08
  outdoors.
• 18:08
  Corporate
• 18:09
  company
• 18:10
  in
• 18:10
  terms
• 18:10
  of
• 18:10
  corporate
• 18:11
  retreats
• 18:11
  or
• 18:11
  executive
• 18:12
  retreats
• 18:13
  or
• 18:13
  natural
• 18:14
  networking.
• 18:15
  And
• 18:15
  we
• 18:15
  launched
• 18:16
  that
• 18:16
  last
• 18:16
  year
• 18:16
  and
• 18:16
  that's
• 18:16
  had
• 18:17
  a
• 18:17
  good
• 18:17
  sort
• 18:17
  of
• 18:17
  solid
• 18:18
  start
• 18:18
  and
• 18:18
  we're
• 18:18
  looking
• 18:18
  to
• 18:18
  sort
• 18:19
  of
• 18:19
  build
• 18:19
  on
• 18:19
  that
• 18:19
  this
• 18:20
  year.
• 18:20
  But,
• 18:20
  yeah,
• 18:20
  we're
• 18:21
  in
• 18:21
  a
• 18:21
  good
• 18:22
  place
• 18:22
  and
• 18:22
  we're
• 18:22
  happy.
• 18:23
  The
• 18:23
  only
• 18:24
  thing
• 18:24
  I'd
• 18:24
  say
• 18:25
  is,
• 18:25
  is
• 18:25
  the
• 18:26
  weather
• 18:26
  in
• 18:26
  2024
• 18:27
  was
• 18:27
  a
• 18:27
  bit
• 18:28
  wet
• 18:28
  and
• 18:28
  miserable.
• 18:29
  So,
• 18:31
  like
• 18:31
  a
• 18:31
  weather.
• 18:31
  I'm
• 18:32
  sorry
• 18:32
  to
• 18:32
  interrupt
• 18:32
  you.
• 18:32
  Is
• 18:32
  there
• 18:32
  like
• 18:33
  a
• 18:33
  weather
• 18:33
  alert
• 18:33
  somebody
• 18:34
  has
• 18:34
  that's
• 18:34
  going
• 18:34
  on
• 18:34
  in
• 18:35
  there?
• 18:35
  I
• 18:35
  know,
• 18:36
  I
• 18:36
  know.
• 18:36
  There's
• 18:37
  not
• 18:37
  a
• 18:37
  tornado
• 18:37
  behind
• 18:38
  somebody
• 18:38
  that
• 18:38
  we're
• 18:38
  just
• 18:39
  gonna
• 18:39
  like,
• 18:39
  distract
• 18:39
  them
• 18:40
  and
• 18:40
  talk
• 18:40
  to
• 18:40
  them
• 18:40
  on
• 18:40
  the
• 18:40
  show.
• 18:42
  That's
• 18:43
  true.
• 18:43
  So,
• 18:45
  so.
• 18:45
  And
• 18:46
  then
• 18:46
  I
• 18:46
  guess,
• 18:47
  super
• 18:47
  looking
• 18:48
  forward
• 18:48
  to
• 18:48
  2025,
• 18:49
  we're
• 18:50
  launching
• 18:52
  basically
• 18:52
  a
• 18:53
  cooking
• 18:53
  camping
• 18:54
  channel
• 18:54
  on
• 18:55
  YouTube
• 18:59
  and
• 19:00
  we
• 19:00
  are
• 19:00
  just
• 19:01
  getting
• 19:01
  all
• 19:01
  that
• 19:01
  ready.
• 19:02
  And
• 19:03
  then
• 19:03
  we
• 19:03
  are
• 19:04
  also
• 19:04
  putting
• 19:04
  in
• 19:05
  place
• 19:05
  a
• 19:05
  nature
• 19:05
  spa,
• 19:06
  which
• 19:06
  would
• 19:06
  be
• 19:06
  brilliant.
• 19:07
  So
• 19:07
  lots
• 19:07
  of
• 19:08
  exciting
• 19:08
  things
• 19:08
  happening,
• 19:10
  building
• 19:10
  on
• 19:10
  current
• 19:11
  propositions,
• 19:12
  all
• 19:12
  that
• 19:12
  kind
• 19:12
  of
• 19:12
  good
• 19:12
  stuff.
• 19:13
  It's
• 19:13
  a
• 19:13
  great.
• 19:13
  Yeah,
• 19:14
  I
• 19:14
  hope
• 19:14
  the
• 19:15
  weather
• 19:16
  that.
• 19:17
  Be
• 19:17
  that
• 19:17
  being
• 19:17
  my
• 19:18
  ass
• 19:18
  for
• 19:18
  2025.
• 19:20
  Like,
• 19:20
  you
• 19:20
  want
• 19:20
  no
• 19:21
  rain
• 19:21
  or
• 19:21
  are
• 19:21
  you
• 19:21
  asking
• 19:22
  for
• 19:22
  something
• 19:22
  reasonable
• 19:22
  in
• 19:23
  the
• 19:23
  uk?
• 19:23
  You
• 19:24
  know,
• 19:24
  just
• 19:24
  like,
• 19:25
  you
• 19:25
  know,
• 19:25
  a
• 19:25
  couple
• 19:25
  of
• 19:25
  weeks
• 19:26
  of
• 19:26
  sunshine
• 19:26
  would
• 19:27
  be
• 19:27
  nice.
• 19:28
  Okay.
• 19:29
  All
• 19:29
  right.
• 19:30
  I
• 19:30
  think,
• 19:30
  I
• 19:31
  think.
• 19:31
  I
• 19:31
  don't
• 19:31
  think
• 19:32
  we
• 19:32
  had
• 19:33
  even
• 19:34
  three
• 19:34
  days
• 19:34
  of
• 19:34
  solid
• 19:35
  sunshine
• 19:36
  in
• 19:36
  one
• 19:36
  go
• 19:36
  over
• 19:37
  the
• 19:37
  summer.
• 19:37
  So
• 19:37
  it's
• 19:38
  quite.
• 19:38
  It
• 19:38
  was
• 19:38
  quite
• 19:38
  a
• 19:39
  wet
• 19:39
  summer,
• 19:39
  unfortunately.
• 19:40
  See,
• 19:40
  I
• 19:40
  could
• 19:40
  never
• 19:40
  do
• 19:40
  that.
• 19:41
  Like
• 19:41
  I.
• 19:41
  I
• 19:41
  keep
• 19:41
  hearing
• 19:42
  people
• 19:42
  keep
• 19:42
  telling
• 19:42
  me
• 19:42
  in
• 19:43
  Canada,
• 19:43
  like,
• 19:43
  you
• 19:43
  should
• 19:43
  move
• 19:44
  to
• 19:44
  Vancouver
• 19:44
  Pass.
• 19:45
  Like,
• 19:45
  I
• 19:45
  don't
• 19:45
  know,
• 19:46
  I
• 19:46
  want
• 19:46
  my
• 19:46
  blue
• 19:46
  skies
• 19:46
  and
• 19:47
  sunshine.
• 19:47
  Yeah.
• 19:49
  We
• 19:50
  have
• 19:50
  long,
• 19:50
  dark
• 19:51
  winters.
• 19:51
  Everyone
• 19:51
  really
• 19:52
  looks
• 19:52
  forward
• 19:52
  to,
• 19:52
  to
• 19:52
  the
• 19:53
  summer.
• 19:54
  But
• 19:54
  even,
• 19:55
  Even
• 19:55
  with
• 19:55
  the
• 19:55
  weather
• 19:55
  being
• 19:55
  a
• 19:56
  bit
• 19:56
  sort
• 19:56
  of,
• 19:56
  you
• 19:56
  know,
• 19:57
  rubbish,
• 19:58
  you
• 19:58
  know,
• 19:58
  it's
• 19:59
  still
• 19:59
  a
• 19:59
  great
• 19:59
  year,
• 19:59
  you
• 19:59
  know,
• 20:00
  you
• 20:00
  know,
• 20:00
  people
• 20:00
  still
• 20:01
  enjoying
• 20:01
  themselves.
• 20:01
  They
• 20:01
  have
• 20:02
  the
• 20:02
  best
• 20:02
  holidays,
• 20:03
  all
• 20:03
  the
• 20:03
  rest
• 20:03
  of
• 20:03
  it.
• 20:04
  And
• 20:04
  really
• 20:05
  that's
• 20:05
  sort
• 20:05
  of
• 20:05
  what
• 20:05
  drives
• 20:06
  sort
• 20:06
  of
• 20:06
  what
• 20:06
  we
• 20:06
  do,
• 20:07
  you
• 20:07
  know,
• 20:07
  why
• 20:07
  we
• 20:07
  do
• 20:08
  what
• 20:08
  we
• 20:08
  do,
• 20:08
  basically.
• 20:09
  Yeah.
• 20:10
  I
• 20:10
  mean,
• 20:10
  once
• 20:10
  you're
• 20:10
  used
• 20:10
  to
• 20:11
  it,
• 20:11
  it's
• 20:11
  a
• 20:11
  different
• 20:11
  thing,
• 20:11
  right?
• 20:12
  Like
• 20:12
  we.
• 20:12
  I
• 20:12
  mean,
• 20:12
  we
• 20:12
  went
• 20:13
  to
• 20:13
  Iceland
• 20:13
  of
• 20:14
  like
• 20:14
  last
• 20:14
  year,
• 20:15
  2023,
• 20:16
  whatever.
• 20:16
  But
• 20:17
  like,
• 20:17
  you
• 20:17
  expect
• 20:17
  it
• 20:17
  to
• 20:18
  rain
• 20:18
  and
• 20:18
  be
• 20:18
  windy
• 20:19
  and
• 20:19
  cold
• 20:19
  and
• 20:19
  like
• 20:20
  raining
• 20:20
  sideways
• 20:21
  on
• 20:21
  the
• 20:21
  top
• 20:21
  of
• 20:21
  volcanoes.
• 20:22
  And
• 20:22
  so
• 20:22
  if
• 20:22
  you
• 20:22
  expect
• 20:23
  that
• 20:23
  going
• 20:23
  in,
• 20:23
  then
• 20:23
  you're
• 20:23
  like,
• 20:24
  I'm
• 20:24
  gonna
• 20:24
  have
• 20:24
  a
• 20:24
  great
• 20:24
  time.
• 20:25
  It's
• 20:25
  gonna
• 20:25
  be
• 20:25
  awesome.
• 20:26
  So
• 20:26
  I
• 20:27
  think
• 20:27
  it's
• 20:27
  just
• 20:27
  perception
• 20:27
  and
• 20:28
  Expectation.
• 20:28
  All
• 20:29
  right,
• 20:29
  Kaylee
• 20:30
  or
• 20:30
  Marcia,
• 20:30
  who's
• 20:31
  gonna
• 20:31
  go
• 20:31
  next
• 20:32
  and
• 20:32
  who's
• 20:32
  gonna
• 20:32
  be
• 20:32
  the
• 20:32
  best
• 20:33
  for
• 20:33
  last?
• 20:35
  I
• 20:35
  remember.
• 20:38
  Hi.
• 20:40
  I'll
• 20:40
  save
• 20:41
  the
• 20:41
  best
• 20:41
  for
• 20:41
  last
• 20:41
  because
• 20:41
  she's.
• 20:42
  She's
• 20:42
  been
• 20:42
  in
• 20:42
  the
• 20:42
  industry
• 20:43
  a
• 20:43
  long
• 20:43
  time.
• 20:43
  She's
• 20:43
  got
• 20:43
  a
• 20:43
  great
• 20:44
  story.
• 20:45
  We
• 20:46
  were
• 20:46
  on
• 20:46
  the
• 20:46
  same
• 20:46
  podcast
• 20:47
  last
• 20:47
  time.
• 20:47
  So
• 20:48
  I
• 20:49
  guess
• 20:49
  you're
• 20:49
  asking,
• 20:50
  how
• 20:50
  did
• 20:50
  2024
• 20:51
  go?
• 20:52
  Yeah,
• 20:53
  is
• 20:53
  what
• 20:53
  we're
• 20:53
  catching
• 20:53
  up
• 20:53
  on.
• 20:54
  And
• 20:54
  what
• 20:54
  are
• 20:54
  you
• 20:54
  looking
• 20:54
  for
• 20:54
  with
• 20:55
  2025?
• 20:56
  Okay,
• 20:57
  so
• 20:58
  last
• 20:58
  time
• 20:58
  I
• 20:58
  was
• 20:58
  on
• 20:58
  here,
• 20:59
  I
• 20:59
  was.
• 20:59
  We
• 21:00
  found
• 21:00
  out
• 21:00
  that
• 21:00
  we
• 21:00
  were
• 21:00
  expecting
• 21:01
  our
• 21:01
  third
• 21:02
  daughter
• 21:03
  right
• 21:03
  after
• 21:04
  opening
• 21:04
  the
• 21:04
  campground,
• 21:05
  after
• 21:05
  building
• 21:05
  it
• 21:05
  for
• 21:06
  15
• 21:06
  months
• 21:06
  straight.
• 21:07
  So
• 21:07
  that
• 21:07
  was
• 21:07
  fun.
• 21:07
  She's
• 21:08
  also
• 21:08
  six
• 21:08
  months
• 21:09
  old,
• 21:09
  dairy.
• 21:10
  So
• 21:11
  same
• 21:11
  situation.
• 21:11
  I
• 21:12
  have
• 21:12
  my
• 21:12
  husband
• 21:13
  kind
• 21:13
  of
• 21:13
  keeping
• 21:13
  her
• 21:13
  at
• 21:14
  bay
• 21:14
  because
• 21:14
  you
• 21:15
  don't
• 21:15
  know
• 21:15
  how
• 21:15
  she's
• 21:15
  going
• 21:15
  to
• 21:15
  act,
• 21:17
  but
• 21:17
  she's
• 21:18
  literally
• 21:18
  a
• 21:19
  just
• 21:20
  a
• 21:20
  butterball
• 21:21
  ham.
• 21:21
  She's
• 21:21
  so
• 21:21
  cute.
• 21:22
  99th
• 21:22
  percentile
• 21:23
  of
• 21:23
  weight
• 21:24
  and
• 21:24
  42nd
• 21:25
  percentile
• 21:26
  for
• 21:26
  height.
• 21:27
  So
• 21:27
  you
• 21:27
  can
• 21:27
  only
• 21:28
  imagine.
• 21:29
  Super
• 21:30
  cute
• 21:30
  though.
• 21:31
  But
• 21:32
  last
• 21:32
  year.
• 21:32
  So
• 21:33
  what
• 21:33
  we've
• 21:33
  done
• 21:33
  since
• 21:34
  in
• 21:34
  2024
• 21:35
  so
• 21:35
  far
• 21:35
  is
• 21:36
  we.
• 21:37
  We
• 21:37
  built
• 21:37
  while
• 21:38
  I
• 21:38
  was
• 21:38
  pregnant.
• 21:38
  My
• 21:38
  husband
• 21:38
  stayed
• 21:39
  at
• 21:39
  the
• 21:39
  campground
• 21:39
  and
• 21:40
  we
• 21:40
  built
• 21:40
  18
• 21:41
  new
• 21:41
  sites,
• 21:41
  which
• 21:41
  maxed
• 21:42
  us
• 21:42
  out
• 21:42
  at
• 21:42
  34
• 21:43
  for
• 21:43
  now.
• 21:44
  Still
• 21:44
  relatively
• 21:45
  small.
• 21:47
  We
• 21:47
  finished
• 21:48
  a
• 21:48
  our
• 21:49
  bathroom,
• 21:49
  or
• 21:50
  we're
• 21:50
  working
• 21:50
  on
• 21:50
  our
• 21:50
  bathroom
• 21:50
  right
• 21:51
  now.
• 21:51
  We
• 21:51
  finished
• 21:51
  our
• 21:51
  office.
• 21:52
  We
• 21:53
  hired
• 21:54
  a
• 21:54
  manager
• 21:54
  to
• 21:54
  oversee
• 21:55
  everything,
• 21:55
  which
• 21:56
  was
• 21:56
  kind
• 21:56
  of
• 21:56
  crazy.
• 21:57
  It's
• 21:57
  like
• 21:57
  whenever
• 21:58
  we
• 21:58
  took
• 21:58
  that
• 21:58
  leap
• 21:58
  of
• 21:59
  faith
• 21:59
  and
• 21:59
  my
• 21:59
  husband
• 22:00
  came
• 22:00
  home
• 22:00
  and
• 22:00
  we
• 22:01
  let
• 22:01
  someone
• 22:01
  else
• 22:02
  take
• 22:02
  over
• 22:02
  the
• 22:03
  operations
• 22:03
  day
• 22:04
  to
• 22:04
  day,
• 22:06
  it
• 22:06
  just
• 22:06
  created
• 22:07
  such
• 22:07
  a
• 22:07
  better
• 22:07
  environment.
• 22:08
  I
• 22:08
  never
• 22:08
  knew
• 22:09
  how
• 22:09
  awesome
• 22:09
  having
• 22:10
  a
• 22:10
  manager
• 22:10
  was.
• 22:11
  My
• 22:11
  manager
• 22:11
  is
• 22:12
  legit.
• 22:13
  Like,
• 22:13
  she's
• 22:13
  amazing.
• 22:14
  So
• 22:16
  distancing
• 22:16
  myself
• 22:17
  from
• 22:18
  that
• 22:18
  worked
• 22:18
  out
• 22:18
  really
• 22:19
  good.
• 22:20
  And
• 22:20
  so
• 22:21
  in
• 22:21
  May,
• 22:21
  we
• 22:21
  had
• 22:22
  the
• 22:22
  baby.
• 22:22
  Manager
• 22:23
  came
• 22:23
  on
• 22:24
  and
• 22:24
  we've
• 22:24
  just
• 22:25
  been
• 22:25
  kind
• 22:25
  of.
• 22:26
  We
• 22:27
  brought
• 22:27
  Josh
• 22:27
  home,
• 22:27
  which
• 22:28
  was
• 22:28
  kind
• 22:28
  of
• 22:28
  cool.
• 22:28
  That
• 22:29
  was
• 22:29
  what
• 22:29
  we
• 22:29
  intended
• 22:30
  from
• 22:30
  the
• 22:30
  beginning
• 22:30
  with
• 22:31
  our
• 22:31
  campground,
• 22:31
  was
• 22:32
  to
• 22:33
  get
• 22:33
  him
• 22:33
  out
• 22:33
  of
• 22:34
  his,
• 22:34
  you
• 22:34
  know,
• 22:35
  80
• 22:35
  hour
• 22:36
  weeks
• 22:36
  working.
• 22:36
  And
• 22:37
  now
• 22:37
  he's
• 22:37
  at
• 22:37
  home
• 22:38
  taking
• 22:38
  care
• 22:39
  of
• 22:39
  the
• 22:39
  kids
• 22:40
  and
• 22:41
  I'm
• 22:41
  handling
• 22:42
  a
• 22:42
  lot
• 22:42
  of
• 22:42
  the
• 22:42
  back
• 22:42
  end.
• 22:42
  As
• 22:42
  you
• 22:43
  guys
• 22:43
  know,
• 22:43
  running
• 22:43
  an
• 22:44
  RV
• 22:44
  park
• 22:44
  is
• 22:44
  not
• 22:44
  a
• 22:45
  retiring
• 22:45
  type
• 22:46
  job.
• 22:47
  So
• 22:47
  I'm
• 22:47
  still
• 22:48
  managing
• 22:49
  the
• 22:49
  day
• 22:49
  to
• 22:49
  day
• 22:49
  of
• 22:50
  it
• 22:50
  and
• 22:50
  then
• 22:50
  delegating
• 22:50
  things
• 22:51
  down
• 22:51
  to
• 22:51
  my
• 22:51
  manager.
• 22:53
  I
• 22:53
  went
• 22:54
  to
• 22:54
  Coe,
• 22:55
  which
• 22:56
  was
• 22:56
  awesome.
• 22:57
  That
• 22:57
  was
• 22:57
  my
• 22:57
  very
• 22:58
  first
• 22:59
  experience
• 23:00
  in
• 23:00
  going
• 23:00
  to
• 23:01
  a
• 23:01
  convention.
• 23:01
  I
• 23:02
  was
• 23:02
  invited
• 23:04
  very
• 23:04
  serendipitously
• 23:05
  by
• 23:05
  Mary
• 23:06
  Arlington,
• 23:07
  who
• 23:07
  has
• 23:08
  an
• 23:08
  entire.
• 23:08
  You
• 23:08
  know,
• 23:09
  she's
• 23:09
  an
• 23:09
  executive
• 23:09
  director.
• 23:11
  Y'all
• 23:11
  know
• 23:11
  her?
• 23:12
  Yeah,
• 23:12
  yeah,
• 23:13
  she's
• 23:13
  awesome.
• 23:13
  She's
• 23:13
  great,
• 23:14
  but
• 23:14
  I
• 23:15
  got
• 23:15
  to
• 23:15
  experience
• 23:16
  that.
• 23:16
  And
• 23:17
  so
• 23:17
  our
• 23:17
  goal
• 23:18
  was
• 23:18
  to
• 23:19
  complete
• 23:19
  the
• 23:19
  rest
• 23:19
  of
• 23:20
  the
• 23:20
  18
• 23:20
  sites,
• 23:20
  kind
• 23:20
  of
• 23:21
  get
• 23:21
  our
• 23:21
  head
• 23:21
  above
• 23:21
  water,
• 23:22
  and
• 23:22
  then
• 23:23
  kind
• 23:24
  of
• 23:24
  take
• 23:24
  a
• 23:24
  step
• 23:24
  back
• 23:24
  and
• 23:25
  regroup
• 23:25
  because,
• 23:25
  you
• 23:26
  know,
• 23:26
  obviously
• 23:26
  we
• 23:27
  had
• 23:27
  a
• 23:27
  baby.
• 23:27
  So
• 23:29
  now
• 23:29
  after
• 23:29
  going
• 23:30
  to
• 23:30
  that.
• 23:31
  That
• 23:31
  conference,
• 23:32
  I
• 23:32
  kind
• 23:32
  of
• 23:32
  feel
• 23:33
  like
• 23:33
  I
• 23:33
  can
• 23:33
  rule
• 23:34
  the
• 23:34
  world
• 23:34
  now.
• 23:34
  Like,
• 23:35
  I
• 23:35
  got
• 23:35
  so
• 23:35
  much
• 23:35
  good
• 23:36
  stuff
• 23:36
  from
• 23:36
  that
• 23:37
  conference.
• 23:38
  And
• 23:38
  so
• 23:39
  now
• 23:39
  going
• 23:40
  forward
• 23:40
  into
• 23:40
  2025,
• 23:41
  we're
• 23:41
  looking
• 23:42
  at,
• 23:42
  you
• 23:42
  know,
• 23:43
  increasing
• 23:44
  different
• 23:44
  amenities
• 23:45
  for
• 23:45
  our
• 23:45
  guests,
• 23:45
  as
• 23:45
  well
• 23:46
  as
• 23:46
  revenue
• 23:46
  streams,
• 23:47
  things
• 23:47
  like
• 23:48
  propane,
• 23:48
  firewood.
• 23:49
  Just
• 23:49
  kind
• 23:50
  of
• 23:50
  trying
• 23:50
  to
• 23:50
  bring
• 23:50
  all
• 23:50
  that
• 23:51
  back.
• 23:51
  COE
• 23:52
  was
• 23:52
  really
• 23:52
  good
• 23:53
  at,
• 23:53
  like,
• 23:54
  really
• 23:56
  educating,
• 23:57
  like,
• 23:57
  you
• 23:57
  know,
• 23:57
  continue.
• 23:58
  There's
• 23:58
  a
• 23:58
  little
• 23:59
  nuggets
• 23:59
  that
• 23:59
  you
• 23:59
  could
• 23:59
  take
• 23:59
  and
• 24:00
  learn
• 24:00
  from
• 24:00
  that.
• 24:00
  And
• 24:00
  I
• 24:01
  was
• 24:01
  able
• 24:01
  to
• 24:02
  get
• 24:02
  a
• 24:02
  lot
• 24:02
  from
• 24:02
  that
• 24:03
  conference
• 24:03
  that
• 24:03
  I'm
• 24:03
  going
• 24:03
  to
• 24:04
  be
• 24:04
  putting
• 24:04
  into
• 24:04
  the
• 24:04
  campground
• 24:04
  in
• 24:05
  2025.
• 24:06
  Yeah,
• 24:06
  Laura
• 24:06
  puts
• 24:07
  on
• 24:07
  a
• 24:07
  great
• 24:07
  show.
• 24:07
  Like,
• 24:08
  obviously,
• 24:08
  she
• 24:08
  has
• 24:08
  Wisconsin,
• 24:09
  too.
• 24:10
  I
• 24:10
  was
• 24:11
  gonna
• 24:11
  try
• 24:11
  to
• 24:11
  come
• 24:11
  down
• 24:11
  there,
• 24:12
  and
• 24:12
  then
• 24:12
  I
• 24:12
  tried
• 24:12
  to
• 24:12
  book
• 24:13
  plane
• 24:13
  tickets.
• 24:13
  It's
• 24:13
  like
• 24:13
  $3,000,
• 24:16
  like
• 24:16
  300
• 24:16
  a
• 24:17
  night
• 24:17
  in
• 24:17
  the
• 24:17
  Hilton
• 24:17
  last
• 24:17
  minute.
• 24:18
  So
• 24:18
  I
• 24:18
  was
• 24:18
  like,
• 24:19
  I.
• 24:20
  I
• 24:20
  used
• 24:21
  my
• 24:21
  rewards
• 24:21
  points.
• 24:22
  And
• 24:22
  Mary,
• 24:23
  actually,
• 24:24
  she
• 24:24
  reached
• 24:24
  out
• 24:25
  to
• 24:25
  me
• 24:25
  or
• 24:25
  whatnot,
• 24:25
  because
• 24:26
  there
• 24:26
  was
• 24:26
  a.
• 24:27
  The
• 24:27
  availability
• 24:28
  to,
• 24:29
  I
• 24:29
  guess
• 24:30
  someone
• 24:30
  won
• 24:30
  a
• 24:31
  raffle.
• 24:31
  A
• 24:31
  campground
• 24:32
  won
• 24:32
  a
• 24:32
  raffle
• 24:33
  last
• 24:33
  year.
• 24:33
  And
• 24:34
  I
• 24:34
  posted
• 24:34
  on
• 24:35
  Facebook
• 24:35
  because
• 24:35
  I
• 24:36
  was
• 24:36
  like,
• 24:36
  you
• 24:37
  know,
• 24:37
  I'm
• 24:38
  so
• 24:38
  new
• 24:38
  into
• 24:38
  the
• 24:39
  game,
• 24:39
  and
• 24:39
  it's
• 24:39
  either
• 24:40
  I
• 24:40
  buy
• 24:40
  fire
• 24:40
  pits
• 24:41
  right
• 24:41
  now
• 24:42
  or
• 24:42
  I
• 24:42
  go
• 24:42
  to
• 24:42
  the
• 24:42
  coe,
• 24:43
  like,
• 24:44
  what?
• 24:44
  Is
• 24:45
  it
• 24:45
  worth
• 24:45
  it?
• 24:46
  And
• 24:46
  Mary
• 24:46
  immediately
• 24:47
  got
• 24:47
  on
• 24:47
  and
• 24:47
  was
• 24:48
  like,
• 24:48
  listen,
• 24:48
  you've
• 24:49
  got
• 24:49
  to
• 24:49
  go.
• 24:49
  And
• 24:49
  then
• 24:50
  she.
• 24:52
  Pretty
• 24:52
  awesome.
• 24:53
  Yeah,
• 24:53
  absolutely.
• 24:54
  So,
• 24:55
  all
• 24:55
  right,
• 24:55
  last
• 24:56
  but
• 24:56
  not
• 24:56
  least,
• 24:57
  Marcia.
• 24:58
  Hi,
• 24:59
  everybody.
• 25:00
  Marcia
• 25:00
  Galvin
• 25:01
  from
• 25:01
  Normandy
• 25:01
  Farms
• 25:02
  Campground
• 25:02
  over
• 25:02
  in
• 25:03
  Foxborough,
• 25:03
  Massachusetts,
• 25:04
  where
• 25:04
  it's
• 25:05
  really
• 25:05
  actually
• 25:06
  quite
• 25:06
  nice
• 25:06
  today.
• 25:07
  It's
• 25:07
  like
• 25:07
  in
• 25:07
  the
• 25:07
  50s,
• 25:08
  so
• 25:08
  no
• 25:09
  white
• 25:09
  Christmas
• 25:09
  for
• 25:10
  us
• 25:10
  over
• 25:10
  here.
• 25:10
  But
• 25:11
  my
• 25:12
  family
• 25:12
  owns
• 25:12
  and
• 25:12
  operates
• 25:13
  Normandy
• 25:13
  Farms
• 25:13
  Campground.
• 25:14
  We
• 25:14
  have
• 25:14
  since
• 25:15
  1971.
• 25:16
  The
• 25:17
  land
• 25:17
  has
• 25:18
  been
• 25:18
  in
• 25:18
  the
• 25:18
  family
• 25:18
  since
• 25:19
  1759,
• 25:20
  with
• 25:20
  the
• 25:20
  same
• 25:20
  family
• 25:21
  running
• 25:22
  a
• 25:22
  business
• 25:22
  on
• 25:23
  land.
• 25:23
  So
• 25:25
  we've.
• 25:25
  We've
• 25:26
  seen
• 25:26
  quite
• 25:26
  a
• 25:26
  few
• 25:26
  years
• 25:27
  of
• 25:27
  ups
• 25:28
  and
• 25:28
  downs.
• 25:28
  But
• 25:29
  2024
• 25:30
  for
• 25:30
  us
• 25:30
  was
• 25:31
  more
• 25:32
  families,
• 25:33
  less.
• 25:34
  More
• 25:35
  younger
• 25:35
  families.
• 25:37
  More
• 25:39
  guests
• 25:39
  that
• 25:40
  want
• 25:40
  experiences
• 25:42
  like,
• 25:43
  you
• 25:43
  know,
• 25:44
  trail
• 25:44
  riding
• 25:44
  or
• 25:45
  fishing,
• 25:45
  but
• 25:46
  not
• 25:46
  just,
• 25:47
  you
• 25:47
  know,
• 25:47
  on
• 25:47
  their
• 25:48
  own.
• 25:48
  They
• 25:48
  want
• 25:48
  somebody
• 25:49
  to,
• 25:49
  you
• 25:50
  know,
• 25:50
  explain
• 25:50
  how
• 25:51
  to
• 25:51
  do
• 25:51
  it,
• 25:51
  like
• 25:51
  have,
• 25:52
  you
• 25:52
  know,
• 25:52
  somebody
• 25:53
  from
• 25:53
  fishing
• 25:53
  game
• 25:53
  come
• 25:54
  in
• 25:54
  and
• 25:54
  talk
• 25:55
  about
• 25:55
  fishing
• 25:55
  and
• 25:55
  then
• 25:56
  go
• 25:56
  to
• 25:56
  the
• 25:56
  pond
• 25:57
  in
• 25:57
  the
• 25:57
  lake
• 25:57
  and
• 25:57
  fish.
• 25:58
  So
• 25:59
  we're.
• 25:59
  We're
• 25:59
  working
• 26:00
  on
• 26:00
  doing
• 26:00
  more
• 26:01
  experiential
• 26:02
  activities.
• 26:03
  We're
• 26:03
  also
• 26:04
  working
• 26:04
  with
• 26:04
  RV
• 26:04
  Today
• 26:05
  tv.
• 26:06
  So
• 26:07
  we
• 26:07
  started
• 26:08
  this
• 26:08
  year
• 26:08
  working
• 26:09
  with
• 26:09
  them,
• 26:09
  doing
• 26:10
  some,
• 26:11
  some
• 26:11
  promos
• 26:12
  and
• 26:12
  some,
• 26:13
  you
• 26:13
  know,
• 26:13
  things
• 26:13
  at
• 26:13
  the
• 26:14
  park.
• 26:14
  And
• 26:14
  next
• 26:14
  year
• 26:14
  we're
• 26:15
  going
• 26:15
  to
• 26:15
  be
• 26:15
  doing
• 26:15
  some
• 26:15
  cooking
• 26:15
  segments.
• 26:16
  Somebody
• 26:16
  mentioned
• 26:17
  cooking
• 26:18
  segments.
• 26:18
  We're
• 26:18
  going
• 26:18
  to
• 26:18
  be
• 26:18
  doing
• 26:19
  that
• 26:19
  on
• 26:20
  the
• 26:20
  campground.
• 26:21
  We've
• 26:21
  seen
• 26:22
  a
• 26:22
  lot
• 26:22
  of
• 26:23
  generational
• 26:23
  camping
• 26:24
  coming
• 26:24
  back.
• 26:25
  Like
• 26:25
  the,
• 26:26
  the
• 26:26
  kids
• 26:26
  and
• 26:27
  the
• 26:27
  grandparents
• 26:27
  and
• 26:28
  the,
• 26:29
  you
• 26:29
  know,
• 26:30
  have
• 26:30
  camped
• 26:30
  here,
• 26:31
  you
• 26:31
  know,
• 26:31
  when
• 26:31
  they
• 26:31
  were
• 26:31
  young
• 26:32
  and
• 26:32
  now
• 26:32
  they're
• 26:32
  bringing
• 26:32
  their
• 26:33
  grandchildren,
• 26:34
  that
• 26:34
  kind
• 26:34
  of
• 26:34
  thing.
• 26:35
  They're
• 26:35
  looking
• 26:35
  for
• 26:35
  that
• 26:36
  nostalgia.
• 26:36
  Like
• 26:37
  back
• 26:37
  when
• 26:37
  we
• 26:37
  were
• 26:38
  young,
• 26:38
  this
• 26:38
  is
• 26:38
  what
• 26:38
  we
• 26:39
  did.
• 26:39
  And
• 26:40
  so
• 26:41
  instead
• 26:41
  of
• 26:41
  building
• 26:42
  these
• 26:42
  wild
• 26:42
  things,
• 26:43
  we're
• 26:43
  keeping
• 26:43
  it
• 26:44
  simple.
• 26:44
  You
• 26:45
  know,
• 26:45
  where
• 26:45
  we
• 26:46
  added
• 26:46
  the
• 26:46
  farm
• 26:46
  back
• 26:47
  into
• 26:47
  the,
• 26:48
  the
• 26:48
  picture.
• 26:49
  So
• 26:49
  we've
• 26:49
  got
• 26:49
  horses
• 26:50
  and
• 26:50
  sheep
• 26:51
  and
• 26:51
  donkeys
• 26:52
  and,
• 26:53
  and
• 26:53
  not
• 26:53
  a
• 26:54
  petting
• 26:54
  farm,
• 26:54
  but
• 26:54
  more
• 26:54
  of
• 26:55
  just
• 26:55
  the
• 26:56
  environment.
• 26:57
  We're
• 26:57
  going
• 26:57
  to
• 26:57
  start
• 26:57
  trail
• 26:58
  riding
• 26:59
  next
• 26:59
  year.
• 26:59
  We're
• 26:59
  across
• 27:00
  the
• 27:00
  street
• 27:00
  from
• 27:00
  a
• 27:00
  state
• 27:01
  forest
• 27:01
  and
• 27:02
  we'll
• 27:02
  be
• 27:02
  starting
• 27:02
  trail
• 27:03
  riding
• 27:03
  as
• 27:03
  an
• 27:03
  option
• 27:04
  for
• 27:04
  guests
• 27:05
  to
• 27:05
  do.
• 27:05
  So,
• 27:06
  you
• 27:06
  know,
• 27:06
  kind
• 27:06
  of
• 27:06
  looking
• 27:07
  out
• 27:07
  of
• 27:07
  the
• 27:07
  box
• 27:07
  but
• 27:08
  keeping
• 27:08
  it
• 27:08
  nostalgic,
• 27:10
  I
• 27:10
  think,
• 27:10
  is
• 27:10
  what,
• 27:11
  you
• 27:11
  know,
• 27:12
  we
• 27:12
  saw.
• 27:12
  We
• 27:13
  were
• 27:13
  up
• 27:13
  just
• 27:13
  slightly
• 27:14
  1%
• 27:14
  over
• 27:15
  the
• 27:16
  past
• 27:16
  year,
• 27:17
  which
• 27:17
  to
• 27:17
  us,
• 27:18
  you,
• 27:19
  you
• 27:19
  know,
• 27:19
  it
• 27:19
  was
• 27:19
  a
• 27:19
  good
• 27:19
  year.
• 27:20
  We
• 27:21
  had
• 27:21
  happy
• 27:21
  people.
• 27:22
  It
• 27:23
  wasn't
• 27:23
  like
• 27:23
  a
• 27:23
  few
• 27:24
  years
• 27:24
  ago
• 27:24
  when
• 27:24
  you
• 27:24
  felt
• 27:25
  tension
• 27:25
  and,
• 27:26
  you
• 27:26
  know,
• 27:27
  people
• 27:27
  coming
• 27:27
  in
• 27:28
  this,
• 27:28
  this
• 27:28
  year,
• 27:28
  people
• 27:28
  were
• 27:29
  happy
• 27:29
  and
• 27:29
  they
• 27:29
  wanted
• 27:29
  to
• 27:30
  camp.
• 27:31
  We
• 27:32
  have
• 27:32
  about
• 27:32
  15%
• 27:33
  seasonals
• 27:33
  of
• 27:34
  our
• 27:34
  400
• 27:34
  campsites.
• 27:35
  So
• 27:35
  we're
• 27:36
  highly
• 27:36
  transient.
• 27:37
  We're
• 27:37
  located
• 27:38
  between
• 27:38
  Boston,
• 27:38
  Plymouth,
• 27:39
  Cape
• 27:40
  Cod
• 27:40
  and
• 27:40
  Providence.
• 27:41
  So.
• 27:42
  But
• 27:42
  we
• 27:42
  see
• 27:43
  a
• 27:43
  lot
• 27:43
  of
• 27:43
  our
• 27:43
  guests
• 27:44
  that
• 27:44
  will
• 27:44
  come
• 27:44
  for
• 27:44
  a
• 27:44
  week
• 27:45
  at
• 27:45
  a
• 27:45
  time
• 27:46
  and
• 27:46
  stay
• 27:46
  and
• 27:46
  play.
• 27:47
  They
• 27:48
  don't,
• 27:48
  they
• 27:48
  don't
• 27:48
  really
• 27:49
  need
• 27:49
  to
• 27:49
  go
• 27:49
  anywhere.
• 27:50
  We've
• 27:50
  got
• 27:50
  everything
• 27:51
  for
• 27:51
  them
• 27:51
  right,
• 27:51
  right
• 27:52
  on
• 27:52
  property.
• 27:52
  And
• 27:52
  we,
• 27:53
  we
• 27:53
  see
• 27:53
  that
• 27:53
  as
• 27:54
  a
• 27:54
  positive.
• 27:55
  Yes,
• 27:55
  they
• 27:55
  don't
• 27:56
  want
• 27:56
  to,
• 27:56
  they
• 27:56
  want
• 27:56
  to,
• 27:57
  you
• 27:57
  know,
• 27:58
  have
• 27:58
  groceries
• 27:58
  delivered
• 27:59
  even
• 27:59
  in,
• 27:59
  you
• 27:59
  know,
• 28:00
  that
• 28:00
  kind
• 28:00
  of
• 28:00
  thing.
• 28:02
  I
• 28:02
  see
• 28:02
  a
• 28:02
  positive
• 28:04
  for
• 28:04
  reservations
• 28:05
  for
• 28:05
  2025.
• 28:06
  We
• 28:07
  still,
• 28:07
  we're,
• 28:07
  we're
• 28:08
  ahead
• 28:08
  of
• 28:08
  the
• 28:08
  game
• 28:09
  just
• 28:09
  slightly.
• 28:10
  But
• 28:10
  2025,
• 28:11
  which
• 28:12
  is
• 28:12
  good
• 28:12
  for
• 28:12
  us,
• 28:14
  I
• 28:14
  see
• 28:14
  one
• 28:15
  negative
• 28:16
  is
• 28:16
  insurance.
• 28:18
  They're
• 28:18
  putting,
• 28:19
  you
• 28:19
  know,
• 28:19
  the
• 28:19
  insurance
• 28:20
  companies
• 28:20
  are
• 28:20
  putting
• 28:21
  a
• 28:22
  large
• 28:23
  thumb
• 28:24
  on
• 28:24
  the
• 28:24
  industry
• 28:25
  because
• 28:26
  they're
• 28:27
  just,
• 28:27
  they're,
• 28:27
  they're
• 28:28
  deciding
• 28:28
  what
• 28:28
  is
• 28:28
  amusement
• 28:29
  and
• 28:29
  what
• 28:29
  is
• 28:30
  a
• 28:30
  campground.
• 28:31
  And,
• 28:31
  you
• 28:31
  know,
• 28:32
  that's,
• 28:32
  that's
• 28:32
  kind
• 28:32
  of
• 28:33
  forcing
• 28:33
  decisions
• 28:34
  on
• 28:35
  a
• 28:35
  business
• 28:35
  sense
• 28:36
  of
• 28:36
  what
• 28:36
  we're
• 28:36
  going
• 28:36
  to
• 28:37
  do
• 28:37
  for
• 28:37
  new
• 28:37
  things
• 28:38
  and
• 28:39
  what
• 28:39
  we're
• 28:39
  going
• 28:39
  to
• 28:39
  change.
• 28:40
  So.
• 28:41
  But
• 28:42
  on
• 28:42
  a
• 28:42
  positive
• 28:42
  side,
• 28:43
  something
• 28:43
  that's
• 28:43
  really
• 28:44
  been
• 28:44
  important
• 28:44
  to
• 28:44
  US
• 28:44
  is
• 28:45
  our
• 28:45
  20
• 28:45
  group.
• 28:46
  You
• 28:47
  know,
• 28:47
  anybody
• 28:47
  who's
• 28:48
  doesn't
• 28:49
  know
• 28:49
  what
• 28:49
  a
• 28:49
  20
• 28:49
  group
• 28:50
  is,
• 28:50
  it's
• 28:51
  Ojai
• 28:53
  organized,
• 28:54
  but
• 28:55
  it's
• 28:56
  20
• 28:57
  campgrounds
• 28:58
  that
• 28:58
  are
• 28:58
  across
• 28:59
  the
• 28:59
  country
• 28:59
  that
• 29:00
  are
• 29:00
  non
• 29:00
  competing
• 29:01
  that
• 29:01
  can
• 29:01
  get
• 29:02
  together
• 29:02
  and
• 29:02
  talk
• 29:02
  about,
• 29:03
  you
• 29:03
  know,
• 29:04
  how
• 29:05
  much
• 29:05
  do
• 29:05
  you
• 29:05
  charge
• 29:05
  for
• 29:06
  firewood
• 29:06
  or
• 29:06
  what
• 29:06
  are
• 29:06
  you
• 29:07
  doing
• 29:07
  for
• 29:07
  new
• 29:07
  experiences.
• 29:08
  It's
• 29:09
  really
• 29:09
  business
• 29:09
  based
• 29:10
  and
• 29:10
  it's,
• 29:11
  it's
• 29:11
  contributed
• 29:11
  a
• 29:12
  lot
• 29:12
  to
• 29:12
  our
• 29:12
  business.
• 29:13
  So
• 29:13
  that's
• 29:14
  definitely
• 29:14
  something
• 29:14
  that,
• 29:15
  you
• 29:15
  know,
• 29:16
  we're
• 29:16
  going
• 29:16
  to
• 29:16
  be
• 29:16
  continuing
• 29:17
  to
• 29:17
  do
• 29:17
  in
• 29:17
  2025
• 29:18
  and
• 29:18
  beyond.
• 29:19
  Awesome.
• 29:20
  So
• 29:20
  I
• 29:20
  mean
• 29:21
  I
• 29:21
  want
• 29:21
  to
• 29:22
  talk
• 29:22
  about
• 29:22
  generally
• 29:23
  speaking
• 29:23
  with
• 29:23
  everybody
• 29:24
  here,
• 29:24
  kind
• 29:24
  of
• 29:24
  what's
• 29:24
  one
• 29:25
  thing
• 29:25
  that
• 29:25
  you
• 29:25
  think
• 29:25
  people
• 29:25
  should
• 29:26
  pay
• 29:26
  attention
• 29:26
  to
• 29:27
  as
• 29:27
  we
• 29:27
  head
• 29:27
  into
• 29:28
  2025?
• 29:28
  You
• 29:28
  can
• 29:29
  take
• 29:29
  it
• 29:29
  any
• 29:29
  direction
• 29:29
  you
• 29:29
  want.
• 29:30
  Right.
• 29:31
  And
• 29:32
  then
• 29:32
  I'm
• 29:32
  going
• 29:32
  to
• 29:32
  go
• 29:32
  to
• 29:32
  Sarah.
• 29:33
  Sarah,
• 29:33
  you
• 29:33
  have
• 29:33
  to
• 29:33
  listen
• 29:33
  to
• 29:33
  me
• 29:34
  first
• 29:34
  before
• 29:34
  you
• 29:34
  talk
• 29:34
  about
• 29:34
  cam
• 29:35
  ground
• 29:35
  management.
• 29:35
  Right.
• 29:36
  So
• 29:37
  my
• 29:37
  takeaway
• 29:37
  is,
• 29:38
  is,
• 29:38
  is
• 29:38
  education.
• 29:39
  Right.
• 29:39
  And
• 29:39
  obviously
• 29:40
  for
• 29:40
  those
• 29:40
  of
• 29:40
  you
• 29:40
  who
• 29:40
  know
• 29:41
  me,
• 29:41
  either
• 29:42
  through
• 29:42
  the
• 29:42
  show
• 29:42
  or
• 29:42
  other
• 29:43
  areas,
• 29:43
  you
• 29:43
  know,
• 29:43
  I'm
• 29:44
  big
• 29:44
  into,
• 29:44
  into
• 29:44
  AI
• 29:45
  and
• 29:45
  technology
• 29:45
  and
• 29:46
  how
• 29:46
  things
• 29:46
  are
• 29:46
  progressing.
• 29:47
  And
• 29:47
  so
• 29:47
  I
• 29:47
  think
• 29:48
  there's
• 29:48
  a
• 29:48
  big
• 29:49
  component
• 29:49
  to
• 29:49
  educating
• 29:50
  the
• 29:50
  industry
• 29:51
  that
• 29:52
  people
• 29:52
  need
• 29:52
  to
• 29:52
  pay
• 29:52
  attention
• 29:53
  to
• 29:53
  both
• 29:53
  from
• 29:53
  their
• 29:53
  perspective
• 29:54
  and
• 29:55
  from
• 29:55
  their
• 29:55
  staff's
• 29:55
  perspective
• 29:56
  as
• 29:56
  well.
• 29:57
  And,
• 29:57
  and
• 29:57
  this
• 29:57
  is
• 29:58
  something
• 29:58
  that
• 29:58
  we've
• 29:58
  been
• 29:58
  thinking
• 29:58
  about
• 29:58
  at
• 29:59
  our
• 29:59
  company.
• 29:59
  Um,
• 30:00
  and
• 30:00
  I
• 30:00
  don't
• 30:00
  want
• 30:01
  to
• 30:01
  get
• 30:01
  too
• 30:01
  deep
• 30:01
  and
• 30:01
  weird
• 30:01
  and
• 30:02
  crazy,
• 30:02
  but
• 30:03
  we
• 30:03
  were,
• 30:04
  we're
• 30:04
  looking
• 30:04
  at
• 30:05
  literally
• 30:05
  retraining
• 30:05
  how
• 30:06
  like
• 30:06
  rethinking
• 30:07
  how
• 30:07
  we
• 30:08
  train
• 30:08
  everybody
• 30:08
  in
• 30:09
  our
• 30:09
  company
• 30:09
  into
• 30:10
  more
• 30:10
  of
• 30:10
  a
• 30:11
  stop
• 30:12
  training
• 30:12
  them
• 30:12
  for
• 30:12
  a
• 30:12
  specific
• 30:13
  skill
• 30:14
  and
• 30:14
  train
• 30:14
  them
• 30:15
  how
• 30:15
  to
• 30:15
  learn,
• 30:16
  teach
• 30:16
  them
• 30:16
  how
• 30:17
  to
• 30:17
  educate
• 30:17
  themselves.
• 30:18
  Because
• 30:19
  I
• 30:19
  think
• 30:19
  that's
• 30:19
  going
• 30:19
  to
• 30:19
  be
• 30:20
  super
• 30:20
  important
• 30:20
  for
• 30:20
  the
• 30:20
  future
• 30:21
  that's
• 30:21
  moving
• 30:21
  so
• 30:21
  fast
• 30:22
  is
• 30:22
  be
• 30:22
  able
• 30:23
  to
• 30:23
  critical
• 30:23
  think,
• 30:23
  be
• 30:24
  able
• 30:24
  to
• 30:24
  teach
• 30:24
  yourself
• 30:24
  a
• 30:24
  new
• 30:25
  skill,
• 30:25
  whatever
• 30:26
  that
• 30:26
  is
• 30:26
  that
• 30:26
  you
• 30:26
  need
• 30:26
  to
• 30:27
  learn
• 30:27
  for
• 30:27
  the
• 30:27
  week
• 30:27
  or
• 30:27
  the
• 30:28
  month
• 30:28
  of
• 30:28
  the
• 30:28
  day
• 30:28
  or
• 30:28
  whatever.
• 30:29
  And
• 30:30
  so
• 30:30
  that's
• 30:30
  going
• 30:30
  to
• 30:30
  be
• 30:30
  a
• 30:30
  big
• 30:30
  focus
• 30:31
  of
• 30:31
  us
• 30:31
  in
• 30:31
  2025.
• 30:32
  And
• 30:32
  then
• 30:32
  with
• 30:33
  that
• 30:33
  I'll
• 30:33
  toss
• 30:33
  it
• 30:33
  to
• 30:34
  Sarah.
• 30:36
  Oh
• 30:36
  good.
• 30:37
  Well,
• 30:38
  we
• 30:39
  campground
• 30:40
  management
• 30:40
  course
• 30:41
  and
• 30:41
  then
• 30:41
  everybody
• 30:42
  else
• 30:42
  like
• 30:42
  education
• 30:43
  maybe
• 30:44
  and
• 30:44
  then
• 30:44
  everybody
• 30:44
  else
• 30:44
  doesn't
• 30:45
  have
• 30:45
  to
• 30:45
  stick
• 30:45
  with
• 30:45
  that.
• 30:46
  Yeah,
• 30:46
  well,
• 30:47
  I've
• 30:47
  been
• 30:47
  inspired
• 30:48
  by
• 30:48
  a
• 30:48
  lot
• 30:48
  of
• 30:49
  seminars
• 30:49
  we've
• 30:49
  seen
• 30:50
  you
• 30:51
  attended
• 30:51
  the
• 30:51
  imprisonment
• 30:52
  improv
• 30:53
  training
• 30:53
  and,
• 30:53
  and
• 30:54
  all
• 30:54
  of.
• 30:54
  I
• 30:54
  love
• 30:55
  all
• 30:55
  of
• 30:55
  that
• 30:55
  stuff.
• 30:56
  And
• 30:56
  then
• 30:57
  we
• 30:57
  saw
• 30:57
  a
• 30:57
  need
• 30:58
  and
• 30:58
  we
• 30:58
  thought
• 30:58
  we
• 30:59
  should
• 30:59
  fill
• 30:59
  a
• 30:59
  need.
• 30:59
  And,
• 31:00
  and
• 31:00
  finding
• 31:00
  and
• 31:01
  hiring
• 31:01
  and
• 31:01
  training
• 31:02
  managers
• 31:03
  for
• 31:03
  campgrounds
• 31:04
  is
• 31:04
  a
• 31:04
  huge
• 31:05
  need.
• 31:05
  So
• 31:06
  we
• 31:06
  created
• 31:07
  a
• 31:07
  campground
• 31:08
  management
• 31:08
  course.
• 31:09
  It's
• 31:09
  an
• 31:09
  online
• 31:10
  self
• 31:10
  guided
• 31:11
  course
• 31:11
  that
• 31:11
  you
• 31:12
  get
• 31:12
  a
• 31:12
  certificate
• 31:12
  when
• 31:13
  you
• 31:13
  complete.
• 31:13
  It
• 31:14
  currently
• 31:14
  has
• 31:14
  19
• 31:15
  different
• 31:15
  modules
• 31:16
  and
• 31:16
  it
• 31:17
  covers
• 31:18
  basic
• 31:19
  from
• 31:19
  what
• 31:19
  is
• 31:19
  a
• 31:19
  campsite
• 31:20
  and
• 31:20
  what
• 31:20
  is
• 31:20
  a
• 31:20
  camper
• 31:22
  and
• 31:22
  all
• 31:22
  the
• 31:23
  way
• 31:23
  to,
• 31:24
  you
• 31:24
  know,
• 31:24
  legal
• 31:25
  stuff.
• 31:25
  Everything.
• 31:25
  It
• 31:26
  covers
• 31:26
  everything.
• 31:27
  Laurie
• 31:27
  Sieberson
• 31:28
  has
• 31:28
  been
• 31:29
  a
• 31:30
  big
• 31:30
  part
• 31:30
  of
• 31:31
  creating
• 31:31
  that
• 31:31
  course
• 31:32
  and
• 31:32
  we're
• 31:32
  super
• 31:33
  excited
• 31:33
  to
• 31:33
  roll
• 31:33
  it
• 31:34
  out.
• 31:34
  And
• 31:34
  I'm
• 31:34
  super
• 31:34
  excited
• 31:35
  to
• 31:36
  give
• 31:36
  it
• 31:36
  to
• 31:36
  all
• 31:37
  of
• 31:37
  my
• 31:37
  team,
• 31:38
  not
• 31:38
  even
• 31:38
  just
• 31:38
  managers,
• 31:39
  just
• 31:39
  so
• 31:39
  that
• 31:39
  they
• 31:40
  all
• 31:40
  can
• 31:40
  learn
• 31:41
  all
• 31:42
  of
• 31:42
  the
• 31:42
  things
• 31:42
  about
• 31:43
  the
• 31:43
  campground
• 31:44
  and
• 31:44
  camping
• 31:44
  industry
• 31:45
  and
• 31:45
  be
• 31:45
  able
• 31:45
  to
• 31:45
  do
• 31:45
  all
• 31:45
  of
• 31:45
  it.
• 31:47
  So
• 31:47
  you
• 31:47
  can't
• 31:47
  pick
• 31:48
  your
• 31:48
  course,
• 31:49
  but
• 31:49
  in
• 31:49
  2025,
• 31:50
  what's
• 31:50
  one
• 31:50
  thing
• 31:50
  that
• 31:51
  people
• 31:51
  should
• 31:52
  be
• 31:52
  paying
• 31:52
  attention
• 31:53
  to
• 31:53
  do
• 31:54
  be
• 31:54
  ready
• 31:54
  to
• 31:55
  execute
• 31:55
  or
• 31:55
  immerse
• 31:56
  themselves
• 31:56
  in
• 31:56
  for
• 31:57
  a
• 31:57
  successful
• 31:57
  year.
• 31:58
  You
• 31:58
  can
• 31:58
  take
• 31:58
  that
• 31:58
  anywhere
• 31:59
  you
• 31:59
  want.
• 32:00
  I
• 32:01
  Normandy
• 32:02
  Farms
• 32:03
  Marcia
• 32:04
  I
• 32:04
  agree
• 32:04
  with
• 32:04
  you
• 32:04
  100%
• 32:05
  on
• 32:05
  that.
• 32:06
  Experiences.
• 32:08
  I
• 32:08
  think
• 32:08
  that
• 32:08
  millennials
• 32:09
  are
• 32:09
  the
• 32:10
  people
• 32:10
  that
• 32:10
  are
• 32:11
  coming
• 32:11
  in
• 32:11
  now
• 32:11
  with
• 32:11
  families
• 32:12
  and
• 32:12
  that
• 32:12
  is
• 32:13
  what
• 32:13
  they
• 32:13
  want.
• 32:13
  It's
• 32:14
  not
• 32:14
  about
• 32:15
  things,
• 32:15
  it's
• 32:15
  not
• 32:15
  about
• 32:16
  belongings,
• 32:17
  it's
• 32:17
  all
• 32:18
  about
• 32:18
  experiences.
• 32:19
  And
• 32:19
  we've
• 32:19
  known
• 32:19
  that.
• 32:19
  That's
• 32:20
  what
• 32:20
  we've
• 32:20
  been
• 32:20
  taught
• 32:21
  about
• 32:21
  that
• 32:21
  generation.
• 32:22
  So
• 32:22
  I'm
• 32:22
  excited
• 32:23
  because
• 32:24
  for
• 32:24
  us,
• 32:25
  the
• 32:25
  greatest
• 32:25
  thing
• 32:25
  about
• 32:26
  running
• 32:26
  the
• 32:26
  campground
• 32:27
  is
• 32:27
  providing
• 32:27
  all
• 32:27
  those
• 32:28
  experiences.
• 32:29
  I
• 32:29
  say
• 32:29
  all
• 32:29
  the
• 32:29
  time,
• 32:30
  can
• 32:30
  you
• 32:30
  believe
• 32:30
  I
• 32:30
  get
• 32:31
  paid
• 32:31
  to
• 32:31
  drive?
• 32:34
  So
• 32:36
  what's
• 32:36
  interesting
• 32:37
  to
• 32:37
  me
• 32:37
  is
• 32:37
  I
• 32:37
  don't
• 32:37
  think
• 32:37
  it's
• 32:38
  just
• 32:38
  that
• 32:38
  age
• 32:38
  group.
• 32:39
  Right.
• 32:39
  Like,
• 32:39
  I
• 32:39
  think,
• 32:39
  I
• 32:40
  think
• 32:40
  what
• 32:40
  we've
• 32:40
  seen,
• 32:40
  and
• 32:41
  this
• 32:41
  is
• 32:41
  some
• 32:41
  of
• 32:41
  the
• 32:41
  reports
• 32:41
  that
• 32:42
  we've
• 32:42
  done
• 32:42
  with
• 32:42
  Scott
• 32:42
  Bear
• 32:42
  too,
• 32:43
  is,
• 32:44
  is
• 32:44
  that
• 32:44
  it,
• 32:45
  People
• 32:45
  are
• 32:45
  being
• 32:45
  much
• 32:45
  more
• 32:46
  selective
• 32:46
  with
• 32:46
  where
• 32:46
  they're
• 32:46
  going
• 32:47
  camping
• 32:47
  and
• 32:48
  that's
• 32:48
  a
• 32:48
  consequence
• 32:49
  of
• 32:49
  less
• 32:49
  camper
• 32:49
  nights,
• 32:50
  but
• 32:50
  also
• 32:50
  less
• 32:50
  budget
• 32:51
  and
• 32:51
  inflation
• 32:51
  and
• 32:51
  all
• 32:52
  the
• 32:52
  other
• 32:52
  things.
• 32:52
  But
• 32:53
  they're
• 32:53
  just
• 32:53
  being
• 32:53
  very
• 32:54
  picky.
• 32:54
  And
• 32:55
  so
• 32:55
  when
• 32:55
  it
• 32:55
  comes
• 32:55
  down
• 32:56
  to
• 32:56
  like,
• 32:56
  I'm
• 32:56
  going
• 32:56
  to
• 32:56
  choose
• 32:57
  where
• 32:57
  the
• 32:57
  best,
• 32:58
  you
• 32:58
  know,
• 32:58
  maybe
• 32:58
  I'm
• 32:58
  only
• 32:58
  taking
• 32:59
  one
• 32:59
  vacation
• 32:59
  this
• 32:59
  year
• 33:00
  instead
• 33:00
  of
• 33:00
  two
• 33:00
  or
• 33:00
  three
• 33:00
  that
• 33:01
  I
• 33:01
  did
• 33:01
  in
• 33:01
  the
• 33:01
  past.
• 33:02
  I
• 33:02
  need
• 33:02
  to
• 33:02
  make
• 33:02
  sure
• 33:02
  that
• 33:03
  that
• 33:03
  vacation
• 33:03
  is
• 33:03
  the
• 33:03
  best
• 33:04
  it
• 33:04
  possibly
• 33:04
  can
• 33:04
  be.
• 33:05
  So
• 33:05
  now
• 33:06
  instead
• 33:06
  of
• 33:06
  like,
• 33:06
  do
• 33:07
  you
• 33:07
  have
• 33:07
  a
• 33:07
  pool?
• 33:07
  Do
• 33:08
  you
• 33:08
  have
• 33:08
  a
• 33:08
  playground?
• 33:08
  It's
• 33:09
  do
• 33:09
  you
• 33:09
  have
• 33:09
  a
• 33:10
  pool
• 33:10
  of
• 33:10
  playground
• 33:10
  and
• 33:11
  activities
• 33:11
  or
• 33:11
  an
• 33:12
  experience
• 33:12
  is,
• 33:13
  I
• 33:13
  think
• 33:13
  is
• 33:13
  what
• 33:13
  we're
• 33:13
  seeing.
• 33:14
  So
• 33:14
  it's
• 33:14
  not
• 33:14
  just
• 33:14
  younger,
• 33:15
  it's
• 33:15
  everybody,
• 33:16
  which
• 33:16
  I
• 33:17
  think.
• 33:17
  And
• 33:17
  if
• 33:17
  you're
• 33:17
  able
• 33:17
  to
• 33:18
  be
• 33:18
  really
• 33:18
  well
• 33:18
  rounded
• 33:19
  with
• 33:19
  it,
• 33:19
  you
• 33:19
  know,
• 33:20
  we
• 33:20
  try
• 33:20
  to
• 33:20
  do
• 33:20
  stuff
• 33:20
  for
• 33:21
  adults
• 33:21
  all
• 33:21
  the
• 33:21
  way
• 33:22
  to
• 33:22
  two
• 33:23
  year
• 33:23
  olds,
• 33:23
  you
• 33:24
  know,
• 33:24
  so,
• 33:26
  yeah,
• 33:26
  absolutely.
• 33:27
  Amir's
• 33:28
  nodding
• 33:28
  quite
• 33:28
  a
• 33:29
  bit,
• 33:29
  so
• 33:29
  we'll
• 33:29
  let
• 33:29
  Amir
• 33:29
  go
• 33:30
  next.
• 33:30
  No,
• 33:30
  I
• 33:31
  totally
• 33:31
  agree
• 33:31
  with
• 33:32
  what
• 33:32
  Marcia
• 33:32
  said.
• 33:33
  And
• 33:33
  Sarah,
• 33:34
  you
• 33:34
  know,
• 33:34
  experiences
• 33:35
  are
• 33:35
  definitely,
• 33:36
  you
• 33:36
  know,
• 33:36
  I
• 33:37
  think,
• 33:37
  a
• 33:37
  major
• 33:37
  driver.
• 33:38
  But,
• 33:39
  you
• 33:39
  know,
• 33:41
  I'm
• 33:41
  hearing
• 33:42
  also
• 33:43
  from
• 33:43
  a
• 33:43
  lot
• 33:43
  of
• 33:43
  campground
• 33:44
  owners,
• 33:44
  not
• 33:44
  just
• 33:45
  on
• 33:45
  the
• 33:45
  podcast
• 33:46
  right
• 33:46
  now,
• 33:47
  we're
• 33:47
  flat
• 33:47
  or
• 33:49
  for
• 33:49
  this
• 33:49
  year
• 33:50
  or.
• 33:51
  Yeah,
• 33:52
  occupancy
• 33:52
  increased
• 33:53
  by.
• 33:53
  By
• 33:53
  point.
• 33:54
  And
• 33:55
  that,
• 33:55
  to
• 33:55
  me,
• 33:55
  actually,
• 33:55
  you're
• 33:56
  losing
• 33:56
  money
• 33:56
  if
• 33:56
  you
• 33:57
  factor
• 33:58
  the
• 33:58
  cost
• 33:58
  of
• 33:59
  inflation.
• 34:00
  So,
• 34:00
  you
• 34:01
  know,
• 34:01
  to
• 34:01
  me,
• 34:02
  I
• 34:02
  think
• 34:03
  the
• 34:03
  way
• 34:03
  I've
• 34:04
  been
• 34:04
  trying
• 34:04
  to
• 34:04
  rethink
• 34:05
  our
• 34:05
  properties
• 34:06
  is
• 34:06
  like,
• 34:07
  concentrate
• 34:07
  on
• 34:08
  occupancy.
• 34:08
  Occupancy
• 34:09
  is
• 34:09
  king.
• 34:10
  And
• 34:10
  you
• 34:10
  know,
• 34:11
  and
• 34:11
  even
• 34:12
  not,
• 34:13
  don't
• 34:13
  be
• 34:13
  afraid
• 34:13
  to
• 34:14
  lower
• 34:14
  the
• 34:14
  rate,
• 34:14
  but
• 34:15
  then
• 34:15
  try
• 34:15
  to
• 34:15
  supplement
• 34:16
  that
• 34:16
  by,
• 34:18
  while
• 34:19
  people
• 34:19
  are
• 34:19
  on
• 34:19
  site,
• 34:20
  what
• 34:20
  are
• 34:20
  they
• 34:21
  going
• 34:21
  to
• 34:21
  buy
• 34:21
  to
• 34:21
  supplement
• 34:22
  that?
• 34:22
  So
• 34:22
  if
• 34:23
  your
• 34:23
  rate
• 34:24
  went
• 34:24
  down
• 34:24
  from
• 34:26
  $50
• 34:27
  a
• 34:27
  night
• 34:27
  to
• 34:27
  $40
• 34:28
  a
• 34:28
  night,
• 34:28
  but
• 34:28
  now
• 34:29
  you're
• 34:29
  getting
• 34:29
  through
• 34:30
  experiences
• 34:30
  and
• 34:31
  other
• 34:31
  things
• 34:31
  that
• 34:31
  you
• 34:31
  can
• 34:31
  grant
• 34:33
  for
• 34:34
  people
• 34:34
  to
• 34:34
  spend
• 34:34
  another
• 34:34
  $15,
• 34:35
  you're
• 34:35
  actually
• 34:36
  up
• 34:36
  by
• 34:36
  $5
• 34:38
  per
• 34:38
  person.
• 34:39
  So
• 34:40
  there
• 34:40
  are
• 34:40
  other
• 34:40
  ways
• 34:41
  to
• 34:42
  see
• 34:42
  that.
• 34:42
  And
• 34:42
  I'm
• 34:42
  just
• 34:43
  saying,
• 34:43
  you
• 34:44
  know,
• 34:44
  be
• 34:44
  creative.
• 34:44
  But
• 34:45
  I
• 34:45
  feel
• 34:45
  like
• 34:46
  occupancy
• 34:46
  is
• 34:46
  king
• 34:48
  in
• 34:49
  2025.
• 34:50
  Yeah,
• 34:50
  I
• 34:50
  mean,
• 34:50
  you
• 34:50
  have
• 34:51
  to
• 34:51
  get
• 34:51
  them
• 34:51
  in
• 34:51
  the
• 34:51
  door.
• 34:51
  And
• 34:52
  I
• 34:52
  think
• 34:52
  there's
• 34:52
  going
• 34:52
  to
• 34:52
  be
• 34:52
  more
• 34:53
  fierce
• 34:53
  competition
• 34:54
  than
• 34:54
  there
• 34:54
  ever
• 34:54
  has
• 34:54
  before.
• 34:55
  And
• 34:55
  we
• 34:55
  talked
• 34:56
  about
• 34:56
  this
• 34:56
  on
• 34:56
  past
• 34:56
  shows,
• 34:56
  but
• 34:56
  I've
• 34:57
  talked
• 34:57
  about
• 34:57
  this
• 34:57
  with
• 34:57
  my
• 34:57
  clients,
• 34:58
  too.
• 34:58
  Like,
• 34:58
  there's.
• 34:59
  There's
• 34:59
  going
• 34:59
  to
• 35:00
  be
• 35:00
  less
• 35:00
  people,
• 35:01
  period,
• 35:01
  because
• 35:01
  there
• 35:02
  is
• 35:02
  less
• 35:02
  money
• 35:02
  who
• 35:02
  are
• 35:03
  interested
• 35:03
  in
• 35:04
  traveling,
• 35:04
  period,
• 35:05
  let
• 35:05
  alone
• 35:05
  RVing
• 35:06
  or
• 35:06
  whatever
• 35:06
  else.
• 35:07
  The
• 35:07
  industry
• 35:07
  is
• 35:07
  still
• 35:07
  going
• 35:08
  to
• 35:08
  be
• 35:08
  just
• 35:08
  fine.
• 35:08
  I'm
• 35:08
  not
• 35:08
  saying
• 35:09
  it's
• 35:09
  going
• 35:09
  to
• 35:09
  be
• 35:09
  a
• 35:09
  massive
• 35:10
  drop
• 35:10
  by
• 35:10
  any
• 35:10
  stretch
• 35:10
  of
• 35:10
  the
• 35:10
  imagination,
• 35:12
  but.
• 35:12
  But
• 35:12
  there's
• 35:13
  going
• 35:13
  to
• 35:13
  be.
• 35:13
  You're
• 35:14
  going
• 35:14
  to
• 35:14
  have
• 35:14
  to
• 35:14
  compete
• 35:14
  more.
• 35:15
  Just
• 35:15
  like
• 35:15
  we
• 35:15
  talked
• 35:15
  about
• 35:15
  experiences
• 35:16
  in
• 35:16
  swimming
• 35:16
  pool
• 35:17
  versus
• 35:17
  playground.
• 35:17
  It's
• 35:17
  not
• 35:18
  the
• 35:18
  same
• 35:18
  thing.
• 35:19
  So
• 35:19
  I
• 35:19
  think
• 35:19
  it's
• 35:20
  getting
• 35:20
  the
• 35:20
  people
• 35:20
  in
• 35:21
  the
• 35:21
  door
• 35:21
  to.
• 35:22
  Then
• 35:22
  once
• 35:22
  they're
• 35:23
  there,
• 35:23
  then
• 35:24
  they're
• 35:24
  willing
• 35:24
  to
• 35:24
  spend
• 35:25
  on
• 35:25
  those
• 35:25
  extra
• 35:25
  ancillary
• 35:26
  expenses.
• 35:26
  But
• 35:26
  you've
• 35:26
  got
• 35:27
  to
• 35:27
  reimagine
• 35:28
  what
• 35:28
  you
• 35:29
  offer
• 35:29
  and
• 35:29
  what
• 35:30
  you're
• 35:30
  giving
• 35:30
  to
• 35:30
  people.
• 35:30
  And
• 35:31
  so
• 35:31
  I
• 35:32
  think
• 35:32
  that's
• 35:32
  a
• 35:32
  great
• 35:32
  strategy
• 35:33
  to
• 35:33
  start
• 35:33
  with.
• 35:34
  Something
• 35:35
  that
• 35:35
  we
• 35:35
  did
• 35:36
  is
• 35:36
  that
• 35:36
  we
• 35:36
  also.
• 35:37
  We
• 35:37
  lowered
• 35:37
  our
• 35:38
  weekly
• 35:38
  rates.
• 35:39
  So
• 35:39
  that's
• 35:39
  something
• 35:40
  I
• 35:40
  learned
• 35:40
  from
• 35:40
  the
• 35:40
  conference
• 35:41
  as
• 35:41
  well,
• 35:41
  is
• 35:41
  it
• 35:42
  was
• 35:42
  roi.
• 35:43
  It's
• 35:43
  not
• 35:43
  return
• 35:44
  on
• 35:44
  investments.
• 35:44
  It's
• 35:45
  your
• 35:45
  rates.
• 35:45
  It's
• 35:46
  your
• 35:46
  occupancy.
• 35:47
  And,
• 35:47
  like,
• 35:47
  really
• 35:47
  looking
• 35:48
  at
• 35:48
  each
• 35:48
  site
• 35:48
  and
• 35:49
  saying
• 35:49
  how
• 35:49
  much
• 35:50
  can
• 35:50
  I
• 35:50
  make
• 35:50
  off
• 35:50
  of
• 35:51
  this
• 35:51
  site
• 35:52
  per
• 35:52
  night
• 35:53
  and
• 35:54
  focus
• 35:54
  on
• 35:54
  that
• 35:54
  as
• 35:54
  opposed
• 35:55
  to
• 35:55
  looking
• 35:55
  at
• 35:55
  it
• 35:55
  from
• 35:55
  a
• 35:55
  broader
• 35:56
  perspective
• 35:56
  like
• 35:56
  a
• 35:56
  lot
• 35:56
  of
• 35:57
  us
• 35:57
  do.
• 35:57
  It's
• 35:58
  like
• 35:58
  if
• 35:58
  that
• 35:58
  site's
• 35:58
  not
• 35:58
  filled,
• 35:59
  even
• 35:59
  if
• 35:59
  I
• 35:59
  were
• 36:00
  to
• 36:00
  be
• 36:00
  able
• 36:00
  to
• 36:00
  get
• 36:00
  20,
• 36:01
  30
• 36:01
  bucks
• 36:01
  for
• 36:01
  it,
• 36:02
  as
• 36:02
  opposed
• 36:02
  to
• 36:02
  my
• 36:02
  normal
• 36:03
  nightly
• 36:03
  rate
• 36:03
  of
• 36:04
  55,
• 36:05
  then
• 36:05
  it's
• 36:05
  worth
• 36:06
  it
• 36:06
  to
• 36:06
  fill
• 36:06
  it.
• 36:06
  Because
• 36:06
  like
• 36:07
  you
• 36:07
  were
• 36:07
  saying,
• 36:07
  there's
• 36:07
  those
• 36:08
  other
• 36:09
  streams
• 36:09
  that
• 36:09
  you
• 36:09
  can
• 36:10
  get
• 36:10
  from
• 36:10
  selling
• 36:11
  to
• 36:11
  those
• 36:11
  individual
• 36:11
  people
• 36:12
  in
• 36:12
  that.
• 36:12
  Site
• 36:13
  as
• 36:13
  long
• 36:13
  as
• 36:13
  they
• 36:13
  don't
• 36:14
  have
• 36:14
  a
• 36:14
  cybertruck
• 36:14
  and
• 36:14
  they're
• 36:15
  trying
• 36:15
  to
• 36:15
  charge
• 36:15
  you
• 36:15
  to
• 36:15
  your
• 36:15
  pedestal.
• 36:16
  Yeah,
• 36:16
  I
• 36:16
  mean
• 36:17
  our
• 36:17
  campground
• 36:18
  focuses
• 36:18
  a
• 36:18
  lot
• 36:18
  on
• 36:18
  nostalgia.
• 36:19
  That's
• 36:19
  literally
• 36:19
  what
• 36:20
  we're
• 36:20
  built
• 36:20
  on
• 36:20
  is
• 36:20
  like
• 36:20
  the
• 36:20
  1980s,
• 36:21
  85
• 36:21
  style
• 36:22
  things.
• 36:22
  So
• 36:22
  I'm
• 36:22
  like,
• 36:23
  how
• 36:23
  can
• 36:23
  I
• 36:23
  sell
• 36:24
  to
• 36:24
  these
• 36:24
  people
• 36:25
  coming
• 36:25
  in?
• 36:25
  I'm
• 36:25
  like,
• 36:25
  okay,
• 36:25
  I
• 36:26
  can
• 36:26
  ice
• 36:26
  cream
• 36:27
  truck
• 36:27
  and
• 36:27
  play
• 36:27
  the
• 36:27
  old
• 36:27
  ice
• 36:28
  cream
• 36:28
  music
• 36:28
  and
• 36:29
  you
• 36:29
  know,
• 36:29
  just
• 36:29
  thinking
• 36:30
  of
• 36:30
  creative
• 36:30
  ways
• 36:31
  to,
• 36:31
  to
• 36:31
  do
• 36:31
  that
• 36:32
  as
• 36:32
  well
• 36:32
  so
• 36:32
  that
• 36:32
  you
• 36:32
  can
• 36:32
  make
• 36:33
  more
• 36:33
  per
• 36:33
  week
• 36:33
  or
• 36:33
  more
• 36:34
  on
• 36:34
  your
• 36:34
  daily
• 36:35
  transient
• 36:35
  people.
• 36:36
  I
• 36:36
  mean
• 36:36
  that's
• 36:37
  that
• 36:37
  kind
• 36:37
  of
• 36:37
  stuff
• 36:37
  really
• 36:38
  like
• 36:38
  it
• 36:38
  interests
• 36:38
  me
• 36:39
  just
• 36:39
  thinking
• 36:39
  about
• 36:39
  the
• 36:39
  ways
• 36:40
  that
• 36:40
  nobody's
• 36:40
  been
• 36:41
  thinking
• 36:41
  about
• 36:41
  stuff
• 36:41
  for
• 36:42
  the
• 36:42
  last
• 36:42
  20,
• 36:42
  30,
• 36:43
  40,
• 36:43
  50
• 36:43
  ever
• 36:44
  years
• 36:44
  because
• 36:44
  they
• 36:44
  haven't
• 36:45
  been
• 36:45
  forced
• 36:45
  to.
• 36:45
  Right.
• 36:46
  We
• 36:46
  were
• 36:46
  having
• 36:46
  a
• 36:47
  fascinating
• 36:47
  conversation
• 36:48
  with,
• 36:48
  I
• 36:48
  think
• 36:49
  it's
• 36:49
  Greg
• 36:49
  Emert
• 36:49
  I
• 36:49
  was
• 36:49
  having
• 36:50
  a
• 36:50
  conversation
• 36:50
  with
• 36:51
  about
• 36:51
  automated
• 36:52
  RV
• 36:52
  parks
• 36:53
  and
• 36:53
  there's
• 36:53
  that
• 36:54
  RV
• 36:54
  self
• 36:54
  park
• 36:55
  place.
• 36:55
  Right.
• 36:55
  But
• 36:55
  we're
• 36:55
  just
• 36:56
  like,
• 36:56
  and
• 36:56
  some
• 36:56
  of
• 36:56
  this
• 36:56
  may
• 36:57
  never
• 36:57
  come
• 36:57
  true,
• 36:57
  but
• 36:57
  we're
• 36:57
  thinking
• 36:58
  about
• 36:58
  self
• 36:58
  driving
• 36:59
  cars
• 36:59
  in
• 36:59
  the
• 36:59
  future
• 36:59
  and
• 37:00
  you
• 37:00
  know,
• 37:01
  they're
• 37:01
  going
• 37:01
  to
• 37:01
  be
• 37:01
  able
• 37:01
  to
• 37:01
  drive
• 37:02
  to
• 37:02
  New
• 37:02
  York
• 37:03
  from
• 37:03
  New
• 37:03
  York
• 37:03
  to
• 37:03
  la,
• 37:04
  whether
• 37:04
  you
• 37:04
  have
• 37:04
  a
• 37:04
  self
• 37:04
  driving
• 37:05
  RV
• 37:05
  or
• 37:05
  whatever
• 37:06
  while
• 37:06
  you
• 37:06
  sleep
• 37:06
  in
• 37:07
  the
• 37:07
  back.
• 37:07
  But
• 37:07
  they're
• 37:07
  still
• 37:08
  going
• 37:08
  to
• 37:08
  have
• 37:08
  to
• 37:08
  stop
• 37:08
  along
• 37:08
  the
• 37:09
  way
• 37:09
  until
• 37:09
  we
• 37:09
  solve
• 37:09
  battery
• 37:10
  technology
• 37:10
  in
• 37:10
  30
• 37:11
  or
• 37:11
  40
• 37:11
  years
• 37:12
  to
• 37:12
  charge.
• 37:13
  Right.
• 37:13
  Then
• 37:14
  maybe
• 37:14
  they're
• 37:14
  not
• 37:14
  sleeping
• 37:15
  at
• 37:15
  your
• 37:16
  property
• 37:16
  but
• 37:16
  they're
• 37:16
  charging.
• 37:17
  And
• 37:17
  so
• 37:17
  then,
• 37:18
  and
• 37:18
  so
• 37:18
  your
• 37:18
  revenue
• 37:19
  and
• 37:19
  what
• 37:19
  can
• 37:19
  I
• 37:19
  make
• 37:19
  them
• 37:19
  buy
• 37:20
  while
• 37:20
  they're
• 37:20
  here
• 37:20
  even
• 37:20
  if
• 37:20
  they're
• 37:21
  only
• 37:21
  here
• 37:21
  for
• 37:21
  two
• 37:21
  hours
• 37:21
  instead
• 37:22
  of
• 37:22
  overnight?
• 37:23
  Is
• 37:23
  there
• 37:23
  a
• 37:23
  restaurant?
• 37:24
  Is
• 37:24
  there
• 37:24
  a
• 37:24
  vending
• 37:24
  machine?
• 37:25
  Is
• 37:25
  there
• 37:25
  a
• 37:26
  bicycle
• 37:26
  rental?
• 37:26
  Is
• 37:27
  there
• 37:27
  a
• 37:27
  whatever.
• 37:28
  So
• 37:28
  just
• 37:29
  that
• 37:29
  stuff
• 37:29
  is
• 37:29
  fun.
• 37:30
  It
• 37:30
  fascinates
• 37:30
  me.
• 37:33
  Who's
• 37:33
  next?
• 37:36
  Go
• 37:36
  on,
• 37:36
  I'll
• 37:36
  jump
• 37:37
  in
• 37:37
  a
• 37:37
  second.
• 37:37
  Because
• 37:38
  it's
• 37:38
  exactly
• 37:38
  what
• 37:39
  I
• 37:39
  talk
• 37:39
  about
• 37:39
  when
• 37:40
  I
• 37:40
  do
• 37:40
  lots
• 37:40
  of
• 37:40
  talks
• 37:41
  when
• 37:41
  it
• 37:41
  comes
• 37:42
  specifically
• 37:42
  to
• 37:42
  social
• 37:43
  media
• 37:43
  as
• 37:43
  well.
• 37:44
  And
• 37:44
  I
• 37:44
  always
• 37:44
  say,
• 37:45
  I
• 37:45
  describe
• 37:45
  this
• 37:45
  business,
• 37:46
  we're
• 37:47
  an
• 37:47
  experienced
• 37:47
  provider,
• 37:48
  not
• 37:48
  an
• 37:48
  accommodation
• 37:49
  provider,
• 37:49
  because
• 37:49
  that's
• 37:50
  what
• 37:50
  it
• 37:50
  is.
• 37:50
  You
• 37:50
  know,
• 37:51
  when
• 37:51
  it
• 37:51
  comes
• 37:51
  to
• 37:51
  camping,
• 37:51
  glamping,
• 37:52
  all
• 37:52
  these
• 37:52
  sorts
• 37:52
  of
• 37:52
  things,
• 37:53
  we're
• 37:53
  all
• 37:54
  experience
• 37:54
  based
• 37:54
  businesses
• 37:55
  that
• 37:55
  have
• 37:56
  accommodation.
• 37:57
  So
• 37:57
  I
• 37:57
  think
• 37:57
  the,
• 37:58
  the
• 37:58
  accommodation
• 37:58
  is
• 37:59
  secondary
• 37:59
  to
• 37:59
  me.
• 37:59
  As
• 37:59
  long
• 38:00
  as
• 38:00
  it's
• 38:00
  got
• 38:00
  minimum
• 38:01
  standards,
• 38:01
  you
• 38:01
  know,
• 38:01
  you
• 38:01
  want
• 38:02
  it
• 38:02
  to
• 38:02
  be,
• 38:03
  have
• 38:03
  a
• 38:03
  nice
• 38:03
  bed,
• 38:04
  have
• 38:04
  heating
• 38:04
  power,
• 38:04
  all
• 38:05
  that
• 38:05
  sort
• 38:05
  of
• 38:05
  stuff.
• 38:05
  But
• 38:05
  that
• 38:06
  kind
• 38:06
  of
• 38:06
  is
• 38:06
  irrelevant.
• 38:07
  The
• 38:07
  grand
• 38:07
  scheme
• 38:07
  of
• 38:08
  thing,
• 38:08
  it's
• 38:08
  what
• 38:08
  you,
• 38:08
  what
• 38:09
  you
• 38:09
  offer
• 38:09
  to
• 38:09
  your
• 38:09
  customers
• 38:10
  when
• 38:10
  you're
• 38:10
  there.
• 38:11
  And
• 38:11
  then
• 38:11
  when
• 38:11
  it
• 38:11
  comes
• 38:11
  to
• 38:12
  social
• 38:12
  media,
• 38:13
  this
• 38:13
  is
• 38:13
  the,
• 38:13
  the,
• 38:13
  the,
• 38:14
  the
• 38:14
  perfect
• 38:14
  kind
• 38:14
  of
• 38:15
  insight
• 38:15
  into
• 38:15
  it.
• 38:15
  Because
• 38:16
  social
• 38:16
  media
• 38:17
  is
• 38:17
  basically
• 38:17
  just
• 38:18
  storytelling.
• 38:18
  So
• 38:19
  you
• 38:19
  need
• 38:19
  to
• 38:19
  be
• 38:19
  able
• 38:19
  to
• 38:19
  tell
• 38:19
  a
• 38:20
  story.
• 38:20
  And
• 38:20
  if
• 38:20
  all
• 38:20
  you
• 38:21
  offer
• 38:21
  is
• 38:21
  of
• 38:21
  your
• 38:22
  experience.
• 38:22
  Yeah,
• 38:23
  if,
• 38:23
  if
• 38:23
  all
• 38:23
  you
• 38:23
  can
• 38:24
  offer
• 38:24
  is
• 38:24
  a,
• 38:25
  a
• 38:25
  flat
• 38:25
  field
• 38:26
  to
• 38:26
  put
• 38:26
  your
• 38:26
  tent
• 38:26
  up
• 38:26
  and
• 38:27
  that's
• 38:27
  it,
• 38:27
  there's
• 38:27
  no
• 38:27
  story
• 38:28
  around
• 38:28
  that
• 38:28
  of
• 38:28
  what
• 38:29
  you
• 38:29
  can
• 38:29
  do,
• 38:29
  what
• 38:29
  you're
• 38:29
  going
• 38:29
  to
• 38:30
  experience,
• 38:30
  how
• 38:30
  you're
• 38:30
  going
• 38:30
  to
• 38:31
  enjoy
• 38:31
  it,
• 38:31
  what
• 38:32
  you're
• 38:32
  selling,
• 38:32
  all
• 38:32
  these
• 38:33
  sorts
• 38:33
  of
• 38:33
  things.
• 38:33
  And
• 38:34
  this
• 38:34
  is
• 38:34
  what's
• 38:34
  really
• 38:35
  big
• 38:35
  on,
• 38:35
  on
• 38:35
  social
• 38:36
  media
• 38:36
  is,
• 38:36
  is,
• 38:37
  is
• 38:37
  about
• 38:37
  that
• 38:37
  story.
• 38:38
  Now
• 38:38
  it
• 38:38
  can
• 38:38
  be
• 38:38
  the
• 38:39
  story
• 38:39
  of
• 38:39
  the
• 38:39
  owners,
• 38:40
  it
• 38:40
  can
• 38:40
  be
• 38:40
  the
• 38:40
  story
• 38:40
  of
• 38:40
  the
• 38:41
  guests,
• 38:41
  or
• 38:41
  it
• 38:41
  can
• 38:41
  be
• 38:41
  the
• 38:42
  story
• 38:42
  of
• 38:42
  what
• 38:43
  you're
• 38:43
  offering
• 38:43
  when
• 38:43
  you're
• 38:44
  there.
• 38:44
  And
• 38:44
  the
• 38:44
  more
• 38:44
  that
• 38:45
  you
• 38:45
  do
• 38:45
  that,
• 38:45
  or
• 38:45
  the
• 38:46
  more
• 38:46
  things
• 38:47
  you
• 38:47
  have
• 38:47
  to
• 38:47
  offer,
• 38:47
  the,
• 38:48
  the
• 38:48
  more
• 38:48
  storytelling
• 38:49
  there
• 38:49
  is
• 38:49
  to
• 38:50
  put
• 38:50
  out
• 38:50
  there.
• 38:50
  And
• 38:50
  then
• 38:51
  again,
• 38:52
  content
• 38:53
  is
• 38:53
  key
• 38:53
  and
• 38:54
  it's,
• 38:54
  it's
• 38:54
  volume.
• 38:55
  You
• 38:55
  know,
• 38:55
  the
• 38:55
  more
• 38:55
  content
• 38:56
  you
• 38:56
  can
• 38:56
  put
• 38:56
  out,
• 38:56
  the
• 38:57
  bigger
• 38:57
  the
• 38:57
  audience
• 38:57
  you
• 38:58
  will
• 38:58
  have.
• 38:58
  It's
• 38:58
  as
• 38:58
  simple
• 38:59
  as
• 38:59
  that.
• 38:59
  If
• 38:59
  I.
• 39:00
  Quality
• 39:00
  content.
• 39:01
  Quality
• 39:01
  content.
• 39:02
  You
• 39:02
  said
• 39:02
  that
• 39:02
  before
• 39:02
  with
• 39:03
  the
• 39:03
  algorithms.
• 39:03
  Right,
• 39:03
  but
• 39:04
  just
• 39:04
  to
• 39:04
  be
• 39:04
  clear.
• 39:05
  Yeah,
• 39:05
  yeah,
• 39:05
  yeah,
• 39:06
  it
• 39:06
  is.
• 39:06
  So
• 39:06
  if
• 39:07
  I
• 39:07
  put
• 39:07
  out
• 39:07
  one
• 39:07
  piece
• 39:08
  a
• 39:09
  month
• 39:09
  or
• 39:10
  100
• 39:10
  pieces
• 39:10
  a
• 39:10
  month,
• 39:11
  if
• 39:11
  I'm
• 39:11
  putting
• 39:11
  out
• 39:11
  100
• 39:11
  pieces
• 39:12
  a
• 39:12
  month,
• 39:12
  I'm
• 39:12
  getting
• 39:12
  way
• 39:13
  more
• 39:13
  of
• 39:13
  an
• 39:13
  audience,
• 39:13
  I'm
• 39:14
  getting
• 39:14
  a
• 39:14
  bigger
• 39:14
  following,
• 39:14
  I'm
• 39:15
  getting
• 39:15
  a
• 39:15
  bigger
• 39:15
  reach,
• 39:15
  all
• 39:15
  this
• 39:16
  sort
• 39:16
  of
• 39:16
  stuff.
• 39:16
  And
• 39:17
  if
• 39:17
  you're
• 39:18
  offering
• 39:18
  all
• 39:18
  these
• 39:18
  different
• 39:18
  things,
• 39:19
  it
• 39:19
  just
• 39:19
  gives
• 39:19
  you
• 39:19
  opportunities
• 39:20
  to
• 39:20
  create
• 39:21
  new
• 39:21
  content
• 39:21
  around
• 39:22
  it
• 39:22
  and,
• 39:22
  and
• 39:22
  engage
• 39:23
  with
• 39:23
  your
• 39:23
  customers
• 39:24
  and
• 39:24
  give
• 39:24
  them
• 39:24
  a
• 39:24
  reason
• 39:24
  to
• 39:25
  come
• 39:25
  to
• 39:25
  you
• 39:26
  as
• 39:26
  opposed
• 39:26
  to
• 39:26
  going
• 39:26
  to
• 39:27
  anybody
• 39:27
  else.
• 39:28
  You
• 39:28
  know
• 39:29
  where
• 39:29
  we're
• 39:29
  looking
• 39:29
  at,
• 39:30
  as
• 39:30
  we're
• 39:30
  expanding,
• 39:30
  we're
• 39:31
  trying
• 39:31
  to
• 39:31
  expand
• 39:31
  into
• 39:32
  different
• 39:33
  environments.
• 39:34
  So
• 39:34
  what
• 39:34
  we
• 39:34
  offer
• 39:34
  here
• 39:35
  in
• 39:35
  Skelmersdale
• 39:36
  will
• 39:36
  be
• 39:36
  different
• 39:37
  to
• 39:37
  what
• 39:37
  we
• 39:37
  offer
• 39:37
  in
• 39:38
  Cornwall,
• 39:39
  because
• 39:39
  the
• 39:39
  experience
• 39:40
  down
• 39:40
  there,
• 39:40
  you
• 39:40
  can
• 39:40
  be
• 39:40
  by
• 39:41
  the
• 39:41
  beach,
• 39:41
  you
• 39:41
  can
• 39:41
  go
• 39:41
  surfing,
• 39:42
  you
• 39:42
  know,
• 39:42
  all
• 39:42
  these
• 39:43
  sorts
• 39:43
  of
• 39:43
  things
• 39:43
  which
• 39:43
  you
• 39:43
  can't
• 39:44
  do
• 39:44
  where
• 39:45
  we
• 39:45
  are,
• 39:45
  you
• 39:45
  know,
• 39:45
  we're
• 39:46
  in
• 39:46
  the,
• 39:46
  in
• 39:46
  the
• 39:46
  countryside
• 39:47
  here.
• 39:47
  So
• 39:48
  it's
• 39:48
  finding
• 39:48
  these
• 39:49
  locations
• 39:49
  based
• 39:49
  around
• 39:50
  experiences
• 39:50
  that
• 39:51
  we
• 39:51
  can
• 39:51
  expand
• 39:51
  our,
• 39:52
  our
• 39:52
  audience
• 39:52
  across
• 39:53
  social
• 39:53
  media.
• 39:54
  I
• 39:55
  agree
• 39:55
  with
• 39:55
  everything
• 39:55
  he
• 39:56
  said.
• 39:56
  In
• 39:56
  fact,
• 39:57
  Brian,
• 39:57
  I
• 39:57
  would
• 39:57
  go
• 39:58
  as
• 39:58
  far
• 39:58
  and
• 39:58
  say
• 39:58
  that
• 39:59
  our
• 39:59
  industry,
• 40:01
  and
• 40:01
  I'm,
• 40:02
  you
• 40:03
  know,
• 40:03
  reducing
• 40:03
  our
• 40:03
  industry
• 40:04
  to
• 40:04
  primarily
• 40:05
  RV
• 40:05
  parks
• 40:05
  and
• 40:05
  campgrounds.
• 40:06
  I'm
• 40:07
  not
• 40:07
  doing
• 40:08
  as
• 40:08
  good
• 40:08
  a
• 40:09
  job
• 40:09
  on
• 40:09
  social
• 40:09
  media
• 40:10
  and
• 40:10
  storyteller
• 40:11
  as
• 40:11
  some
• 40:12
  of
• 40:12
  the
• 40:12
  more
• 40:14
  high
• 40:15
  end
• 40:15
  glamping
• 40:16
  resorts,
• 40:16
  you
• 40:16
  know.
• 40:17
  So
• 40:17
  I
• 40:18
  totally
• 40:18
  agree
• 40:18
  with
• 40:18
  what
• 40:18
  Terry's
• 40:19
  saying.
• 40:19
  You
• 40:19
  know,
• 40:20
  if
• 40:20
  I
• 40:21
  look
• 40:21
  at
• 40:21
  what
• 40:22
  Ben
• 40:22
  Wolf
• 40:23
  does
• 40:23
  with
• 40:23
  his
• 40:23
  properties
• 40:24
  that
• 40:24
  are
• 40:24
  more,
• 40:25
  you
• 40:25
  know,
• 40:26
  I
• 40:27
  think
• 40:27
  we
• 40:27
  have
• 40:27
  a
• 40:27
  lot
• 40:28
  to
• 40:28
  learn
• 40:29
  going
• 40:29
  back
• 40:29
  to
• 40:29
  also
• 40:29
  the
• 40:30
  education.
• 40:31
  If
• 40:32
  I
• 40:32
  can't
• 40:32
  add
• 40:32
  something
• 40:33
  to
• 40:33
  that
• 40:33
  as
• 40:33
  well,
• 40:33
  I
• 40:34
  think,
• 40:34
  I
• 40:35
  mean,
• 40:35
  you
• 40:35
  know,
• 40:36
  everything
• 40:36
  everyone's
• 40:37
  saying
• 40:37
  is
• 40:37
  completely
• 40:37
  bang
• 40:38
  on
• 40:38
  in
• 40:38
  terms
• 40:38
  of
• 40:38
  experiences.
• 40:39
  That's
• 40:39
  how
• 40:39
  we've
• 40:39
  always
• 40:40
  looked
• 40:40
  at
• 40:40
  it.
• 40:40
  But
• 40:40
  I
• 40:41
  think
• 40:41
  there's
• 40:41
  also
• 40:41
  a
• 40:41
  different
• 40:42
  layer
• 40:43
  that
• 40:43
  people
• 40:43
  need
• 40:43
  to
• 40:44
  think
• 40:44
  about
• 40:44
  as
• 40:44
  well,
• 40:45
  which,
• 40:45
  you
• 40:45
  know,
• 40:46
  I'm
• 40:46
  sure
• 40:46
  some
• 40:46
  of
• 40:46
  you
• 40:46
  are
• 40:46
  already
• 40:47
  sort
• 40:47
  of
• 40:47
  doing
• 40:47
  that
• 40:48
  is
• 40:48
  the
• 40:48
  authenticity
• 40:49
  that
• 40:49
  they
• 40:49
  experience.
• 40:51
  So,
• 40:51
  you
• 40:51
  know,
• 40:52
  you
• 40:52
  know,
• 40:52
  people
• 40:53
  come
• 40:53
  and
• 40:54
  they
• 40:54
  stay
• 40:54
  with
• 40:55
  us.
• 40:55
  I
• 40:55
  mean,
• 40:55
  we're
• 40:55
  an
• 40:55
  eco
• 40:56
  site,
• 40:56
  so
• 40:56
  we're
• 40:56
  a
• 40:56
  car
• 40:56
  free
• 40:57
  site.
• 40:57
  So
• 40:57
  it's
• 40:57
  all
• 40:57
  really
• 40:58
  about
• 40:58
  the
• 40:58
  nature
• 40:58
  experience
• 41:00
  and
• 41:00
  really
• 41:00
  that
• 41:00
  switch
• 41:01
  off.
• 41:02
  But
• 41:02
  what
• 41:02
  gives
• 41:03
  something
• 41:03
  real
• 41:03
  provenance
• 41:04
  and
• 41:04
  authenticity
• 41:05
  is
• 41:06
  also
• 41:06
  that
• 41:06
  you're
• 41:06
  working
• 41:07
  with
• 41:07
  local
• 41:07
  businesses.
• 41:09
  Those
• 41:09
  stories
• 41:09
  that
• 41:10
  you
• 41:10
  bring
• 41:10
  to
• 41:10
  the,
• 41:10
  to
• 41:11
  the
• 41:11
  table,
• 41:11
  they
• 41:12
  feel
• 41:12
  they're
• 41:12
  contributing
• 41:13
  to
• 41:13
  the
• 41:13
  economy.
• 41:14
  They're
• 41:15
  dealing
• 41:15
  with
• 41:15
  real
• 41:16
  people
• 41:16
  that
• 41:16
  are
• 41:16
  looking
• 41:17
  after
• 41:17
  them
• 41:17
  for
• 41:17
  their
• 41:17
  holidays.
• 41:18
  You're
• 41:18
  not
• 41:18
  just
• 41:19
  sort
• 41:19
  of,
• 41:19
  you
• 41:19
  know,
• 41:19
  managing
• 41:20
  the
• 41:20
  campsite,
• 41:21
  you
• 41:21
  are
• 41:21
  hosting
• 41:22
  them
• 41:22
  as
• 41:22
  your
• 41:22
  guests
• 41:23
  on
• 41:23
  site
• 41:24
  as
• 41:24
  if
• 41:24
  they
• 41:24
  were
• 41:24
  friends,
• 41:25
  you
• 41:26
  know,
• 41:26
  and
• 41:26
  the
• 41:26
  opportunity,
• 41:27
  local
• 41:27
  food,
• 41:28
  you
• 41:28
  know,
• 41:28
  local
• 41:29
  activities.
• 41:30
  See
• 41:30
  things
• 41:30
  that
• 41:30
  are
• 41:30
  off
• 41:31
  the
• 41:31
  beaten
• 41:31
  track.
• 41:32
  It's
• 41:32
  almost,
• 41:33
  you
• 41:33
  know,
• 41:33
  you
• 41:34
  go
• 41:34
  back
• 41:34
  to
• 41:34
  the
• 41:34
  sort
• 41:34
  of
• 41:34
  storytelling.
• 41:35
  It's
• 41:36
  all
• 41:36
  about
• 41:36
  the
• 41:36
  storytelling,
• 41:38
  but
• 41:38
  it's
• 41:38
  also
• 41:39
  storytelling
• 41:40
  with
• 41:40
  depth
• 41:41
  that's
• 41:41
  based
• 41:41
  on
• 41:41
  the
• 41:42
  authenticity
• 41:42
  that
• 41:43
  you
• 41:43
  offer.
• 41:44
  Not
• 41:44
  just,
• 41:45
  you
• 41:45
  know,
• 41:45
  something
• 41:46
  like,
• 41:46
  you
• 41:46
  know,
• 41:47
  there
• 41:47
  are
• 41:47
  a
• 41:48
  lot
• 41:48
  of
• 41:48
  campsites
• 41:48
  across
• 41:49
  the
• 41:49
  world.
• 41:49
  I
• 41:49
  mean,
• 41:49
  what
• 41:50
  makes
• 41:50
  you
• 41:50
  different
• 41:51
  apart
• 41:51
  from
• 41:52
  run
• 41:52
  by
• 41:52
  yourself
• 41:53
  and
• 41:53
  your
• 41:53
  location,
• 41:54
  but
• 41:54
  it's
• 41:54
  also
• 41:55
  those
• 41:55
  interactions,
• 41:58
  you
• 41:59
  know,
• 41:59
  you
• 41:59
  have
• 41:59
  those
• 42:00
  connections
• 42:00
  and
• 42:00
  those
• 42:00
  relationships
• 42:01
  with
• 42:01
  people.
• 42:02
  So
• 42:02
  for
• 42:02
  example,
• 42:03
  you
• 42:03
  know,
• 42:04
  a
• 42:04
  few
• 42:04
  years
• 42:04
  back,
• 42:04
  which
• 42:04
  we
• 42:05
  don't
• 42:05
  run
• 42:05
  this,
• 42:05
  this
• 42:05
  particular
• 42:06
  experience
• 42:06
  anymore,
• 42:07
  but
• 42:07
  we
• 42:08
  run
• 42:08
  something
• 42:08
  called
• 42:08
  a
• 42:08
  wild
• 42:09
  gin
• 42:09
  experience.
• 42:10
  We
• 42:10
  worked
• 42:10
  with
• 42:10
  a
• 42:10
  local
• 42:11
  gin
• 42:11
  distillery,
• 42:12
  I
• 42:12
  worked
• 42:12
  with
• 42:13
  a
• 42:13
  local
• 42:13
  forager.
• 42:14
  We
• 42:14
  created
• 42:15
  wild
• 42:15
  gin
• 42:15
  as
• 42:16
  part
• 42:16
  of
• 42:16
  their
• 42:16
  holiday.
• 42:17
  They
• 42:17
  took
• 42:18
  away
• 42:18
  gin,
• 42:19
  you
• 42:19
  know,
• 42:19
  that
• 42:20
  they
• 42:20
  had
• 42:20
  basically
• 42:21
  distilled
• 42:21
  themselves.
• 42:22
  But
• 42:22
  what
• 42:23
  mattered
• 42:23
  to
• 42:23
  those
• 42:23
  people
• 42:24
  was
• 42:24
  that
• 42:24
  they
• 42:24
  were
• 42:24
  doing
• 42:25
  something
• 42:25
  that
• 42:25
  was
• 42:25
  really
• 42:25
  celebratory
• 42:27
  in
• 42:27
  something
• 42:27
  quite
• 42:28
  unique
• 42:29
  because
• 42:29
  those
• 42:30
  herbs
• 42:30
  and
• 42:30
  spices.
• 42:31
  Your
• 42:31
  point,
• 42:32
  Derry
• 42:32
  would
• 42:32
  be
• 42:33
  quite
• 42:33
  different
• 42:33
  if
• 42:33
  it
• 42:33
  was
• 42:33
  in
• 42:33
  Cornwall,
• 42:34
  quite
• 42:35
  different
• 42:35
  Scotland.
• 42:36
  And
• 42:37
  that's
• 42:37
  what
• 42:37
  people
• 42:37
  want,
• 42:37
  is
• 42:38
  they
• 42:38
  want
• 42:38
  to
• 42:38
  understand
• 42:39
  the
• 42:39
  place
• 42:39
  that
• 42:39
  they're
• 42:40
  coming
• 42:40
  to
• 42:40
  stay
• 42:40
  in
• 42:41
  as
• 42:41
  well
• 42:41
  as
• 42:42
  just
• 42:42
  sort
• 42:42
  of
• 42:42
  the
• 42:42
  campsite
• 42:43
  is
• 42:43
  what
• 42:43
  I'd
• 42:43
  add
• 42:43
  to
• 42:44
  that
• 42:44
  anyway.
• 42:45
  Well,
• 42:45
  I
• 42:45
  think
• 42:45
  if
• 42:45
  you
• 42:46
  step
• 42:46
  back,
• 42:46
  what
• 42:46
  we're
• 42:46
  all
• 42:47
  like,
• 42:47
  what
• 42:47
  we're
• 42:47
  really
• 42:47
  talking
• 42:48
  about
• 42:48
  is
• 42:48
  brand.
• 42:49
  Like
• 42:49
  brand
• 42:50
  leads
• 42:50
  to
• 42:50
  storytelling
• 42:51
  and
• 42:51
  having
• 42:51
  an
• 42:51
  idea
• 42:51
  of
• 42:52
  what
• 42:52
  you
• 42:52
  want
• 42:52
  to
• 42:52
  include
• 42:52
  in
• 42:53
  your
• 42:53
  story,
• 42:53
  but
• 42:53
  also
• 42:54
  how
• 42:54
  to
• 42:54
  present
• 42:54
  it
• 42:54
  in
• 42:54
  the
• 42:55
  tone
• 42:55
  of
• 42:55
  voice
• 42:55
  in
• 42:55
  your
• 42:55
  audience
• 42:56
  and
• 42:56
  who
• 42:56
  you're
• 42:56
  talking
• 42:56
  to
• 42:57
  and,
• 42:57
  and
• 42:57
  all
• 42:58
  the
• 42:58
  things,
• 42:58
  whether
• 42:58
  it's
• 42:58
  the
• 42:59
  local
• 42:59
  business
• 42:59
  nearby
• 43:00
  or
• 43:00
  the
• 43:00
  flat
• 43:01
  field,
• 43:01
  that.
• 43:02
  Right,
• 43:02
  whatever
• 43:03
  it
• 43:03
  is,
• 43:03
  just
• 43:03
  it's
• 43:04
  building
• 43:04
  your
• 43:04
  brand.
• 43:04
  And
• 43:04
  I
• 43:04
  think
• 43:05
  many
• 43:06
  people
• 43:06
  struggle
• 43:07
  with
• 43:07
  this.
• 43:07
  Like,
• 43:08
  I
• 43:08
  think
• 43:08
  most
• 43:08
  campground
• 43:09
  owners
• 43:09
  have
• 43:09
  probably,
• 43:09
  arguably
• 43:10
  never
• 43:10
  even
• 43:11
  thought
• 43:11
  about
• 43:11
  what
• 43:11
  their
• 43:11
  brand
• 43:12
  is,
• 43:12
  other
• 43:12
  than
• 43:13
  here's
• 43:13
  my
• 43:13
  name
• 43:13
  and
• 43:14
  maybe
• 43:14
  a
• 43:14
  logo
• 43:14
  and
• 43:15
  let
• 43:15
  me
• 43:15
  get
• 43:15
  my
• 43:15
  name
• 43:16
  out
• 43:16
  here
• 43:16
  and
• 43:16
  then
• 43:16
  they're
• 43:16
  gonna
• 43:17
  come.
• 43:18
  And
• 43:18
  that's
• 43:18
  worked
• 43:19
  sort
• 43:20
  of
• 43:20
  kind
• 43:20
  of
• 43:20
  well,
• 43:20
  other
• 43:20
  than
• 43:21
  like
• 43:21
  2008-2010
• 43:22
  with
• 43:22
  a
• 43:22
  blip
• 43:23
  basically
• 43:24
  forever.
• 43:25
  And
• 43:26
  I
• 43:26
  think
• 43:26
  branding
• 43:27
  is.
• 43:27
  Oh,
• 43:27
  sorry.
• 43:28
  I
• 43:28
  think
• 43:28
  branding
• 43:29
  is
• 43:29
  super
• 43:29
  important.
• 43:31
  I
• 43:31
  know
• 43:31
  whenever
• 43:31
  we
• 43:32
  were
• 43:32
  building,
• 43:32
  we
• 43:33
  got.
• 43:33
  We
• 43:33
  use
• 43:34
  Tick
• 43:34
  Tock.
• 43:35
  So
• 43:35
  the
• 43:36
  American
• 43:36
  tick
• 43:36
  Tock
• 43:37
  and
• 43:38
  we
• 43:38
  have
• 43:38
  most
• 43:38
  of
• 43:38
  our
• 43:39
  following
• 43:39
  is
• 43:39
  from
• 43:39
  America
• 43:40
  because
• 43:40
  they
• 43:40
  watched
• 43:41
  us
• 43:41
  build.
• 43:41
  We
• 43:41
  had
• 43:42
  a
• 43:42
  story
• 43:42
  that
• 43:42
  was
• 43:43
  related
• 43:43
  with
• 43:43
  me
• 43:43
  and
• 43:43
  my
• 43:43
  husband
• 43:44
  building
• 43:44
  the
• 43:44
  campgrounds
• 43:45
  ourselves.
• 43:46
  It
• 43:47
  wasn't.
• 43:47
  You
• 43:47
  kind
• 43:47
  of
• 43:48
  have
• 43:48
  to
• 43:48
  know
• 43:48
  where
• 43:48
  to
• 43:48
  place
• 43:49
  it.
• 43:49
  So.
• 43:49
  So
• 43:50
  for
• 43:50
  us,
• 43:51
  there
• 43:51
  was
• 43:51
  nothing
• 43:51
  pretty
• 43:51
  about
• 43:52
  building
• 43:52
  the
• 43:52
  campground
• 43:53
  at
• 43:53
  all.
• 43:54
  Not,
• 43:54
  not
• 43:55
  for
• 43:55
  the
• 43:55
  brand.
• 43:55
  Not.
• 43:57
  Yeah.
• 43:58
  So
• 43:59
  we
• 43:59
  went
• 43:59
  on,
• 43:59
  we
• 44:00
  went
• 44:00
  on
• 44:00
  TikTok
• 44:00
  and
• 44:00
  we
• 44:01
  started
• 44:01
  building
• 44:02
  there
• 44:02
  because,
• 44:03
  you
• 44:03
  know,
• 44:03
  you
• 44:03
  could
• 44:03
  blog
• 44:03
  and
• 44:04
  stuff.
• 44:04
  So
• 44:04
  you
• 44:04
  really
• 44:04
  have
• 44:04
  to
• 44:05
  ask
• 44:05
  yourself,
• 44:06
  where
• 44:07
  do
• 44:07
  I
• 44:07
  have?
• 44:07
  Especially
• 44:08
  with
• 44:08
  the
• 44:08
  glamping
• 44:08
  industry,
• 44:09
  you
• 44:09
  know,
• 44:09
  obviously
• 44:09
  that's
• 44:10
  way
• 44:10
  more
• 44:10
  Instagram
• 44:11
  type
• 44:12
  content.
• 44:13
  Whenever
• 44:13
  you
• 44:13
  have
• 44:14
  more
• 44:14
  events,
• 44:14
  that's
• 44:14
  more
• 44:15
  Facebook
• 44:15
  type
• 44:16
  content.
• 44:16
  And
• 44:17
  whenever
• 44:17
  you're
• 44:17
  doing
• 44:17
  the
• 44:18
  nitty
• 44:18
  gritty
• 44:18
  and
• 44:18
  you're
• 44:18
  being
• 44:19
  authentic
• 44:19
  and
• 44:19
  you
• 44:19
  can
• 44:20
  be
• 44:20
  your
• 44:20
  true
• 44:20
  self,
• 44:20
  then
• 44:21
  that's
• 44:21
  where
• 44:21
  the
• 44:21
  big
• 44:21
  tech,
• 44:21
  like,
• 44:22
  that's
• 44:22
  where
• 44:22
  like
• 44:22
  the
• 44:22
  tick
• 44:23
  tock
• 44:23
  comes
• 44:23
  in
• 44:23
  and
• 44:23
  stuff
• 44:24
  like
• 44:24
  that.
• 44:24
  So
• 44:24
  just,
• 44:26
  it's
• 44:26
  definitely
• 44:27
  helpful
• 44:27
  to
• 44:27
  put
• 44:28
  a
• 44:28
  brand
• 44:28
  to
• 44:28
  it.
• 44:28
  And
• 44:28
  I
• 44:29
  think
• 44:29
  half
• 44:29
  of
• 44:29
  the
• 44:29
  people
• 44:29
  that
• 44:30
  came
• 44:30
  and
• 44:30
  stayed
• 44:30
  with
• 44:30
  us,
• 44:31
  they
• 44:31
  were
• 44:31
  like,
• 44:31
  oh,
• 44:31
  I
• 44:31
  saw
• 44:32
  your
• 44:32
  story
• 44:32
  on
• 44:32
  TikTok
• 44:33
  and
• 44:34
  I'm
• 44:35
  A
• 44:35
  huge
• 44:35
  believer
• 44:36
  in
• 44:36
  using
• 44:37
  social
• 44:37
  media
• 44:37
  to
• 44:38
  build
• 44:38
  your
• 44:38
  brand.
• 44:38
  And
• 44:38
  I
• 44:39
  feel
• 44:39
  like
• 44:39
  it's
• 44:39
  free
• 44:40
  and
• 44:43
  it
• 44:43
  can
• 44:43
  bring
• 44:43
  people
• 44:44
  to
• 44:44
  love
• 44:45
  what
• 44:45
  you
• 44:45
  do
• 44:45
  and
• 44:46
  stuff
• 44:46
  like
• 44:46
  that
• 44:47
  as
• 44:47
  well.
• 44:48
  I
• 44:48
  absolutely
• 44:49
  love
• 44:49
  that.
• 44:50
  I
• 44:50
  love
• 44:50
  this.
• 44:50
  I'm
• 44:50
  actually
• 44:51
  a
• 44:51
  chief
• 44:51
  marketing
• 44:51
  officer
• 44:52
  in
• 44:53
  my
• 44:53
  corporate
• 44:53
  life,
• 44:54
  my
• 44:54
  non
• 44:54
  glamping
• 44:55
  life.
• 44:55
  This
• 44:55
  is
• 44:55
  my
• 44:56
  passion
• 44:56
  project.
• 44:56
  So
• 44:57
  I
• 44:57
  agree
• 44:58
  with
• 44:58
  everything
• 44:58
  that
• 44:59
  all
• 44:59
  of
• 44:59
  you
• 44:59
  just
• 44:59
  said.
• 45:00
  I'm
• 45:00
  going
• 45:00
  to
• 45:00
  add
• 45:00
  a
• 45:00
  couple
• 45:00
  more
• 45:01
  things.
• 45:01
  If
• 45:01
  I'm
• 45:01
  thinking
• 45:01
  about
• 45:02
  what
• 45:02
  does
• 45:02
  a
• 45:03
  new
• 45:03
  or
• 45:04
  let's
• 45:04
  say
• 45:04
  a
• 45:04
  burgeoning
• 45:05
  one.
• 45:05
  One
• 45:06
  of
• 45:06
  it
• 45:06
  is
• 45:07
  managing
• 45:07
  your
• 45:07
  positive
• 45:08
  or
• 45:08
  maximizing
• 45:09
  your
• 45:09
  positive
• 45:09
  experiences.
• 45:10
  People
• 45:10
  do
• 45:11
  not
• 45:11
  take
• 45:11
  anywhere
• 45:12
  near
• 45:12
  advantage.
• 45:12
  They
• 45:12
  start
• 45:14
  five
• 45:14
  star
• 45:14
  reviews.
• 45:15
  The
• 45:15
  first
• 45:15
  ten
• 45:16
  are
• 45:16
  like
• 45:16
  amazing.
• 45:17
  You're
• 45:17
  like.
• 45:18
  Then
• 45:19
  very
• 45:19
  quickly
• 45:19
  after
• 45:19
  that,
• 45:20
  they
• 45:20
  just
• 45:20
  become
• 45:21
  your
• 45:21
  expectation.
• 45:22
  Then
• 45:22
  you
• 45:22
  get
• 45:22
  a
• 45:22
  four
• 45:22
  and
• 45:22
  you're
• 45:23
  freaking
• 45:23
  out
• 45:23
  because
• 45:23
  all
• 45:23
  of
• 45:24
  a
• 45:24
  sudden
• 45:24
  your
• 45:24
  overall
• 45:24
  average
• 45:25
  is
• 45:25
  not
• 45:25
  where
• 45:25
  you
• 45:25
  want
• 45:25
  it
• 45:25
  to
• 45:26
  be.
• 45:26
  So
• 45:26
  I
• 45:26
  think
• 45:27
  one
• 45:27
  is
• 45:27
  figuring
• 45:27
  out
• 45:27
  ways
• 45:28
  to
• 45:28
  get
• 45:28
  as
• 45:28
  much
• 45:29
  mileage
• 45:29
  out
• 45:29
  of
• 45:30
  positive
• 45:30
  stories.
• 45:31
  Amazing
• 45:32
  things.
• 45:32
  I
• 45:33
  loved
• 45:33
  everything
• 45:33
  you
• 45:33
  said
• 45:33
  there,
• 45:33
  Dairy.
• 45:34
  I'm
• 45:34
  gonna
• 45:34
  add
• 45:34
  a
• 45:34
  couple
• 45:35
  more
• 45:35
  not
• 45:35
  related
• 45:35
  to
• 45:36
  this
• 45:36
  topic.
• 45:36
  I
• 45:36
  think
• 45:36
  we've
• 45:36
  hit
• 45:37
  this
• 45:37
  topic
• 45:37
  big.
• 45:38
  One
• 45:38
  is
• 45:39
  networking.
• 45:39
  That
• 45:39
  kind
• 45:40
  of
• 45:40
  fits
• 45:40
  with
• 45:40
  education,
• 45:41
  but
• 45:41
  I
• 45:41
  think
• 45:41
  oftentimes
• 45:42
  it's
• 45:42
  a
• 45:42
  lonely
• 45:43
  job.
• 45:43
  There's
• 45:43
  not
• 45:44
  a
• 45:44
  lot
• 45:44
  of
• 45:44
  us,
• 45:44
  your
• 45:44
  friends
• 45:45
  down
• 45:45
  at
• 45:45
  the
• 45:45
  pub
• 45:46
  don't
• 45:46
  know
• 45:47
  the
• 45:47
  crap
• 45:47
  that
• 45:47
  you're
• 45:48
  going
• 45:48
  through
• 45:48
  every
• 45:48
  day.
• 45:49
  So
• 45:49
  networking
• 45:50
  with
• 45:50
  other
• 45:50
  people
• 45:50
  that
• 45:51
  understand
• 45:51
  the
• 45:51
  crap
• 45:51
  you're
• 45:52
  going
• 45:52
  through.
• 45:52
  And
• 45:52
  that,
• 45:53
  by
• 45:53
  the
• 45:53
  way,
• 45:53
  can
• 45:53
  be
• 45:53
  other
• 45:53
  glamping
• 45:54
  owners
• 45:54
  that
• 45:55
  can
• 45:55
  be
• 45:55
  other
• 45:55
  camping
• 45:55
  owners
• 45:56
  that
• 45:56
  could
• 45:56
  be
• 45:56
  Airbnb
• 45:57
  hosts.
• 45:57
  We
• 45:58
  all
• 45:58
  kind
• 45:58
  of
• 45:58
  deal
• 45:58
  with
• 45:59
  different
• 45:59
  flavors,
• 45:59
  a
• 46:00
  lot
• 46:00
  of
• 46:00
  the
• 46:00
  same
• 46:00
  stuff.
• 46:01
  And
• 46:01
  so
• 46:01
  to
• 46:02
  realize
• 46:02
  that
• 46:02
  you're
• 46:03
  not
• 46:03
  alone
• 46:04
  in
• 46:04
  this
• 46:04
  space
• 46:05
  and
• 46:06
  then
• 46:06
  the
• 46:06
  last
• 46:06
  one,
• 46:06
  not
• 46:06
  to
• 46:07
  steal
• 46:07
  from
• 46:07
  Steve
• 46:07
  Jobs.
• 46:08
  I
• 46:08
  think
• 46:09
  so
• 46:09
  many
• 46:09
  people
• 46:09
  don't
• 46:10
  take
• 46:10
  advantage
• 46:10
  of
• 46:10
  the
• 46:10
  fact
• 46:11
  that
• 46:11
  we
• 46:11
  have
• 46:11
  one
• 46:11
  of
• 46:11
  the
• 46:12
  biggest
• 46:12
  CRMs
• 46:13
  available.
• 46:14
  All
• 46:14
  of
• 46:14
  us
• 46:14
  have
• 46:14
  lots
• 46:14
  and
• 46:15
  lots
• 46:15
  of
• 46:15
  guests.
• 46:15
  We
• 46:16
  have
• 46:16
  all
• 46:16
  these
• 46:16
  different
• 46:16
  customers
• 46:17
  that
• 46:17
  all
• 46:17
  want
• 46:18
  to
• 46:18
  communicate
• 46:18
  with
• 46:18
  us.
• 46:19
  So
• 46:19
  there's
• 46:19
  an
• 46:19
  element
• 46:20
  there
• 46:20
  of
• 46:20
  listen.
• 46:21
  Ask
• 46:21
  them.
• 46:22
  You
• 46:22
  know,
• 46:22
  we.
• 46:22
  We
• 46:22
  all
• 46:23
  think
• 46:23
  we
• 46:23
  know
• 46:23
  what
• 46:23
  everyone
• 46:24
  wants,
• 46:25
  but
• 46:25
  there
• 46:26
  has
• 46:26
  to
• 46:26
  be
• 46:26
  elements
• 46:26
  of
• 46:26
  listening.
• 46:27
  But
• 46:27
  Steve
• 46:27
  Jobs
• 46:28
  said
• 46:28
  nobody
• 46:28
  ever
• 46:28
  came
• 46:28
  to
• 46:29
  him
• 46:29
  and
• 46:29
  said,
• 46:30
  build
• 46:30
  an
• 46:30
  iPhone.
• 46:30
  Because
• 46:31
  they
• 46:31
  couldn't
• 46:31
  even
• 46:31
  imagine
• 46:32
  that.
• 46:32
  I
• 46:32
  don't
• 46:32
  think
• 46:32
  anyone
• 46:33
  ever
• 46:33
  said,
• 46:33
  get
• 46:33
  an
• 46:34
  ice
• 46:34
  cream
• 46:34
  truck
• 46:34
  there,
• 46:35
  Kaylee.
• 46:35
  They
• 46:35
  never
• 46:36
  even
• 46:36
  could
• 46:36
  imagine
• 46:37
  that.
• 46:37
  That's
• 46:37
  such
• 46:37
  a
• 46:37
  cool,
• 46:38
  crazy
• 46:38
  experience
• 46:39
  as
• 46:40
  part
• 46:40
  of
• 46:40
  their
• 46:40
  overall
• 46:40
  camping
• 46:41
  experience.
• 46:42
  So
• 46:42
  I
• 46:42
  think
• 46:42
  there's
• 46:42
  an
• 46:43
  element
• 46:43
  of
• 46:43
  listening,
• 46:44
  but
• 46:44
  I
• 46:44
  think
• 46:44
  it's
• 46:44
  not
• 46:44
  listening
• 46:45
  to
• 46:45
  the
• 46:45
  words
• 46:45
  they
• 46:46
  say.
• 46:46
  But
• 46:47
  what's
• 46:47
  at
• 46:47
  the
• 46:47
  heart
• 46:48
  of
• 46:48
  what
• 46:48
  they
• 46:48
  want?
• 46:49
  What
• 46:49
  do
• 46:49
  they
• 46:49
  mean?
• 46:50
  Something
• 46:50
  that's
• 46:51
  unique.
• 46:51
  Each
• 46:52
  of
• 46:52
  you,
• 46:52
  each
• 46:53
  of
• 46:53
  the
• 46:53
  people
• 46:53
  listening.
• 46:54
  I
• 46:54
  think
• 46:54
  if
• 46:54
  we
• 46:54
  do
• 46:54
  those
• 46:55
  three
• 46:55
  things
• 46:55
  together,
• 46:56
  it
• 46:56
  gets
• 46:56
  exciting,
• 46:57
  it's,
• 46:57
  it's
• 46:57
  fun,
• 46:57
  it's
• 46:58
  a,
• 46:58
  this
• 46:58
  is
• 46:58
  what
• 46:59
  gives
• 46:59
  me
• 46:59
  enough
• 46:59
  energy
• 47:00
  to
• 47:00
  be
• 47:00
  the
• 47:01
  corporate
• 47:01
  stooge
• 47:02
  that
• 47:02
  I
• 47:02
  get
• 47:02
  to
• 47:02
  be
• 47:02
  every
• 47:03
  single
• 47:03
  day.
• 47:03
  So
• 47:04
  we'll
• 47:04
  see
• 47:04
  that.
• 47:04
  I
• 47:04
  mean,
• 47:04
  that
• 47:05
  fascinates
• 47:05
  me,
• 47:05
  right?
• 47:05
  Because
• 47:06
  we've
• 47:06
  talked
• 47:06
  for
• 47:06
  years
• 47:07
  because
• 47:07
  I
• 47:07
  do
• 47:07
  marketing
• 47:08
  too
• 47:08
  for
• 47:08
  500
• 47:08
  campgrounds,
• 47:09
  right.
• 47:09
  And
• 47:09
  we've
• 47:10
  talked
• 47:10
  for
• 47:10
  years
• 47:10
  about
• 47:10
  using
• 47:11
  tools
• 47:11
  like
• 47:11
  HubSpot
• 47:12
  or
• 47:12
  you
• 47:12
  know,
• 47:13
  a
• 47:13
  CRM
• 47:13
  to
• 47:14
  segment
• 47:14
  your
• 47:15
  email
• 47:15
  marketing
• 47:15
  into
• 47:16
  different
• 47:16
  groups
• 47:16
  and
• 47:16
  wish
• 47:17
  people,
• 47:17
  people
• 47:17
  happy
• 47:17
  birthday.
• 47:18
  And
• 47:18
  you
• 47:18
  know,
• 47:18
  don't
• 47:18
  send
• 47:19
  cabin
• 47:19
  emails
• 47:19
  to
• 47:19
  the
• 47:19
  people
• 47:20
  who
• 47:20
  have
• 47:20
  RVs
• 47:20
  and
• 47:21
  just
• 47:21
  understanding
• 47:22
  what
• 47:22
  they
• 47:22
  want
• 47:22
  in
• 47:22
  their
• 47:22
  value.
• 47:23
  But
• 47:23
  like,
• 47:23
  I
• 47:23
  think,
• 47:23
  I
• 47:24
  think
• 47:24
  now
• 47:24
  as
• 47:25
  we
• 47:25
  head
• 47:25
  into
• 47:25
  a
• 47:25
  world
• 47:26
  of
• 47:26
  AI,
• 47:26
  I
• 47:26
  think
• 47:26
  in
• 47:27
  10
• 47:27
  years,
• 47:27
  we
• 47:27
  look
• 47:28
  back
• 47:28
  on
• 47:28
  this
• 47:28
  moment
• 47:28
  like,
• 47:29
  what
• 47:29
  the
• 47:29
  are
• 47:29
  we
• 47:30
  thinking
• 47:30
  sending
• 47:30
  the
• 47:30
  same.
• 47:31
  Email
• 47:31
  to
• 47:31
  everybody
• 47:32
  1000%.
• 47:33
  If
• 47:33
  you
• 47:33
  can't
• 47:33
  personalize
• 47:34
  and
• 47:34
  make
• 47:34
  that
• 47:34
  email
• 47:35
  authentic,
• 47:36
  especially
• 47:36
  if
• 47:36
  you
• 47:36
  have
• 47:36
  a
• 47:37
  story
• 47:37
  about
• 47:37
  them,
• 47:37
  if
• 47:37
  you
• 47:38
  don't
• 47:38
  have
• 47:38
  a
• 47:38
  CRM
• 47:39
  that
• 47:39
  you're
• 47:39
  capturing
• 47:40
  what
• 47:40
  they
• 47:40
  said
• 47:40
  in
• 47:40
  their
• 47:41
  five
• 47:41
  star
• 47:41
  review
• 47:41
  or
• 47:41
  you're
• 47:42
  capturing
• 47:42
  what
• 47:42
  they
• 47:42
  said
• 47:43
  when
• 47:43
  they
• 47:43
  wrote
• 47:43
  in
• 47:43
  your
• 47:44
  book
• 47:44
  in
• 47:44
  one
• 47:44
  of
• 47:44
  your,
• 47:45
  you
• 47:45
  know,
• 47:45
  if
• 47:45
  you
• 47:45
  have
• 47:46
  a,
• 47:46
  if
• 47:46
  you
• 47:46
  have
• 47:46
  more
• 47:46
  of
• 47:46
  an
• 47:46
  Airbnb
• 47:47
  or
• 47:47
  glamping
• 47:47
  structure,
• 47:48
  if
• 47:48
  you're
• 47:49
  not
• 47:49
  capturing
• 47:49
  that
• 47:49
  somewhere,
• 47:50
  you're
• 47:50
  not
• 47:50
  taking
• 47:50
  advantage
• 47:51
  of
• 47:51
  that,
• 47:52
  reminding
• 47:52
  them
• 47:52
  how
• 47:53
  great
• 47:53
  of
• 47:53
  an
• 47:53
  experience
• 47:54
  they
• 47:54
  had
• 47:54
  last
• 47:54
  year
• 47:54
  and
• 47:55
  why
• 47:55
  in
• 47:55
  the
• 47:55
  world
• 47:55
  haven't
• 47:56
  you
• 47:56
  joined
• 47:56
  us
• 47:56
  again
• 47:56
  this
• 47:56
  year?
• 47:57
  We
• 47:57
  just
• 47:57
  had
• 47:57
  an
• 47:57
  ice
• 47:57
  cream
• 47:58
  truck.
• 47:58
  Like
• 47:59
  you're
• 47:59
  missing
• 47:59
  it.
• 48:00
  You're
• 48:00
  missing
• 48:00
  out
• 48:00
  on
• 48:01
  and
• 48:01
  taking
• 48:01
  advantage
• 48:02
  of
• 48:02
  a
• 48:02
  huge,
• 48:03
  huge
• 48:03
  gift
• 48:04
  that
• 48:04
  by
• 48:04
  the
• 48:04
  way,
• 48:04
  the
• 48:05
  three
• 48:05
  other
• 48:05
  all
• 48:05
  of
• 48:05
  us
• 48:06
  talk
• 48:06
  about
• 48:06
  the
• 48:06
  competition
• 48:07
  has
• 48:07
  gone
• 48:07
  up.
• 48:08
  None
• 48:08
  of
• 48:08
  those
• 48:09
  campgrounds
• 48:10
  have
• 48:11
  the
• 48:11
  list
• 48:11
  of
• 48:11
  emails
• 48:12
  that
• 48:12
  you
• 48:12
  guys
• 48:13
  have
• 48:13
  that
• 48:13
  each
• 48:13
  of
• 48:13
  us
• 48:14
  on
• 48:14
  this
• 48:14
  call
• 48:14
  have
• 48:15
  that,
• 48:15
  that
• 48:15
  all
• 48:16
  of,
• 48:16
  all
• 48:16
  of
• 48:16
  the
• 48:17
  new
• 48:17
  starters
• 48:17
  have.
• 48:17
  None
• 48:18
  of
• 48:18
  them
• 48:18
  have
• 48:18
  that
• 48:18
  CRM,
• 48:19
  that's,
• 48:19
  that's
• 48:20
  your
• 48:20
  secret
• 48:20
  weapon.
• 48:21
  Now
• 48:21
  you
• 48:21
  choose
• 48:22
  not
• 48:22
  to
• 48:22
  use
• 48:22
  it
• 48:22
  or
• 48:22
  you
• 48:23
  send
• 48:23
  to
• 48:23
  your
• 48:24
  point,
• 48:24
  Brian,
• 48:24
  perfectly.
• 48:25
  You
• 48:25
  send
• 48:25
  a,
• 48:26
  you
• 48:26
  know,
• 48:26
  a
• 48:27
  cabin
• 48:27
  email
• 48:27
  to
• 48:27
  somebody
• 48:28
  that
• 48:28
  you
• 48:28
  know
• 48:28
  has
• 48:28
  an
• 48:28
  rv,
• 48:29
  you've
• 48:29
  lost
• 48:29
  them
• 48:30
  completely.
• 48:30
  Now
• 48:30
  it's,
• 48:31
  now
• 48:31
  it's
• 48:31
  a
• 48:31
  wasted
• 48:32
  email
• 48:32
  address
• 48:32
  and
• 48:32
  they'll
• 48:33
  actually
• 48:33
  somebody
• 48:34
  else.
• 48:34
  But
• 48:34
  if
• 48:34
  you
• 48:34
  give
• 48:35
  them
• 48:35
  an
• 48:35
  authentic
• 48:36
  personalized
• 48:37
  to
• 48:37
  say,
• 48:37
  hey,
• 48:38
  we're
• 48:38
  growing
• 48:38
  here,
• 48:39
  we
• 48:39
  listen
• 48:39
  to
• 48:39
  you
• 48:40
  or
• 48:40
  we
• 48:40
  know
• 48:41
  what
• 48:41
  you
• 48:41
  loved
• 48:42
  about
• 48:42
  this
• 48:42
  last,
• 48:42
  we're
• 48:43
  making
• 48:43
  it
• 48:43
  better
• 48:43
  it's
• 48:44
  game
• 48:44
  on.
• 48:45
  You
• 48:45
  can
• 48:45
  keep
• 48:45
  them
• 48:45
  for
• 48:46
  life.
• 48:47
  Yeah,
• 48:48
  absolutely.
• 48:49
  I
• 48:49
  think
• 48:49
  this
• 48:49
  is
• 48:49
  just.
• 48:50
  I
• 48:50
  mean,
• 48:50
  we
• 48:50
  can
• 48:50
  do
• 48:50
  this
• 48:51
  right
• 48:51
  now.
• 48:51
  We
• 48:51
  already
• 48:51
  know
• 48:52
  how
• 48:52
  to
• 48:52
  do
• 48:52
  this.
• 48:52
  We
• 48:53
  know
• 48:53
  how
• 48:53
  to
• 48:53
  use
• 48:53
  AI
• 48:53
  to
• 48:54
  personalize
• 48:54
  emails.
• 48:55
  Like,
• 48:55
  we
• 48:55
  can
• 48:55
  pull
• 48:55
  the
• 48:55
  data
• 48:55
  from
• 48:55
  the
• 48:56
  CRM.
• 48:56
  I
• 48:57
  just
• 48:57
  think
• 48:57
  it's
• 48:57
  going
• 48:57
  to
• 48:57
  be
• 48:57
  like,
• 48:58
  we're
• 48:58
  just
• 48:58
  going
• 48:58
  to
• 48:58
  look
• 48:58
  back
• 48:58
  on
• 48:59
  this.
• 48:59
  Like,
• 48:59
  what
• 48:59
  in
• 48:59
  the
• 48:59
  world
• 49:00
  were
• 49:00
  we
• 49:00
  thinking?
• 49:00
  It
• 49:01
  doesn't
• 49:01
  make
• 49:01
  any
• 49:01
  sense.
• 49:01
  It
• 49:01
  was
• 49:02
  a
• 49:02
  bad
• 49:02
  customer
• 49:02
  experience.
• 49:03
  It
• 49:03
  was
• 49:03
  bad
• 49:03
  for
• 49:03
  us,
• 49:03
  it
• 49:04
  was
• 49:04
  bad
• 49:04
  for
• 49:04
  them.
• 49:04
  We
• 49:05
  have
• 49:05
  all
• 49:05
  the
• 49:05
  data.
• 49:05
  Just
• 49:06
  people
• 49:06
  aren't
• 49:06
  collecting
• 49:06
  and
• 49:07
  organizing
• 49:07
  it
• 49:07
  and
• 49:07
  utilizing
• 49:08
  it
• 49:08
  in
• 49:08
  a
• 49:08
  way
• 49:09
  that
• 49:09
  they
• 49:09
  can.
• 49:10
  And
• 49:10
  give
• 49:11
  you
• 49:11
  one
• 49:11
  more.
• 49:11
  Somebody
• 49:12
  with
• 49:12
  a
• 49:12
  bad
• 49:12
  experience.
• 49:13
  You
• 49:13
  can
• 49:13
  maximize
• 49:14
  that
• 49:14
  as
• 49:14
  well
• 49:14
  with
• 49:14
  a
• 49:14
  personal
• 49:15
  email
• 49:16
  saying,
• 49:16
  I
• 49:16
  fixed
• 49:16
  that.
• 49:17
  That
• 49:17
  thing.
• 49:17
  I
• 49:17
  listened
• 49:18
  to
• 49:18
  you.
• 49:18
  I
• 49:18
  fixed
• 49:19
  it.
• 49:19
  I
• 49:19
  want
• 49:19
  to
• 49:19
  prove
• 49:19
  you.
• 49:20
  I
• 49:20
  want
• 49:20
  to
• 49:20
  prove
• 49:20
  that
• 49:21
  we
• 49:21
  actually
• 49:21
  created
• 49:21
  a
• 49:21
  better
• 49:22
  experience.
• 49:22
  You
• 49:22
  have
• 49:22
  it
• 49:22
  both
• 49:23
  ways.
• 49:23
  Once
• 49:23
  you
• 49:24
  get
• 49:24
  somebody
• 49:25
  in
• 49:25
  that
• 49:25
  system,
• 49:26
  got
• 49:26
  to
• 49:26
  take
• 49:26
  advantage
• 49:27
  of
• 49:27
  it.
• 49:28
  Yeah.
• 49:28
  And
• 49:28
  it's.
• 49:28
  And
• 49:28
  that's
• 49:29
  another
• 49:29
  interesting
• 49:29
  thing,
• 49:29
  right?
• 49:30
  Like,
• 49:30
  you
• 49:30
  have
• 49:30
  the
• 49:31
  people
• 49:31
  who
• 49:31
  have
• 49:31
  bad
• 49:31
  experiences
• 49:32
  who
• 49:32
  leave
• 49:32
  you
• 49:32
  a
• 49:32
  negative
• 49:32
  review
• 49:33
  or
• 49:33
  who
• 49:33
  write
• 49:33
  you
• 49:33
  a
• 49:33
  nasty
• 49:34
  email
• 49:34
  or
• 49:34
  recall
• 49:35
  and
• 49:35
  curse
• 49:35
  you
• 49:35
  out,
• 49:35
  and
• 49:35
  you
• 49:35
  don't
• 49:35
  know
• 49:36
  what's
• 49:36
  going
• 49:36
  on
• 49:36
  in
• 49:36
  their
• 49:36
  life
• 49:36
  and
• 49:37
  why
• 49:37
  they
• 49:37
  did
• 49:37
  that.
• 49:37
  And
• 49:38
  there's
• 49:38
  a
• 49:38
  fascinating
• 49:38
  book
• 49:38
  we
• 49:39
  used
• 49:39
  to
• 49:39
  give
• 49:39
  years
• 49:40
  ago
• 49:40
  at
• 49:40
  conventions
• 49:41
  when
• 49:41
  we
• 49:41
  just
• 49:41
  did
• 49:41
  online
• 49:42
  reviews
• 49:42
  and
• 49:42
  social
• 49:42
  media
• 49:43
  as
• 49:43
  a
• 49:43
  company
• 49:43
  called
• 49:43
  Hug
• 49:43
  youg
• 49:44
  Haters.
• 49:45
  It
• 49:45
  was
• 49:45
  an
• 49:45
  amazing
• 49:46
  book
• 49:46
  by
• 49:46
  Jay
• 49:47
  Bauer.
• 49:47
  Still
• 49:48
  holds
• 49:48
  relevance
• 49:49
  today.
• 49:49
  But,
• 49:50
  like,
• 49:50
  it's
• 49:50
  just
• 49:50
  amazing
• 49:51
  to
• 49:51
  me,
• 49:51
  the
• 49:51
  people
• 49:51
  that
• 49:51
  I
• 49:51
  see
• 49:52
  that
• 49:52
  somebody
• 49:52
  will
• 49:52
  complain
• 49:53
  and
• 49:53
  they'll
• 49:53
  just
• 49:53
  say,
• 49:53
  I
• 49:53
  don't
• 49:53
  want
• 49:54
  them
• 49:54
  back.
• 49:54
  Why?
• 49:55
  Like,
• 49:56
  you're
• 49:56
  serious.
• 49:58
  Like,
• 49:58
  you
• 49:59
  never
• 49:59
  know
• 49:59
  what
• 49:59
  was
• 49:59
  going
• 49:59
  on
• 50:00
  in
• 50:00
  their
• 50:00
  life.
• 50:00
  Like,
• 50:00
  yes,
• 50:00
  there
• 50:01
  are
• 50:01
  for
• 50:01
  sure,
• 50:01
  like,
• 50:02
  some
• 50:02
  people
• 50:02
  who
• 50:02
  you
• 50:03
  don't
• 50:03
  want
• 50:03
  back,
• 50:04
  but
• 50:04
  I
• 50:04
  think
• 50:04
  they're
• 50:04
  a
• 50:05
  very
• 50:05
  small
• 50:05
  minority
• 50:06
  of
• 50:06
  the
• 50:06
  people
• 50:06
  who
• 50:07
  actually
• 50:07
  complain
• 50:07
  at
• 50:07
  your
• 50:08
  park.
• 50:08
  And
• 50:08
  if
• 50:08
  you
• 50:09
  get
• 50:09
  them
• 50:09
  back
• 50:09
  and
• 50:10
  they
• 50:10
  love
• 50:10
  it,
• 50:11
  you're
• 50:11
  gonna
• 50:11
  get
• 50:12
  four
• 50:12
  or
• 50:12
  five
• 50:12
  more
• 50:12
  bookings
• 50:13
  out
• 50:13
  of
• 50:13
  them
• 50:13
  and
• 50:13
  all
• 50:13
  their
• 50:13
  neighbors.
• 50:14
  And
• 50:14
  that's
• 50:15
  the
• 50:15
  magic.
• 50:16
  They're
• 50:16
  your
• 50:16
  biggest.
• 50:18
  They're.
• 50:19
  They're
• 50:19
  kind
• 50:19
  of
• 50:19
  like
• 50:19
  your
• 50:20
  biggest
• 50:21
  supporters.
• 50:22
  After
• 50:22
  you've
• 50:23
  fixed
• 50:23
  something,
• 50:24
  they
• 50:25
  will,
• 50:25
  like
• 50:25
  you
• 50:25
  said,
• 50:25
  turn
• 50:26
  around
• 50:26
  and
• 50:26
  tell
• 50:26
  about
• 50:26
  five
• 50:27
  other
• 50:27
  people.
• 50:27
  Like,
• 50:27
  they
• 50:28
  just.
• 50:28
  They
• 50:28
  have
• 50:28
  more
• 50:28
  of
• 50:29
  a
• 50:29
  passion
• 50:29
  about
• 50:30
  it
• 50:30
  because
• 50:30
  you
• 50:30
  took
• 50:30
  time
• 50:30
  out
• 50:31
  of
• 50:31
  your
• 50:31
  day
• 50:31
  to
• 50:31
  fix
• 50:31
  it.
• 50:31
  So,
• 50:32
  yeah,
• 50:32
  100%
• 50:32
  agree
• 50:33
  with
• 50:33
  that.
• 50:34
  I
• 50:35
  use
• 50:35
  constant
• 50:36
  contact
• 50:36
  for
• 50:36
  communicating
• 50:37
  regularly.
• 50:38
  And
• 50:38
  I
• 50:38
  think
• 50:39
  I'm
• 50:39
  to
• 50:39
  the
• 50:39
  point
• 50:40
  now.
• 50:40
  I
• 50:40
  don't
• 50:40
  send
• 50:40
  anything
• 50:41
  out
• 50:41
  anymore
• 50:41
  without
• 50:42
  getting
• 50:42
  some
• 50:42
  AI
• 50:43
  input
• 50:44
  because
• 50:44
  there's
• 50:45
  so
• 50:45
  many
• 50:45
  things
• 50:46
  that
• 50:46
  it
• 50:46
  can
• 50:47
  improve.
• 50:47
  You
• 50:48
  have
• 50:48
  to
• 50:48
  edit
• 50:49
  what
• 50:49
  they
• 50:49
  edit,
• 50:50
  but
• 50:50
  any
• 50:51
  marketing
• 50:51
  pieces,
• 50:52
  you
• 50:52
  just,
• 50:53
  you
• 50:53
  have
• 50:53
  to
• 50:54
  really
• 50:54
  take
• 50:54
  advantage
• 50:55
  of
• 50:55
  some
• 50:55
  of
• 50:55
  the
• 50:55
  resources
• 50:56
  like
• 50:56
  that
• 50:56
  that
• 50:56
  are
• 50:56
  available.
• 50:58
  As
• 50:58
  I'm
• 50:59
  going
• 50:59
  forward,
• 50:59
  one
• 50:59
  of
• 51:00
  the
• 51:00
  things
• 51:00
  I
• 51:00
  want
• 51:00
  to
• 51:00
  do
• 51:00
  is
• 51:01
  reach
• 51:01
  out
• 51:01
  more
• 51:01
  to
• 51:02
  the
• 51:02
  RV
• 51:02
  dealers
• 51:03
  is
• 51:03
  if
• 51:04
  a
• 51:04
  camper,
• 51:04
  if
• 51:04
  somebody
• 51:05
  buys
• 51:05
  a
• 51:05
  new
• 51:05
  camper,
• 51:06
  we
• 51:07
  want
• 51:07
  to
• 51:07
  get
• 51:07
  them
• 51:07
  from
• 51:08
  day
• 51:08
  one.
• 51:08
  So
• 51:09
  somehow
• 51:09
  I
• 51:09
  need
• 51:10
  to
• 51:10
  be
• 51:10
  better
• 51:10
  at
• 51:10
  communicating
• 51:11
  with
• 51:12
  the
• 51:12
  RV
• 51:13
  dealers
• 51:13
  in
• 51:13
  the
• 51:14
  area
• 51:14
  and
• 51:15
  give
• 51:15
  them,
• 51:15
  you
• 51:16
  buy
• 51:16
  one,
• 51:16
  get
• 51:17
  one
• 51:17
  free,
• 51:18
  some
• 51:18
  special
• 51:18
  deal
• 51:19
  like
• 51:19
  that.
• 51:19
  And
• 51:20
  I
• 51:20
  think
• 51:20
  with
• 51:21
  AI,
• 51:21
  I
• 51:21
  can
• 51:22
  start
• 51:22
  doing
• 51:22
  that.
• 51:23
  So
• 51:23
  I,
• 51:23
  I
• 51:24
  just
• 51:24
  think
• 51:24
  that
• 51:25
  you're
• 51:25
  crazy
• 51:25
  if
• 51:25
  you're
• 51:26
  not
• 51:26
  using
• 51:26
  AI.
• 51:27
  Yeah,
• 51:28
  we'll
• 51:28
  have
• 51:28
  more
• 51:28
  conversations
• 51:29
  about
• 51:29
  that
• 51:29
  in
• 51:29
  2025.
• 51:30
  I
• 51:30
  think
• 51:30
  we're
• 51:30
  gonna.
• 51:30
  I'm
• 51:31
  gonna
• 51:31
  try
• 51:31
  to
• 51:31
  do
• 51:31
  like
• 51:31
  a
• 51:32
  special
• 51:33
  AI
• 51:34
  focused
• 51:34
  thing
• 51:34
  that's
• 51:34
  not
• 51:35
  on
• 51:35
  this
• 51:35
  show.
• 51:35
  Right.
• 51:35
  Because
• 51:36
  I
• 51:36
  think
• 51:36
  there's
• 51:36
  a
• 51:36
  better.
• 51:37
  There's
• 51:37
  so
• 51:37
  much
• 51:38
  knowledge
• 51:38
  that
• 51:38
  I.
• 51:38
  And
• 51:39
  some
• 51:39
  of
• 51:39
  the
• 51:39
  people
• 51:39
  I
• 51:39
  have
• 51:40
  are
• 51:40
  just
• 51:40
  because
• 51:40
  I'm
• 51:40
  a
• 51:40
  big
• 51:41
  geek
• 51:41
  and
• 51:41
  have
• 51:41
  no
• 51:41
  life
• 51:42
  that
• 51:43
  live
• 51:43
  in
• 51:43
  my
• 51:43
  head
• 51:44
  about
• 51:44
  AI
• 51:45
  and
• 51:45
  best
• 51:45
  practices
• 51:46
  and
• 51:46
  stuff
• 51:46
  like
• 51:46
  that.
• 51:46
  But
• 51:47
  yeah,
• 51:47
  there's,
• 51:47
  there's
• 51:47
  a
• 51:47
  lot
• 51:48
  more.
• 51:48
  Like
• 51:48
  we
• 51:48
  said,
• 51:49
  my
• 51:49
  big
• 51:49
  thing
• 51:49
  with
• 51:49
  education,
• 51:50
  right.
• 51:50
  There
• 51:50
  needs
• 51:51
  to
• 51:51
  be
• 51:51
  more
• 51:51
  education,
• 51:51
  not
• 51:52
  training
• 51:52
  education.
• 51:56
  Who
• 51:56
  else?
• 52:00
  Marcia,
• 52:01
  have
• 52:01
  we
• 52:01
  heard
• 52:01
  from
• 52:01
  you
• 52:02
  about
• 52:02
  what's
• 52:02
  your
• 52:02
  one
• 52:03
  thing
• 52:03
  in
• 52:03
  2025?
• 52:05
  Well,
• 52:05
  I
• 52:05
  think
• 52:05
  I
• 52:06
  kind
• 52:06
  of
• 52:06
  covered
• 52:06
  it
• 52:06
  when
• 52:06
  I
• 52:07
  ended
• 52:07
  with
• 52:07
  my
• 52:07
  other,
• 52:09
  other,
• 52:11
  you
• 52:12
  know,
• 52:12
  synopsis
• 52:12
  of
• 52:13
  what,
• 52:13
  what
• 52:13
  we're
• 52:14
  seeing
• 52:14
  for
• 52:14
  2025.
• 52:15
  But
• 52:15
  I,
• 52:15
  I
• 52:16
  mean,
• 52:16
  I
• 52:16
  do
• 52:16
  think
• 52:17
  employees
• 52:19
  are
• 52:19
  a
• 52:19
  key
• 52:20
  part
• 52:20
  of
• 52:21
  the
• 52:21
  parks.
• 52:21
  And,
• 52:22
  you
• 52:22
  know,
• 52:22
  we've,
• 52:23
  we've
• 52:23
  gone
• 52:23
  from
• 52:24
  having
• 52:24
  to
• 52:24
  host
• 52:24
  job
• 52:25
  fairs
• 52:26
  because
• 52:26
  we've,
• 52:27
  we
• 52:27
  had
• 52:27
  positions
• 52:27
  to
• 52:28
  fill
• 52:28
  to
• 52:29
  not
• 52:29
  having
• 52:30
  had,
• 52:30
  have
• 52:30
  to
• 52:31
  hire
• 52:31
  anyone
• 52:31
  because
• 52:32
  we
• 52:32
  have
• 52:32
  such
• 52:32
  a
• 52:32
  high
• 52:33
  return
• 52:33
  rate.
• 52:33
  And
• 52:34
  it's,
• 52:34
  I
• 52:34
  feel
• 52:34
  like
• 52:35
  it's
• 52:35
  because
• 52:35
  if
• 52:36
  you
• 52:36
  treat
• 52:36
  people
• 52:36
  well,
• 52:37
  they're
• 52:38
  going
• 52:38
  to,
• 52:38
  you
• 52:38
  know,
• 52:38
  they're
• 52:39
  going
• 52:39
  to
• 52:39
  like
• 52:39
  what
• 52:39
  they
• 52:40
  do
• 52:40
  and
• 52:40
  treat
• 52:41
  you
• 52:41
  well
• 52:41
  as
• 52:41
  a
• 52:41
  business.
• 52:42
  So
• 52:42
  I
• 52:43
  think,
• 52:43
  and,
• 52:44
  and
• 52:44
  you
• 52:44
  know,
• 52:44
  since
• 52:45
  COVID
• 52:45
  when
• 52:45
  people
• 52:46
  really
• 52:46
  had
• 52:46
  the
• 52:46
  opportunity
• 52:47
  to
• 52:47
  rethink
• 52:48
  their
• 52:49
  purpose
• 52:49
  in
• 52:49
  life,
• 52:50
  that
• 52:50
  type
• 52:50
  of
• 52:50
  thing,
• 52:51
  you
• 52:51
  know,
• 52:51
  a
• 52:52
  lot
• 52:52
  more
• 52:52
  people
• 52:52
  are
• 52:52
  doing
• 52:52
  what
• 52:53
  they
• 52:53
  like
• 52:53
  rather
• 52:54
  than
• 52:54
  doing
• 52:55
  a
• 52:55
  job
• 52:55
  because
• 52:56
  it's
• 52:56
  a
• 52:56
  job.
• 52:57
  And,
• 52:57
  you
• 52:57
  know,
• 52:58
  if
• 52:58
  we
• 52:58
  can
• 52:58
  kind
• 52:58
  of
• 52:59
  nurture
• 53:00
  new
• 53:00
  employees
• 53:00
  coming
• 53:01
  in
• 53:01
  to
• 53:01
  see
• 53:01
  what
• 53:01
  the
• 53:01
  outdoor
• 53:02
  hospitality
• 53:02
  industry
• 53:03
  has
• 53:03
  to
• 53:03
  offer,
• 53:04
  I
• 53:04
  think
• 53:04
  it's
• 53:04
  just
• 53:05
  going
• 53:05
  to
• 53:05
  be
• 53:05
  a
• 53:05
  win.
• 53:05
  Win
• 53:05
  for
• 53:06
  campgrounds.
• 53:07
  Yeah,
• 53:08
  I
• 53:08
  mean,
• 53:08
  I
• 53:08
  think
• 53:08
  that's
• 53:08
  the.
• 53:09
  There's
• 53:10
  Seth
• 53:10
  Godin.
• 53:10
  Seth
• 53:10
  Godin.
• 53:11
  I
• 53:11
  was
• 53:11
  watching
• 53:11
  a
• 53:11
  video
• 53:11
  of
• 53:11
  his,
• 53:12
  and
• 53:12
  I've
• 53:12
  been
• 53:12
  showing
• 53:12
  it
• 53:13
  to
• 53:13
  people
• 53:13
  for,
• 53:13
  I
• 53:14
  don't
• 53:14
  know,
• 53:14
  13
• 53:14
  years.
• 53:14
  But
• 53:15
  he
• 53:15
  was
• 53:15
  talking
• 53:15
  at
• 53:15
  a
• 53:15
  TED
• 53:16
  youth
• 53:16
  conference
• 53:17
  about
• 53:17
  how,
• 53:18
  you
• 53:18
  know,
• 53:19
  school
• 53:19
  is
• 53:19
  broken,
• 53:20
  this
• 53:20
  whole,
• 53:20
  like,
• 53:21
  training
• 53:21
  thing
• 53:21
  versus,
• 53:22
  you
• 53:22
  know,
• 53:23
  actually
• 53:23
  teaching
• 53:23
  people
• 53:24
  how
• 53:24
  to
• 53:24
  learn.
• 53:25
  And
• 53:25
  he
• 53:25
  was
• 53:25
  talking
• 53:25
  about
• 53:25
  creativity
• 53:26
  and
• 53:26
  stuff
• 53:26
  like
• 53:26
  that.
• 53:27
  But
• 53:27
  that,
• 53:27
  but,
• 53:27
  but
• 53:28
  that's
• 53:28
  part
• 53:28
  of
• 53:28
  it,
• 53:28
  right?
• 53:29
  Is.
• 53:29
  Is
• 53:30
  teaching
• 53:30
  people
• 53:31
  to
• 53:32
  appreciate
• 53:34
  what
• 53:34
  they're
• 53:34
  doing.
• 53:35
  Right.
• 53:35
  And
• 53:35
  an
• 53:36
  example
• 53:36
  he
• 53:36
  gave
• 53:36
  in
• 53:36
  the
• 53:36
  talk
• 53:37
  was,
• 53:37
  like,
• 53:37
  baseball
• 53:37
  cards,
• 53:38
  like,
• 53:38
  if
• 53:38
  you
• 53:38
  want
• 53:38
  to
• 53:38
  create
• 53:38
  a
• 53:38
  baseball
• 53:39
  fan,
• 53:39
  do
• 53:39
  you
• 53:40
  teach
• 53:40
  people
• 53:40
  about
• 53:40
  the
• 53:40
  history
• 53:41
  of
• 53:41
  baseball
• 53:41
  and
• 53:41
  all
• 53:41
  the
• 53:41
  things
• 53:42
  in
• 53:42
  Abner
• 53:42
  Doubleday
• 53:43
  and
• 53:43
  all
• 53:43
  the,
• 53:43
  you
• 53:43
  know,
• 53:44
  wonderful
• 53:44
  things
• 53:44
  that
• 53:44
  went
• 53:44
  into
• 53:45
  the
• 53:45
  sport
• 53:45
  and
• 53:45
  how
• 53:45
  it
• 53:45
  became
• 53:46
  where
• 53:46
  it
• 53:46
  is
• 53:46
  today?
• 53:46
  Or
• 53:46
  do
• 53:46
  you
• 53:47
  have
• 53:47
  them
• 53:47
  sit
• 53:47
  down
• 53:47
  and
• 53:47
  memorize
• 53:48
  the
• 53:48
  top
• 53:48
  50
• 53:48
  batters
• 53:49
  by
• 53:49
  batting
• 53:49
  average?
• 53:49
  Right.
• 53:50
  It's.
• 53:50
  It's
• 53:51
  the
• 53:51
  difference
• 53:51
  between
• 53:51
  teaching
• 53:52
  people,
• 53:52
  like,
• 53:52
  why
• 53:52
  do
• 53:53
  you,
• 53:53
  Marcia,
• 53:53
  have
• 53:53
  a
• 53:53
  lot
• 53:53
  love
• 53:54
  for
• 53:54
  outdoor
• 53:54
  hospitality
• 53:55
  and
• 53:55
  all
• 53:55
  the
• 53:55
  things
• 53:55
  that
• 53:55
  go
• 53:55
  into
• 53:56
  it
• 53:56
  versus
• 53:56
  just
• 53:57
  memorizing
• 53:57
  the
• 53:57
  different
• 53:58
  types
• 53:58
  of
• 53:58
  full
• 53:58
  hookup
• 53:59
  sites
• 53:59
  and
• 53:59
  electrical
• 53:59
  pedestals?
• 54:00
  Right.
• 54:01
  So,
• 54:02
  yeah,
• 54:02
  I
• 54:02
  think
• 54:02
  we
• 54:02
  can
• 54:03
  build
• 54:03
  more
• 54:03
  of
• 54:03
  those
• 54:03
  people
• 54:03
  and
• 54:04
  then.
• 54:04
  And
• 54:04
  then
• 54:04
  they
• 54:04
  just
• 54:04
  take
• 54:05
  that
• 54:05
  to
• 54:05
  their
• 54:05
  families
• 54:05
  and
• 54:05
  then
• 54:05
  they
• 54:06
  go
• 54:06
  camping
• 54:06
  themselves.
• 54:07
  Absolutely.
• 54:08
  Yeah.
• 54:10
  All
• 54:10
  right,
• 54:11
  what
• 54:11
  else
• 54:11
  we
• 54:11
  got?
• 54:11
  We
• 54:11
  got
• 54:11
  five
• 54:12
  minutes,
• 54:12
  six
• 54:12
  minutes,
• 54:13
  five
• 54:13
  and
• 54:14
  45.
• 54:15
  I
• 54:15
  don't
• 54:15
  know.
• 54:15
  I
• 54:15
  can't
• 54:15
  do
• 54:16
  math.
• 54:18
  Anybody
• 54:18
  else
• 54:19
  have
• 54:19
  anything
• 54:19
  they
• 54:19
  want
• 54:19
  to
• 54:19
  share
• 54:20
  about
• 54:20
  that
• 54:20
  topic
• 54:21
  or.
• 54:22
  I
• 54:22
  think
• 54:23
  that,
• 54:23
  I
• 54:23
  mean,
• 54:23
  one
• 54:23
  thing
• 54:24
  that
• 54:24
  I'm
• 54:24
  sort
• 54:24
  of
• 54:24
  seeing
• 54:25
  in
• 54:25
  the
• 54:25
  UK
• 54:26
  is
• 54:26
  there's,
• 54:27
  you
• 54:28
  know,
• 54:28
  the
• 54:29
  outdoor
• 54:30
  sort
• 54:30
  of
• 54:30
  holiday
• 54:31
  is
• 54:31
  something
• 54:31
  people
• 54:31
  are
• 54:32
  sort
• 54:32
  of
• 54:32
  really
• 54:33
  looking
• 54:33
  to.
• 54:34
  To
• 54:34
  help
• 54:34
  with
• 54:34
  things
• 54:35
  like
• 54:35
  their
• 54:35
  mental
• 54:35
  health
• 54:35
  and
• 54:36
  a
• 54:36
  disconnect
• 54:36
  from
• 54:37
  the
• 54:37
  technology.
• 54:38
  I
• 54:38
  mean,
• 54:38
  we,
• 54:38
  I
• 54:39
  think
• 54:39
  very
• 54:39
  much
• 54:41
  because
• 54:41
  of
• 54:41
  the
• 54:42
  offering
• 54:42
  that
• 54:42
  we
• 54:42
  have,
• 54:44
  and
• 54:45
  I
• 54:45
  can
• 54:45
  only
• 54:45
  see
• 54:45
  that
• 54:46
  really
• 54:46
  growing
• 54:46
  because
• 54:47
  the
• 54:47
  conversations
• 54:47
  are
• 54:48
  really
• 54:48
  only
• 54:48
  just
• 54:49
  starting
• 54:49
  to
• 54:49
  happen
• 54:49
  between
• 54:50
  the
• 54:50
  generations
• 54:50
  about
• 54:51
  how
• 54:51
  they
• 54:51
  feel
• 54:51
  and
• 54:52
  how
• 54:52
  they
• 54:52
  need
• 54:52
  to
• 54:52
  have
• 54:52
  that
• 54:53
  rest
• 54:53
  and
• 54:54
  that
• 54:54
  time
• 54:54
  away
• 54:55
  from
• 54:55
  the
• 54:55
  technology.
• 54:56
  I
• 54:56
  mean,
• 54:56
  I.
• 54:56
  Technology
• 54:57
  background.
• 54:57
  So,
• 54:58
  you
• 54:58
  know,
• 54:58
  I
• 54:58
  get,
• 54:59
  you
• 54:59
  know,
• 54:59
  I
• 54:59
  use
• 54:59
  AI
• 55:00
  every
• 55:00
  day,
• 55:01
  you
• 55:01
  know,
• 55:01
  and
• 55:01
  all
• 55:01
  that
• 55:01
  kind
• 55:02
  of
• 55:02
  stuff.
• 55:02
  But
• 55:02
  there
• 55:03
  is
• 55:03
  a
• 55:03
  point
• 55:03
  where
• 55:03
  actually
• 55:04
  you
• 55:04
  just
• 55:04
  need
• 55:04
  to
• 55:04
  step
• 55:05
  back.
• 55:05
  And
• 55:05
  I
• 55:05
  think,
• 55:05
  going
• 55:06
  back
• 55:06
  to
• 55:06
  your
• 55:06
  point,
• 55:06
  Marcia,
• 55:07
  about,
• 55:08
  you
• 55:08
  know,
• 55:08
  people
• 55:08
  have
• 55:09
  got
• 55:09
  this,
• 55:09
  you
• 55:09
  know,
• 55:10
  they,
• 55:10
  they're
• 55:10
  more
• 55:10
  discerning
• 55:11
  about
• 55:11
  what
• 55:11
  they
• 55:12
  want
• 55:12
  to
• 55:12
  do
• 55:12
  in
• 55:12
  their
• 55:13
  work,
• 55:13
  but
• 55:13
  even
• 55:13
  if
• 55:13
  they
• 55:14
  are
• 55:14
  passionate
• 55:14
  about
• 55:14
  what
• 55:15
  they're
• 55:15
  doing
• 55:15
  in
• 55:15
  their
• 55:15
  work,
• 55:15
  they
• 55:16
  just
• 55:16
  need
• 55:16
  time
• 55:16
  out
• 55:17
  and
• 55:17
  they
• 55:17
  need
• 55:18
  a
• 55:18
  rest,
• 55:18
  and
• 55:18
  nature
• 55:19
  is
• 55:20
  an
• 55:20
  enabler
• 55:21
  to
• 55:21
  sort
• 55:21
  of
• 55:21
  get
• 55:22
  them
• 55:22
  back
• 55:22
  to
• 55:22
  good.
• 55:23
  And
• 55:23
  that's
• 55:24
  only
• 55:24
  certainly
• 55:25
  in
• 55:25
  the
• 55:25
  uk
• 55:26
  that
• 55:26
  is
• 55:26
  just
• 55:26
  a
• 55:26
  growing,
• 55:27
  growing
• 55:27
  space.
• 55:27
  I
• 55:28
  mean,
• 55:28
  it's,
• 55:28
  it's
• 55:28
  something
• 55:28
  that,
• 55:29
  you
• 55:29
  know,
• 55:29
  we're
• 55:29
  trying
• 55:29
  to
• 55:29
  optimize
• 55:30
  with
• 55:30
  our
• 55:30
  corporate
• 55:31
  retreats
• 55:32
  because
• 55:32
  a
• 55:32
  lot
• 55:32
  of
• 55:32
  companies
• 55:33
  are
• 55:33
  recognizing,
• 55:34
  to
• 55:34
  keep
• 55:34
  their
• 55:34
  staff
• 55:35
  retention
• 55:36
  and
• 55:36
  their
• 55:36
  sort
• 55:37
  of
• 55:37
  highly
• 55:37
  digitized
• 55:38
  lives
• 55:38
  that
• 55:38
  people
• 55:39
  actually
• 55:39
  need
• 55:39
  a
• 55:40
  break
• 55:40
  to
• 55:40
  have
• 55:41
  real
• 55:41
  companies
• 55:41
  conversations
• 55:42
  around
• 55:42
  a
• 55:42
  campfire,
• 55:43
  you
• 55:44
  know,
• 55:44
  have
• 55:44
  a
• 55:44
  few
• 55:44
  drinks,
• 55:46
  marshmallows,
• 55:47
  get
• 55:47
  to
• 55:47
  know
• 55:48
  each
• 55:48
  other,
• 55:48
  you
• 55:49
  know,
• 55:49
  that
• 55:49
  kind
• 55:49
  of
• 55:49
  stuff.
• 55:50
  So
• 55:50
  it
• 55:50
  might
• 55:51
  be
• 55:51
  like,
• 55:51
  you
• 55:51
  know,
• 55:51
  we
• 55:51
  could
• 55:51
  be
• 55:52
  looking
• 55:52
  at
• 55:52
  2025
• 55:53
  where
• 55:53
  you've
• 55:54
  got
• 55:54
  like,
• 55:54
  you
• 55:54
  know,
• 55:54
  camping
• 55:55
  dating
• 55:55
  sites
• 55:56
  where
• 55:56
  people
• 55:57
  are
• 55:57
  sort
• 55:58
  of
• 55:58
  going
• 55:58
  to
• 55:58
  actually
• 55:58
  reconnect
• 55:59
  to
• 55:59
  each
• 56:00
  other
• 56:01
  and
• 56:01
  sort
• 56:01
  of
• 56:01
  moving
• 56:02
  out
• 56:02
  of
• 56:02
  that
• 56:02
  echo
• 56:03
  space
• 56:03
  into
• 56:03
  the
• 56:04
  real,
• 56:04
  real
• 56:04
  world.
• 56:05
  And,
• 56:05
  you
• 56:05
  know,
• 56:05
  and,
• 56:06
  and
• 56:06
  it's
• 56:06
  a
• 56:06
  really
• 56:06
  exciting
• 56:07
  place
• 56:07
  to
• 56:07
  be.
• 56:07
  Really.
• 56:08
  I
• 56:08
  mean,
• 56:10
  I
• 56:10
  think
• 56:10
  mental
• 56:11
  health
• 56:11
  is
• 56:12
  an
• 56:12
  interesting,
• 56:13
  interesting
• 56:13
  space.
• 56:13
  And
• 56:14
  certainly,
• 56:14
  you
• 56:14
  know,
• 56:14
  well,
• 56:15
  being
• 56:15
  is
• 56:15
  certainly
• 56:16
  up
• 56:16
  there
• 56:16
  for
• 56:17
  the
• 56:17
  kind
• 56:17
  of
• 56:17
  things
• 56:18
  that
• 56:18
  we're
• 56:18
  offering.
• 56:19
  Well,
• 56:20
  I
• 56:20
  think
• 56:20
  it's
• 56:20
  an
• 56:20
  interesting,
• 56:21
  you
• 56:21
  know,
• 56:21
  we
• 56:21
  talk
• 56:22
  about
• 56:22
  the
• 56:22
  tip
• 56:22
  of
• 56:23
  the
• 56:23
  iceberg
• 56:23
  is
• 56:23
  the
• 56:23
  email
• 56:24
  personalization.
• 56:24
  Right?
• 56:25
  But
• 56:25
  I
• 56:25
  think,
• 56:25
  and
• 56:26
  we
• 56:26
  certainly
• 56:26
  can't
• 56:26
  discuss
• 56:27
  this
• 56:27
  in
• 56:27
  the
• 56:27
  next
• 56:27
  three
• 56:27
  and
• 56:27
  a
• 56:27
  half
• 56:28
  minutes,
• 56:28
  but
• 56:28
  I
• 56:28
  think
• 56:29
  there's,
• 56:29
  it's
• 56:29
  very
• 56:29
  interesting
• 56:30
  to
• 56:30
  me
• 56:30
  the
• 56:30
  interplay
• 56:31
  between
• 56:31
  the
• 56:32
  increase
• 56:32
  in
• 56:33
  growing
• 56:34
  sense
• 56:34
  of
• 56:35
  technology
• 56:35
  and
• 56:35
  AI
• 56:36
  and
• 56:36
  automation
• 56:36
  and
• 56:36
  all
• 56:37
  that,
• 56:37
  that
• 56:37
  will
• 56:37
  enable
• 56:38
  us
• 56:39
  to
• 56:39
  get
• 56:39
  people
• 56:40
  outside
• 56:40
  quicker,
• 56:41
  to
• 56:41
  give
• 56:41
  them
• 56:41
  a
• 56:41
  better
• 56:42
  experience,
• 56:42
  to
• 56:42
  personalize
• 56:43
  that
• 56:43
  experience
• 56:43
  to
• 56:44
  them
• 56:44
  so
• 56:44
  that
• 56:44
  they
• 56:45
  can
• 56:45
  have
• 56:45
  those
• 56:45
  things
• 56:45
  that
• 56:46
  you're
• 56:46
  talking
• 56:46
  about.
• 56:47
  So
• 56:47
  it's
• 56:47
  interesting
• 56:48
  how
• 56:48
  I
• 56:48
  think
• 56:48
  technology
• 56:49
  is
• 56:49
  as
• 56:49
  demonized
• 56:50
  as
• 56:50
  it
• 56:50
  is
• 56:50
  for
• 56:51
  taking
• 56:51
  people
• 56:51
  away
• 56:51
  from
• 56:51
  that.
• 56:52
  Actually
• 56:52
  now
• 56:52
  is
• 56:52
  moving
• 56:53
  into
• 56:53
  an
• 56:53
  era
• 56:53
  where
• 56:54
  if
• 56:54
  we
• 56:54
  do
• 56:54
  it
• 56:55
  right,
• 56:55
  which
• 56:55
  is
• 56:55
  a
• 56:56
  big
• 56:56
  if,
• 56:57
  can
• 56:57
  actually
• 56:58
  allow
• 56:58
  us
• 56:59
  to
• 56:59
  enjoy
• 56:59
  the
• 56:59
  outdoors
• 57:00
  more.
• 57:00
  I
• 57:01
  mean,
• 57:01
  I'm
• 57:01
  thinking
• 57:01
  about
• 57:01
  using
• 57:02
  AI
• 57:02
  for
• 57:03
  like
• 57:03
  blogs,
• 57:04
  you
• 57:04
  know
• 57:04
  what
• 57:04
  I'm
• 57:04
  saying?
• 57:04
  Just
• 57:05
  to
• 57:05
  get
• 57:05
  you
• 57:05
  something
• 57:06
  like,
• 57:06
  hey,
• 57:06
  write
• 57:06
  me
• 57:06
  a
• 57:07
  blog
• 57:07
  about.
• 57:07
  Because
• 57:07
  our
• 57:07
  campground's
• 57:08
  very
• 57:08
  1985,
• 57:09
  1990.
• 57:10
  Like
• 57:10
  we're
• 57:10
  trying
• 57:10
  to
• 57:10
  bring
• 57:10
  that
• 57:11
  nostalgia.
• 57:12
  You
• 57:12
  know,
• 57:13
  write
• 57:13
  me
• 57:13
  a
• 57:13
  blog
• 57:13
  about
• 57:14
  how
• 57:14
  camping
• 57:14
  has
• 57:15
  changed
• 57:15
  since
• 57:15
  the
• 57:15
  80s.
• 57:16
  And
• 57:16
  then
• 57:16
  it'll
• 57:17
  just
• 57:17
  spit
• 57:18
  something
• 57:18
  out
• 57:18
  and
• 57:18
  then
• 57:18
  you
• 57:19
  can
• 57:19
  turn
• 57:19
  around.
• 57:19
  Oh,
• 57:20
  hi.
• 57:22
  It
• 57:23
  can
• 57:23
  just
• 57:23
  spit
• 57:23
  something
• 57:23
  out
• 57:24
  and
• 57:24
  then,
• 57:25
  and
• 57:25
  then,
• 57:26
  you
• 57:26
  know,
• 57:26
  you
• 57:27
  can
• 57:27
  turn
• 57:27
  around
• 57:27
  and
• 57:27
  put
• 57:27
  your
• 57:28
  own
• 57:28
  personalized
• 57:28
  touch
• 57:28
  on
• 57:29
  it,
• 57:29
  but
• 57:29
  it
• 57:29
  gives
• 57:29
  you
• 57:29
  a
• 57:29
  really
• 57:29
  good
• 57:30
  outline,
• 57:30
  you
• 57:30
  know
• 57:31
  what
• 57:31
  I
• 57:31
  mean?
• 57:31
  To
• 57:32
  be
• 57:32
  able
• 57:32
  to
• 57:32
  create
• 57:32
  content
• 57:33
  quick
• 57:33
  so
• 57:33
  that
• 57:33
  you
• 57:33
  can
• 57:33
  turn
• 57:33
  around
• 57:35
  into
• 57:35
  your
• 57:35
  campground.
• 57:36
  So,
• 57:36
  yeah,
• 57:36
  I
• 57:36
  mean,
• 57:37
  you
• 57:37
  just
• 57:37
  needed
• 57:37
  to
• 57:37
  use
• 57:37
  it
• 57:37
  to
• 57:38
  ideate
• 57:38
  again,
• 57:38
  something
• 57:38
  that
• 57:39
  we
• 57:39
  can't
• 57:39
  talk
• 57:39
  about
• 57:39
  three
• 57:39
  minutes,
• 57:40
  but
• 57:41
  Two
• 57:41
  minutes
• 57:41
  now,
• 57:41
  people.
• 57:42
  I
• 57:42
  think
• 57:42
  people
• 57:42
  generally
• 57:43
  want
• 57:43
  to
• 57:43
  feel
• 57:44
  like
• 57:44
  they're
• 57:44
  part
• 57:45
  of
• 57:45
  something,
• 57:45
  they
• 57:45
  want
• 57:45
  to
• 57:46
  contribute.
• 57:46
  We
• 57:47
  found
• 57:47
  it
• 57:47
  very
• 57:48
  successful
• 57:48
  to
• 57:48
  get
• 57:49
  people
• 57:49
  engaged.
• 57:49
  If
• 57:49
  we
• 57:50
  do
• 57:50
  like
• 57:50
  our
• 57:50
  cancer
• 57:51
  survivors
• 57:51
  weekend,
• 57:52
  we
• 57:52
  raised
• 57:53
  several
• 57:53
  thousand
• 57:53
  dollars
• 57:54
  for
• 57:54
  cancer
• 57:55
  fighting
• 57:55
  organizations.
• 57:56
  People
• 57:56
  want
• 57:57
  to
• 57:57
  be
• 57:57
  part
• 57:57
  of
• 57:57
  that.
• 57:58
  They
• 57:58
  like
• 57:59
  the
• 57:59
  idea.
• 57:59
  So
• 58:00
  what
• 58:00
  we're
• 58:00
  talking
• 58:00
  about
• 58:01
  doing
• 58:01
  now
• 58:01
  is
• 58:01
  even
• 58:02
  having
• 58:03
  a
• 58:03
  charity
• 58:03
  of
• 58:04
  the
• 58:04
  month
• 58:04
  so
• 58:04
  that
• 58:05
  we
• 58:05
  would
• 58:05
  have
• 58:07
  50,
• 58:07
  50
• 58:07
  raffles
• 58:08
  and
• 58:09
  asylum
• 58:09
  auctions
• 58:10
  and
• 58:10
  raise
• 58:10
  money
• 58:11
  for
• 58:11
  that
• 58:11
  given
• 58:12
  charity
• 58:13
  during
• 58:13
  that
• 58:13
  period.
• 58:14
  That's
• 58:14
  a
• 58:14
  great.
• 58:17
  All
• 58:17
  right,
• 58:19
  let's
• 58:19
  go
• 58:19
  around
• 58:19
  the
• 58:19
  room
• 58:20
  real
• 58:20
  quick.
• 58:20
  Talk
• 58:20
  about
• 58:21
  something
• 58:21
  non
• 58:21
  camping.
• 58:21
  What
• 58:22
  are
• 58:22
  you
• 58:22
  guys
• 58:22
  doing
• 58:22
  for
• 58:22
  the
• 58:22
  holidays
• 58:23
  and
• 58:23
  what
• 58:23
  are
• 58:23
  you
• 58:23
  looking
• 58:23
  forward
• 58:24
  to?
• 58:25
  Kaylee,
• 58:26
  you
• 58:26
  want
• 58:26
  to
• 58:26
  start?
• 58:27
  I'm
• 58:28
  going
• 58:28
  to
• 58:28
  the
• 58:28
  campground.
• 58:31
  I'm
• 58:31
  gonna
• 58:31
  be
• 58:31
  working.
• 58:32
  What
• 58:33
  are
• 58:33
  you
• 58:33
  doing
• 58:33
  and
• 58:34
  what
• 58:34
  are
• 58:34
  you
• 58:34
  looking
• 58:35
  forward
• 58:35
  to?
• 58:38
  No,
• 58:38
  my
• 58:39
  daughter.
• 58:39
  So
• 58:39
  I
• 58:40
  have
• 58:40
  three
• 58:40
  of
• 58:40
  them
• 58:40
  and
• 58:41
  the
• 58:41
  youngest,
• 58:41
  16
• 58:42
  months,
• 58:42
  oldest
• 58:42
  1
• 58:43
  16.
• 58:43
  So
• 58:44
  she's
• 58:44
  getting
• 58:44
  a
• 58:45
  car
• 58:45
  old
• 58:46
  beater.
• 58:47
  So
• 58:47
  she's
• 58:48
  getting
• 58:48
  that.
• 58:48
  And
• 58:48
  then
• 58:49
  my
• 58:50
  youngest,
• 58:51
  that's.
• 58:51
  Or
• 58:51
  my,
• 58:51
  my
• 58:52
  middle
• 58:52
  child
• 58:52
  now
• 58:52
  is.
• 58:52
  She's
• 58:53
  five,
• 58:53
  almost
• 58:54
  six.
• 58:54
  She's
• 58:54
  getting
• 58:55
  a
• 58:55
  puppy
• 58:55
  for
• 58:56
  Christmas,
• 58:56
  so
• 58:56
  I'm
• 58:56
  throwing
• 58:57
  that
• 58:57
  on
• 58:57
  my
• 58:57
  plate
• 58:57
  too.
• 58:59
  Then
• 58:59
  we're
• 58:59
  going
• 58:59
  to
• 59:00
  the
• 59:00
  campground.
• 59:00
  So
• 59:00
  that's
• 59:00
  kind
• 59:01
  of
• 59:01
  what
• 59:01
  we're.
• 59:01
  That's
• 59:01
  our
• 59:02
  little
• 59:02
  holiday
• 59:03
  plans.
• 59:04
  We're
• 59:04
  going
• 59:05
  to
• 59:05
  be
• 59:05
  finishing
• 59:05
  out
• 59:05
  the
• 59:05
  bathroom.
• 59:07
  I'm
• 59:07
  just
• 59:07
  going
• 59:07
  to
• 59:07
  go
• 59:07
  in
• 59:07
  order
• 59:08
  around
• 59:08
  my.
• 59:08
  How
• 59:09
  I'm
• 59:09
  viewing
• 59:09
  people
• 59:09
  here.
• 59:10
  Marcia.
• 59:11
  Oh,
• 59:11
  I'm
• 59:11
  just
• 59:11
  going
• 59:11
  to
• 59:11
  be
• 59:12
  a
• 59:12
  grammy
• 59:12
  to
• 59:12
  my
• 59:12
  two
• 59:13
  and
• 59:13
  a
• 59:13
  half
• 59:13
  year
• 59:13
  old
• 59:13
  granddaughter
• 59:14
  Evelina.
• 59:15
  So
• 59:15
  I'm
• 59:15
  looking
• 59:15
  forward
• 59:16
  to
• 59:16
  some
• 59:16
  downtime
• 59:17
  with
• 59:17
  her
• 59:18
  this
• 59:18
  winter.
• 59:19
  Awesome.
• 59:20
  Soo.
• 59:22
  I
• 59:22
  think
• 59:23
  plenty
• 59:23
  of
• 59:23
  food,
• 59:24
  drink,
• 59:25
  friends,
• 59:25
  family,
• 59:26
  a
• 59:26
  bit
• 59:26
  of
• 59:26
  wild
• 59:26
  swimming
• 59:28
  and
• 59:28
  that's.
• 59:29
  I'm
• 59:29
  really
• 59:29
  looking
• 59:30
  forward
• 59:30
  to
• 59:30
  a
• 59:30
  bit
• 59:30
  of
• 59:30
  a
• 59:30
  rest,
• 59:30
  really.
• 59:35
  Oh,
• 59:36
  sorry,
• 59:36
  I
• 59:36
  need
• 59:36
  to
• 59:37
  get
• 59:37
  you
• 59:37
  off.
• 59:37
  Richard.
• 59:38
  We
• 59:39
  don't
• 59:39
  have
• 59:39
  any
• 59:39
  big
• 59:39
  plans
• 59:40
  for
• 59:40
  the
• 59:40
  holidays,
• 59:41
  but
• 59:41
  in
• 59:41
  January
• 59:41
  we
• 59:42
  have
• 59:42
  to
• 59:42
  spend
• 59:42
  two
• 59:43
  weeks
• 59:43
  visiting
• 59:43
  our
• 59:44
  daughter
• 59:44
  down
• 59:44
  in
• 59:44
  Grand
• 59:44
  Cayman.
• 59:46
  Well,
• 59:47
  that's.
• 59:47
  I
• 59:47
  mean,
• 59:47
  it's
• 59:48
  not
• 59:48
  a.
• 59:48
  Doesn't
• 59:48
  sound
• 59:49
  terrible
• 59:49
  to
• 59:49
  me,
• 59:49
  Richard.
• 59:50
  It's
• 59:50
  a
• 59:50
  family
• 59:51
  visit.
• 59:51
  We
• 59:51
  don't
• 59:51
  have
• 59:51
  fun.
• 59:53
  Just
• 59:53
  a
• 59:53
  family
• 59:54
  thing.
• 59:54
  You
• 59:54
  can
• 59:55
  come
• 59:55
  up
• 59:55
  to
• 59:55
  Canada
• 59:55
  too,
• 59:55
  with
• 59:56
  a
• 59:56
  mirror
• 59:56
  if
• 59:56
  you
• 59:56
  want,
• 59:56
  and
• 59:56
  I'll
• 59:57
  go
• 59:57
  down
• 59:57
  there.
• 59:59
  Danny
• 1:00:00
  derry
• 1:00:01
  Yeah.
• 1:00:02
  So
• 1:00:02
  spending
• 1:00:02
  time
• 1:00:03
  with
• 1:00:03
  family.
• 1:00:03
  I
• 1:00:03
  got
• 1:00:04
  a
• 1:00:04
  random
• 1:00:04
  knock
• 1:00:04
  on
• 1:00:05
  the
• 1:00:05
  door
• 1:00:05
  this
• 1:00:05
  afternoon.
• 1:00:06
  My
• 1:00:06
  uncle,
• 1:00:07
  who's
• 1:00:07
  from
• 1:00:07
  North
• 1:00:08
  Carolina,
• 1:00:09
  decided
• 1:00:09
  to
• 1:00:09
  get
• 1:00:09
  on
• 1:00:10
  a
• 1:00:10
  plane
• 1:00:10
  yesterday
• 1:00:11
  and
• 1:00:11
  fly
• 1:00:11
  here.
• 1:00:12
  So
• 1:00:12
  he
• 1:00:12
  randomly
• 1:00:13
  knocked
• 1:00:13
  on
• 1:00:13
  my
• 1:00:13
  door
• 1:00:14
  and
• 1:00:14
  it
• 1:00:14
  turned
• 1:00:14
  out
• 1:00:14
  he
• 1:00:14
  stayed
• 1:00:15
  until
• 1:00:15
  January.
• 1:00:16
  My
• 1:00:16
  brother,
• 1:00:16
  who's
• 1:00:17
  based
• 1:00:17
  in
• 1:00:17
  Mississippi,
• 1:00:18
  he
• 1:00:18
  gets
• 1:00:18
  here
• 1:00:18
  on
• 1:00:19
  Sunday
• 1:00:19
  with
• 1:00:19
  his
• 1:00:19
  wife.
• 1:00:20
  So
• 1:00:20
  we've
• 1:00:20
  got.
• 1:00:21
  Everybody's
• 1:00:21
  evacuating
• 1:00:22
  the
• 1:00:22
  US
• 1:00:22
  coming
• 1:00:22
  over
• 1:00:23
  to.
• 1:00:23
  To
• 1:00:23
  the
• 1:00:24
  Great
• 1:00:24
  Britain.
• 1:00:25
  So,
• 1:00:25
  yeah.
• 1:00:25
  Spending
• 1:00:25
  time
• 1:00:26
  with
• 1:00:26
  family.
• 1:00:26
  But
• 1:00:27
  I'll
• 1:00:27
  be
• 1:00:27
  totally
• 1:00:28
  honest,
• 1:00:28
  I.
• 1:00:28
  I
• 1:00:28
  can't
• 1:00:29
  stop.
• 1:00:29
  I'm
• 1:00:29
  excited
• 1:00:30
  for
• 1:00:30
  next
• 1:00:30
  year.
• 1:00:31
  So
• 1:00:31
  I've
• 1:00:31
  got
• 1:00:31
  loads
• 1:00:32
  of
• 1:00:32
  stuff
• 1:00:32
  on
• 1:00:32
  my
• 1:00:32
  plate.
• 1:00:33
  Why
• 1:00:33
  while
• 1:00:34
  we're
• 1:00:34
  shut
• 1:00:34
  over
• 1:00:34
  Christmas,
• 1:00:35
  where
• 1:00:35
  I
• 1:00:35
  get
• 1:00:35
  time
• 1:00:36
  to
• 1:00:36
  actually
• 1:00:36
  focus
• 1:00:36
  on
• 1:00:37
  not
• 1:00:37
  the
• 1:00:37
  business
• 1:00:38
  and
• 1:00:38
  what
• 1:00:38
  I
• 1:00:38
  want
• 1:00:39
  to
• 1:00:39
  achieve
• 1:00:39
  in
• 1:00:39
  2025.
• 1:00:40
  So
• 1:00:40
  I've
• 1:00:40
  got
• 1:00:40
  loads
• 1:00:40
  of
• 1:00:41
  spare
• 1:00:42
  time
• 1:00:42
  to.
• 1:00:42
  To
• 1:00:43
  get
• 1:00:43
  myself
• 1:00:43
  into
• 1:00:43
  mischief
• 1:00:44
  as
• 1:00:44
  well.
• 1:00:44
  Yeah.
• 1:00:45
  The
• 1:00:45
  two
• 1:00:45
  weeks
• 1:00:45
  over
• 1:00:46
  Christmas
• 1:00:46
  I
• 1:00:46
  look
• 1:00:46
  forward
• 1:00:47
  to
• 1:00:47
  every
• 1:00:47
  year.
• 1:00:48
  I'm
• 1:00:48
  like,
• 1:00:48
  I
• 1:00:48
  need.
• 1:00:49
  Because
• 1:00:49
  nobody
• 1:00:49
  wants
• 1:00:49
  to
• 1:00:50
  talk
• 1:00:50
  to
• 1:00:50
  you.
• 1:00:50
  That's
• 1:00:51
  it.
• 1:00:51
  No
• 1:00:51
  phone
• 1:00:51
  calls,
• 1:00:52
  no
• 1:00:52
  emails,
• 1:00:53
  no
• 1:00:53
  LinkedIn,
• 1:00:54
  nothing.
• 1:00:54
  I
• 1:00:55
  can
• 1:00:55
  sit
• 1:00:55
  there
• 1:00:55
  and
• 1:00:55
  actually
• 1:00:56
  focus
• 1:00:56
  on.
• 1:00:56
  On
• 1:00:57
  what
• 1:00:57
  I
• 1:00:57
  want
• 1:00:57
  to
• 1:00:57
  do.
• 1:00:57
  And
• 1:00:58
  then
• 1:00:58
  it's
• 1:00:58
  like
• 1:00:58
  a.
• 1:00:58
  It's
• 1:00:59
  like
• 1:00:59
  a
• 1:00:59
  nice
• 1:00:59
  reset
• 1:00:59
  and
• 1:01:00
  then
• 1:01:00
  January
• 1:01:00
  restarts
• 1:01:01
  and
• 1:01:01
  off
• 1:01:01
  we
• 1:01:01
  go
• 1:01:01
  again.
• 1:01:02
  Yeah.
• 1:01:02
  I
• 1:01:02
  probably
• 1:01:02
  shouldn't
• 1:01:03
  say
• 1:01:03
  this
• 1:01:03
  out
• 1:01:03
  loud.
• 1:01:03
  I
• 1:01:03
  give
• 1:01:03
  my
• 1:01:04
  team
• 1:01:04
  two
• 1:01:04
  full
• 1:01:05
  weeks
• 1:01:05
  off
• 1:01:05
  for
• 1:01:05
  Christmas
• 1:01:06
  and
• 1:01:06
  they
• 1:01:07
  probably
• 1:01:07
  think
• 1:01:07
  it's
• 1:01:07
  because
• 1:01:08
  I
• 1:01:08
  value
• 1:01:08
  them
• 1:01:08
  and
• 1:01:09
  it
• 1:01:09
  partially
• 1:01:09
  is,
• 1:01:10
  but
• 1:01:10
  also
• 1:01:10
  it's
• 1:01:11
  because
• 1:01:11
  then
• 1:01:11
  just
• 1:01:12
  I
• 1:01:12
  have
• 1:01:12
  more
• 1:01:12
  quiet
• 1:01:12
  time
• 1:01:13
  and
• 1:01:13
  I
• 1:01:13
  can
• 1:01:13
  focus
• 1:01:13
  on
• 1:01:14
  all
• 1:01:14
  the
• 1:01:15
  things.
• 1:01:15
  Right.
• 1:01:15
  So
• 1:01:16
  it's
• 1:01:16
  mostly
• 1:01:16
  because
• 1:01:16
  I
• 1:01:16
  value
• 1:01:17
  them.
• 1:01:17
  I'm
• 1:01:17
  just
• 1:01:17
  messing
• 1:01:17
  around.
• 1:01:18
  But
• 1:01:18
  Sarah,
• 1:01:20
  hopefully
• 1:01:21
  tomorrow
• 1:01:21
  Xander
• 1:01:22
  passes.
• 1:01:22
  My
• 1:01:22
  son
• 1:01:23
  passes
• 1:01:23
  his
• 1:01:23
  driver's
• 1:01:24
  test
• 1:01:24
  and
• 1:01:24
  not
• 1:01:25
  six
• 1:01:25
  inches
• 1:01:25
  of
• 1:01:26
  snow
• 1:01:26
  and
• 1:01:27
  making
• 1:01:27
  lots
• 1:01:28
  of
• 1:01:28
  cookies
• 1:01:28
  and
• 1:01:29
  playing
• 1:01:29
  lots
• 1:01:29
  of
• 1:01:29
  jackbox
• 1:01:30
  parties.
• 1:01:31
  My
• 1:01:31
  goal.
• 1:01:33
  Matthew.
• 1:01:34
  Well,
• 1:01:35
  first
• 1:01:35
  Derry.
• 1:01:35
  When
• 1:01:35
  you
• 1:01:36
  get
• 1:01:36
  a
• 1:01:36
  random
• 1:01:36
  knock
• 1:01:36
  on
• 1:01:36
  the
• 1:01:37
  door
• 1:01:37
  tomorrow,
• 1:01:38
  it'll
• 1:01:38
  be
• 1:01:38
  me
• 1:01:38
  and
• 1:01:39
  the
• 1:01:39
  great
• 1:01:39
  hat
• 1:01:40
  that's
• 1:01:40
  come
• 1:01:40
  to
• 1:01:40
  visit.
• 1:01:41
  You
• 1:01:41
  know,
• 1:01:41
  North
• 1:01:41
  Carolina,
• 1:01:42
  Mississippi,
• 1:01:43
  Tennessee.
• 1:01:43
  We're
• 1:01:43
  all
• 1:01:43
  kind
• 1:01:44
  of
• 1:01:44
  in
• 1:01:44
  that
• 1:01:44
  same
• 1:01:44
  area.
• 1:01:44
  No,
• 1:01:44
  I'm
• 1:01:44
  going
• 1:01:45
  to
• 1:01:45
  figure
• 1:01:45
  out
• 1:01:45
  how
• 1:01:45
  to
• 1:01:45
  keep
• 1:01:46
  rocking
• 1:01:46
  a
• 1:01:46
  T
• 1:01:47
  shirt
• 1:01:47
  with
• 1:01:47
  this
• 1:01:47
  fantastic
• 1:01:48
  hat.
• 1:01:48
  I'm
• 1:01:49
  going
• 1:01:49
  to
• 1:01:49
  figure
• 1:01:49
  out
• 1:01:49
  better
• 1:01:49
  pairings
• 1:01:50
  of
• 1:01:50
  that.
• 1:01:50
  I'm
• 1:01:50
  going
• 1:01:50
  to
• 1:01:51
  say
• 1:01:51
  a
• 1:01:51
  lot
• 1:01:51
  of
• 1:01:51
  prayers.
• 1:01:51
  We've
• 1:01:52
  got
• 1:01:52
  a
• 1:01:52
  lot
• 1:01:52
  of
• 1:01:52
  guests
• 1:01:53
  staying
• 1:01:53
  intense
• 1:01:54
  in
• 1:01:55
  50
• 1:01:55
  degrees
• 1:01:56
  over
• 1:01:56
  Christmas
• 1:01:57
  and
• 1:01:57
  New
• 1:01:57
  Year,
• 1:01:57
  so
• 1:01:57
  we're
• 1:01:57
  gonna
• 1:01:58
  say
• 1:01:58
  little
• 1:01:58
  prayers.
• 1:01:58
  That
• 1:01:59
  it.
• 1:01:59
  That
• 1:01:59
  all
• 1:02:00
  those
• 1:02:00
  furnaces
• 1:02:00
  keep
• 1:02:00
  working
• 1:02:01
  and
• 1:02:01
  everyone
• 1:02:02
  stays
• 1:02:02
  happy
• 1:02:03
  and
• 1:02:03
  warm
• 1:02:04
  and
• 1:02:04
  just
• 1:02:05
  spending
• 1:02:05
  time
• 1:02:05
  with
• 1:02:05
  family.
• 1:02:06
  That's
• 1:02:06
  why.
• 1:02:06
  That's
• 1:02:07
  why
• 1:02:07
  I
• 1:02:07
  wake
• 1:02:07
  up
• 1:02:07
  every
• 1:02:08
  morning
• 1:02:08
  anyway.
• 1:02:09
  All
• 1:02:10
  right,
• 1:02:10
  last
• 1:02:10
  but
• 1:02:10
  not
• 1:02:10
  least,
• 1:02:10
  Amir.
• 1:02:13
  Well,
• 1:02:13
  I'll
• 1:02:13
  be.
• 1:02:14
  I'll
• 1:02:14
  be
• 1:02:14
  going
• 1:02:15
  to
• 1:02:15
  Vermont
• 1:02:15
  with
• 1:02:16
  the
• 1:02:16
  family
• 1:02:16
  to.
• 1:02:17
  For
• 1:02:17
  the
• 1:02:17
  holidays
• 1:02:18
  to
• 1:02:18
  ski
• 1:02:18
  for
• 1:02:18
  a
• 1:02:19
  little
• 1:02:19
  bit
• 1:02:19
  and,
• 1:02:20
  and
• 1:02:20
  then
• 1:02:20
  come
• 1:02:20
  back
• 1:02:20
  after
• 1:02:21
  the
• 1:02:21
  new
• 1:02:21
  Year.
• 1:02:22
  So
• 1:02:22
  you
• 1:02:23
  are
• 1:02:23
  going
• 1:02:23
  to
• 1:02:23
  a
• 1:02:23
  cold
• 1:02:24
  place,
• 1:02:24
  just
• 1:02:24
  not.
• 1:02:24
  Yes,
• 1:02:25
  yes.
• 1:02:26
  Nobody
• 1:02:26
  has
• 1:02:27
  good
• 1:02:27
  skiing
• 1:02:27
  here,
• 1:02:27
  Amir.
• 1:02:28
  Like
• 1:02:28
  really,
• 1:02:29
  really,
• 1:02:29
  really
• 1:02:29
  good
• 1:02:29
  skiing.
• 1:02:30
  I
• 1:02:30
  know,
• 1:02:30
  but,
• 1:02:31
  you
• 1:02:31
  know,
• 1:02:31
  Vermont
• 1:02:32
  with
• 1:02:32
  Kids,
• 1:02:33
  it's
• 1:02:33
  just
• 1:02:33
  easy.
• 1:02:33
  It's
• 1:02:34
  a
• 1:02:34
  short
• 1:02:34
  flight.
• 1:02:35
  All
• 1:02:35
  right,
• 1:02:35
  all
• 1:02:36
  right,
• 1:02:36
  that's.
• 1:02:36
  That's
• 1:02:36
  fair.
• 1:02:37
  All
• 1:02:37
  right,
• 1:02:37
  so
• 1:02:38
  we're
• 1:02:38
  gonna
• 1:02:38
  close
• 1:02:38
  out
• 1:02:39
  here.
• 1:02:39
  I'm
• 1:02:39
  gonna
• 1:02:39
  play
• 1:02:39
  that.
• 1:02:39
  You
• 1:02:39
  guys
• 1:02:40
  can
• 1:02:40
  go
• 1:02:40
  if
• 1:02:40
  you
• 1:02:40
  want.
• 1:02:40
  It's
• 1:02:40
  a
• 1:02:40
  little
• 1:02:40
  bit.
• 1:02:41
  I
• 1:02:41
  know
• 1:02:42
  over
• 1:02:43
  time,
• 1:02:43
  but
• 1:02:43
  I
• 1:02:43
  generated
• 1:02:44
  the
• 1:02:44
  song
• 1:02:44
  with
• 1:02:44
  AI
• 1:02:45
  and
• 1:02:45
  so
• 1:02:46
  I'm
• 1:02:46
  just
• 1:02:46
  going
• 1:02:46
  to
• 1:02:46
  close
• 1:02:46
  by
• 1:02:46
  playing
• 1:02:47
  this
• 1:02:47
  and
• 1:02:47
  then
• 1:02:47
  we'll
• 1:02:47
  end
• 1:02:48
  it.
• 1:02:48
  But
• 1:02:48
  thank
• 1:02:48
  you
• 1:02:48
  guys
• 1:02:48
  for
• 1:02:48
  joining
• 1:02:49
  us
• 1:02:49
  for
• 1:02:49
  the
• 1:02:49
  last
• 1:02:49
  episode.
• 1:02:50
  Fireside
• 1:02:50
  Chats.
• 1:02:51
  Really
• 1:02:51
  appreciate
• 1:02:51
  you
• 1:02:52
  all
• 1:02:52
  being
• 1:02:52
  here.
• 1:02:52
  Looking
• 1:02:52
  forward
• 1:02:52
  to
• 1:02:53
  2025.
• 1:02:53
  We're
• 1:02:53
  gonna
• 1:02:53
  have
• 1:02:53
  a
• 1:02:54
  co
• 1:02:54
  host.
• 1:02:54
  We're
• 1:02:54
  going
• 1:02:54
  to
• 1:02:54
  change
• 1:02:54
  the
• 1:02:54
  topics
• 1:02:55
  around.
• 1:02:55
  We're
• 1:02:55
  going
• 1:02:55
  to
• 1:02:55
  talk
• 1:02:55
  about
• 1:02:56
  all
• 1:02:56
  kinds
• 1:02:56
  of
• 1:02:56
  stuff.
• 1:02:56
  We're
• 1:02:57
  gonna
• 1:02:57
  have
• 1:02:57
  new
• 1:02:57
  shows,
• 1:02:57
  new
• 1:02:58
  reports.
• 1:02:58
  2025
• 1:02:59
  is
• 1:02:59
  going
• 1:02:59
  to
• 1:02:59
  be
• 1:02:59
  a
• 1:02:59
  great
• 1:03:00
  year.
• 1:03:00
  We're
• 1:03:00
  all
• 1:03:00
  going
• 1:03:00
  to
• 1:03:00
  work
• 1:03:00
  together
• 1:03:01
  to
• 1:03:01
  make
• 1:03:01
  it
• 1:03:01
  that
• 1:03:01
  way,
• 1:03:02
  no
• 1:03:02
  matter
• 1:03:02
  what
• 1:03:02
  the
• 1:03:02
  external
• 1:03:03
  things
• 1:03:03
  are.
• 1:03:03
  Right?
• 1:03:04
  So
• 1:03:05
  super
• 1:03:05
  excited
• 1:03:05
  for
• 1:03:05
  that.
• 1:03:06
  And,
• 1:03:06
  you
• 1:03:07
  know,
• 1:03:07
  that's
• 1:03:07
  it.
• 1:03:07
  That's
• 1:03:08
  all
• 1:03:08
  I
• 1:03:08
  got.
• 1:03:08
  We'll
• 1:03:08
  just
• 1:03:08
  listen
• 1:03:09
  to
• 1:03:09
  this
• 1:03:09
  little
• 1:03:09
  song
• 1:03:10
  and
• 1:03:10
  see
• 1:03:10
  if
• 1:03:10
  anybody
• 1:03:11
  approved.
• 1:03:11
  Appreciate
• 1:03:11
  it.
• 1:03:11
  Like.
• 1:03:28
  The
• 1:03:28
  big's
• 1:03:29
  rolled
• 1:03:29
  out
• 1:03:30
  and
• 1:03:30
  the
• 1:03:31
  driveway's
• 1:03:32
  clear
• 1:03:33
  no
• 1:03:33
  more
• 1:03:34
  late
• 1:03:34
  arrivals
• 1:03:35
  Ain't
• 1:03:35
  that
• 1:03:36
  sweet
• 1:03:36
  my
• 1:03:37
  dear
• 1:03:38
  we
• 1:03:38
  folded
• 1:03:39
  all
• 1:03:39
  the
• 1:03:40
  brochures
• 1:03:40
  Locked
• 1:03:41
  up
• 1:03:41
  the
• 1:03:41
  clubhouse
• 1:03:42
  door
• 1:03:43
  2024's
• 1:03:45
  behind
• 1:03:45
  us
• 1:03:45
  we
• 1:03:46
  ain't
• 1:03:46
  takin
• 1:03:47
  it
• 1:03:47
  no
• 1:03:47
  more
• 1:03:48
  Remember
• 1:03:49
  the
• 1:03:50
  guest
• 1:03:50
  who
• 1:03:51
  complained
• 1:03:52
  about
• 1:03:52
  the
• 1:03:52
  view
• 1:03:53
  Wanted
• 1:03:54
  five
• 1:03:54
  star
• 1:03:55
  treatment
• 1:03:56
  and
• 1:03:56
  a
• 1:03:56
  discount
• 1:03:57
  too
• 1:03:58
  they're
• 1:03:59
  all
• 1:04:00
  off
• 1:04:00
  the
• 1:04:00
  property
• 1:04:01
  and
• 1:04:01
  guess
• 1:04:02
  who
• 1:04:02
  feeling
• 1:04:03
  fine
• 1:04:04
  we're
• 1:04:04
  dancing
• 1:04:05
  by
• 1:04:05
  the
• 1:04:05
  office
• 1:04:06
  tree
• 1:04:07
  Toast
• 1:04:07
  and
• 1:04:07
  mulled
• 1:04:08
  wine
• 1:04:09
  we're
• 1:04:09
  all
• 1:04:09
  camped
• 1:04:10
  out
• 1:04:10
  for
• 1:04:11
  Christmas
• 1:04:12
  no
• 1:04:12
  rigs
• 1:04:13
  left
• 1:04:13
  to
• 1:04:13
  party
• 1:04:14
  no
• 1:04:14
  backup
• 1:04:15
  beepers
• 1:04:16
  whining
• 1:04:16
  deep
• 1:04:17
  into
• 1:04:18
  the
• 1:04:18
  dark
• 1:04:19
  all
• 1:04:20
  camped
• 1:04:20
  out
• 1:04:21
  for
• 1:04:21
  Christmas
• 1:04:22
  Honey,
• 1:04:23
  what
• 1:04:23
  a
• 1:04:23
  scene
• 1:04:24
  we
• 1:04:25
  swapped
• 1:04:25
  the
• 1:04:25
  guest
• 1:04:26
  list
• 1:04:26
  for
• 1:04:26
  some
• 1:04:27
  tinsel
• 1:04:28
  and
• 1:04:28
  evergreen
• 1:04:29
  no
• 1:04:30
  wi
• 1:04:30
  fi
• 1:04:31
  for
• 1:04:31
  drama
• 1:04:32
  or
• 1:04:32
  electric
• 1:04:33
  loads
• 1:04:33
  to
• 1:04:34
  fear
• 1:04:35
  no
• 1:04:35
  more
• 1:04:36
  where's
• 1:04:36
  my
• 1:04:36
  refund?
• 1:04:37
  Ringing
• 1:04:38
  in
• 1:04:38
  our
• 1:04:39
  ear
• 1:04:39
  no
• 1:04:40
  kids
• 1:04:40
  zooming
• 1:04:41
  around
• 1:04:41
  in
• 1:04:41
  golf
• 1:04:42
  carts
• 1:04:43
  Late
• 1:04:43
  at
• 1:04:44
  night
• 1:04:45
  we're
• 1:04:45
  jinglin
• 1:04:46
  by
• 1:04:46
  the
• 1:04:46
  snack
• 1:04:47
  bar
• 1:04:47
  in
• 1:04:47
  pure
• 1:04:48
  holiday
• 1:04:49
  delight
• 1:04:50
  we're
• 1:04:50
  all
• 1:04:50
  camped
• 1:04:51
  out
• 1:04:51
  out
• 1:04:51
  for
• 1:04:52
  Christmas
• 1:04:53
  Hallelujah
• 1:04:54
  yes.
• 1:04:55
  No
• 1:04:56
  muddy
• 1:04:56
  footprints
• 1:04:57
  marching
• 1:04:57
  to
• 1:04:58
  the
• 1:04:58
  office
• 1:04:59
  desk
• 1:05:00
  all
• 1:05:00
  camped
• 1:05:01
  out
• 1:05:02
  for
• 1:05:02
  Christmas
• 1:05:03
  let's
• 1:05:03
  raise
• 1:05:04
  a
• 1:05:04
  festive
• 1:05:05
  cheer
• 1:05:06
  we'll
• 1:05:06
  laugh
• 1:05:06
  about
• 1:05:07
  this
• 1:05:07
  year
• 1:05:08
  Embrace
• 1:05:08
  our
• 1:05:09
  next
• 1:05:09
  year's
• 1:05:09
  frontier
• 1:05:11
  come
• 1:05:11
  spring
• 1:05:11
  of
• 1:05:12
  2025
• 1:05:13
  they'll
• 1:05:14
  roll
• 1:05:14
  on
• 1:05:14
  back
• 1:05:15
  again
• 1:05:16
  Asking
• 1:05:17
  for
• 1:05:17
  extended
• 1:05:18
  stage
• 1:05:19
  and
• 1:05:19
  deals
• 1:05:19
  that
• 1:05:20
  never
• 1:05:20
  end
• 1:05:21
  but
• 1:05:21
  tonight
• 1:05:22
  we'll
• 1:05:22
  bop
• 1:05:23
  beneath
• 1:05:23
  the
• 1:05:23
  twinkling
• 1:05:24
  tree
• 1:05:26
  Feeling
• 1:05:27
  like
• 1:05:27
  gold
• 1:05:27
  Set
• 1:05:28
  a
• 1:05:28
  foot
• 1:05:28
  loose
• 1:05:29
  and
• 1:05:29
  free
• 1:05:31
  we're
• 1:05:31
  all
• 1:05:31
  camped
• 1:05:32
  out
• 1:05:33
  for
• 1:05:33
  Christmas
• 1:05:34
  Got
• 1:05:34
  no
• 1:05:34
  sight
• 1:05:35
  to
• 1:05:35
  assign
• 1:05:36
  no
• 1:05:37
  screaming
• 1:05:38
  full
• 1:05:38
  hookups
• 1:05:39
  on
• 1:05:39
  our
• 1:05:40
  office
• 1:05:40
  line
• 1:05:41
  all
• 1:05:42
  camped
• 1:05:42
  out
• 1:05:43
  for
• 1:05:43
  Christmas
• 1:05:44
  we're
• 1:05:45
  grinning
• 1:05:45
  ear
• 1:05:46
  to
• 1:05:46
  ear
• 1:05:47
  let's
• 1:05:47
  rock
• 1:05:48
  this
• 1:05:48
  quiet
• 1:05:48
  holiday
• 1:05:49
  and
• 1:05:50
  toast
• 1:05:50
  the
• 1:05:50
  coming
• 1:05:51
  years
• 1:05:52
  all
• 1:05:52
  camped
• 1:05:53
  out
• 1:05:53
  for
• 1:05:54
  Christmas
• 1:05:55
  we're
• 1:05:55
  humming
• 1:05:55
  Cross
• 1:05:56
  the
• 1:05:56
  floor
• 1:05:57
  no
• 1:05:57
  rowdy
• 1:05:58
  guests
• 1:05:58
  or
• 1:05:59
  tire
• 1:05:59
  tracks
• 1:06:00
  at
• 1:06:00
  our
• 1:06:00
  door
• 1:06:02
  all
• 1:06:02
  camped
• 1:06:03
  down
• 1:06:04
  for
• 1:06:04
  Christmas
• 1:06:05
  Beneath
• 1:06:05
  the
• 1:06:06
  starry
• 1:06:06
  glow
• 1:06:07
  we'll
• 1:06:08
  welcome
• 1:06:08
  next
• 1:06:09
  year's
• 1:06:09
  madness
• 1:06:10
  this,
• 1:06:10
  but
• 1:06:10
  tonight
• 1:06:11
  we're
• 1:06:11
  taking
• 1:06:11
  it
• 1:06:12
  slow.
• 1:06:30
  Thanks
• 1:06:31
  for
• 1:06:31
  joining
• 1:06:31
  us
• 1:06:32
  for
• 1:06:32
  this
• 1:06:32
  episode.
• 1:06:32
  Of
• 1:06:33
  MC
• 1:06:33
  Fireside
• 1:06:34
  Chats
• 1:06:34
  with
• 1:06:35
  your
• 1:06:35
  host
• 1:06:35
  host
• 1:06:35
  Brian
• 1:06:36
  Searle.
• 1:06:36
  Have
• 1:06:37
  a
• 1:06:37
  suggestion
• 1:06:37
  for
• 1:06:37
  a
• 1:06:38
  show
• 1:06:38
  idea?
• 1:06:39
  Want
• 1:06:39
  your
• 1:06:39
  campground
• 1:06:40
  or
• 1:06:40
  company
• 1:06:40
  in
• 1:06:40
  a
• 1:06:40
  future
• 1:06:41
  episode?
• 1:06:41
  Email
• 1:06:42
  us
• 1:06:42
  at
• 1:06:43
  hello@moderncampground.com
• 1:06:43
  get
• 1:06:44
  your
• 1:06:45
  daily
• 1:06:45
  dose
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  of.
• 1:06:45
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• 1:06:46
  from
• 1:06:46
  ModernCampground.com
• 1:06:47
  and
• 1:06:48
  be
• 1:06:48
  sure
• 1:06:48
  to.
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  Join
• 1:06:48
  us
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  next
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  for
• 1:06:50
  more
• 1:06:50
  insights
• 1:06:50
  into
• 1:06:50
  the
• 1:06:51
  fascinating
• 1:06:51
  world
• 1:06:52
  of
• 1:06:52
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• 1:06:52
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