As Your Business Grows, So Will Your Ideal Client | Shelby Clement
In this episode of In The Arena, co-hosts Jared Miguez, Lauren Navarre, and Jonah Fry are joined by Shelby Clement for a fresh conversation about ideal clients and how your marketing should evolve as your business grows.
This episode brings a different perspective to the conversation.
Shelby breaks down how many business owners create an ideal client once — and never revisit it — even as their business, experience, and goals evolve over time.
In this episode, we cover:
• How your ideal client evolves as you grow
• Building a brand that feels authentic and human
• Marketing with clarity…
The skinny
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