Latest / CyberBytes: The Podcast
Marketing in the Age of Cyber Noise - Fig Security
How do you build one of cybersecurity's fastest-growing brands in less than a year?
In this episode of Show Up, Emily Rosenfield, Director of Marketing at Fig Security, shares how her team is cutting through the noise, creating a brand people actually remember, and scaling marketing in one of the most competitive markets in tech.
We discuss:
• How Fig Security went from stealth to industry buzz in just a few months
• Why cybersecurity companies need to think more like B2C brands
• Building a memorable brand without losing credibility• How AI agents are eliminating manual marketing work
• The…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.