The Essentials on the Digital Transformation of the Automotive Industry - with Don McGuire of Qualcomm

The AI in Business Podcast · Oct 3, 2023 · 22m

Today's guest is Don McGuire, Chief Marketing Officer at Qualcomm. A wireless technology pioneer, Qualcomm invented the foundational technologies for 3G, 4G, and 5G, and today, Qualcomm technology can be found in just about every handset and many devices that we use every day. Qualcomm has diversified its business over the years into different industries, such as automotive, in addition to compute, XR, and more. Don joins us on today's program to talk about the digital transformation of the automotive industry. He explains the notion of a 'digital chassis' essential for enhancing wireless…