Latest / The Yield Doctor with James Deaker
Pricing has no power
Most pricing teams aren’t failing because they’re bad at pricing.
They’re failing because they’re set up to fail.
In this video, I break down one of the most common (and misunderstood) problems in pricing organizations: why strong analysis, good data, and capable teams still struggle to have real impact.
If you’ve ever felt like:
“We’re doing great work, but no one listens”
“We’re constantly being overridden”
“Pricing gets blamed when deals go wrong”
…then this isn’t a capability problem.
It’s a structural one.
What you’ll learn in this video:
Why pricing teams often lack influence (even when…
The skinny
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