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Startup Funding Espresso – Start by Looking for Your First Investor, Not Your Lead Investor
Start by Looking for Your First Investor, Not Your Lead Investor Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising funding, some founders focus solely on finding their lead investor. In most cases, it's better to find investors to join the round even if they are not leading. By using convertible notes and SAFE notes, investors can join the raise. Start with investors who are most likely to join and sign them up. This shows traction with the fundraiser. The investor who takes the lead will look for some evidence that…
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