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494 | Delivery Riders Are Barely Surviving!! Ft.Umer Munawar | TBT
In this episode of Thought Behind Things, we sit down with Umer Munawar, Co-Founder of SmartLane, one of Pakistan’s fastest-growing logistics aggregation platforms.
Umer shares how he exited Finja and jumped straight into solving Pakistan’s most chaotic industry - e-commerce logistics. From integrating 31 courier companies, to processing thousands of parcels, to raising $2.3 million, this episode breaks down what really happens behind the scenes in Pakistan’s delivery ecosystem.
We discuss:
Why e-commerce is the easiest business today
Why logistics is brutally hard with razor-thin margins
How…
The skinny
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