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Low Cost and Easy Marketing Tips · Justice Team Podcast

• 0:02
  Bob: Welcome to this episode of the justice team podcast
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  on the justice team network.
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  And today we're going to do a quick episode with just me, and I'm going
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  to teach you some simple tips to have a low cost marketing for lawyers.
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  So that you can easily acquire cases, so that you can monetize
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  referral fees, stuff like that.
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  So here's some stuff that I do, and people may be shocked to learn that
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  until early 2024 was the first time my firm did any type of paid SEO,
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  paid PPC, or Google Ads whatsoever.
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  And we've made it an entire firm of 25 lawyers now.
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  You know, we do A lot of big cases, all from word of mouth referrals,
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  and more importantly, generating referrals from other lawyers.
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  And how did we do this?
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  Well, I do it with my cell phone.
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  Started with just a cell phone, then we later invested more into marketing
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  stuff with high definition cameras.
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  I'm coming to you from our podcast studio in Torrance.
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  California, Los Angeles County.
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  Um, but the way that I see the things is I like to do a lot of media.
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  I think media is a good funnel for you to acquire cases.
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  So if you have a cell phone, I'm going to teach you some simple tips that you can
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  be doing to monetize things a lot better.
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  Especially in today's market where, I mean, let's be honest, private
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  equity is coming into the space.
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  They're gobbling up marketing law firms.
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  They're going to generate a lot of leads.
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  They're spending millions of dollars per month to acquire cases and, you know,
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  that's why we built a platform attorney share so that they could quickly find
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  the better lawyers for those cases.
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  Um, very easily.
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  And the way that you do that, the way that you pick up more referrals and get
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  more cases is people have to know you.
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  They have to know you.
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  They have to know your brand.
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  You have to be a trusted brand.
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  You have to have, be responsive and get back to them.
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  If they think you can trust you and you are responsive and you do good work, you
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  will do very well in the practice of law.
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  Um, so one thing I think you should do is, is pick a niche.
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  Be specific of what you do, let everybody know what you do.
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  For instance, if you do, let's say workplace injury cases, or if you
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  do, um, big rig cases or trucking cases, that should be your brand.
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  You should be educating people all the time about little
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  things, little do's and don'ts.
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  And the more content you have, the better.
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  So if you just film with your iPhone, it could be a selfie video.
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  You could be doing on a green screen, be come from education first.
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  And the more people see you as an educational tool, the more people
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  that will want to refer you cases, whether it's a big case aggregator.
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  Or it's a one off person that just happened to see you.
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  Now, if you're doing this within social media, whether it's LinkedIn,
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  Instagram, Facebook, or Tik TOK, you have to have some sort of call to action.
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  So if people want to find you, how do they find you have a
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  link that's easy accessible.
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  So it gets back into the backend.
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  You should always have your house in order.
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  So wherever somebody is clicking, if they're going to refer you a case,
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  Or have an issue they want to talk to you with, it has to go somewhere
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  and it has to be easily saved.
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  So, I recommend getting on any type of CRM or a case management platform that these
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  leads, quote unquote, go directly there.
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  So from there, everything is stored, so if you want to cross market them later, you
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  can run SMS campaigns, email campaigns, campaigns of people within those CRMs.
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  And I can recommend a few of those offline if you reach out to me.
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  Once it's in there, you can make a decision.
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  Is this a case that my firm wants?
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  Thanks.
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  Is this a referral that my firm wants?
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  And then with the integrations that we built with all the case
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  management platforms at AttorneyShare, you can then refer that out.
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  If it's not your wheelhouse, not your geographic region, or if you want
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  to collaborate with somebody, you can send it in for your suggested
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  referral fee straight through your case management platform into
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  AttorneyShare to find the best match.
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  So here's some simple things that you can be doing.
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  If you have that call to action on your website, on every single social media
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  handle that you have, That's step one.
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  Your house is in order, in the back, that's step two.
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  Now you have to start putting out content.
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  Again, if you have an iPhone, you can do this.
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  Do long form content.
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  What I'm doing right now, I'm talking, I'll probably talk for 10 or 15 minutes.
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  What we do after this, is I will get this podcast transcribed.
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  Uh, there's one called Rev.
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  com, there's several of these.
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  You get them transcribed into word format.
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  You can then recreate that into a blog, put that on your website.
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  That is now organic SEO on the topic that you so select that you are now
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  the expert in, which is now making it even easier for people to find you.
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  On Google using organic stuff.
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  Again, you want to be the source of truth here.
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  The more you do, obviously, the more credibility you have, the more rankings
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  you'll have organically using just that simple SEO score territory.
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  Okay.
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  So then what I say, when you're doing this content, it lives evergreen, which
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  means you should be saving all of it and reusing it and reposting it over and
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  over again, as many mediums as you can.
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  Whenever you have a speaking engagement or a teaching moment, Why not have
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  somebody have a cell phone, even iPhone, or if you want to invest in and have
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  somebody with a camera, either record it, interview it, then you can use
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  that to chop up and put out there.
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  So there's some simple tools you could do to do that.
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  Now we've, I, now we've invested.
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  We have people that they cut up our, all of our long form content into
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  short form content as well, post it all over YouTube, all over Instagram.
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  So we're constantly top of mind, right?
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  This is not that expensive to do when you're, when you're competing
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  on, you some people are spending.
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  Tens of thousands if not hundreds of thousands of dollars a month just on
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  trying to acquire cases Well, you can take a fraction of that and invest
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  it in marketing systems having high quality video content Having somebody
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  edit your clips so that they have good captions on them Captions within the
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  post that you're putting them that they're being engaged with So the more
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  people see you as that source of truth that credibility you are now a brand
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  and for anybody that does any type Of marketing they know that if a lawyer if
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  they search for a lawyer on Google and they type in injury lawyer, Los Angeles
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  You They'll call people down the line if they don't know anybody specifically.
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  But if they see somebody they recognize from social media or a brand, it's
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  more sticky, meaning that client is more likely to land with you.
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  And specifically, if you're doing attorney referrals like I do getting
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  case from other lawyers, cause I'd like to litigate and try cases.
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  They know you and want your brand, they want you.
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  But that comes with a dedication of doing posts and putting it
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  out there and educating people.
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  Educating people on your results, how you got them, coming from a place of humility.
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  YouTube's a great place for this.
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  I know some very good lawyers like Attorney Tom, Tom Kirker.
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  Perfect example.
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  He has 585, 000 subscribers on YouTube.
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  He literally has YouTube paying him, paying him to create content because
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  of the amount of views that he has.
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  If you want to see how he specifically does it, I did an
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  interview with him on Bourbon of Proof, and he explains all of this.
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  But in a nutshell, he creates all of this long form content on specific cases,
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  on maybe toxic torts, or a mass tort, or something that's hot in the news.
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  Uh, he's very creative, he has an editing team of how he puts it
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  together, but through that engagement, he refers out thousands of cases a
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  year, yes, thousands of cases a year, to lawyers that are the specialists
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  within those cases, and there's no reason why you cannot be doing that.
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  So if you have somebody doing the editing process, and then somebody taking that,
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  say, an hour long show that you've done, and then creating several five minute,
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  or 30 seconds or two minutes shorts.
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  You can now put those everywhere and repurpose them.
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  So content you shot six years ago, you can repurpose it today.
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  It just takes somebody on that cadence and it's not, you can have somebody
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  that's just sophisticated in social media.
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  That is just your back office for posting and reposting all of these, engaging
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  all of the folks that are coming in.
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  So again, I think these are very low cost things that you can be doing.
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  Tomorrow to help monetize all of your referrals.
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  And, you know, I say this all the time.
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  Do not be bashful about promoting yourself because If you're not promoting yourself,
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  how are you going to help clients?
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  How are they going to know to find you?
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  You have to have a little bit of shamelessness here.
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  Um, shameless was one of my favorite shows on Showtime, but it's no
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  longer on, but you know, I digress.
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  Be shameless a little bit about your, your self promotion, but do with humility.
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  Um, but people have to be able to know what you do, what you
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  specialize in, and how to find you.
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  So often I go to people's Instagram handles, other lawyers
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  that reach out for mentorship.
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  I go back to their page.
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  It's a private.
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  It doesn't show where they are.
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  It doesn't show how to contact them.
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  You're throwing money down the drain.
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  You can create a private account for you personally and have a public
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  facing one for you as a lawyer.
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  But if somebody goes to your page, they should know where you are
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  geographically, what type of law you practice, and how to contact you.
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  Make it so easy for consumers or for other lawyers to find you.
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  And now with AttorneyShare, if you make one relationship, they
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  could put you atop of their waterfalls or write a first refusal.
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  For any case in your geographic region or specialty.
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  And if you say no, it'll tear to their number two choice,
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  their number three choice, and then to the public marketplace.
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  So again, we've created this ecosystem where it is so easy for you to brand
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  yourself as a lawyer with just an iPhone and for people to literally send you
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  cases on scale to look at, so you could do what you do best is helping people.
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  Uh, if you have any other.
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  If anybody wants it to talk any more about this, you know, it's
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  usually a different conversation for different folks that people have
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  a budget for marketing or spend.
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  I have some different, you know, criteria or stuff that, that I can
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  tell them with mentorship, but reach out to me, justice team network.
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  com or planet fun Bob on Instagram.
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  And I will get back to you and try to help you with your specific issue.
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  So thank you for listening to this episode of the justice team
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  podcast on the justice team network.
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  And I hope you found today helpful.
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  And.
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  You know what?
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  I hope you just help by helping more people just by putting yourself out there.
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  If you learn one lesson, shoot some content about what you do and what you
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  like to do so people can easily find you.
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  And that's it.
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  Thank you.