Is Canadian podcasting in trouble?
A little less than a decade ago, the podcast industry was ascendant in Canada. Independent shows were finding an audience, major media companies were starting podcast network and buying up podcast production houses, and it was assumed the medium would continue to grow alongside the American industry. Podcasting had arrived.
Today, despite audience growth that surged during the pandemic and continues today, the industry is struggling. It's not for lack of quality, as Canadian shows win international awards and Canadian hosts and producers often go on to work on massive shows in the United…
The skinny
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