Latest / 10X AI with Julius Neil / The Future of Coaching: AI Avatars & 24/7 Performance

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The Future of Coaching: AI Avatars & 24/7 Performance · 10X AI with Julius Neil

• Julius Neil Buenconsejo: Good day guys, are now again here at 10xAI. I'm here with Sunir Goshal and we are going to discuss about the future of coaching and how AI will unlock the 10x human potential. ⁓ Sunir, can you tell us about your company and your startup? Sunir Ghosal: Yeah, so Cairya is a company, startup company. ⁓ We're working with AI avatar-based coaching and training for both B2B SaaS and B2B2C, which is coaches, creators, course creators. And ⁓ we are incorporating powerful avatars in various parts of our platform and having certain training and skills to be able to work with things like human resource, onboarding, sales trading, negotiation tactics. mental health, those kind of things. we operate with an AI platform. also, ⁓ we integrate with multiple AI platforms and APIs. And then we can also use a virtual reality VR type ⁓ interface model as well, where it gives the user a little more of personalized 360 view ⁓ of a conversation. So conversational role play simulation is then translated the VR headset so that gives the ability ⁓ have sort of a fireside chat comfortable experience. ⁓ Julius Neil Buenconsejo: Okay, so you mentioned about the VR is very exciting space, you know, it's not yet exploding, but it's, you know, emerging, emerging technology, and it's very exciting. So it means that coaching for you is about to be reinvented. So what is the problem that you are actually solving by, you know, starting up this company? Sunir Ghosal: Yes. What we're solving is we are... we are... kind of changing and disrupting the way that coaching and training is delivered AI and using roleplay sims ⁓ avatars. So the idea of typing a prompt and getting a response ⁓ already there in Gen. AI, but now using a one-to-one roleplay sim, we can provide more value by allowing access to training and coaching on a 24-7 by 365 basis. having an avatar do the work of the actual coach or the content creator ⁓ the trainer or the intelligence is there in the avatar. ⁓ So the avatar can ⁓ facilitate that learning for the end user. So it's in a way it's creating customized and curated coaching experiences using AI. and using an avatar to deliver that on a voice based roleplay suit. Julius Neil Buenconsejo: Okay, so this is the problem that you are solving. So what inspired you to solve this problem? Sunir Ghosal: So realized that one the main use cases for AI is going to be in the area of delivering value and allowing and coaching to be ⁓ accessible by more than before. So in regard, we have these AI avatars that ⁓ Julius Neil Buenconsejo: Okay. Sunir Ghosal: experienced and they can have the information in them to be able to deliver that in a real-time basis anywhere anytime so ⁓ you may not be able to afford a trainer for sales plus ⁓ a coach for a number of different things here you can here you can have multiple avatars on one system that help guide and train and coach not only in the soft skills, also in coaching with things like advice or mental health or well-being. ⁓ are some of the soft areas that the avatars can help. Each has a specific... Julius Neil Buenconsejo: Mm-hmm. Okay. Sunir Ghosal: ⁓ expertise. avatars ⁓ are specific to the company who the customer. If it's B2B then that's a B2B SaaS then the company can upload into their app they can create their own avatar that has their sales program, their human resource program, any sort of manuals, any sort of onboarding documents, any sort of handbooks. All these can be ⁓ integrated into the avatar so the avatar can then provide that information to any employees, any leadership so that they don't have to go back to any trainings, they don't have to go back and ask questions, they can just talk to the avatar and find out information about that training or about that coaching or whatever the company wants to relay. Julius Neil Buenconsejo: Okay, so when it comes to avatar, of course, some of the companies wanted to document all the trainings, right? So how would you address this in your platform? Sunir Ghosal: So all the training and the avatar belongs to the customer. If it's a company, if it's a coach, if it's a content creator, if it's a course creator, they will own that proprietary information that avatar be only for them. ⁓ won't be shared with anybody else. So documents that are used are always going to belong in that avatar and that's going to be hosted and secure. We use Azure Cloud, we have encryption, have a lot of safety measures in place. And then we can discuss the guardrails and things like that. The avatar has to have a certain guardrail parameters so that ⁓ certain type of training is followed to be able to convey that to the ⁓ user. The idea here is to give the end user a more comfortable, customized experience with a training mechanism, in this case, an AI-driven avatar, to be able to deliver them not only value with the content and the materials, but also give them a very unique and comfortable space to get that information. Julius Neil Buenconsejo: So as you mentioned about this, some more comfortable and then more accessibility for coaching. So what do you think people, why do you think people are frustrated with the current coaching or traditional coaching happening right now? Sunir Ghosal: So we feel that the traditional coaching and training, limitations, right? So a training can be ⁓ and you can take notes and you can go back and you can read your notes and then a month later ⁓ you may forget So not gonna be effective, right, for the long So let's say you're doing sales training And part of that sales training is objections, right? And you're dealing with objection training. Well, know, a month down the road, you may forget some tactics. And before you go on to like a sales call, it might be valuable for you to talk to your avatar and say, hey, you know, I'm going on the sales call. Can you pretend that you are somebody that I'm pitching? can you, can we role play the sales training? Julius Neil Buenconsejo: Okay. Sunir Ghosal: so that now before I go on my call I have a refresher because maybe it's been some time. and there's certain objection tactics that you may have forgotten. So we wanna make these things available to the end user, right? So that's just one example. Another example can be financial situation where I talk to an HR representative, it's after hours, I wanna know how to roll my 401k over to another institution. I want to know what are my plans for my 401k, what can I select, those kind of things. So the avatar can take the place of the human resource individual during certain times of the day where that individual might not be there. Another element of it could be that let's say I'm doing a ⁓ or a leadership training and have a leadership coach. Julius Neil Buenconsejo: Mm-hmm. Sunir Ghosal: And so that leadership coach may be excellent to deal with, but they might cost, you know, $10,000 to access. And, you know, after their training is over, I still want to know about the training and I still want to have... the ability to go back to that and say, hey, you know, I mean, I have this training, I paid for it, but I can't afford to pay another $10,000. So this avatar is something I can buy that allows me keep the knowledge that I have paid for and access it anytime, anywhere. So it affords the user in coaching and training, getting to a point where it's becoming difficult for us retain value for the long run. And so this is something that fixes, ⁓ that Julius Neil Buenconsejo: Mm-hmm. Okay, so what becomes possible when coaching becomes unlimited and always available? Yeah. Sunir Ghosal: I think you develop better end users. You develop end users who are able to have more readily available to them and they're able to use that information. and become more effective and efficient at what they're doing. If it's sales training, they become better at sales. They get more sales. Their pipeline increases. If it's something that has to do with mental health, Julius Neil Buenconsejo: Okay. Sunir Ghosal: It's someone who is now a little more stable, a little more well-educated, understands options more, and feels that they could become better in their life and what they need to do they have this help. So it's, ⁓ not taking away from coaches, we're not taking away from training, we're not taking away from any of these things. Instead, think of it as a addition. ⁓ new way to extend that value proposition further. Julius Neil Buenconsejo: Okay, so when you said extending the value proposition, what do you mean by extending? For example, I'm a coach I'm a wellness coach. How would that extend the value proposition? Because ⁓ some of the coaches, charge more because of scarcity, right? So they're the only ones who are expert on this field. And when you democratize, make everything easily through to the masses, how would that add value to the Of course, on the other end, it's the users, ⁓ going to be values that can be added, but on the coaches side, how would that add value? Sunir Ghosal: On the coach's side, it would add value by allowing the coach to extend their expertise. Their expertise would then be extended to the point where they can create a kind of a clone of themselves. And that clone will let them be able to continue to ⁓ ⁓ during all hours because the clone will essentially take the part of them when they can't be there. Right? So that's the difference. Julius Neil Buenconsejo: Okay. Okay, so how do you envision a hybrid model? Do you think still hybrid model will still be the future instead of AI only? Human plus AI coaching? Sunir Ghosal: Yeah, think that yes, I think it was and I think it will be for the future. I also think that ⁓ in long run, it's going to be able to revolutionize the that coaching and training is done. And the reason why is because the more as time goes on, the information would get more and more. So at the end the day, Julius Neil Buenconsejo: Okay. Sunir Ghosal: going to allow people, the end user, to be able to get more value from the coaching and the training. Julius Neil Buenconsejo: Okay. So for the AI and human coaching, how do you envision that? Is it going to be 50-50 or more on the 70 % AI and 30 % human? Sunir Ghosal: So. That's an interesting point. So basically what's going to happen is that the human element will be there, but the... the coaching is going to change. So for example, a coaching might, whereas ⁓ coaching might've been just an hour training, now that hour training is going to be added on to additional information that the avatar has. So the avatar is always learning, right? So it's not only learning what the current coaching module is, but what the previous ones were. Now it can take what it's learned and take it knows Julius Neil Buenconsejo: Mm-hmm. Yeah. Sunir Ghosal: combine that together and provide ⁓ an output that's even more valuable than these two things separated. So it has the ability to add value by combining from different nodes of information. So now it's able to say, hey, I have new information. Based on this other information, I can now add to what I have and go from there. Julius Neil Buenconsejo: Okay, okay. So there are two sides of the spectrum. So there will be, coaches being better coaches and then, the people the coaching program being better. Yeah, will be better, right? So where do you think, where would you think is the first ⁓ transformation will come? it on coaches side or the, you know, the user side? Sunir Ghosal: Right? will be better themselves. Right. Maybe more effective. That's a great question. I the biggest transformation is going to be on the user side. And the reason I say that is because on coaching side, the knowledge that they have, they already have a course. They already have a training. They already have a group of modules, right? Now they can teach that in real time and provide those modules to the students that they can access them. What they can't provide is themselves repeatedly. Right? So if I can give you a clone of myself, you can use that clone anytime I'm not there or let's say my program ends. Now you have the clone. Right? To be able to teach. Okay. So there's that. Julius Neil Buenconsejo: Yeah. Yeah. Yeah. Sunir Ghosal: Right? So that is going to provide more value to the end user. Now when that happens, when that happens, our to learn because we learn through different ways, right? So some, we learn through repetition, right? We learn through role play. We learn through simulate. We learn through people having conversation. And if that's the case, conversational learning Julius Neil Buenconsejo: Okay. Sunir Ghosal: through AI is a very big, big concept. And I think that this concept going to improve the retention rate of the material ⁓ conveyed. So will happen is that now you're going to have someone to talk to. It's kind of like having a friend who has a lot of all this experience and knowledge in their head. Julius Neil Buenconsejo: Okay. Sunir Ghosal: that you can turn them on when you want and say, you know what? I don't know if I can handle this right now. I need some help. And I'm into, I'm facing this ⁓ issue I'm on, be it sales or human resource ⁓ or financial whatever it is, they can talk to this avatar. They can talk to this person, quote unquote person. And they can... be themselves. They don't have pressure of a classroom. They don't have pressure of other people judging them. There's no people in the room that can point the finger at them and say, look, that's a stupid question, or that's a silly question. That pressure is gone. So it becomes very real, and they can go really deep. And they can ask meaningful questions, and they can go even deeper ⁓ ask tough questions. Julius Neil Buenconsejo: Mm-hmm. Sunir Ghosal: right? Because the avatar is there to assist them no matter what question they ask. So it can be, it doesn't have any, it has guardrails, but it doesn't have anything that precludes it from listening to what the user is saying, right? So there's a lot of value in that. Julius Neil Buenconsejo: Mm-hmm. Yeah. All right. So yeah, so you're saying that, the data ⁓ is collected, right? And then the models are learning based on what they are, what they're getting from the users. So you're saying that it's going to be a data-driven personal development program for everyone when you have this AI program, right? So how do you think would personal growth become measurable ⁓ using these AI models? Sunir Ghosal: That's a great question. So of the challenges that you have is measuring or indexing a percentage or ⁓ quantifying growth, right? ⁓ And that being the case, are certain ways to do that. So for example, in certain training modules, so for sales, let's say it's sales. In sales training, you can say, hey, you know what? After you integrated this platform into your company or into your program, you've seen your customers have a sales gain of 20%, 30%. So they're using what they're learning and they're able to 20 % to 30 % more people or clients than they would before. They're able to objectively tackle things like objections and sales. They are performing better at what they're supposed to be doing as a result of having this extra way of training, right? Stay able to use personalized and curated one-to-one simulation role play discussions to be able to give them a level of confidence, to be able to give them a level of efficacy to do their job better. And it's measured by the amount of sales they're making, by the amount of ⁓ additional pipeline they're able generate before and after. They're able to be more effective and efficient at their tasks. So are just some ways to measure it. And these be to ⁓ formulate KPIs key indexes on the product. Julius Neil Buenconsejo: Okay, so ⁓ we ⁓ based on the based on our discussion We are assuming that the the people or the the people who are getting get trained by ai will get will improve right like what if what for example in a hypothetical, situation like ⁓ our top performer was by the new ai model and becomes last performer after the ai, training, how would you address that? Sunir Ghosal: So you're saying that, let's say that their performance decreases. Julius Neil Buenconsejo: Yes, performance decreases. Sunir Ghosal: that they have this training and they're not able to perform as good, right, as before? Is that the question? Okay, so first off, we're hoping that that doesn't happen because that's, you know, but you know, if it does, then it could be a number of things. It could be the fact that they're not using the platform as much as they should. It could be that they're using the platform and asking it, Julius Neil Buenconsejo: Yeah. Yeah. Mm-hmm. Sunir Ghosal: the wrong questions. You know, you have to, when you have a role play and you want to learn about certain things, you have to talk about those things. You can't put the brakes on and not be honest, you know? If you're not honest with yourself, you can never be honest with AI. First, must, first you must be honest with yourself. And then you can only be honest with the AI. Julius Neil Buenconsejo: All right. Sunir Ghosal: And the AI's job is to help you to become better. But you have to treat it like it's a real thing. If you come into this thing thinking, hey, this is AI, this is going to be a waste of time, I don't believe in it, it's going to tell me the wrong things, then you're self-sabotaging. So you have to, I think that if someone is not effective as a result of this, it's because they're not being honest with themselves. They're not saying, hey, this is really what I want to talk about. This is where I am now. This is where I want to be. Right now, closing one out of every 10 sales calls I've made. I want to be closing four out of every sales call, five out of every sales call I right? But you have to be honest with yourself. You can't tell the avatar, look, I'm closing three out of four people or three out of five people, three out six people, and I want to get even better because now it doesn't know where to start. So that's the number one thing. Julius Neil Buenconsejo: Mm-hmm. Mm-hmm. Sunir Ghosal: I think. Julius Neil Buenconsejo: Okay so you yeah it's a very interesting take on that so if you're not being honest with yourself so it means you it will affect your performance so going into that how does AI help people see blind spots they're unaware of like what you said right there's there are blind spots from their side so how do you think they're Sunir Ghosal: Yes. There are blind spots, AI. AI ⁓ is a tool, right? AI is not going to replace things. There's certain things AI will never be able to do, right? So does AI see the blind spots is that AI recognizes patterns, right? And by REC, see, AI can understand things that are very pattern driven, right? So it will see that certain data points are repeated, right? So when it sees those data points repeated, it will then say, hey, I'm recognizing a pattern and therefore I can see a blind spot. It has to identify a blind spot based on what it knows already, right? It's not gonna go out and get a degree in psychology. It can have information and recognize patterns in psychological profiles. It can recognize patterns in sales training. Julius Neil Buenconsejo: Yeah. Yeah. Okay. Sunir Ghosal: It can recognize that multiple sales trainings have these three things in common. Objection training, negotiation have these things in common. By doing so, it can establish what the most efficient way that I can communicate to this user, what to do and how to train, and what are the blind spots based on what I've seen from user and what I've seen from the data that I've learned as an LLM, right? So it has to differentiate to be able to do that, right? Julius Neil Buenconsejo: then as a coach, how can you connect it to a quantifiable transformation? Sunir Ghosal: So as a coach. Julius Neil Buenconsejo: based on the data that you gathered, for example, you're saying all this data, you have this blind spot and you have the history of those data, then how can you, as a coach, use that as quantifiable transformation for the organization? Sunir Ghosal: As a coach, your quantifiable transformation for your customers, right? That's going to be based on your customers' reviews and how they're saying that they're using the product and how they're saying the product is working. Now, as a coach, your job is to enrich your membership, right? Your customers. Enrich their lives and make them be able to do what they're doing more effectively. Julius Neil Buenconsejo: All right. Sunir Ghosal: You can only do that by surveying them. You can do that by getting input and feedback. And you can do that by asking them simple questions like, you realize that you've been able to do your job more effectively? Did you realize that you've gotten more value from this coaching or from this offer that you bought? So you have to have communication with them and have them be allowed to be open with you about what they're gaining from the AI, right? And that's the same with any sort of coaching. Like if I hired a tutor for a child, for them to learn math better, right? And then I, then they, let's say they took a math test and they failed the math test. And they hired a tutor and then they passed the next math test. So there's a quantifiable result. Julius Neil Buenconsejo: All right. Mm-hmm. Sunir Ghosal: So my, in essence, the quantifiable result the specific case that you're asking for is that let's say it's ⁓ sales training, right? So for the sales training, you can say that, look, you know, before you used an avatar-based role play sim as a coach, as a coaching aid, consider it as a coaching aid, right? So before you use that, then you have seen that you have this of close rate, or your close rate is this. and getting your close rate then up to something else, takes some time. now by using this, you're able to then increase your close rate. So that's a way that you can do Julius Neil Buenconsejo: Okay. Yeah, so we discuss about this data. How do you use the data for quantifiable transformation? Now imagine that you already have all this data and then the quantifiable transformation. How do you imagine people living with an AI coach in five years? Sunir Ghosal: So I think in five years, the AI coach will also evolve, right? So what we have now is we have a starting point, right? So Kariya is a starting point. There are also competitors that are doing similar things. They're a starting point too. But this whole industry is a starting Even AI is in its infancy at the very start. when you look at Gen.AI or you look at a GemTake or you look at something like this, all of that stuff is in its infancy. ⁓ Julius Neil Buenconsejo: Mm-hmm. Sunir Ghosal: You know, you have qualified with Piper, the SDR agent. Okay. So they have an SDR agent, they have a bunch of clients, they're doing really well. But still, if you go on their website and you install Piper into your sales funnel and it tracks inbound, asks the questions, it's tracking, it's a giant tick, so it's doing the workload of an agent. Okay. It's finding out about people. It's finding out about targets. It's finding out about, you know, when should I do code outbound? Who should I talk to? It's helping your sales pipeline, right? That's what's called PiperD's AISDR agent. still, it's not perfect. It's still not perfect. It makes mistakes. It sounds robotic. Yeah. So is it ⁓ there? Yes, it's getting there. Julius Neil Buenconsejo: Yeah. Sunir Ghosal: it's not 100 % polished, that takes time. So in years to come, you're going to find that it will get more polished. It will become more humanistic. Same thing with the avatars in your role play sims. Those will become better. They'll become more effective. They'll have more feeling. So one of the intangible things is that Julius Neil Buenconsejo: Okay. Mm-hmm. Sunir Ghosal: and robotics and machine learning and those kind of things, ⁓ ⁓ of a feeling-loaded response very difficult, right? Because it's a very ambiguous and intangible thing. It's not data. It's different than right? So these things, I think, are the next breakthrough. How do you make things Julius Neil Buenconsejo: Yeah. Sunir Ghosal: that are more appealing to the human soft touch side of things. And this is something that we're trying to do is we're trying to really focus on positioning with soft touch, positioning with having a realistic type of conveyance, right? Julius Neil Buenconsejo: Mm-hmm. Yeah, having this, the insights that you have given and you have said, so what do you think should be the biggest mindset shift with AI coaching that we'll create in our society? Sunir Ghosal: biggest mindset shift with AI coaching is going to be acceptance. Acceptance that this is real. That this is going to help. It's new. It's new. So ⁓ relatively. people want to communicate with people. When I make a phone call to somewhere and I have a question, I want to talk to a person, right? I'm more inclined to be satisfied if I talk to a person because If I talk to a robot or if I talk to a chatbot, they're going to give me some answers that are plugged in to them that are based my responses ⁓ and experience is very, very ⁓ unpleasing. acceptance is going to be a key. The ⁓ technology only as good as its of acceptance, right? Julius Neil Buenconsejo: Mm. Sunir Ghosal: So if something, if I say, you know what? I have this thing. It's going to work with you and communicate with you. Then how is it going to be accepted? Are people going to say, Hey, you know, this is just an avatar. Like it's not even real. Right? Like, why should I trust it? Well, it. you you got to give it a try and, and, and, and then ⁓ really your time to role play. If you do that, you're able to glean information. Julius Neil Buenconsejo: Mm-hmm. ⁓ based on that, so how do you personally balance the automation with humanity? So already told us that it's ⁓ very it's not a real person, so at this stage now, at this phase of AI and AI in coaching, how do you balance the automation with humanity? Sunir Ghosal: Automation versus humanity. This is going to be key because automation is definitely there to stay and it's getting more and more with AI, right? Humanity is a fundamental cornerstone. You have to balance these together. There's the challenge, Julius, that you just mentioned. Balance of these are not easy, right? But we know today, Julius Neil Buenconsejo: Mm-hmm. Yeah. Sunir Ghosal: there is definitely a, you know, advantage to understanding our which is the most humanized AI. So as a AI, we want to be able to really focus on balance, right? Between automation and humanity is a line. And want to be more on the humanity side. Julius Neil Buenconsejo: Mm-hmm. Sunir Ghosal: But automation is obviously what the avatar does, right? So it's part of it. So what you're saying, we'll be able to know more about in the years to come. Yeah. Julius Neil Buenconsejo: Mm-hmm. Sunir Ghosal: The three things anyone can do to unlock their potential using AI. Okay. The first thing going to be understand getting more information about things. So research ⁓ is of the things. The first and foremost, when you had Gen.ai two, three, four years ago, you could type in a prompt and prompt engineering was a part of that. You typed in a prompt and Julius Neil Buenconsejo: Yeah. Sunir Ghosal: it would give you a response. That was part of it. So research is going to be the first thing. The second thing is going to be the ability to transfer knowledge and skills. So for example, if I'm a doctor in Iceland and I'm doing a surgery and there's a doctor in the United States who's assisting me in that surgery, now AI can act as a bridge between those two individuals. Julius Neil Buenconsejo: Mm-hmm. Okay. Sunir Ghosal: to be able to take information from one continent, put it into another, and have it more effective for the patient, right? That's the goal, right? So in the medical world, there's going to be a big advantage of transfer of knowledge from one source to the other. And that is a little bit of where Cairya comes into play with avatarization, transferring of knowledge from a knowledge base to an avatar to bridge that Julius Neil Buenconsejo: Okay. Sunir Ghosal: knowledge transfer to the end user. The third thing is going to be in more effective and easier ways of media and advertising and So example, you have OpenAI Sora, which was a recent Sora. So now you can do videos and you can put yourself in a video Julius Neil Buenconsejo: Okay. Mm-hmm. Sunir Ghosal: you can change the historical point of that video. And it's amazing that you can create a 30 second video of yourself in a war from 300 years ago, right? And you can make a small movie out of it. So the content creation, the advertising, those things, what I would call media, media, I would say is the third biggest area because that's gonna be Julius Neil Buenconsejo: Yeah, yeah, it's real music. Sunir Ghosal: huge, presentations, emails, those are already there. Those were there years ago, two, three years ago. You have Canva, you have, you know, GROK, or you have, you have Claude. So you have many different ways of Junae already. So these are there. So, you know, these some things that are going to change, and they're already changing. Julius Neil Buenconsejo: And, it's very interesting that you mentioned about advertising and content creation. So many of the, many of companies that are starting to use AI with their advertisement, like for example, the Pepsi, I think, ⁓ you Pepsi or Coke, is it Coke that use AI for their advertising? So they're, yeah, they're using it now for advertising. So how do you think, you know, with, would this ⁓ affect industry as a whole? Sunir Ghosal: Yeah. Julius Neil Buenconsejo: I know it's not related to coaching, but I just want to know your insights about that because it's going to disrupt a lot of things because previously a company should work with an agency to do this. Now we just AI, you know, they can have at least maybe a few people to work on this and then AI will generate this advertisement for them. Sunir Ghosal: Yeah, yeah, and it's happening and it has happened and it will continue to happen AI is changing the way advertising and content is working AI is now becoming the tool that people use it used to be that hired marketing agency to do something and I waited for marketing agency be able to do something well Now shifting now. I don't need them. I could just use AI to do it so That learning curve is still there, but it's getting less and less And I think that the more people that adapt, the early adapters, or the early adopters, and they're have to be people who are trying new things, right? only works if you try the thing, and it shows that it works. So yes, Coke was a big one, right? And there are gonna be more people like this, companies like this that are using the AI, and the different types. And we're not even done seeing what's possible. Okay, I mean we're not even done. We're not even scratch the surface of what's possible. So, you know, we had Gen.ai first. We're able to now use prompts and say, hey, you know, let me know, tick, tick, tick, tick, let me know about this, right? Or here's something. Can you rephrase this? using this to target something else. Can you rephrase it to make sense? Okay, make it the best version? ⁓ You know, then we had Agentic. We had Agentic and Agentic said, hey, the purpose of the agent, right, is to do the heavy weight, the heavy lifting for the human, right? So whereas then you had the humans to do everything, commit the outbound calls and all this other stuff, now you had Agentic agents, the Agentic AI was now making the outbound, code outbound. Julius Neil Buenconsejo: Okay. Yeah. Sunir Ghosal: Use the SDR debt. They said is the SDR sales development representative is that is that a debt position, you know? role of the CMO is now changing Julius Neil Buenconsejo: Mm-hmm. Sunir Ghosal: and the role of sales is changing, right? So you have ABM, which is account-based marketing, that worked a certain way. Is that affected by AI? different ⁓ agents control different accounts on your sales cycle, right? So these are all changes that are occurring because of agentic. ⁓ ⁓ we're not even done seeing what's possible, right? These are just two different ways. Julius Neil Buenconsejo: Yes. Mm-hmm. Sunir Ghosal: There are going to be robots in the future that are going to be walking the streets along with human being and able to do what they're going to. household may have a robot. So send your robot out to do a collector. ⁓ grow shopping. Can you grow? Here's a list. Can you go to the store? ⁓ Here's account information and plug it in a robot's head. Robot puts palm down, ⁓ pays it, carries the bag home. Julius Neil Buenconsejo: Yes. Mm-hmm. Yeah, yeah and maybe the cashiers also are robot. Robot to robot. Sunir Ghosal: Yeah, and look, and look, you you're going to have robotic cars. You won't even drive your car. You would tell your car in a text message where you wanna go, and then you open the backseat, sit in it, sleep, take a nap, work, and then before you know it, your car will deliver you to your destination. This is the world we're heading to. We haven't scratched the surface of ⁓ Maybe not in my lifetime, maybe not in your lifetime, but... Julius Neil Buenconsejo: Yeah. Mm-hmm. You Sunir Ghosal: At some point in time, we're going to see some serious changes. Julius Neil Buenconsejo: Yeah. So we mentioned about the, the content creation, like advertising going into AI instead of a marketing agency or advertising agency. So, then, having displace all, all of these people, where do you think AI coaching goes into that gap? Because currently we don't know what will happen. ⁓ we mentioned about the, the content creation, like advertising going into AI instead of a marketing agency or advertising agency. So, then, having to displace all of these people, where do you think AI coaching goes into that gap? Because currently we don't know what will happen. what's gonna be the next industry after, if for example, it's going to be 90 % or 80 % AI agency will do all the advertising. where is the AI coaching going to be in that place so that these displaced people will be able to still make a living after they were displaced in that industry? what's gonna be the next industry after, if for example, it's going to be 90 % or 80 % AI agency will do all the advertising. Where do you think within that current state, transition state, and then the future state like 10 years from now, where is the AI coaching going to be in that place so that these displaced people will be able to still make a living after they were displaced in that industry? Sunir Ghosal: So So that's an interesting question because when you think about coaching or training, what is that exactly? So taking knowledge that exists in the world and you are packing that knowledge and conveying it to somebody else, right? That's the essence of coaching or training, right? Now the topic doesn't necessarily matter. But the knowledge is there. It could be a white paper or a set of syllabus or a course or something. That knowledge base has to be there. So the AI is not going to go out and become a PhD. It's not going to become an Einstein. It's not going to become a physicist. It's not going to... What it's going to do is it's going to aggregate information that other people have done or AI can only be as good Julius Neil Buenconsejo: Mm-hmm. Mm-hmm. Mm-hmm. Sunir Ghosal: as the material it's getting and how it's learning that material. In other words, you look at a computer. A computer can do certain things very well. A computer can crunch numbers. A computer can can compulate code. It can compile code. it can't do is do what a human can do. Julius Neil Buenconsejo: Okay. Yeah. Sunir Ghosal: It has to be fed information and it can process. It can process information. So the key is that these things are human created are able to process at a higher rate and making the biggest impact to reduce time through the power of processing at a much more effective rate. ⁓ Julius Neil Buenconsejo: Okay. Okay. Sunir Ghosal: in the future we're gonna have coaches that are gonna have avatars they're gonna have multiple avatars and then they're just gonna train the avatars to be able to expand their reach tremendously so the job the coach will be around but the job of the coach will be different and the Julius Neil Buenconsejo: Mm-hmm. ⁓ Mm-hmm. Sunir Ghosal: way that the coach interfaces will be different. So for example, a coach 20 years from now may not even have, may not even deal with their students or their clients. They may just assign a client or an avatar a group of clients because the avatar will become so good that it will already replace the coach in terms of relaying the information to much more people, right? Julius Neil Buenconsejo: Mm-hmm. It's possible. Yeah Sunir Ghosal: So imagine now that the coach has control of these avatars like employees. And what was now a solo coaching practice is now a coaching practice. Because now the coach has avatars working for the coach. So the coach is training the avatars who was then training the people. The coach may not be training the people anymore. We're coaching the people. Coaches won't coach, they're gonna be Julius Neil Buenconsejo: Mm-hmm. Sunir Ghosal: putting their information into clones and the clones will then coach. So that's where the power Julius Neil Buenconsejo: Okay, so, wow. how do you, so in terms of accessibility, it's very good for the people who wanted coaching, but on the economic side, do you think there will be a big effect on economic side, especially if you are very famous coaches or life coach, like for example, Tony Robbins or Simon Sinek and all this because they charge millions of dollars because it's them being there, right? Sunir Ghosal: They had Tony Robbins. Yeah. Yes, and Julius, I'm glad you asked this question because of ⁓ main of Cairya and other types of these programs is that you may not be able to afford an Anthony Robbins in your pocket, but you may be able to afford a clone of Anthony Robbins in your pocket. Julius Neil Buenconsejo: Yeah. Yeah. Sunir Ghosal: Yeah, so you may have the means to do that, which is going to be excellent. So keep that in mind, because we're trying to do that. We're trying to have access. So accessibility, Julius, is a big thing. Accessibility is huge. Not only down the road, but even right now, the accessibility is Right? Julius Neil Buenconsejo: Yeah, that. Yeah. Yeah. That's what I'm thinking if do you think this famous people will have a problem in adopting this because their presence is the money, right? Where the money is. So if they're going to be accessible, very accessible with certain types of people because of ⁓ this AI clone. Sunir Ghosal: Mm-hmm. So that's an interesting question. So I think that for a lot of these people, the money is not the driving factor anymore. I think it's the reach. They have money. They've already been coached, they're famous, they've done their thing. That's fine, all right? What they don't have is the ability to coach a million people. can't do it, right? It's impossible for them, ⁓ person. Julius Neil Buenconsejo: Okay. Sunir Ghosal: So using clones, using avatar, is essentially avatar is a clone, right? So using this avatar clone, can you can increase your reach. I think that's something they're wanna do, right? So ⁓ that's because you have to think about it from their view. Like what is their limitation? Their limitation is their reach, right? You can sell a program to a million people, but you can't coach a million people, you know? Julius Neil Buenconsejo: Yeah. Yeah. Mm-hmm. Sunir Ghosal: You can't give it, certainly not one to one. You can do one to group, you can do one to many, you can do one to a thousand, which is essentially what a convention might be, or like a large convention, you know, come in and there's a speaker series, or a Ted Talk or something like that, you're talking to a bunch of people. That's possible, but even still, imagine the reach you could have with Avatar, right? Julius Neil Buenconsejo: ⁓ huh. Yeah. Yeah. Mm-hmm. Sunir Ghosal: It takes you and it clones you and it allows you to talk to more people and that's the bottom line You know, and it does this with training it does this with b2b, you know, I mean in case of a company You know you can train a hundred people But how much retention you're get after the training it's over and people gonna think they're gonna take the training ⁓ information it in a desk and forget about you know Nobody's reading ⁓ manuals Julius Neil Buenconsejo: Mm-hmm. Yeah, so when you started conceptualizing about Cairya did you consider also Tony Robbins and these big names in the industry? Sunir Ghosal: Well, so yeah, so Tony Robbins was a thought for sure. mean, Tony Robbins, I think he has his own avatar. think he's created something, Robbins. ⁓ he's a big coach, right? There's not a lot of Tony Robbins' coach, but there are ⁓ big coaches out there. Dean Graziazo is one. There's Patrick Bette David. There's a lot of different ones. Umangadze, you know, is there. Julius Neil Buenconsejo: ⁓ huh. ⁓ huh. Mm-hmm. Sunir Ghosal: So there's a lot of them out there. People coaching, know, people getting coaching programs, trainings, courses, course creators, content creators. A lot of folks out there doing that. We're going be able to help them too. Julius Neil Buenconsejo: Okay. Yeah, good. That's It's very interesting discussion with you. I learned a lot, from, from your insights and the Cairya, why you are doing this. Now I'm totally all in because I can see the vision of the company and I think it's a very good tool or a very good, ⁓ partner when you are a coach or even when you're starting. you will have more reach instead of, you know, getting into, into conference and then getting into Sunir Ghosal: Thank you. Thank you. Yes. Yes, sir. Julius Neil Buenconsejo: speaker series for this time you can be 24 7 accessible to all around the world and that's very very fascinating to do ⁓ and at the same very Sunir Ghosal: Yes, ma'am. Julius Neil Buenconsejo: transformative when it comes to people transformation. So it's very, very nice to have this Cairya So now we are going to the 10x Fire questions. So rapid 10x round. So I'll go into ask you some personal questions about AI and you just have to answer me honestly. number one, what's one tool you actually use every day, an AI tool? Sunir Ghosal: Yes. Yes. Yeah, smart. I use perplexity AI. I use it for research. I use it for asking questions. I use it for a lot of research stuff, finding out market things and those kinds of things. So I would say perplexity is an AI I use very, very frequently. Julius Neil Buenconsejo: Uh-huh. How do you see the accuracy of perplexity? Sunir Ghosal: ⁓ It's pretty accurate. I've actually tested it by asking it some questions about people that I know and it's been quite it's been it's I did that been pretty pretty accurate ⁓ You surprisingly so but it was able to look back ⁓ at posts and like things that the people have done and and and then given you know Related information that was surprisingly accurate. So that was that was pretty cool ⁓ Julius Neil Buenconsejo: Mm-hmm. Ha ha ha ha. Okay, that's good. Okay, what's one task AI has already 10x in your life? Sunir Ghosal: Yeah. I would say definitely AI has 10x'd the ability to be able to write better and formulate concepts better. a lot, some of that has to do with research, but another way is to be able to take something that I already knew how to do and polish it and extract the key points out of it and express that better, right? Julius Neil Buenconsejo: Mm-hmm. Sunir Ghosal: So I found that to be quite amazing and that is, think that has been a ⁓ ⁓ impact in not only my life, but many other people. Julius Neil Buenconsejo: Okay, okay. So one human skill AI can never replace. Sunir Ghosal: That is a great question. The humanity and soft touch. human approach, the intangible understanding, and ability to ⁓ communicate a certain way ⁓ that can empathize. AI can't empathize. It doesn't that ability. It can become and that is a goal, to be able to empathy into the AI system. would be phenomenal, would be absolutely mind blowing. Do I want to see that happen in my lifetime? Yes. Do I want to see that have an impact on the way that simulated role play can happen? Absolutely. that going to happen? Man, I wish it does, but let's ⁓ Julius Neil Buenconsejo: Mm-hmm. Hahaha Yeah, yeah, yeah, yeah, I understand that. So if you could automate one annoying thing forever, what would it be? Sunir Ghosal: ⁓ God, I a company I think called SuperHim and it does this. It's gotta be the damn inbox of everyone's email. It ⁓ has be the inbox. You know, we get more emails. Everybody in this world gets more emails than they want. And finding what to do with the emails. That's gotta be the answer. You know? Julius Neil Buenconsejo: Uh-huh. So what's the biggest misconception about AI right now? Sunir Ghosal: That's it. The biggest misconception on AI is that it's gonna replace everything and all humans. And are running around scared, I'm gonna lose my job, I won't have money to feed my family. No, okay, AI is not gonna replace humans, it's not gonna throw you out of a job. Now, gonna have to learn how to use it ⁓ as tool set, as a skill. AI is gonna replace you. What's gonna replace you is somebody who knows how to use AI better than you. That's what's gonna replace you, you know? Julius Neil Buenconsejo: Yeah, I agree. Sunir Ghosal: AI is considered a tool. It's like advanced software or something. It's there to help you to do your job better. It's there to help you increase your efficiency and efficacy and learn more. So that's just it. I don't think it's going to... Yeah, I think it's a misconception. Julius Neil Buenconsejo: what advice would you give someone who wants to become 10x of himself or herself starting today? Sunir Ghosal: I would say learn AI, for sure learn gen AI, train through AI, a coach, an AI coach, an AI avatar. Do the one-to-one role ⁓ sims, you Become familiar with that. There are kids that are born today, their whole life will be with AI. They will not know a day. ⁓ Julius Neil Buenconsejo: Yes. Sunir Ghosal: that AI wasn't a part of their life. Can you imagine that? Whereas you and I, we still remember a phone that had a cord attached to a wall. But we remember that, you and you talk about your cell phone here, you know, this was something that was new in our generations and the kids weren't made. They're not even in old life without AI. So NX1's life is learn and Julius Neil Buenconsejo: Yeah Yeah. Yeah. Sunir Ghosal: accept that it's here. It's not a fad. It's not going anywhere. here. ⁓ learn it and it be your friend. ⁓ Julius Neil Buenconsejo: Mm-hmm. Yeah. Yeah. So what would you tell your younger self about the future? Sunir Ghosal: my god. would say, look, there's going to be some scary things. ⁓ going to be some uncertainty. There's going to be areas where nobody knows what the hell is going on. But take a step back, breathe, and try to grasp changes that are happening because they're coming. ⁓ And be frightened by them, but try to understand them. Some of them may not be right. Some of them may be out of time, out of place. But in the sense of technology, you we had the internet, we had the smartphone. Here we are with AI. This is over the past, I'd say, two decades, right? Two, two and a half decades, let's say. Essentially, all these things, the three main things happen. And AI could be the most powerful out of the three. Julius Neil Buenconsejo: Mm-hmm. Mm. Okay. Sunir Ghosal: So it for what it is. These that we create as human beings are created to make our lives better ⁓ as fundamental reasoning of ⁓ creations. understand that embrace it, and go forward knowing Julius Neil Buenconsejo: Okay. Okay. Okay. So what's one book, podcast or resource that shape your thinking about AI or innovation? Sunir Ghosal: a good question. As far as any sort of books on AI, I would it's mostly just periodicals and white papers for the most The new technologies are out. ⁓ I really like the that OpenAI puts out. ⁓ I really like their ⁓ what they're doing. Julius Neil Buenconsejo: Mm-hmm. Mm-hmm. Sunir Ghosal: XAI as well. There's ⁓ Anthropic has done a lot of white papers and different articles. So I would say that those are some cutting edge stuff that I think are out there. There's a lot happening. mean, ⁓ there been, ⁓ AI pretty new. So there hasn't been like any really impactful, you know, like for example, In sales you have Napoleon Hill or you have ⁓ different folks who have been influential right there. ⁓ But ⁓ don't as much of that now in AI, but it's gonna change. ⁓ Julius Neil Buenconsejo: Mm-hmm. Yeah. Yeah. Okay. If you had to bet one AI trend that will be massive in three years, what is it? Sunir Ghosal: Well, I mean, I'm leaning on coaching and training. I'm betting on that because, you know, look, coaching and training, here's something that requires a soft touch human skill. Here's something that's going to be, it's integrated into the way we learn from even, you know, in the early days, in the caveman days, you still had coaching, you still had training, right? It was done a different way, right? It was done. Julius Neil Buenconsejo: Okay. Sunir Ghosal: You know, it was more by showing hey, this is how you start a fire This is how you kill a buffalo or something, right? So was there was still that you still had to transfer of human Human to human and knowledge, right? That's all it is. It's transferring knowledge. It's what it is That's change the way it's done the way it's the way it's being done is changing But the ascent the the kernel is still the same, right? So I think that that's gonna be influential Down the road for sure Julius Neil Buenconsejo: Mm-hmm. Mm-hmm. Yeah. Okay. Okay. Okay. So what does 10x mean to you personally? Sunir Ghosal: 10x, 10x is a great thing. 10x means essentially multiplying what you're doing by 10 times. So becoming 10 times greater than anything else, right? So you could do that. You can measure that in your revenues. You can measure that in your growth. You can measure that in adoption of a technology. I think AI we're already 100x into it and we just started. So there's a little bit of difference, but 10x to me means Julius Neil Buenconsejo: Yeah. Hahaha Sunir Ghosal: really being able to capture the essence of something and use it to grow, right? Whatever that is, if that's a technology, if that's a strategy, whatever is, to be able to take something, integrate it, internalize it, ⁓ learn and grow it, so it makes a very impactful change ⁓ in trajectory of your business or your life or your mental health or what have you, right? That's what it means. Julius Neil Buenconsejo: Yeah, yeah, thank you very much. So that was a rapid 10x round. It's very nice to hear all your earlier insights and you know, whatever you have been doing in terms of AI tools and your personal life. Thank you very much. for our viewers and listeners, if they wanted to contact you to partner with you with Karya, how do they reach out to you? Sunir Ghosal: Perfect. Thank you. Thank you. Yes, yes. They can reach out to me. now I'm still using my email, ⁓ sunir at SGCOMPS.com. ⁓ can give me a call as well, United States 202-641-8211. Julius Neil Buenconsejo: Mm-hmm. Mm-hmm. Okay. Okay. Sunir Ghosal: I'm also on LinkedIn, Sunir Cultural on LinkedIn. So catch me on LinkedIn and I'm there as well my socials. So they can definitely reach me there. Julius Neil Buenconsejo: Yeah. Mm-hmm. Yeah, so just watch out for the post of 10xai. We will also tag soon there so you can catch him there. Okay, so thank you very much. That was it. I'm very happy that you know that we had this conversation. Sunir Ghosal: Thank you. Thank you. Yes. Yes. Thank you so much.