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How Brands Use Gamification to Boost Engagement in 2026
Gamification is everywhere — from airline miles to fitness apps — but many brands get it wrong. In this episode, Lucas and Luna break down why Duolingo succeeded where others failed, how Starbucks Rewards kept users sticky, and the three rules for gamification that actually drives customer behavior. Lucas cites the 2025 gamification market size of $15.8 billion and explains why points, badges, and leaderboards only work when tied to real progress. Luna pushes back on the 'all fun and games' assumption, pointing out that a poorly designed gamification system can feel manipulative…
The skinny
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