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Journalists Trade Newsrooms for Brand Stories | Macon News
Thousands of journalists are leaving traditional newsrooms for brand journalism—writing compelling, research-driven stories that spotlight company expertise instead of just reporting facts. With 2,800+ making the switch in a decade and 230–340 each year, it’s a response to shrinking ad revenue and AI’s rise, offering brands authentic human content. While critics question independence, many find value in niche focus and trusted companies like health brands. These storytellers bring transferable grit, curiosity, and adaptability—skills brands crave. As newsrooms shrink and competition grows…
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