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Portfolio Executive Podcast Series 2 Episode 7: Architect Not Plumber
Are you fixing marketing problems… or redesigning your entire marketing strategy for real business growth?
In this episode of the ‘Portfolio Executive’ Gareth Wax and Valerie Merrill chat with Rachael Wheatley unpacking the true role of a fractional CMO—and why modern businesses need more than just tactical marketing fixes. If you’ve ever wondered whether your marketing is working as a system, this conversation will challenge how you think about marketing leadership, operations, and long-term success.
You’ll discover:
•Why marketing leaders should act more like architects than plumbers
•What…
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