Latest / Marketing in the Age of AI
🎯 Beyond Vanity Metrics: Authentic B2B Marketing, Precise Targeting & Real Pipeline 📈
Episode Overview:
In this Marketing in the Age of AI episode, Emanuel Rose sits down with Douglas Abbott, founder of Contrasted, to unpack how B2B brands can ditch vanity metrics and focus on authentic messaging, precise audience targeting, and measurable pipeline growth. We cover AI-assisted content, full-funnel campaigns, CRM-integrated attribution, and how to stay visible as answer engines (LLMs) reshape search.
What You’ll Learn:
How to define a hyper-specific ICP (industry, title, pains) before spending $1 on ads
Messaging that speaks to humans and clearly solves a real problem
Practical…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.