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Alex King, Founder of Terignōta | The Business of Making Trail Running More Accessible
Alex King is back on the Steep Stuff Podcast! One year after our first conversation, Alex returns to share how life has changed as the founder of Terignōta, the trail running apparel brand challenging the industry’s traditional approach to pricing, marketing, and product development.
We catch up on Terignōta’s rapid growth, the realities of building a business from the ground up, and the rollercoaster of running an independent brand. Alex pulls back the curtain on the business, discussing…
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