The Pork Board’s Multicultural Market Development Plan | José de Jesús
About the Guest
José de Jesús is senior director of multicultural marketing at the National Pork Board. He is responsible for building awareness of pork specifically to multicultural consumers – Hispanic, African American and Asian American audiences. He oversees multicultural marketing strategy development and implementation and oversees all insights-driven marketing, public relations, digital and social media efforts for multicultural markets in the U.S. – through the development of insights-driven public relations, digital and marketing plans. As a bilingual communicator, José manages all…
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