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How the Antinori Family Reinvented Italian Wine
In this episode of Family Business Stories, Lucas and Luna explore how the Antinori family — one of Italy's oldest wine dynasties, with 26 generations of winemaking — transformed a traditional Tuscan estate into a global luxury brand without losing its roots. They focus on the pivotal 1970s decision to create Tignanello, a super Tuscan that broke every rule of Chianti and redefined Italian wine. The hosts discuss how the family navigated generational shifts, embraced innovation in a conservative industry, and managed a public listing of the wine division while keeping control. They also…
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