Ian Plummer: What China's car market is teaching Europe

In this episode of Talk Auto, we discuss:

What Europe's automotive industry can learn from China's rapid development cycles and approach to innovation

How European manufacturers are adopting lessons from China to accelerate vehicle development

Why brand loyalty is becoming less important, and how consumers are increasingly prioritising the product and affordability

How the arrival of Chinese brands is changing competition across the UK and European markets

What the rise of new manufacturers means for retailers, including the growing role of multi-brand dealerships and new revenue…

The skinny

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