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Pete Chrisp: A multi-million dollar boost for Kiwi exporters · Best of Business

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  Speaker 1: You're listening to a podcast from Newstalk Z'B. Follow this
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  Speaker 2: Good news for New Zealand, Ink, I've got more good news.
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  Speaker 2: Multimillion dollar boost for exporters in China. Latest trade delegation
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  Speaker 2: heading home after inking three hundred and forty ish million
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  Speaker 2: dollars worth of business over the next three years. The
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  Speaker 2: New Zealand Trade and Enterprise CEO Pete Crispers with us
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  Speaker 2: on this PEAT morning. To you morning, Mike Ae very well, indeed,
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  Speaker 2: did it go well? Did it go gangbusters? How would
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  Speaker 2: you describe it?
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  Speaker 3: I think it went very well, actually, Mike. We expected
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  Speaker 3: things to be a bit tough when her up there,
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  Speaker 3: because the China economy is quite subdued at the moment,
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  Speaker 3: slowed down to about four point six percent growth, well south,
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  Speaker 3: it's normally per cent plus growth. But that said, there's
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  Speaker 3: plenty of life in the market, lots of new, fast
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  Speaker 3: moving consumer niches and the particular expo who went to
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  Speaker 3: was absolutely going gang busters fantastic.
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  Speaker 2: The three hundred and forty million is in what area
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  Speaker 2: and for who gains here?
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  Speaker 3: It's a very broad ranging food, beverage, health products, services,
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  Speaker 3: bit of technology across about twenty four companies. And that's
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  Speaker 3: really just the stuff that we can immediately count, the
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  Speaker 3: stuff that comes out of deals that were memorandums, brand launches,
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  Speaker 3: supply agreements, but probably even bigger than that. It's just
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  Speaker 3: a big halo effect of being up there with a
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  Speaker 3: lot of companies all together and you could just get
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  Speaker 3: that big presence which you need in that market. We're
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  Speaker 3: a small country and to get presents requires a lot
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  Speaker 3: of collaboration and cooperation.
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  Speaker 2: Can we talk to the Prime Minster a lot about
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  Speaker 2: this sort of stuff. Have we cracked the we are
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  Speaker 2: open for business, we're back in the world problem that
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  Speaker 2: we've had or not?
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  Speaker 3: Oh yeah, I think so. I think that will very
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  Speaker 3: much understand that we're a business. The Prime Minister, as
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  Speaker 3: we all know, has been out and about an extraordinary amount,
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  Speaker 3: as has our very active Minister of Trade. So you
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  Speaker 3: know the world is really still adjusting from COVID. We're
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  Speaker 3: still in that phase. But I don't think there's any
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  Speaker 3: things in that New Zealands closes for business, and that's
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  Speaker 3: quite the contrary good.
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  Speaker 2: That business you're doing. Is it new business or is
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  Speaker 2: it expanded business or a bit of both.
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  Speaker 3: It's a bit of both, but almost all of it
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  Speaker 3: is companies working out what new consumers are like. I mean,
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  Speaker 3: the thing about the China market, it's one of the
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  Speaker 3: most fast moving markets in the world, huge range of
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  Speaker 3: new tastes as consumers are incredibly energetic. So the companies
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  Speaker 3: that do well are the companies that really hunt for
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  Speaker 3: those new niches. But as you mentioned from Terra before,
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  Speaker 3: I've got their application centers up there and the job
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  Speaker 3: of those centers is to really find those consumers and
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  Speaker 3: make particular products for those specific consumers. And that's the
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  Speaker 3: way to take on that market. But that's very intense,
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  Speaker 3: needs a lot of commitment.
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  Speaker 2: Are you bullish on China generally? Will they come right?
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  Speaker 3: I think as a team where came away more optimists pessimistic.
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  Speaker 3: But I've got some quite big structural problems in the economy,
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  Speaker 3: as many economies have. But you know, as a as
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  Speaker 3: a consumer, as a society of consumerism, it's a juggernaut.
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  Speaker 3: So we just got to be in there. Stay in there,
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  Speaker 3: kid committed.
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  Speaker 2: Good stuff, but nice to catch up. Appreciate it very much.
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  Speaker 2: Pick Chris Shoo's the New Zealand Trade and Enterprise CEO, for.
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