Latest / The Dr. Randi Show / Beauty’s Next Era: The Standards and Shifts Transforming Aesthetics — Andrea Trofimuk

Transcript

Beauty’s Next Era: The Standards and Shifts Transforming Aesthetics — Andrea Trofimuk · The Dr. Randi Show

0:03
The views expressed in this podcast are for informational
0:06
purposes only and do not constitute medical advice.
0:09
This episode of The Doctor Randy Show is proudly sponsored by New
0:13
Beauty, the ultimate authority in beauty and aesthetics.
0:16
Whether you're. Looking for the latest
0:17
innovations, expert insights or trusted recommendations?
0:21
New Beauty is your go to source visit new.
0:24
Beauty.com to stay ahead of the trends.
0:26
And discover what's next in Beauty.
0:28
Now let's get into the episode. Hello everyone, and welcome to
0:32
the Doctor Randy show. I'm your host, Doctor Randy
0:35
Boyette, and here we are where beauty, business and
0:38
breakthroughs come together. Today I'm excited to introduce
0:42
our next guest. She is shaking up the aesthetics
0:44
world 1 innovation at a time. She is redefining what progress
0:49
looks like in the industry, and she is here to talk about what's
0:53
next in beauty and beyond. Please welcome Andrea Trofemuk
0:58
from Sinclair North America. Welcome, Andrea.
1:02
Thank you so much for having me. Very excited to have you on the
1:05
show today. I keep seeing more and more
1:07
about Sinclair, so it's time to talk about it with our audience
1:11
and our viewers and our listeners.
1:13
If it's OK with you, I'd love to jump right in, Andrea.
1:16
Absolutely. So one of the.
1:18
Topics that I think is most important is that Sinclair has
1:22
become quietly one of the most influential forces in aesthetics
1:27
worldwide, now building momentum, strong momentum in
1:30
North America. So for our listeners and viewers
1:34
who may not know the name yet, how would you describe who
1:38
Sinclair is and how it represents our space?
1:41
Absolutely. So let me pull it back and I'll
1:44
share more about Sinclair and then what we're currently doing.
1:47
Sinclair may be new for people here in the United States, but
1:50
globally Sinclair has been around since 1971.
1:53
It was initially A pharmaceutical company and then
1:56
over the course of the last several years moved more and
1:59
more into aesthetics, first with aesthetic medicine for
2:03
dermatology and then in the late twenty 10s moved into
2:06
injectables. So globally Sinclair is most
2:09
known for their bio stimulators, their HA fillers and their
2:12
threads. But the big change happened in
2:15
20/21/2021, Sinclair made their first acquisition of an EBD
2:20
company, Energy Based Bias Company that was Cocoon.
2:24
Cocoon is based out of Barcelona.
2:26
That was when they decided to move away not only from
2:29
injectables but move towards having two umbrellas.
2:32
You have injectables as well as energy based devices.
2:35
So Cocoon represented this massive opportunity to expand
2:38
the portfolio. In that case, it was cryo and
2:41
laser hair removal with the Elysian and Prime Lace devices.
2:45
But then in 2022, they purchased Vieora.
2:47
And what was really critical about that purchase of Vieora
2:50
was again it was an EBD company, but it had a foothold in North
2:54
America. So Sinclair again, no more in
2:58
the European and Asian markets needed that representation in
3:01
the US insert Vieora. And so now if we look at who
3:05
Sinclair is, we are both injectable and energy based
3:08
devices in terms of our innovation and what you'll see
3:11
in the future, it's both. That's how the future goes,
3:14
right? Because I believe these
3:15
stackable treatments are really our future.
3:17
To be honest. The aesthetics industry is full
3:21
of major players, right? Where do you see Sinclair
3:25
fitting into that landscape and what makes it stand out?
3:29
Such a good question. So it's interesting being part
3:32
of Sinclair because I'll go to Sinclair, whether it's Incas or
3:36
AMWC. And Sinclair is a massive brand
3:39
globally. They are well recognized here in
3:42
the United States. We're building that brand.
3:45
And so I see that here in the US, we do have some growth and
3:49
we do have, let's say, some really strong and big goals that
3:53
we have ahead of us over the course of the next three and
3:55
five years. But I see somewhere in the
3:57
middle right now, we are hungry. We're still, I would say, on the
4:02
smaller size in terms of scale. But as you said, Randy, you're
4:06
seeing us everywhere. They're seeing this everywhere
4:08
because what we're trying to do is build the community and build
4:12
out the system to where we're building this ecosystem of brand
4:16
awareness, brand equity. And all of that starts with
4:19
credibility. So just being in the right
4:21
places, with the right people, with the right products.
4:24
And how do you decide you've excelled with all these global
4:29
technologies and products? How do you decide what makes
4:32
sense for the North American market?
4:35
Yes. So we'll currently we look at
4:37
the product portfolio. And so when we look at this
4:40
really wide portfolio of modular devices with radio frequency,
4:44
IPL and laser, we have facial platform systems, we have diode
4:48
hair removal devices. It comes down to focus.
4:51
So wide portfolio where do we focus and the focus comes from
4:55
strategic direction on what's most relevant for providers and
4:59
patients today. And so that's where if we look
5:02
at where is our direction today and over the last decade has
5:07
been in the modular platform with the V series.
5:09
Now in terms of what we see in the future, we see the market
5:12
trends leaning more towards bio stimulators.
5:15
So when we look at what we're doing on the path of bringing
5:18
our injectables to the US, we are emphasizing and we are
5:21
bringing in the bio stimulator first.
5:24
So I'm assuming that's what's driving interest because quite
5:27
often we respond to what the consumer is demanding.
5:30
Right. With the consumer demands, and I
5:32
think that's really interesting. If we look at the history of
5:35
aesthetics, and we take that back 20-30 years, 20-30 years
5:41
ago, you had manufacturers really dictating what patients
5:44
were going to see because the manufacturers would sell the
5:47
distributors, distributors then to the practices.
5:50
Practices then would position it to the patients.
5:53
And over almost each decade, you've seen the shift where
5:56
distributors had control and then the practices had control.
6:00
Today the patients have control as they should.
6:03
They're savvier today more than ever, and they're dictating what
6:07
type of results they want, what type of experience they want,
6:10
how often they want it. And so now that kind of shifts
6:13
things opposite to where now the patients are dictating what the
6:16
manufacturer should be developing.
6:18
Agreed. And I think that the education
6:21
over the last, I'd say three to five years where patients want
6:25
more information, we're educating them more regularly.
6:28
And I think that is creating a different level of demand.
6:31
Oh, absolutely, absolutely. And I think what's a real plus
6:35
for companies like ours, which operates as both the
6:38
manufacturer and the distributor for this particular market is
6:42
that you have real time feedback, real time insights in
6:45
a market that's so much more like we're in, we really do have
6:49
limited professional data sets. And so in this case, you can
6:52
turn right to your social media channels and get insight from
6:56
patients. Absolutely.
6:58
And see what they're talking about and see what they need and
7:00
see what the demands are. So I'm curious, Andrea, you have
7:04
your finger on the pulse of all of this.
7:07
When you think about where aesthetics is headed right now,
7:10
what trends or shifts are you most excited about?
7:14
The aesthetic industry always has trends, right?
7:16
And so we've seen the trend go from that real full look and
7:21
let's call it more volume and definition to clearly now we're
7:25
in an era of more natural look. And I think this will continue
7:30
to have its ebbs and flows. But when I look at what will be
7:33
a mainstay, the foundation now is skin health.
7:38
It's skin health. It's how do we ensure that this
7:41
is the inside of the body functioning as well as possible
7:46
in order to achieve the best outcomes.
7:48
So I think that's the new foundation and we know that's a
7:51
mainstay now. And then in terms of what we see
7:54
as additional trends, this is the trillion dollar question,
7:59
right? I think that we're going to
8:00
continue to see peptides come into our space clearly.
8:04
I say this one from the consumer side myself.
8:07
I'm really interested in what we'll see with peptides.
8:10
But I also think if we look at just devices or treatments in
8:14
general, it's the expectation of patients will have.
8:17
They want to have control over their outcomes.
8:20
They want reproducible results as close as we possibly can get
8:24
to a guarantee. They likely.
8:27
And at least in my mind, I see they want multiple biological
8:31
responses at once, right? If you want to get as much and
8:35
as little time, the time is so precious, especially for today's
8:39
patient. And I think that it's going to
8:41
come into and we've already seen this is decades and decades of
8:45
stacked or combination treatments.
8:48
We'll continue to see that rise. We are in a very unique time
8:52
because I think we are seeing preventative treatments, we are
8:57
seeing corrective treatments and we are also seeing restorative
9:01
treatments, right. So I feel like we have consumers
9:04
coming from all angles. The younger generation is saying
9:07
I want to prevent any of these things happening to my skin and
9:10
then we have all these things happening at once.
9:13
So I think we have such a huge responsibility to these
9:16
consumers to make sure that we are addressing every angle of
9:19
that. I see often the most used word
9:23
in our space today is regenerative, right?
9:25
So it's regenerative action, the regenerative mechanism.
9:29
And when I look at who we are today in the United States, we
9:32
are an energy based device company.
9:34
And so I'm even looking at my own reps and I'm looking at my
9:37
customers today and saying you have regenerative aesthetics,
9:41
it's in your hands, it's in your practices already.
9:45
These devices are regenerative in nature, right?
9:48
It is allowing you to use the bodies own process to stimulate
9:51
collagen elastin. How can you enhance lymphatic
9:54
stimulation? All of these mechanisms are
9:57
possible with energy based devices.
9:59
Piggybacking on that, what do you think and what have you seen
10:04
that are some of the most exciting outcomes in these
10:08
different treatment categories, like from patients?
10:11
What makes you say wow this is really making a difference?
10:14
So I would say the most exciting outcomes that I'm interested in
10:18
and what I see really moving are again, going back to those
10:21
procedures that allow multiple biological responses.
10:25
This is allowing them to adjust the settings in order to give
10:27
the patients really what outcome they're looking for.
10:30
And so I think that's one area that I lean on and giving the
10:33
provider the opportunity to really build the treatment
10:37
outcome for the patient. And so much of that needs to be
10:39
curated. Next, be on acne.
10:43
This is very personal for me. It's the whole reason I got into
10:46
this space was because of my own challenges with acne and how I
10:49
got into aesthetics. This is 20 plus years ago.
10:52
But when I look at our specific solutions for acne, I know that
10:56
this is where we can deliver those longer lasting results and
11:00
results that make a real impact in somebody's life because it is
11:04
something so sensitive. And again, coming back to what
11:07
the patients are looking for, they want to get the best
11:10
treatment outcome in the shortest amount of time.
11:12
So we need, we need to look at that biological response and we
11:15
need to look at the mechanisms of action in order to really get
11:18
them to where they need to be. I think also one of the most
11:21
important things is the comfort level, the downtime, the speed.
11:25
Like you were saying, we live in this instant gratification
11:28
society, right? Where people want instant
11:30
results. We don't want downtime.
11:32
We want everything to be painless, right?
11:34
So how do you think that patients and providers alike can
11:41
cut through the noise and know so what's really worth their
11:44
attention? I would say first and foremost,
11:47
this starts with, I'd often say general IQ, right?
11:52
General intelligence and understanding and using critical
11:56
thinking to decipher between what's marketing claims and or
12:00
what type and what's rooted in science.
12:02
And then you layer in the emotional intelligence.
12:05
I'm going to speak to this first from the B to B side.
12:08
As a manufacturer selling to providers, and I think so often
12:13
they get oversold based off of the belief or liking a sales
12:19
Rep. So pulling back that emotional
12:22
intelligence and really deciphering what am I hearing?
12:25
Is it rooted in science? Is it sound?
12:28
Or am I just doing this business because I like this individual?
12:32
That's important too, but let's not make decisions entirely off
12:36
of that. And lastly, it's aesthetic
12:39
intelligence. So you have your general IQ,
12:41
your general making decisions, you've got your emotional
12:44
intelligence turned all the way on.
12:45
And then lastly, it's aesthetic intelligence.
12:47
You have to know enough about the space before you're making
12:50
these big purchases and moves. And so I think some of that
12:53
she's going to come down to also being a part of a community.
12:56
You need to embrace aesthetics. And at least my experience in
12:59
the last 20 years, I've never met a more warm and inviting
13:05
crowd. There is so much information to
13:07
be shared. And so it's leaning into that,
13:09
leaning and finding the credible sources, finding podcasts like
13:13
this to lean into and better understand what is just a trend
13:17
and what's timeless and how does it make an impact.
13:21
I love that advice that you just gave about people believing what
13:25
somebody's saying just because they like that person.
13:27
Instead, pull that back, Separate yourself from the
13:31
person, whether it's a clinic liking a salesperson, or it's
13:37
somebody who's using skin care, watching somebody on TikTok that
13:40
they like. Either way, we have to pull that
13:43
back, do our own research and take responsibility for the
13:46
decision we make, right? That's just mindful, mindful of
13:50
every part of that. And that's why it's so critical,
13:52
I think in our space where we've seen it go from really flashing
13:55
marketing. And I really appreciate this new
13:58
adjustment where it is so rooted in science, it's so rooted in
14:02
data, and it's allowing providers to make decisions that
14:06
are really for the health of their business.
14:08
So on that topic, we've watched an interesting shift in
14:12
aesthetics where that used to be something that people whispered
14:15
about, right? When people would go and have a
14:17
neurotoxin or filler, it was like a secret, right?
14:20
Or somebody had plastic surgery. Now it's something that people
14:24
are bragging about, right, All over social media.
14:26
I got this done today and I'm seeing all the influencers like
14:30
day 4 after my facelift, day 10 after my facelift.
14:33
So nobody's sorry about that anymore.
14:35
How do you think that openness has really changed our industry?
14:39
I think exposure in and of itself is making a massive
14:43
change because the reality is we have been of the most mature
14:47
aesthetic markets in the world for decades now and we only hit
14:52
the surface of the potential consumers.
14:55
So the wider we cast that net of potential patients, the more
15:01
growth and stability we have in this space.
15:04
And so I think in a time like we're in where we can feel the
15:07
market shifting, the reality is there are still so many more
15:11
patients that have not had aesthetic services.
15:14
And I think that goes into awareness.
15:16
But it also comes down to breaking the barrier of the
15:20
comfort factors, the safety factors, the results and making
15:24
sure that they are reproducible. It's all a part of the same
15:28
ecosystem. And so once we can really
15:30
capture that, when we will have more and more of those consumers
15:34
and we see it's wide, it's not just wearing like seeing these
15:37
last 20 plus years, men are obviously growing.
15:41
But then if we look at it from the various generations, I'm
15:44
most excited about seeing the millennials and Gen.
15:47
Z get into this space and how it will require us as companies to
15:54
shift and be more innovative in multiple ways, not just in
15:57
technology. And that's interesting because I
16:00
think when we talk about innovation, we're seeing now
16:04
Wellness and longevity crossover into aesthetics.
16:07
Now there's an overlap there. How do you see those categories
16:12
come together for the patients? And how do you see that kind of
16:16
evolving at Sinclair? I would say that the evolution
16:21
of the treatments based off of the current trends you're
16:23
asking, yes, I would say nothing could have prepared us for what
16:28
we saw with GOP once true. I don't think anyone in our
16:32
space saw it coming at the rate and at the intensity that it's
16:38
made a shift in such a short amount of time.
16:41
And so I think what we'll see is a push towards companies to
16:45
accelerate innovation. They will accelerate their
16:48
research, their development, but I think we've got to have a
16:52
broader look than ever before. I think in the past, our
16:56
research and development across the board in this space was
16:58
really focused on what had already been developed and we
17:01
stayed within that scope of injectable or EBD.
17:05
Now the blinders are off and we've got to take a wide view of
17:09
the space and what type of innovations we need to build in
17:12
order to have truly dynamic and effective systems and
17:17
treatments. I think the focus used to be on
17:20
these boxes and treatments and now we have to make it like an
17:23
experience and have multiple treatments in one visit.
17:26
And I think that the consumers, their education is making them
17:30
smarter. They're asking more questions,
17:31
right? And that brings me to my next
17:33
question about combination treatments, right, this multi
17:38
modality role as we approach the future of aesthetics.
17:42
What are your thoughts on that? I think what we've seen from the
17:46
most credible physicians in this space, this is something they've
17:49
been doing for 30 plus years, right?
17:53
And in reality, what we're seeing is it's becoming more
17:55
mainstream. And this is because more
17:58
providers are actually adopting this.
18:00
It's not just for the select few plastics and germs.
18:04
It's making its way into aesthetics as a staple, and this
18:09
is requiring providers to really know the science, know the
18:12
mechanisms of action, know the biological responses, and with
18:16
that, I think we're only going to see it increase further.
18:20
If you look at who Sinclair is, we pride ourselves on looking at
18:23
holistic aesthetics. And what I mean by holistic
18:26
aesthetics, that's the whole body, whole patient, every age,
18:29
every lifestyle, every milestone that a patient may have.
18:33
And in reality, that's all made possible because of stackable
18:36
procedures. This is not about an injectable
18:39
anymore. This is about the entire
18:41
experience. It's about the entire lifespan
18:44
of that patient. How do you grow and evolve along
18:47
with their needs and do you have something to provide them for
18:51
that specific service? So I think we're going to
18:54
continue to see that. I don't think it's going to go
18:57
anywhere, but I think by adding more, I think in the past what
19:02
we saw was maybe one or two procedures and in reality some
19:05
of the more experienced and advanced providers, they're
19:08
doing several treatments within a day.
19:10
They definitely are, and I think that's the way of the future.
19:13
Speaking of the future, what new innovations or technologies are
19:17
on the horizon for Sinclair for 2026?
19:20
Anything that you can share? Yes, for 2026, first, I'll share
19:26
that we do have something very exciting.
19:28
Our flagship bio stimulator for Sinclair is now coming to the US
19:35
We have started the FDA process. We've enrolled our first
19:38
patients just in June and it's a really exciting process for us.
19:42
The reality is I can't share timelines, I can't share any
19:46
further information, but what we see as let's call it the
19:50
Sinclair family, this really bright horizon because our
19:54
portfolio is going to continue to expand beyond energy based
19:58
devices and into injectables. So couple of things before we
20:02
wrap up. Listen, love your personal
20:06
thoughts on this. A lot of people assume this
20:08
industry is all about appearance, but you and I both
20:12
know it's really about confidence, right?
20:15
And I think that has changed a lot over the last few years.
20:18
And what do you think the confidence looks like for our
20:21
consumer in 2026? I think it's going to come back
20:24
down to that skin health. I think beauty from the inside.
20:28
And we've said this for a long time, and as cliche as it may
20:32
sound to some, in reality and those of us who have gone
20:35
through these treatments, we know first hand the impact it
20:38
has on our confidence. And so often though, that comes
20:41
from the inside and how we treat ourselves, the decisions we
20:45
make. So it's first and foremost doing
20:47
your homework, finding the right treatments for your specific
20:50
needs, being confident about getting that service, committing
20:53
to it if it requires a package or a series.
20:57
But from that, we see that there's such a dramatic
20:59
emotional impact that can come from us treating maybe our most
21:03
challenging areas. And so I think as patients start
21:06
to better understand the aesthetic space they're going to
21:10
into these services in order to give them that edge.
21:13
I completely agree. And I predict that marketing
21:18
trends will change. I think the marketing trends are
21:21
going to shape how we address the consumer, how we're
21:25
addressing clinicians, right, that it's not just about a
21:28
treatment, it is about how you feel from this treatment and how
21:32
it can make you feel. So I think that's going to
21:34
change. Lifestyle.
21:35
Yes, it truly is. It's a.
21:37
Lifestyle. I was going to say I think the
21:38
winning brands will become lifestyle style brands.
21:41
Absolutely. But ultimately from our side as
21:44
a manufacturer that comes down to delivering all the technology
21:48
at a better value proposition. It's critical that they have low
21:51
to no consumables, otherwise the memberships in the lifestyle
21:55
route does not necessarily click.
21:57
So how can we ensure that the businesses are profitable when
22:01
performing these type of services?
22:03
That's when we'll get real traction.
22:05
Agreed. Andrea, thank you so much for
22:08
sharing all of this information about Sinclair.
22:10
I feel even in my research, I couldn't believe how much
22:13
Sinclair has achieved in the market and at your leadership.
22:17
And just to wrap things up here, every leader has one defining
22:22
moment that kind of shifts everything for them.
22:25
What do you think was your one defining moment, or turning
22:28
point I should say, that really shaped how you approach the
22:31
industry and what you do every day?
22:33
So I'm going to take this back to my viewer days.
22:36
And there was a really critical period of time in 2015 where we
22:40
were a hungry startup, but ultimately we could not survive
22:44
at the rate we were building the company and required a
22:47
significant restructuring at that point in time.
22:50
It was within a matter of hours I was promoted to taking over
22:52
the subsidiary, but at the same time making some really critical
22:56
business decisions. And I found myself leaning into
23:00
people outside of our company, people that I had met at trade
23:03
shows, people that I had met with in this space, asking them
23:06
loads of questions and them helping me gain a better
23:11
perspective or a different perspective.
23:13
In that in short, I was able to restructure the business
23:16
successfully. The following six months were
23:18
our most profitable 6 months. And in that, what I was also
23:22
able to do was retain really strong employees.
23:27
And so I found the model which was breaking it down,
23:31
communicating clearly to our team members, but also to people
23:35
that I trusted in the space that could help me gain a different
23:38
perspective, communicate clearly.
23:41
And in addressing, I think with utter transparency, it required
23:45
the most radical candor of ensuring that everybody
23:48
understood the specific objectives and goals that we
23:51
needed to hit. At this rate, Randy, it was week
23:54
by week, then became month to month, then quarter to quarter.
23:57
But in that I learned transparency was key.
24:02
I learned communication was above all was so critical.
24:06
It was how I communicated, but also what I communicated,
24:10
accessibility, making sure I was always available to the team
24:13
members and ensuring that I can get through things with them
24:16
being really solution focused. And probably at the foundation
24:20
of all that was connection. It was only successful because I
24:24
was connected to the space, to the products, to the people and
24:28
the people both internally and externally.
24:30
But that was the most pivotal point because I hadn't taken on
24:34
all the responsibility of the subsidiary, but essentially with
24:37
no resources. And so I had to start all over.
24:40
And so it's step by step. And I think in those moments, it
24:44
became my baby, it became a part of me, it became my life.
24:48
To this day, I'm still hyper obsessed with what I'm doing,
24:51
insanely passionate because I've put the bloods and tears into
24:55
it. But around me, my team has.
24:58
I have people who've been here 20 years, 10 years, 15 years,
25:01
and they're all a part of growing this company that we
25:04
believe can be different. It comes through.
25:07
Your passion really shines through.
25:09
No, it's very evident that you love what you do and that you'll
25:13
always be successful because of that.
25:14
Thank you. I.
25:15
Certainly hope so. Thank you.
25:18
I'd love for you to stick around for five more minutes if you'd
25:22
like to do our speed round. Our listeners and viewers love
25:25
the speed round. It's a series of rapid fire
25:28
questions where we just asked you for a one word answer, your
25:31
opinion, but yes or no on some trends in the industry.
25:33
What do you think? And also just getting to know
25:35
you. OK, I'm a little.
25:38
Here. All right, here we go.
25:39
I promise they're easy questions.
25:41
All right. Ready.
25:42
OK. What is 1 aesthetic treatment
25:44
that you swear by? IPL skin rejuvenation your.
25:49
Thoughts on at home devices? Love them or leave them?
25:52
Love them. First aesthetic treatment you
25:55
ever tried? Hair removal.
25:57
Laser hair removal. Do you ever test new products or
26:01
treatments on yourself first? Oh gosh, yes.
26:04
Now let's dive into a little bit about Andrea.
26:07
Morning person or night owl? Night Owl.
26:11
Heels, sneakers or flats at the office.
26:15
One thing you can't travel without.
26:17
But most obvious is my phone, but I would also say not my
26:21
computer. What's your guilty pleasure
26:24
snack? Pizza.
26:26
What's your binge watch series right now?
26:29
Your favorite? It was the summer I turned
26:32
pretty. I'm watching that right now.
26:36
Is it nostalgic or what? It takes you.
26:38
Right back to that point of being a cringy teenager, yes.
26:42
I'm watching it, I'm almost at the end right now.
26:44
Yes, quite good. Yeah, very good.
26:46
Yes, it does take you back to your teenage years so quickly.
26:50
If you were not in aesthetics, what field do you think you
26:53
would be in? Is there a world beyond
26:56
aesthetics? I don't know.
26:57
Every role or opportunity actually coming to mind is only
27:00
in aesthetics. I don't know if I have an answer
27:02
for that. I might say because I am a
27:04
mother of two children and I feel like I am in New York City
27:07
and there is such a desperate need to find a restaurant that
27:12
is truly amazing for children. So something interactive.
27:15
So maybe that's it. Maybe I need to become a
27:19
restaurant tour. What time does your day usually
27:22
start? 7.
27:24
How many hours of sleep do you get?
27:26
5. Do you ever truly unplug at
27:29
night and on the weekends? Yes, I've learned this.
27:32
I've learned this over the years.
27:34
Weekends I try to really. Unplug.
27:37
If you could add one more hour to your day, how would you spend
27:40
it? I'm with my kids.
27:42
How long does it take you to get ready in the morning and get out
27:46
the door? 20 minutes.
27:47
Yes. Wow, that's unbelievable.
27:51
OK, that's great though. I.
27:53
Definitely am faster than my husband.
27:55
That's amazing. Congratulations.
27:58
I'm definitely over the hour mark.
28:00
Let me say this, Randy, though. If I have to get out the door
28:03
with my kids, that's one of the story.
28:06
But just you, 20 minutes, that's really good.
28:08
A lot of women would love to have that ability.
28:12
What is the most used app on your phone outside of the e-mail
28:16
and texting apps? Right now it's Cosmo, which is a
28:20
mobile app for tracking my daughter on her GPS watch.
28:24
Oh OK, that's awesome. Do you ever check what your
28:28
competitors are doing on social media?
28:30
Oh absolutely. What is 1 luxury that you will
28:34
always justify spending on at this point in your life?
28:37
I would say right now I have a membership at a company that
28:42
offers IV hyperbaric chamber infrared sauna.
28:47
I started this about six months ago and it's a game changer.
28:51
It forces me to use it and it forces me to be mindful about
28:54
myself and I don't know if I ever go back.
28:57
That's awesome, it's indulgent, but at the same time, if you're
28:59
feeling good about it, again, that experience.
29:01
OK, so when you need to clear your mind, is it silence, music
29:05
or just background noise that helps you?
29:08
Silence. Me too, me too.
29:10
Are you more likely to over pack or to just forget some
29:14
essentials? I under pack I all clearly if I
29:17
get ready in 20 minutes it's because I do not pay attention
29:19
to what I need is. Yes.
29:22
Oftentimes I am shopping in or around a trade show and or
29:26
setting something from Target even because I'm always
29:29
forgetting something. What's the first thing you do
29:31
when you wake up? I have one of those lymphatic
29:35
stimulation shake plates so prior to this I would doom
29:40
scroll in my bed. And then I.
29:42
Force myself to at least stand on the shave plate for the doom
29:46
scrolling so while I'm going through my emails and I'm doing
29:48
my quick graphs. So that is when I try to jump on
29:52
that thing first thing in the morning.
29:53
That's great, I've heard a lot of good results with that.
29:57
How many unread emails do you usually have at any given
29:59
moment? Chaos or Inbox 0?
30:03
It can be chaos at points, but I am obsessed with ensuring that
30:07
it's down to 0 by the time I go to bed.
30:10
We're as close to as possible, but this also means shutting
30:15
down the spam inboxes so you have your yahoos and your your
30:19
AOL. I need to at least make sure
30:21
that is absolutely clear throughout the day because I
30:23
don't want to see that number tick up.
30:25
But yes, as close to 0 by the end of the day as possible.
30:29
What is one word your team would use to describe you?
30:33
Passionate. How competitive are you?
30:36
On a scale of 1 to 10, how do you usually celebrate a big win?
30:40
Or do you celebrate a big win? Usually with tears, I'm a pretty
30:44
emotional person. I think when you have that high
30:48
intensity, high passion, high competitive, and then when you
30:52
win, that's all you need just to see the tears.
30:54
So often times it'll probably first start with tears, but then
30:57
it's lots of hugs, lots of hugs, lots of love.
31:01
That's awesome, I love that. Do you answer texts immediately
31:04
or let them pile up? I try to do it as immediate as
31:08
possible, otherwise, let's face it, I'll forget.
31:11
But 5050 it depends on the day. It depends on what else I have
31:17
on my plate and that e-mail inbox because I try to
31:20
prioritize the emails or a text. That mark is unread feature is
31:24
one of my favorites so that I don't forget that I read it and
31:27
opened it and then forget somebody.
31:29
Finally, Apple listened to a request in their updates.
31:33
Yeah, yes, yes, I love that. And then the one where you can
31:37
schedule the text messages, that's my best friend because
31:39
I'm a night owl like you. I don't even know that this
31:42
exists. Andrea, there's a toggle where
31:44
you can hit send later, so at 3 AMI can schedule a text message
31:49
to go to you at 9:00 AM. I love this and my team will
31:52
love this. I'm notorious for I do a lot of
31:55
global travel and so when I'm away, things are coming to mind.
31:59
I'm texting, I'm emailing. So if I can schedule it then
32:02
they won't wake up to a storm of requests or thoughts or ideas.
32:07
So I need to get to. It all night long.
32:10
I do it all night long, all weekend long.
32:12
I waited two years for that feature to come out because it's
32:15
changed my whole life. It's going to change my team's
32:17
life. Yeah, thank you.
32:18
I'll show you how to do it before map up.
32:22
If somebody shadowed you for a day, what would surprise them
32:25
the most? How many people I speak to in a
32:28
day, It is all day. And I think that comes from
32:33
being connected but being accessible.
32:37
And now that I've labeled myself as accessible as I am, then I
32:42
take it to heart and I try to truly get in touch with everyone
32:45
who's trying to get in touch with me, right?
32:48
And so it's a matter of how many meetings can I stack?
32:50
How much communication can I have?
32:52
Does everyone have the information that they possibly
32:54
need in order to get their job done?
32:56
And I think that's so important is I often can feel like a
32:59
bottleneck. So it's ensuring that I'm not
33:01
and that everybody has what they need in order to get their jobs
33:04
done. Yes, I know that feeling.
33:06
OK, So what is the best part of what you get to do every day?
33:11
This is supposed to be one word or.
33:13
One sentence. I get to be in this office.
33:16
That's great. So you're in the office every
33:18
day? Most days and I walk in and I
33:22
feel like I'm at home and in some way it's my more peaceful
33:25
home because I do have two littles.
33:27
So I come here and it's just, it's the energy, it's the
33:31
people, it's the sense of community that we have.
33:35
I love being here. That's amazing.
33:38
And to wrap things up, what is the last thing you do before you
33:42
officially call it a night? Calling in my in my house is
33:45
challenging because I have a four year old who refuses to
33:48
sleep, so often times that means I'm reading a book on repeat.
33:53
Right now it's the bad seed for any parents listening.
33:57
So I'm reading that book maybe two or three times and then
34:00
going to bed. Wow.
34:03
Andrea, it has been so refreshing and wonderful having
34:06
you on the show, not only getting to know Sinclair, but
34:09
getting to know you. It's been amazing.
34:11
So thank you so much. Is there anything else that you
34:13
want to share with our audience? Do you know what would be nice?
34:16
You may already have this function, but I think in terms
34:20
of being accessible and building into that connection, if we
34:24
could layer in within the caption a way to communicate or
34:27
get in touch with Sinclair. Otherwise, maybe we can project
34:31
bar code for you, but I would love to hear from the listeners.
34:34
I will do my best to also look at the comments and get feedback
34:38
and insight from all of you. But it's been a real experience.
34:41
Randy, I came into this really appreciating the fact that this
34:45
wasn't crafted right. Everything was an organic
34:48
conversation and I just so appreciate it.
34:50
Thank you so much. It's our pleasure, our absolute
34:52
pleasure. It's been wonderful to have you
34:54
on and we will make sure when we put together the caption that
34:58
people have a way to get in touch with Sinclair.
35:00
So I love that that you want people to.
35:02
So thank you again for joining us and thank you to our
35:06
listeners and viewers. Thank you for listening to the
35:09
Doctor Randy show for another week where we keep redefining
35:12
what's next in beauty and in business.
35:14
See you next week. Doctor Randy Boyett holds a PhD
35:18
and is a recognized leader in the aesthetics and medical
35:21
industry. She is not a licensed medical
35:23
doctor. All commentary and product
35:26
recommendations are based on industry expertise and are
35:29
provided for informational purposes only.