Latest / Founder Unfiltered - What Founders Think But Never Say
Thought Leadership (Without Self-Promoting) Will Win You Your Next Client
Bradley Jacobs, founder of Mylance, dives into the power of thought leadership content on LinkedIn for fractional executives and independent consultants. He addresses common objections to posting on the platform and emphasizes the importance of sharing authentic, personal experiences rather than self-promotion. Bradley explains how consistent posting builds trust and legitimacy with your audience, ultimately leading to more inbound leads and easier sales conversations. He provides practical advice on content creation, suggesting topics based on professional experiences and encouraging…
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