What “Data-Driven” Really Means
What does it really mean to be data-driven? Mark Gergess, VP of Data and BI at DoubleVerify, joins the show to unpack how data teams can go beyond dashboards to drive meaningful business action. From building an internal consulting lens to evaluating the latest AI tools, Mark shares how his team translates complex data flows into measurable revenue impact. If you’ve ever wrestled with the gap between insights and outcomes, this conversation will hit home.
Key Takeaways
• Being data-driven is about driving action, not just reporting numbers
• Stakeholders don’t care about your data…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.