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Trump eying one of DC's most sacred sites for a self-promoting rebrand: MS NOW

Donald Trump takes a question at Trump National Doral Miami in Miami, Florida. REUTERS/Kevin Lamarque

The Presidency as a Personal Branding Operation

A Proposal Built on Flattery

MS NOW reports that administration officials discussed some form of tribute to President Donald Trump at Ford’s Theatre, where Abraham Lincoln was assassinated in 1865. The White House and Interior Department flatly deny the report, and the available reporting does not establish how serious the proposal was—or even what form it might have taken. That uncertainty matters. So does the fact that such a proposal was…

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