Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How to Make Smart Financial Decisions to Scale Your Agency
Are you tracking your agency's gross margin? How about the EBITDA? KPIs are super important and something every agency owner should be aware of. But which KPIs you track depends on the priorities you set for the agency. Do you want to grow fast? Are you planning to sell soon? Having a clear vision and goals makes a difference when it comes to what you're measuring. Today's guest shares the most important KPIs he believes all agencies should be keeping track of and what you can do if some of them dip below where they should be.
Jon Morris is the CEO of Ramsay Innovations, a company dedicated…
The skinny
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